Nonprofit Internet Strategy Six Steps to Online Strategy Success

Social Organizing Game Find other members of your group Do not look at your own dot NO talking

Find other members of your group

Do not look at your own dot

NO talking

What is Online Strategy? An Online Strategy is the holistic and thoughtful approach to choosing the plan of action and tools to advance the fundraising , communications , and advocacy goals of an organization.

An Online Strategy is the holistic and thoughtful approach to choosing the plan of action and tools to advance the fundraising , communications , and advocacy goals of an organization.

Know your organization’s mission and goals

As part of a worldwide movement that offers neutral humanitarian care to the victims of war, the American Red Cross distinguishes itself by also aiding victims of devastating natural disasters. Over the years, the organization has expanded its services, always with the aim of preventing and relieving suffering.

The Mission

Does your Internet strategy reflect your organization’s mission and goals? How do you enlist your online donors/advocates/customers in helping you to achieve these goals?

How do you enlist your online donors/advocates/customers in helping you to achieve these goals?

Don’t Forget “the Ask!”

What is the Social Enterprise Alliance? The Social Enterprise Alliance is the only member organization in North America to bring together the diverse field of social enterprise. It serves as advocate for the field, hub of information and education, and builder of a vibrant and growing community of social enterprises. The Ask?

The Ask!

Use Your Time Wisely!

The Social Media Jungle

Know Your Audience

Where is Your Audience? Facebook Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/

Where is Your Audience? Twitter Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/

Where is Your Audience? MySpace Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/

10 Second Rule

Can Your Site Answer These Questions 10 seconds or Less? Who you are? What you do? Where you do it? How you do it? What do you want me to do next?

Who you are?

What you do?

Where you do it?

How you do it?

What do you want me to do next?

Analyze That!

Analyze This! Define the scope of the improvement Measure the performance Analyze the results Implement adjustments Repeat

Define the scope of the improvement

Measure the performance

Analyze the results

Implement adjustments

Repeat

Glennette Clark Online Strategy Consultant 202-234-1600 x209 [email_address] Sean Speer Sales Associate 202-234-1600 x331 [email_address]