Wisdom of crowds business intelligence market study findings overview

9,471 views
9,354 views

Published on

The latest edition – based on 859 responses from professionals with first-hand experience using vendor products and services – analyzes market place trends throughout 2011 and assess user perceptions towards BI for the coming year. The study also compares and ranks 17 of the world’s foremost BI vendors, their solution and associated services. Yellowfin achieved the equal highest overall ranking (4.57 out of five), as well as best outright score in the study’s “Emerging Business Intelligence Vendors” sub-group.

Yellowfin outscored traditional big name players, including Microsoft, IBM, SAP Business Objects, MicroStrategy, SAS Institute and Oracle. Yellowfin also outperformed other high profile vendors, including Information Builders, Actuate, Qliktech, Tibco Spotfire, Dimensional Insight, Arcplan, Pentaho and Jaspersoft.

Vendors are ranked on a five-point scale, across 33 different criteria, based on seven categories, including: Sales experience, value, quality and usefulness of product, quality of technical support, quality and value of consulting services, integrity and whether existing clients would recommend the vendor and its product to others.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
9,471
On SlideShare
0
From Embeds
0
Number of Embeds
7,949
Actions
Shares
0
Downloads
38
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Wisdom of crowds business intelligence market study findings overview

  1. 1. Wisdom of Crowds BusinessIntelligence Market Study ® Key Findings: 2012 Study Dresner Advisory Services, LLC Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  2. 2. Data Collection/Demographics• 28% EMEA, 56% N. America, 11% APAC• 37% large, 32% small, 41% mid-sized• 50% IT, 50% Business• Key verticals include: Healthcare, Financial Services, Retail & Wholesale, Packaged Goods, Manufacturing, & Education Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  3. 3. Adoption TrendsWisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  4. 4. BI Adoption by Function - All Regions 100% 90% 21% 36% 38% 36% 80% 43% 6% 70% 13% 60% 9% 10% 14% 5% 50% 4% Line-of-business adoption of 7% 6% Business Intelligence 6% 40% appears to continue to outpace IT-driven 30% deployment 60% 50% 46% 44% 45% 20% 10% 0%More than 10 years 6 - 10 years 3 - 5 years 1 - 2 years Less than 1 year Information Technology Finance Sales and Marketing Other Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  5. 5. Number of Users30% The smallest and largest of deployments have leveled off – with growth in the middle (21-200 users). 20%20% 18% 17% 16% 15% 13% 13% 12% 12% 12% 12% 11% 11% 10% 10% 9% 10%10% 9% 9% 9% 8% 9% 8% 8% 6% 6% 6%0% 1-5 6 - 10 11 - 20 21 - 50 51 - 100 101 - 200 201 - 500 501 - 1,000 More than 1,000 Average 2010 2011 2012 Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  6. 6. Numbers of users by Organization Size100% 4% 3% 1% 2% 8% 8% 13% 13% 7% 6% 10% 6% 21%80% 17% 45% 24% 18% 39%60% Numbers of Users More than 1,000 33% 501 - 1000 12% 100-500 89%40% < 100 74% 18% 63% 61% Business Intelligence20% penetration remains 43% 37% relatively low. This is most notable in mid-sized 25% organizations 0% Overall 1 - 100 101 - 1,000 1,001 - 2,000 2,001 - 5,000 5,001 - 10,000 More than 10,000 Numbers of Employees
  7. 7. Numbers of Business Intelligence Tools in Use by Size of Organization100% 4% 8% 9% 11% 12% 12% 17% 11% 12% 21%80% 16% Multiple Business 37% Intelligence tools is the norm – and policy – in many 38% 45%60% organizations. Phenomenon 52% is understated and will 43% 42% continue unabated for now. 56%40% 46% 34% 46%20% 34% 29% 31% 16% 9% 10% 0% Overall 1 - 100 101 - 1,000 1,001 - 2,000 2,001 - 5,000 5,001 - 10,000 More than 10,000 One Two or Three Four or more Dont Know Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  8. 8. BI Adoption by Organization Size- All Regions100% More new Business 11% Intelligence deployments 28% 21% 15% 80% 31% appear to come from mid- 6% sized organizations. 7% 4% 8% 10% 60% 7% 5% 11% 16% 13% 4% 8% 40% 6% 7% 7% 20% 22% 26% 21% 20% 25% 0%More than 10 years 6 - 10 years 3 - 5 years 1 - 2 years Less than 1 year 101 - 1,000 1,001 - 2,000 2,001 - 5,000 5,001 - 10,000 More than 10,000 Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  9. 9. BI Adoption by Geography - All Regions 100% 3% 3% 7% 10% 12% 3% 16% 6% 5% 5% 80% 27% 23% 28% 32% 28% 60% EMEA and APAC showed the most growth for new BI 40% implementations in 2012. 68% North America decreased. 66% 56% 50% 51% 20% 0%More than 10 years 6 - 10 years 3 - 5 years 1 - 2 years Less than 1 year North America Europe, Middle East, & Africa Latin America Asia Pacific Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  10. 10. Success with Business Intelligence Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  11. 11. 89% say that BusinessIntelligence has beencompletely or somewhatsuccessful. Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  12. 12. BI Success by Size of Organization100% 23% 30% 31%80% 41% 40% 44% 55%60% 66% 52%40% 64% 49% Smaller organizations tend 48% 42% to report greater success 39% with Business Intelligence20% than larger ones 13% 10% 8% 8% 8% 4% 5% 3% 2% 2% 4% 3% 2% 4% 0% Overall 1 - 100 101 - 1,000 1,001 - 2,000 2,001 - 5,000 5,001 - 10,000 More than 10,000 Disagree Disagree Somewhat Agree Somewhat Completely Agree Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  13. 13. Success FailureManagement “Strong executive sponsorship, strong “Not enough understanding from topMaturity and funding, and strong need for data driven management on potential to invest enoughSupport decisions via management.” resources and see beyond short term profits.” “Level of commitment from senior executives “Decisions still seem to be based on gut feel or impacts investment, scope and outcome.” on incomplete data. Some managers manipulate data to support their decisions.”Expertise and “Talented, well-managed BI team. Reasonable “Resourcing is a problem. Historically IT ownedResources expectations (usually) from business partners. and built BI but more recently have been trying to Strong partnerships with business teams. High move to business/IT partnership.” level of utilization.” “Struggling with the volume of requests and fulfilling user needs in a timely manner.”Focus “We‟ve attacked small, easily scoped projects, “We keep biting off more than we can chew.” & added business value with each release. “Were successful when implemented, now out of Limit scope creep ; fewer features sooner, date with focus having shifted to other internal responsive to business needs” initiatives”Organization “Business Intelligence Group serves 18 “In midst of a major reorganization. Have some Business Units Globally. Its responsible for success stories from before but BI is not well building and managing the delivery across the aligned anymore.” enterprise” “Recent change in all top management”Strategic “Tangible business value, including revenue “No formal BI initiative or strategy”Value improvement, cost reduction & risk mitigation“ “Too heavily concentrated around IT not enough “It has brought together some areas of around Business” business that are starting to think as a whole “No business owners and no resources to and not continue to work in isolation.” proceed past the initial implementation”Technology "State of the art business intelligence module “Old, inefficient technology stack” which is intuitive, easy to use. „Spreadmarts‟ , manual reports; disparate systems”
  14. 14. Business Intelligence PrioritiesWisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  15. 15. Prioritized Technology Intitiatives Strategic to BI Dashboards 1.0% 5.0% 15.4% 37.4% 41.3% End user "self service" 1.4%6.5% 15.1% 35.8% 41.2% Data warehousing 4.2% 9.2% 21.5% 32.0% 33.1% Advanced visualization 4.3% 7.5% 23.2% Traditional approaches to23.6% 41.4% Business Intelligence remain Integration with operational processes 4.3% 11.7% 26.4% 33.0% 24.6% a high priority. Data mining and advanced algorithms 5.8% 13.3% 26.0% 33.7% 21.2% Mobile device support 9.5% 16.7% 25.8% 29.7% 18.4% In-memory analysis 11.3% 16.0% 31.2% 27.5% 13.9%Collaborative support for group-based analysis 10.7% 20.6% 26.5% 30.0% 12.1% Big data 21.5% 18.6% 25.2% 23.6% 11.0% Ability to write to transactional applications 26.4% 19.3% 22.6% 21.6% 10.1% Software-as-a-service and "cloud computing" 26.5% 21.4% 20.8% 20.9% 10.3% Text Analytics 24.4% 23.6% 28.2% 17.4% 6.5% Complex Event Processing (CEP) 24.2% 26.6% 24.2% 19.9% 5.2% Social media analysis (Social BI) 29.7% 26.8% 22.3% 15.3% 5.9% Open source software 35.4% 20.6% 20.4% 15.1% 8.4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Not Important Somewhat Important Important Very Important Critical Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  16. 16. Mobile Device Support by Industry100% 7% 7% 13% 15% 17% 18% 22% 22% 31% 21%80% Strong adoption of mobile 27% by Technology and Retail & 26% Wholesale segments 34% 30% 30% 22%60% 34% 31% 26% 36% 29% 22%40% 25% 26% 33% 25% 26% 28% 20% 19%20% 18% 16% 17% 13% 19% 15% 9% 12% 14% 13% 12% 9% 7% 4% 4% 0% Overall Consulting Financial Services Health Care Retail & Wholesale Technology Manufacturing Education Other Unimportant Somewhat Important Important Very Important Critical Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  17. 17. Advanced Visualization by Function100% 12% 19% 24% 23% 29%80% Broad interest in visualization – most 50%60% significant within ranks of 36% 41% business users 60% 42%40% 28% 22% 23%20% 18% 10% 19% 8% 10% 6% 4% 4% 6% 5% 0% 1% Overall Information Technology Finance Sales and Marketing Other Unimportant Somewhat Important Important Very Important Critical Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  18. 18. Collaborative BI Importance by Function Sales and Marketing 15% 40% 21% 21% 4% Operations 19% 25% 31% 16% 9% Sales & Marketing most keenly interested in collaborating with BI Executive Management 14% 29% 30% 19% 9%Information Technology (IT) 10% 30% 24% 24% 12% Finance 12% 20% 31% 24% 12% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Critical Very Important Important Somewhat Important Not Important Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  19. 19. Importance of BI Collaboration by Success Most Successful 18% 31% 26% 19% 5% Somewhat Successful 9% 29% Those that perceive success 27% 23% 12% with BI are more likely to view collaboration as important or criticalSomewhat Unsuccessful 5% 28% 18% 26% 23% Unsuccessful 15% 20% 45% 5% 15% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Critical Very Important Important Somewhat Important Not Important Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  20. 20. "Software as a Service" and Cloud Computing by Function100% 6% 10% 10% 10% 16% 19% 8%80% 21% 31% 16% 24% 21%60% 21% 31% 18% Business functions more 31%40% receptive to Cloud BI than 25% 21% Finance or IT 16%20% 18% 35% 27% 29% 26% 11% 0% Overall Information Finance Sales and Marketing Other Technology Unimportant Somewhat Important Important Very Important Critical Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  21. 21. "Software as a Service" and Cloud Computing by Employees100% 4% 4% 4% 10% 8% 9% 17% 13% 18% 20% 15% 16%80% 21% 18% 31% 21% 20% 20%60% 26% 21% Smallest of organizations 32% 22% 20% 18% more inclined to adopt 23%40% 21% Cloud BI than larger ones 21% 18%20% 33% 35% 33% 36% 27% 28% 15% 0% Overall 1 - 100 101 - 1,000 1,001 - 2,000 2,001 - 5,000 5,001 - 10,000 More than 10,000 Unimportant Somewhat Important Important Very Important Critical Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  22. 22. Technology Initiatives by Function“New” versus “Classic” Open Source SoftwareBusiness Intelligence? 4.5 Social media Analysis Dashboards 4 (SocialBI) 3.5 Complex Event Processing End user "self service" 3 (CEP) 2.5 2 Data Warehousing Text Analytics 1.5 1 0.5 Software-as-a-Service and Advanced visualization 0 "Cloud" Computing Integration with Ability to write to Operational Processes transactional applications Data Mining and Advanced Big data (e.g., Hadoop) Algorithms Collaborative Support for Mobile Device Support Group-based Analysis In-memory analysis Information Technology (IT) Sales and Marketing Finance Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  23. 23. Industry PerformanceWisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  24. 24. Industry Rating Criteria- Sales/acquisition experience - Quality and usefulness of product o Professionalism (continued) o Product Knowledge o Customization and Extensibility o Understanding business/needs o Ease of upgrade/migration to new o Responsiveness versions o Flexibility/Accommodation o Online forums and documentation o Business Practices - Quality of technical o Contractual terms and conditions o Professionalism o Follow up after the sale o Product Knowledge- Value for price o Responsiveness- Quality and usefulness of product o Continuity of personnel o Robustness/sophistication of technology o Time to resolve problems o Completeness of functionality - Quality and value of consulting o Reliability of technology services o Scalability o Professionalism o Integration of components within product o Product Knowledge o Integration with 3rd party technologies o Experience o Overall Usability o Continuity o Ease of installation o Value o Ease of administration - Integrity - Whether vendor is recommended Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  25. 25. Sales/Acquisition Experience Product Knowledge 3.0% 19.7% 34.8% 42.2% Professionalism 2.0% 20.6% 36.4% 39.6% Responsiveness 6.4% 24.3% 32.9% 33.3% Business Practices 5.1% 30.5% 34.0% 29.2% Flexibility/Accommodation 7.8% 26.7% 31.8% 31.6% Follow-up after the sale 6.9% 27.9% 31.5% 30.2%Understanding our business/needs 6.0% 33.4% 28.9% 28.7% Contractual terms and conditions 6.6% 35.3% 30.4% 25.2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Very Poor Poor Adequate Very Good Excellent Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  26. 26. Quality and Usefulness of Product Robustness/Sophistication of technology 3.9% 19.0% 45.4% 31.2% Reliability of technology 3.8% 21.3% 43.8% 30.9% Scalability 3.9% 21.8% 38.4% 34.4% Overall usability 3.7% 21.2% 42.0% 32.0%Integration of components within product 5.1% 25.0% 36.6% 32.2% Ease of installation 8.0% 23.9% 32.4% 33.1% Completeness of functionality 5.2% 24.2% 46.1% 23.1% Ease of administration 7.5% 26.8% 33.6% 29.9% Ease of upgrade/migration to new 9.8% 27.0% 29.2% 30.9% versions Customization and Extensibility 7.5% 27.3% 38.4% 24.3% Online training, forums and 7.5% 29.7% 34.8% 24.7% documentation Integration with 3rd party technologies 8.6% 33.5% 35.1% 20.8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Very Poor Poor Adequate Very Good Excellent Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  27. 27. Technical Support Professionalism 2.9% 18.8% 36.8% 40.6% Product knowledge 1.9% 21.1% 37.3% 38.7% Responsiveness 4.6% 26.9% 31.0% 35.7% Continuity of Personnel 5.5% 27.7% 32.3% 32.6%Time to resolve problems 6.6% 29.6% 33.5% 27.9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Very Poor Poor Adequate Very Good Excellent Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  28. 28. Consulting ServicesProduct knowledge 3.3% 18.0% 32.8% 44.6% Professionalism 3.1% 18.8% 34.3% 41.7% Experience 3.7% 21.1% 33.3% 40.5% Continuity 5.8% 24.2% 33.0% 35.7% Value 7.5% 25.3% 32.2% 32.8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Very Poor Poor Adequate Very Good Excellent Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  29. 29. Value for Price Paid100% 36% 35%80% 37%60% 33% 33% 37%40%20% 26% 24% 24% 5% 5% 3% 0% 2010 2011 2012 Very Poor Value Poor Value Average Value Good Value Great Value Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  30. 30. Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  31. 31. Emerging Segment PerformanceVendor Sales Value Product Tech Consult Recom Integrity Average Support ing mendYellowfin 4.52 4.52 4.40 4.55 4.52 4.84 4.64 4.57Dimension 4.44 4.32 4.24 4.53 4.53 4.96 4.74 4.54al InsightJedox/Palo 4.16 4.65 4.04 4.37 4.23 5.00 4.37 4.41Arcplan 4.18 4.23 4.11 4.35 4.20 5.00 4.41 4.35Pentaho 3.75 4.09 3.65 4.03 3.88 4.70 4.19 4.03Jaspersoft 3.67 4.18 3.73 3.71 3.67 4.64 3.82 3.96 Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  32. 32. Yellowfin Performance Professionalism Recommend 5.00 Product Knowledge Understanding our… Integrity 4.50 Responsiveness Consult Value 4.00 Flexibility/Accommodat… Consult Continuity 3.50 Business Practices 3.00 Consult Experience Contractual terms and… 2.50 Consult Product… 2.00 Follow up after the sale 1.50Consult Professionalism 1.00 Value for Price 0.50 0.00Support Time to resolve… Robustness/sophisticati… Support Continuity of… Completeness of… Support Responsiveness Reliability of technology Support Product… Scalability Support Professionalism Integration of… Integration with 3rd… Online training, forums… Overall Usability Ease of… Customization and… Ease of installation Ease of administration Vendor Average Peers Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  33. 33. Conclusions• Business driven phenomenon• Mid-market, EMEA growth• Larger deployments, penetration remains low• Success with BI takes more than technology• “New BI” priorities: Mobile, Collaborative, Visual, Cloud, Social …• Positive industry performance; room for improvement Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC
  34. 34. Wisdom of Crowds BusinessIntelligence Market Study ® Key Findings: 2012 Study Dresner Advisory Services, LLC Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

×