Social Media &
The University Classroom
         LTSI 2010

          Jason Michel
          Andy Revelle
           Glenn...
Agenda
What Is Social Media?

What Do We Know About Social Media Users?

Who Is Using Social Media?

What Do We Know About...
Images of Media
  Consumption
What Do They Have In Common?
Technology-Driven Change in the Last 15
Years Has Changed the Media Landscape
Old Media Model:
  One-To-Many
New Media Model:
 Many-To-Many
What is Social
    Media
Social Media are digital tools that
facilitate conversation...

All kinds of conversation.
Traditional Media
   •broadcasts
   •doesn’t listen
   •has one message
   •monologue
Social Media Is More Like
    A Cocktail Party
Social Media
•short conversations
•rapid change
•personal
•engaging
•interactive
[Digg] was ... something that we wanted
to try out by giving power and control
back to the masses. Typically with
technolo...
What Do We Know About
 Social Media Users?
3 out of 4 Americans       61% of Facebook users
use it                     are...
What Do We Know About
 Social Media Users?
  20 Hours of YouTube added per
  minute

  440,000,000 YouTube videos
  watche...
25% of social media users are 35-44
What Do We Know About
 Social Media Users?
  50,000,000 t weets each day on
  Twitter

  5 billion things added to
  Faceb...
What Do We Know About
 Social Media Users?
50% of Facebook users      Years it took for media
check in once a day.       t...
Who is Using Social Media?
It’s not the young
       folks...
What Do We Know About
Faculty and Social Media
    More than four out of every five professors use
    social media.

    M...
What Do We Know About
Faculty and Social Media
    Almost one-quarter of professors have accounts on
    four or more soci...
What Do We Know About
Faculty and Social Media
    Professors with more than 20 years of teaching
    experience use socia...
Taxonomy of
Social Media
Expressing
Publication

  Blog

  Wiki

  Microblog

  Livecast

  News
Blogger
Examples
 Math Blog

  Blogger
Wordpress
Examples
  AIMS
Wiki
Examples
MU Composition

   PBWiki
Twitter
Yes, Even The
 Dalai Lama
   Tweets
Examples
100 Ways To Teach with Twitter

          TweetDeck
uStream
digg
RSS
Examples
Google Reader
Social Platforms
Facebook

MySpace

Hi5

Bebo

Friendster

Orkut
Facebook
Examples
100 Ways To Use Facebook In The Classroom

     Using Facebook In The Classroom
Expressing
Discussion

  Forum

  IM/VoIP/VideoChat

  Comment

  3D

  Polling
ProBoards
DimDim
Disqus
Habbo
SMS Poll
The Quantified Self
Networking


Search

Business Net working

Your Own Net work
Google
Hunch
Aardvark
LinkedIn
Ning
Sharing
Content

  Video

  Photo

  Music

  Links

  Docs
YouTube
Flickr
last.fm
delicious
Zoho
Slideshare.net
Sharing

Product

  Recommendations

  Suggestions

  Sharing
Yelp
Crowdsourcing
swaptree
Sharing
Place

  Addresses

  Location

  Events

  Trips
Plaxo
FourSquare
Tungle.me
TripIt
Gaming
Social

Casual

Casual MMO

MOG

MMORPG
Social Media and Higher
  Education Resources
   http://disruptology.com/social-media-resources-for-
   educators/

   htt...
Questions?
LTSI 2010 Social Media in Higher Education
LTSI 2010 Social Media in Higher Education
LTSI 2010 Social Media in Higher Education
LTSI 2010 Social Media in Higher Education
LTSI 2010 Social Media in Higher Education
LTSI 2010 Social Media in Higher Education
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  • LTSI 2010 Social Media in Higher Education

    1. 1. Social Media & The University Classroom LTSI 2010 Jason Michel Andy Revelle Glenn Platt
    2. 2. Agenda What Is Social Media? What Do We Know About Social Media Users? Who Is Using Social Media? What Do We Know About Faculty And Social Media? Taxonomy and Examples Of Social Media Use In Classrooms.
    3. 3. Images of Media Consumption What Do They Have In Common?
    4. 4. Technology-Driven Change in the Last 15 Years Has Changed the Media Landscape
    5. 5. Old Media Model: One-To-Many
    6. 6. New Media Model: Many-To-Many
    7. 7. What is Social Media Social Media are digital tools that facilitate conversation... All kinds of conversation.
    8. 8. Traditional Media •broadcasts •doesn’t listen •has one message •monologue
    9. 9. Social Media Is More Like A Cocktail Party
    10. 10. Social Media •short conversations •rapid change •personal •engaging •interactive
    11. 11. [Digg] was ... something that we wanted to try out by giving power and control back to the masses. Typically with technology news sites a handful of editors choose which stories are relevant and which they believe the audience would like to read about. This was the first time that anyone experimented with allowing the general mass audience to decide what they believed to be the most important topic of the day. Kevin Rose, digg Founder
    12. 12. What Do We Know About Social Media Users? 3 out of 4 Americans 61% of Facebook users use it are middle aged or older 2/3 of the global 900,000 blog posts each Internet population uses day it Classmates.com has largest user base over 65
    13. 13. What Do We Know About Social Media Users? 20 Hours of YouTube added per minute 440,000,000 YouTube videos watched each day 4 billion photos on Flickr
    14. 14. 25% of social media users are 35-44
    15. 15. What Do We Know About Social Media Users? 50,000,000 t weets each day on Twitter 5 billion things added to Facebook each week If Facebook was a country...
    16. 16. What Do We Know About Social Media Users? 50% of Facebook users Years it took for media check in once a day. to reach 50m people: 84% of social Radio: 38 years net working sites have more women than men. Film: 13 years More social media is TV: 4 years shared by mobile devices than desktop Facebook: 6 mo.
    17. 17. Who is Using Social Media?
    18. 18. It’s not the young folks...
    19. 19. What Do We Know About Faculty and Social Media More than four out of every five professors use social media. More than half of professors use tools like video, blogs, podcasts, and wikis in their classes. By a ratio of over four to one, faculty members report that social media have value for teaching.
    20. 20. What Do We Know About Faculty and Social Media Almost one-quarter of professors have accounts on four or more social net works, and 59 percent have more than one account. Nearly one-third of faculty members use social net works to communicate with their peers, and more than 30 percent use them to communicate with students.
    21. 21. What Do We Know About Faculty and Social Media Professors with more than 20 years of teaching experience use social media only slightly less than do their younger peers. Faculty members working in the humanities and social sciences report greater social-media use than those in mathematics, science, and business.
    22. 22. Taxonomy of Social Media
    23. 23. Expressing Publication Blog Wiki Microblog Livecast News
    24. 24. Blogger
    25. 25. Examples Math Blog Blogger
    26. 26. Wordpress
    27. 27. Examples AIMS
    28. 28. Wiki
    29. 29. Examples MU Composition PBWiki
    30. 30. Twitter
    31. 31. Yes, Even The Dalai Lama Tweets
    32. 32. Examples 100 Ways To Teach with Twitter TweetDeck
    33. 33. uStream
    34. 34. digg
    35. 35. RSS
    36. 36. Examples Google Reader
    37. 37. Social Platforms Facebook MySpace Hi5 Bebo Friendster Orkut
    38. 38. Facebook
    39. 39. Examples 100 Ways To Use Facebook In The Classroom Using Facebook In The Classroom
    40. 40. Expressing Discussion Forum IM/VoIP/VideoChat Comment 3D Polling
    41. 41. ProBoards
    42. 42. DimDim
    43. 43. Disqus
    44. 44. Habbo
    45. 45. SMS Poll
    46. 46. The Quantified Self
    47. 47. Networking Search Business Net working Your Own Net work
    48. 48. Google
    49. 49. Hunch
    50. 50. Aardvark
    51. 51. LinkedIn
    52. 52. Ning
    53. 53. Sharing Content Video Photo Music Links Docs
    54. 54. YouTube
    55. 55. Flickr
    56. 56. last.fm
    57. 57. delicious
    58. 58. Zoho
    59. 59. Slideshare.net
    60. 60. Sharing Product Recommendations Suggestions Sharing
    61. 61. Yelp
    62. 62. Crowdsourcing
    63. 63. swaptree
    64. 64. Sharing Place Addresses Location Events Trips
    65. 65. Plaxo
    66. 66. FourSquare
    67. 67. Tungle.me
    68. 68. TripIt
    69. 69. Gaming Social Casual Casual MMO MOG MMORPG
    70. 70. Social Media and Higher Education Resources http://disruptology.com/social-media-resources-for- educators/ http://delicious.com/tag/socialmedia+education +university
    71. 71. Questions?

    ×