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Brand As API - SXSW 2012 Presentation

by on Mar 11, 2012

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"Brand As API" is a conceptual framework for understanding new opportunities in branding. This model was unveiled at SXSW Interactive in March 2012 (though it was first presented in a raw form at a ...

"Brand As API" is a conceptual framework for understanding new opportunities in branding. This model was unveiled at SXSW Interactive in March 2012 (though it was first presented in a raw form at a P&G GBS Summit in April 2011) and will be detailed in a forthcoming book.

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