Re-using social media data

Re-using
social media data
Glenn JonesCodebits– Lisbon, Portugal4 Dec 2009

Objects
Social Media
Aggregation
Conversation
Activity

Identity
Relationships
Objects
Social Media
Aggregation
Conversation
Activity

Most of us have built identities across the web, we fill in profiles, upload photos, videos, reviews and bookmarks

Identity
Identity
Distributed Identity
Identity
Our web identity is fragmented or distributed

Identity consolidation

The power of XFN rel=me
< a href=“http://www.glennjones.net/” rel=“me”>http://www.glennj... </a>

A graph (map) of rel=me linkages
Found Site
Found Site
Start Site
Found Site
Found Site
Found Site
Found Site
Found Site

Types of social graph linkages
Start Site
Found Site
rel=me
Outward claim
Start Site
Found Site
rel=me
Inward claim
Start Site
Found Site
rel=me
Reciprocalclaim

Google Social Graph API
http://socialgraph.apis.google.com/otherme?
q=http://twitter.com/glennjones

Google Social Graph API JSON
{
"http://delicious.com/glennjonesnet": {
"attributes": {
"rss": "http://feeds.delicious.com/rss/glennjonesnet",
"url": "http://delicious.com/glennjonesnet",
"profile": "http://delicious.com/glennjonesnet"
}
},
"http://huffduffer.com/glennjones": {
"attributes": {
}
}, ...

A JavaScript library that retrieves and aggregates profiles from across the web

10 identities - outward rel=me links
20 identities - combined outward and inward rel=me links
5 additional identities – side effect profile parsing

Profile parsing

§
Embedded microformathCard

ufXtractmicroformat API
http://ufxtract.com/api/?url=http://slideshare.net/glennjones&format=hcard&output=json

ufXtractmicroformat API
{
"microformats": {
"vcard": [{
"fn": "Glenn Jones",
"n": {
"given-name": ["Glenn"],
"family-name": ["Jones"]
},
"adr": [{
"locality": "Brighton",
"country-name": "United Kingdom"
}], ...

Google Social Graph API endpoint descriptions are not as complete as they could be
{
"http://delicious.com/glennjonesnet": {
"attributes": {
"rss": "http://feeds.delicious.com/rss/glennjonesnet",
"url": "http://delicious.com/glennjonesnet",
"profile": "http://delicious.com/glennjonesnet"
}
},
"http://huffduffer.com/glennjones": {
"attributes": {
}
}, ...

Ident Engine – data overlayof endpoint descriptions
{
"name": "Last.fm",
"domain": "last.fm",
"urlmappings": [{
"urltemplate": "http://www.last.fm/user/{username}",
"schema": "hCard",
"contenttype": "Profile",
"mediatype": "Html"
},
{
"urltemplate":"http://www.last.fm/user/{username} ",
...

Auto fill forms

The most common details shared across
social media sites – work personas

The most common details shared across
social media sites – social personas

Parsing user generated content from discovered endpoints

Ident Engine – user generated content endpoint descriptions
{
"name": "Vimeo",
"domain": "vimeo.com",
"urlmappings": [{
"urltemplate": "http://vimeo.com/{username}/videos/rss",
"schema": "Atom",
"contenttype": "Video",
"mediatype": "Atom"
}
...

Ident Engine – data overlayof endpoint descriptions
Content types definitions
Schemas
Activity
Audio
Bookmarks
Entries
Events
Friends
Friends Status
Images
Interests
Lifestream
Profile
Resume
Services
Slides
Status
Video
Atom
RSS
XFN
XFN-hCard
hAtom
hCalendar
hCard
hResume
rel-tag

To join together data across the web we need a stack of open data formats and non-proprietary APIs
Microformats Parser
Google’s Social
Graph API
RSS Library
OAuth
ATOM Library

Yahoo’s YQL API

Dealing with imposters androgue relationships

Split personality

Start without discovery

Let the user decide

Only use reciprocal or outward
rel=me links only

Only use outward or reciprocal
rel=me links only

Now it’s your turn to use identity discovery to build a little magic into your applications

Microformats Parsershttp://microformats.org/wiki/parsers
Microformats Parser - Optimus - XSLT
http://microformatique.com/optimus/
Microformats Parser - Cognition - Perlhttp://buzzword.org.uk/cognition/
Google Social Graph APIhttp://socialgraph.apis.google.com/
Social Graph Node Mapper
http://code.google.com/p/google-sgnodemapper/
YQL
http://developer.yahoo.com/yql/
Ident Enginehttp://identengine.com/
UfXtract
http://ufxtract.com/
Madgex Labshttp://lab.madgex.com/
Bloghttp://www.glennjones.net/

Creative Commons Attribution-Non-Commercial 2.0 UK: England & Wales Licence.Copyright Glenn Jones 2009www.glennjones.net

http://identengine.com	587
http://www.glennjones.net	189
http://glennjones.net	76
http://codebits.eu	75
https://codebits.eu	14
http://www.slideshare.net	14
http://www.identengine.com	11
http://webcache.googleusercontent.com	2
http://www.myrppl.com	2
http://localhost	1
http://safe.tumblr.com	1
http://fernand0.tumblr.com	1
http://sebastianlasse.de	1
http://beemoostervink.nl	1
http://68.188.80.226	1

Re-using social media data

by Glenn Jones

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