Twitter: Why You Should Care?


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This presentation was given at Miami University's "Winter College" where alums return for lectures. This one hour lecture was targeted to an audience that did not know much about Twitter and wasn't sure why they should care about it. It is largely the personal case for using Twitter, though it references Jeff Bullas' arguments for the business case. It also uses arguments and examples from Clay Shirky, Twitter, and others. The last part of the presentation is in response to a request where the alums submitted a list of interests, and I found twitter resources to match those interests - hence the long list of links.

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  • Jack Dorsey, Biz Stone, Evan Williams\nOdeo (podcasting company)\n
  • Over 465m accounts (1 million added each day at present)\n175 million tweets each day (that’s 2000/second)\n
  • 10,245/second\n(25K - Castle in the Sky TV screening - “Balse” spell)\n
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  • 2010 valuation was $3.7b\nTwitter gets $250m/month in ad revenue. Expected to be $450m/month by 2014.\n
  • Microblog\nWebsite & App\nNo limit when private. Became 140 when public bc 160 is SMS limit and space was needed for your twitter ID.\n
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  • Clay Shirky\n
  • Clay Shirky: Sichuan Earthquake\n
  • Egyptian Uprising (3m tweets U of Washington Study)\n\n
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  • VIA Jeff Bullas’ Blog\n\nFind bloggers and authorities in your industry and follow them on Twitter and see what they tweet about and what content they link to\nFrom this content look at what content you can create to tweet and blog about for your own  blog\nRetweet their content regularly not just once whether it is a tweet or from their blog\nIf they are local, ask to catch up for a coffee\nRequest an interview via Twitter and record the interview on video or if that is not possible use a list of questions that you can turn into a written blog post Q & A interview format.\nPublish that interview on your blog and then promote it on Twitter. I can almost guarantee you that they will then promote it to their networks\nPromote them on Twitter with referrals recommending them\nUse Twitter’s private “Direct Message” channel (DM) to connect with influential bloggers and influencers as you may find they respond to that better than an email.\n\n
  • Put search items into Twitter using key words that are imporatant in your industry or niche. You will find out what is happening globally!\nSearch on Twitter to see what is being said about and by your competitors\nPut your brand name into Twitter to find out what is being said about you in real time\nUse # Tags to search on Twitter that will keep you updated on key terms that are vital in your industry. A great tool to do this quickly is\nUse “Advanced Twitter Search” (this provides the capability of doing local searches with a certain mile radius) to keep an eye on news and events locally in your city or region.\nDiscover trends using Twitter with tools such as which even allows you the capability to narrow the search to a particular geographic location.\nTweet links to your surveys on Facebook, blogs or website\n\n
  • Increasing your Twitter followers is the foundation to your Twitter marketing efforts. This should be done in a focused manner by following people in your category using the Twitter “Yellow Pages” tool Another app that I have found useful to follow the followers of top bloggers in your industry is\nRun special deals and promotions on Twitter that you can use to drive traffic or move slow moving stock (exanple Dell)\nAnnounce an event on Twitter\nInclude retweet buttons on your content areas of your website and blog that makes it easy for people to share your content\nIntegrate Twitter into Facebook\nLoad the Twitter app on LinkedIn\nSeek sponsors for an event or contest\nPromote your blog posts on Twitter\nUse # tags at your events to crowd source online mobile marketing\nInclude Twitter ID on all your offline and online marketing material\nAutomate relevant tweets that span 24 hours so your global customers can receive it in their time zone. professional edition can do this both as a once off and as recurring tweets.\nTweet special Twitter only coupons so you can track the success of your Twitter marketing efforts\n\n
  • Help solve other people’s problems by answering questions on Twitter\nTweet  links to your blog posts that answer problems and provides tip, tactics and ideas\nTweet links to your Powerpoint presentations on Slideshare\nTweet links to presentations recorded on Video and posted to YouTube\nIf you are speaking at an event, tweet about it prior to the conference\nInclude a link to your personal blog on your personal Twitter account\nShare photos on Twitter that validate your speaking at events and conferences, this will aid and enhance your credibility visually. Twitpic makes this easy and convenient to do on Twitter\n\n
  • Improve customer service (A good case study on this is “ Zappos” an online shoe retailer)  by picking up conversations about your company that you might not be aware\nRespond quickly to any problem tweets on your Twitter account to shut down any impending service or potentially damaging PR disasters.\nCheck your Twitter account regularly and respond to questions and comments in a timely fashion\n\n
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  • Twitter: Why You Should Care?

    1. 1. 1Twitter: Why Should I Care?Glenn J. Platt, Ph.D.C. Michael Armstrong Chair in Interactive MediaCo-Director Armstrong Institute for Interactive Media Studies
    2. 2. 2 Twitter History
    3. 3. 3Twitter Scope
    4. 4. 4 Twitter Scale
    5. 5. 5 Twitterverse
    6. 6. 6 Twitter Money
    7. 7. 7 Twitter Basics
    8. 8. 8Basics: Names To talk to someone @glennplatt To talk about someone To let someone know what you are talking about
    9. 9. 9Basics: Hashtags #(ANYTHING HERE) Folksonomy Search To Be Found #loveandhonor In-line, e.g., “I love #miamiu hockey” To reference, e.g., “Miami was a university before Florida was a state. #miamiu”
    10. 10. 10Basics: RT & HT RT @glennplatt Winter College is AWESOME! HT @PresHodge Miami Hockey up 3-0 in third period
    11. 11. 11!/PresHodge/lists/memberships Basics: Lists
    12. 12. 12Who Cares? (General) The largest increase in expressive capability in history Printing Press Two Way Communication Recorded Media Radio and TV Many-to-Many
    13. 13. 13 Changing China
    14. 14. 14 Changing The Arab World
    15. 15. 15!/palafo/breakingnews Changing The News
    16. 16.!/TwitterStoriesTwitter Stories
    17. 17. 17Twitter in the Classroom Polling for Understanding Backchannel Peer Tutoring Writing Study Shows Better Understanding
    18. 18. 18Who Cares? (Business) Networking Research Marketing Personal Branding Customer Service
    19. 19. 19Who Cares? (Business) Networking Research Marketing Personal Branding Customer Service
    20. 20. 20Who Cares? (Business) Networking Research Marketing Personal Branding Customer Service
    21. 21. 21Who Cares? (Business) Networking Research Marketing Personal Branding Customer Service
    22. 22. 22Who Cares? (Business) Networking Research Marketing Personal Branding Customer Service
    23. 23. 23Who Cares? (Personal) Hint: You Just Need To “Listen”. You Don’t HAVE To Tweet.
    24. 24. 24The Bottom Line Your Hobbies Interesting People You Had Homework Writers and Columnists Professional Development News
    25. 25. 25The Trick Find One Person See Lists They Are On Make Your Own Lists
    26. 26. 26 Golf or Golf Scrabble Yo Yo Ma Philip Glass Finance News CEOs Tom Friedman
    27. 27. 27 Stock Market OSU Sports Gardening Presidential Candidates Tai Chi Vegetarian Cooking Tom Van der Ark
    28. 28. 28 David Brooks Sustainability Travel or Travel Twitter Tips Health News College Sports Shows Bill Maher Justified
    29. 29. 29 Tampa Bay Rays Scott Turow Authors - In General Eugene Robinson HR, Talent Management, Performance Improvement Florida News Laura Baverman
    30. 30. 30 Knitting Scrapbooking Tom Hanks Josh Groban Photography Antique License Plates
    31. 31. 31Twitter Tools Twitter Web Site Twitter App (Smartphones) Text to Twitter Email to Twitter Hootsuite