Location Intelligence is the capacity to organize and understand complex events through the use of geographic relationships inherent in all information. Yellowfin’s Location Intelligence combines traditional Business Intelligence with the addition of a spatial element to let you easily visualize your spatial and business data simultaneously.
“ Yellowfin gives us the ability to use GIS data to determine where our sales and customers are coming from to detect new opportunities.” (Cosmetics Cubed IT Manager, Lloyd Shanks)
DEMO Example Athlete Geo Point Agency Polygon Invoiced Amounts Change Colour Add GIS background
Show Example 1 from dashboard. I can see sales Where are my athletes I can drill into the layers do see France has no-one.
If I’m a skier where are my ski fields If I’m look after fishing supplies, where are the lakes and rivers.
Drill Through in analysis tab Drill Through on Google Map.
Yellowfin Location Intelligence Best Practices Webinar
| Functional DeliveryTechnical Jargon11%Only 11% of IT managers are familiar withthe term “Location intelligence”Tech Target Survey 2012
It all starts |with data Delivery Functional80%Of all data has a location element
What does| this include? Last YearBeing able to map your data is important ••90% of marketing managers from across the transport, finance, retail and public Customers Addresssectors plan on implementing enterprise mapping and geospatial technology in 2012(Vanson Bourne) • Store Address•Organizations like yours listed “geographic-intelligence functions” as the standoutnew analytics product requirement for 2012 (Gartner’s 2012 BI Magic Quadrantsurvey) • Supplier Location • Events • Government Regions • Sales Territories
Spatial dataLast Year determine: | is used to• How big is my market area?• What is my share of the market area?• Which market areas offer the greatest potential for growth?• What is the spending potential for my product in this market?• How many stores can this market support?
Benefits of| Mapping in BI Last Year• Used where traditional tables/grids, graphs and other analysis tools fall short• Shows where data is NOT located in addition to where it is located• Set you maps in motion to see changes over time
Best Practice #1 Geocode your data (mapify it!)
| What do they do?Getting the spatial level rightGeocoding is linking your data to ageographic / spatial place•Point•Zip Code•County•StateWhat’s the right level for your data
Where can|IWhat do they do? get it• Map Providers• Govt. Web Sites• Manually… from Google
Best Practice #2 Use multiple layers for better insight
Why Stack| it on Mobile BI for consumersLayers provide the ability to mixand match various metrics to findcorrelations and patterns
Best Practice #3 Background maps provide context to your spatial data points or polygons
Services | Mobile BI for consumersGoogle Maps, WMS Layers – seeterrain, cities, streets, population inthe context of your data
Best Practice #4 Think beyond traditional maps and geography
Location is| not just BI for consumers Mobile traditional mapsUse images to providealternative mapping options:•Campus map and studentnumbers•Human body for injuryanalytics•Warehouse floor plan forstock levels
Best Practice #5 Combine mapping withother visualizations for a deeper understanding
Greater level of analysis consumers | Mobile BI forCombine Location analysis withtraditional data analysis & visualization:•Filtering•Analytic Dashboards
Best Practice #6 Let your location data drive you to the information you need.
Drill down to the depths consumers | Mobile BI for Slice and Dice, Drill through and Drill down to see the why behind the where
Best Practice #7 Look for opportunities where no data exists
Where thing’s aren’t for consumers | Mobile BISeeing what’s not there is the bigopportunity:•Where could I put new stores•Should I change my marketing targetareas and channels•What is my target demographic