Aial asia summit-gw

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Overview of Asia Tourism Growth Potential for New Zealand

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Aial asia summit-gw

  1. 1. 1Auckland Airport | Asia SummitNZ-Asia 2.0Enduring Friends in anAsian Century
  2. 2. 2Auckland Airport | Asia SummitWhat’s HOT Global GDP Forecasts 2013HOT “High Opportunity Targets” MarketsFranceUnited KingdomNorth AmericaLatin AmericaASEAN - 5India7-8%5-6%3-4%0-2%0.6%0.3% 2% 3.6% 5.9% 8.2%5.5%Germany1.2%1%JapanChina
  3. 3. 3Auckland Airport | Asia SummitAsia = NZ Second Largest MarketOur Ambition 2020Target of 4+ Million.Asia Second largestMarket at 27% of totalarrivals.1.07 Million visitorsfrom Asia = 9.98%CAGR.China at 14% share or572,000 arrivals.Australia41%USA6%Canada2%South America2%UK6%Germany2%France1%Other14%China14%Japan2% Korea2% Singapore1%Malaysia1% India2% Hong Kong1%Taiwan1% Thailand1%Indonesia1%Philippines1%Asia27%NZ Potential Visitor Arrivals 2020
  4. 4. 4Auckland Airport | Asia SummitAsia = NZ Second Largest MarketOur Ambition 2020Target Growth of 1.5Million or 58.1%.Asia Largest GrowthMarket at 39% or572,000.China to provide 25%by growing 191% by2020.Australia34%USA5%Canada1%South America4%UK3%Germany1%France1%Other13%China25%Korea2% Japan2%Singapore1% Malaysia1%India3%Hong Kong1%Taiwan0%Thailand0%Indonesia2%Philippines1%Asia39%Potential Arrivals Growth NZ 2012-2020
  5. 5. 5Auckland Airport | Asia SummitChina highlights potential step change74671652878215197923140416020000400006000080000100000120000140000160000YE Dec 2008 YE Dec 2009 YE Dec 2010 YE Dec 2011 YE Dec 2012China Arrivals -HolidayDirectCapacityGrownAirfaresDeclinedin Real Value-14%Since2008CAGR +17.1%
  6. 6. 6Auckland Airport | Asia SummitNeed to Capture Lost Value109,936 112,658 113,908 112,005 111,36199,45379,06152,92167,30952,787 52,896189,700207,200 211,800250,500260,900253,200218,300181,000214,000198,000 196,800YR 2002 YR 2003 YR 2004 YR 2005 YR 2006 YR 2007 YR 2008 YR 2009 YR 2010 YR 2011 YR 2012Korean Arrivals NZ v Australia 2002-12NZ AustraliaArrivals toNZ 52%Decline3.7% Growth AusNZD $177Mlost Value toNZTourismIndustryKoreanOutboundTravelHits Record13.7M in2012
  7. 7. 7Auckland Airport | Asia SummitAsia Most Confident ConsumersLatest ConsumerConfidence Surveyshows Asia has 6 outof top 10 countries.India & South EastAsia leading the index.By comparison NewZealand is 15 positionslower and Greece isworst on index.121 119 117 115 113 112 111 108103 1029435Nielsen Global Survey of ConsumerConfidence & Spending Q4 2012
  8. 8. 8Auckland Airport | Asia SummitGlobal Aviation Lead by AsiaAmadeus Air TrafficTravel Intelligencefound that air traffic inAsia grew 9% in 2012versus a globalaverage of 5%.Eight of the WorldsTop 10 „Super Routes‟are in Asia/Pacific –Jeju to Seoul 10.2million passengers.831 Million newpassengers in next fiveyears with 380 million(45%) fromAsia/Pacific – IATA2013 Airline Net ProfitMargins Forecast to be1.3% -IATA
  9. 9. 9Auckland Airport | Asia SummitAviation Shaping Supply to AsiaAsia Pacific Profitability VersusUltra-Long Haul EuropeGerman market to Auckland Economics:63,000 Flights or 31,500 ArrivalsAverage Fare USD $1577Total Revenue USD $99 MFlight is 18,200-19,000 KMAverage Yield is = US cents/KM 8.7-8.4Economy fare USD $1130 = USC/KM 6.2Cost = US cents per KM 7.0-7.8Yields in Asia/Pacific look attractiveCountry USD Ave Fare KM USC per KMIndia 1170 12495 0.094Japan 1210 8806 0.137Malaysia 1044 8703 0.120Indonesia1129 7665 0.147Korea 1108 9630 0.115China 1137 9750 0.117
  10. 10. 10Auckland Airport | Asia SummitWe Need to Provide a PremiumRASK Quick Comparison Data source: Sabre ADIHighest LowestThis Month: Jan-13 Avg Rolling 12 MonthsUS Cents / KM AKL SYD MEL BNE PER ADL DRW AKL SYD MEL BNE PER ADL DRWCAN CZ 7.25 7.73 7.48 6.04 5.87 6.45 6.07 6.48 5.29 4.33PVG NZ 11.57 10.65QF 6.89 6.59CA 7.97 5.68 6.37 5.27MU 7.40 6.17FM / MU 6.07 4.58ICN KE 9.16 10.69 11.62 11.47 9.13 9.87 8.46 10.62KUL MH 9.88 7.50 7.18 6.53 6.77 7.79 7.91 5.74 5.88 6.04 6.01 6.93D7 8.20 7.76 11.84 6.56 6.83 9.51BKK TG 10.19 12.64 10.38 9.69 13.21 8.00 9.33 8.04 8.05 10.91SIN SQ 11.24 10.67 8.94 8.39 11.09 8.91 10.56 9.68 8.47 7.74 11.37 8.40JQ / 3K 7.22 10.04 13.56 5.88 7.64 7.96 10.58 10.89SCL LA 20.25 17.25 Note: data excluded for Apr & May 2012 due to Sabre errorQF 17.83 15.03EZE AR 14.34 11.43HNL NZ 16.84 15.17HA 10.91 10.90QF 16.65 12.17JQ 10.50 9.29
  11. 11. 11Auckland Airport | Asia SummitNew Global Hubs & Golden Routes in Asia
  12. 12. 12Auckland Airport | Asia SummitEmerging Global Cities in AsiaGDP Globally will be Lead byEmerging Global „Power‟ Cities440 Cities are to Deliver 47% of Global GDPGrowth to 2025.Other Emerging Cities will account for 27% ofGDP Growth.
  13. 13. 13Auckland Airport | Asia SummitGrowth of Large Urban ClustersSource :McKinsey
  14. 14. 14Auckland Airport | Asia SummitFast Growth Creates OpportunitiesIncreasing Congestion & Pressure Will Drive Change.Increased desire for Rest, Relaxation & RejuvenationOpportunity for Different Environment, Experience & ExplorationSocial Drives Need to be Connected, Communication and Commerce
  15. 15. 15Auckland Airport | Asia SummitAsia Dominates Internet Use7%45%21%4%11%11%1%Internet Users June 2012AfricaAsiaEuropeMiddle EastNorth AmericaLatin America / CaribbeanOceania / Australia
  16. 16. 16Auckland Airport | Asia SummitAsia Large & Offer Penetration40.10%78.10%11.40%79.50%45.60%47.70%83.00%22.10%83.60%79.60%28.40%36.50%53.30%82.50%45.70%58.40%32.40%67.20%33.90%35.60%0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%0100,000,000200,000,000300,000,000400,000,000500,000,000600,000,000Internet Users June 2012Internet Users Latest Data Penetration (% Population)
  17. 17. 17Auckland Airport | Asia SummitAsia Dominates Internet Use
  18. 18. 18Auckland Airport | Asia SummitAsia Dominates Internet Use
  19. 19. 19Auckland Airport | Asia SummitCreating EnduringFriendships
  20. 20. 20Auckland Airport | Asia SummitEnduring Industry FriendsBuild Trade ProgrammesNew SIT/FIT Value SegmentsAwareness - Mono NZ
  21. 21. 21Auckland Airport | Asia SummitIndustry Development with FriendsAuckland Airport announces new $200k tourism HOT marketingcompetitionA new $200,000 “High Opportunity Target” markets tourismmarketing competitionSpringboard to help foster innovation and development within thesectorEstablished to help innovative operators develop tourism initiatives,and with a focus on emerging Asian High Opportunity Target (HOT)markets such as China, Indonesia and India, Auckland Airport hascreated a $200,000 “HOT” markets marketing competition and is callingfor submissions.Auckland Airport announces new charter/seasonal capacityfunding programmeOffers up to $500,000 to support growth within the sectorIn a move to continue stimulating demand within the tourism industry,Auckland Airport is launching a new charter/seasonal capacity fundingprogramme as part of its Ambition 2020 initiative.The programme offers up to $500,000 to tourism wholesalers/airlinepartnerships that are looking to develop programmes that will createnew business opportunities with additional air capacity.
  22. 22. 22Auckland Airport | Asia SummitAsia 2.0 Reach & Brand
  23. 23. 23Auckland Airport | Asia SummitBuilding Premium Value
  24. 24. 24Auckland Airport | Asia SummitBuilding Proposition with FriendsConsumer & Industry Friends with BenefitsChinaTV/Digital/PrintBuild value, partners &seasonality - trustedadvice with supportingchannel offersTV/Film/Digital/PrintBuild awareness ,partners & NZ demand -Preferred source of info &offers for ChinaDigital/PRBuild awareness ,partners & demandPremium Mkt- #1 LuxurySource NZOther Asia14% Pax GrowthIndo - Facebook Pop = 47MIndia – Facebook Pop = 61MMalay- Facebook Pop = 18MWebsite 100,000page views and3,500 Database10,000 App Users#1 AustralasianFacebook Fanbase inIndonesia 60KDigital/PRBuild awreness, partners& demand FIT Mkt-#1 FIT Source NZNew ZealandDigital/PRBuild awareness,partners & demandPremium?FIT Mkt =#1Source NZIndia/MalaysiaDigital/Print/PRBuild awareness ,partners & demandPremium Mkt- #1Luxury Source NZIndonesiaIndonesia India/MalaysiaSocial Media Fanbase50,000 (TNZ 140,000) -50% Growth inPremium Class SalesWebsite 200,000 pageviews & 22MImpressionsDatabase 200018% Pax Growth #1World Netizens 525M #1Online Shoppers 228M#1Airport & Luxury CountryOffer Awareness 20-40% - AdvertsingRecall 7% with 34-48%Positive ImpactWebsite 20,000 pageviews and drove #1Sales Promotionperiod for Airlines45% Share of Sales50% Growth Business ClassPartner Funding $750K
  25. 25. 25Auckland Airport | Asia SummitLet’s Create NZ-Asia 2.0Source: Indonesiainternetcities.png
  26. 26. 26Auckland Airport | Asia SummitThank You

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