Social Media 101 For Alumni

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This presentation was given at Miami University's Alumni Winter College. It was designed to introduce social media to the "post college" crowd and explain why it matters to them.

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  • Social Media 101 For Alumni

    1. 1. Social Media 101 Why Facebook, Twitter, LinkedIn, and others matter to the post-college crowd. Prof. Glenn Platt C. Michael Armstrong Chair in Interactive Media Professor, Marketing
    2. 2. Agenda What is Social Media? What Do We Know About Social Media Users? Who Is Using Social Media? Exploring Social Media In-depth. How To Use Social Media Strategically.
    3. 3. What is Social Media Social Media are digital tools that facilitate conversation... All kinds of conversation.
    4. 4. Traditional Media •broadcasts •doesn’t listen •has one message •monologue
    5. 5. Social Media Is More Like A Cocktail Party
    6. 6. Social Media •short Conversations •rapid Change •personal •engaging •interactive
    7. 7. What Do We Know About Social Media Users? 3 out of 4 Americans 61% of Facebook users use it are middle aged or older 2/3 of the global 900,000 blog posts each Internet population uses day it Classmates.com has largest user base over 65
    8. 8. What Do We Know About Social Media Users? 20 Hours of YouTube added per minute 440,000,000 YouTube videos watched each day 4 billion photos on Flickr
    9. 9. 25% of social media users are 35-44
    10. 10. What Do We Know About Social Media Users? 50,000,000 t weets each day on Twitter 5 billion things added to Facebook each week If Facebook was a country...
    11. 11. What Do We Know About Social Media Users? 50% of Facebook users Years it took for media check in once a day. to reach 50m people: 84% of social Radio: 38 years net working sites have more women than men. Film: 13 years More social media is TV: 4 years shared by mobile devices than desktop Facebook: 6 mo.
    12. 12. Who is Using Social Media?
    13. 13. It’s not the young folks...
    14. 14. Let’s Explore
    15. 15. Facebook
    16. 16. Twitter
    17. 17. Yes, Even The Dalai Lama Tweets
    18. 18. delicious
    19. 19. LinkedIn
    20. 20. Slideshare.net
    21. 21. Flickr
    22. 22. Wordpress
    23. 23. RSS
    24. 24. Google
    25. 25. Zoho
    26. 26. YouTube
    27. 27. Yelp
    28. 28. TripIt
    29. 29. Hunch
    30. 30. Best Practices for Businesses Share, Don’t Own Simplify Your Message Listen To Your Customers Create Content Socially Engage in Authentic Consider Influencers Ways
    31. 31. Inbound Marketing Works
    32. 32. Best Practices for People Find and Leverage Your Share a Variety of Net works Media Protect Your Privacy Manage Groups Contribute Consider Social Media Aggregators (e.g. Flavors.me)
    33. 33. More Questions? glenn.platt@muohio.edu Twitter: glennplatt Facebook

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