saves newspapers.
saves newspapers. … maybe.
How we use  Twitt e r  now… <ul><li>Following newsmakers  </li></ul>
How we use  Twitt e r  now… <ul><li>Following newsmakers  (…or other journalists) </li></ul>
How we use  Twitt e r  now… <ul><li>Following newsmakers  (or other journalists) </li></ul><ul><li>Finding sources </li></ul>
How we use  Twitt e r  now… <ul><li>Following newsmakers  (or other journalists) </li></ul><ul><li>Finding sources </li></...
Instead, use  Twitt e r  to  report news… <ul><li>As it happens, nearly live </li></ul><ul><li>From the scene </li></ul><u...
<ul><li>Scoops competitors </li></ul><ul><li>Room for extra detail (including photos) </li></ul><ul><li>Replaces notebook ...
Great for newspapers <ul><li>Puts us on even footing  with radio and TV </li></ul><ul><li>Bloggers and “citizen” journalis...
Twitt e r -able news events <ul><li>Crime, fire or accident scenes </li></ul><ul><li>Court cases, especially verdicts </li...
Twitt e r -able news events <ul><li>Crime, fire or accident scenes </li></ul><ul><li>Court cases, especially verdicts </li...
 
 
 
 
 
 
 
Limitations <ul><li>Still a limited number of users </li></ul><ul><li>Competitors are reading you. </li></ul><ul><li>No go...
 
Making  Twitt e r  pay <ul><li>Web-hosted, next to ads </li></ul><ul><li>Better integration of ads </li></ul><ul><li>Tiere...
Technology <ul><li>TwitterBerry or UberTwitter </li></ul><ul><li>Laptop  + RocketStick  </li></ul><ul><li>Laptop  +  WiFi ...
Twitt e r  style for journalism <ul><li>Use #hashtags, #cdnpoli, #swinelineott, #sens, #fail. </li></ul><ul><li>Don’t use ...
Twitt e r  tone <ul><li>Lighter than in  conventional reporting  </li></ul><ul><li>Interactive </li></ul><ul><li>Fallible ...
Twitt e r  troubles <ul><li>Bias </li></ul><ul><li>No indemnity (yet) </li></ul><ul><li>Everything is public </li></ul>
Twitt e r <ul><li>Don’t Tweet drunk </li></ul>
Twitt e r <ul><li>Don’t Tweet drunk </li></ul>
Twitt e r <ul><li>Don’t Tweet drunk </li></ul><ul><li>Follow @shitmydadsays </li></ul>
Twitt e r <ul><li>Don’t Tweet drunk </li></ul><ul><li>Follow @shitmydadsays </li></ul>
<ul><li>-30- </li></ul>
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Twitter saves newspapers

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A talk I gave to some of our reporters about using Twitter as a platform for reporting live news events -- and not just to push links. Refers to Ottawa Citizen Twitter coverage of several live news events, including the criminal trial and acquittal of Ottawa Mayor Larry O'Brien.

Published in: News & Politics, Technology
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  • * FEW THINGS AS DULL AS POLITICIAN TWITTER FEEDS
  • REPORTER FROM PENNSYLVANNIA PAPER
  • SEE Twitter as a primary reporting platform TAKES ONLY SECONDS to get news from the scene to readers CUTS OUT EDITORS (Good and bad)
  • Tip about Ashbury sex assault lawsuit first. Went to courthouse. Jon Willing from the Sun is there photocopying it. We’re beat. DETAIL… Our news hole getting smaller, but Tw space is limitless. BUT BE AWARE OF HOW MUCH IS TOO MUCH NOTEBOOK… Had to write Webhits for O’Brien trial, stopped taking notes
  • We can get out message out just as faster or faster. O’BRIEN VERDICT Twitter is a print medium. We are better with words. We type faster We are there anyway. And we are more trusted and reliable.
  • CRIME SCENE-- No exclusivity, Sun and CTV will be there, so why not be first? City council, school board, Events with consequences that readers don’t’ have time to watch or attend SPORTS - Voracious interest from fans. James Gordon reporting on practice. Can we get Wayne Scanlan Tweeting during Sens games -- free to subscribers. LYNN SAXBURG Bluesfest
  • CRIME SCENE-- No exclusivity, Sun and CTV will be there, so why not be first? City council, school board, Events with consequences that readers don’t’ have time to watch or attend SPORTS - Voracious interest from fans. James Gordon reporting on practice. Can we get Wayne Scanlan Tweeting during Sens games -- free to subscribers.
  • DECISION TO IDENTIFY CYCLISTS - Sun/Globe didn’t have the names yet. * Community of cyclists would want to know
  • COVER IT LIVE - NOT BAD BUT NOT THE ULTIMATE SOLUTION
  • NEED BETTER FIT WITH OUR HOMEPAGE, ON THE FRONT PAGE FREE TO SUBSCRIBERS, CRIPPLED FOR NON-SUBSCRIBERS BETTER CHOICES FOR DELIVERY… SMS. Young people think FB and Twitter are for geezers.
  • IMPORTANT TO REMEMBER Few readers will be reading your coverage of a news event from start to finish. They have to know what’s going from any Tweet anywhere. - May have to repeat context a lot, wastes characters, but worth it. - NO CLEAR STYLE FOR JOURNALISTS HERE but we should try to mirror newspaper style as closely as we can
  • TONE - Twitter is still a social media and personality matters CHALLENGE Is to show personality without revealing biases or eroding credibility INSTANT FEEDBACK helpful from readers. O’Brien trial getting updates CORRECT AS YOU GO - May not get spellings right the first time. Misunderstandings,etc. CORRECTING GIVES YOU CREDIBLITY
  • BIAS - You will always been seen as a reporter. Have to be careful not to offer opinions on topics you might cover. A bit like elxn signs. INDEMNITY - Libel. No Citizen policy yet on social media. Usual cautions apply. Very easy to jump to conclusions. PUBLIC - Anything you post on Twitter is can be seen by anyone, not just followers. Steve Maher example.
  • Twitter saves newspapers

    1. 1. saves newspapers.
    2. 2. saves newspapers. … maybe.
    3. 3. How we use Twitt e r now… <ul><li>Following newsmakers </li></ul>
    4. 4. How we use Twitt e r now… <ul><li>Following newsmakers (…or other journalists) </li></ul>
    5. 5. How we use Twitt e r now… <ul><li>Following newsmakers (or other journalists) </li></ul><ul><li>Finding sources </li></ul>
    6. 6. How we use Twitt e r now… <ul><li>Following newsmakers (or other journalists) </li></ul><ul><li>Finding sources </li></ul><ul><li>Pushing links </li></ul>
    7. 7. Instead, use Twitt e r to report news… <ul><li>As it happens, nearly live </li></ul><ul><li>From the scene </li></ul><ul><li>Direct to readers </li></ul>
    8. 8. <ul><li>Scoops competitors </li></ul><ul><li>Room for extra detail (including photos) </li></ul><ul><li>Replaces notebook </li></ul>
    9. 9. Great for newspapers <ul><li>Puts us on even footing with radio and TV </li></ul><ul><li>Bloggers and “citizen” journalists, eat our wake </li></ul>
    10. 10. Twitt e r -able news events <ul><li>Crime, fire or accident scenes </li></ul><ul><li>Court cases, especially verdicts </li></ul><ul><li>Meetings or debates </li></ul><ul><li>Concerts </li></ul><ul><li>Sports </li></ul>
    11. 11. Twitt e r -able news events <ul><li>Crime, fire or accident scenes </li></ul><ul><li>Court cases, especially verdicts </li></ul><ul><li>Meetings or debates </li></ul><ul><li>Concerts </li></ul><ul><li>Sports </li></ul>
    12. 19. Limitations <ul><li>Still a limited number of users </li></ul><ul><li>Competitors are reading you. </li></ul><ul><li>No good way to monetize (yet) </li></ul>
    13. 21. Making Twitt e r pay <ul><li>Web-hosted, next to ads </li></ul><ul><li>Better integration of ads </li></ul><ul><li>Tiered access </li></ul><ul><li>Tweets delivered to any platform SMS, RSS, email, Facebook </li></ul>
    14. 22. Technology <ul><li>TwitterBerry or UberTwitter </li></ul><ul><li>Laptop + RocketStick </li></ul><ul><li>Laptop + WiFi </li></ul>
    15. 23. Twitt e r style for journalism <ul><li>Use #hashtags, #cdnpoli, #swinelineott, #sens, #fail. </li></ul><ul><li>Don’t use abbreviations, texting jargon like l8r, u r :(. </li></ul><ul><li>Capitalize and punctuate. </li></ul><ul><li>Use quotations and quote marks wherever possible. </li></ul>
    16. 24. Twitt e r tone <ul><li>Lighter than in conventional reporting </li></ul><ul><li>Interactive </li></ul><ul><li>Fallible </li></ul>
    17. 25. Twitt e r troubles <ul><li>Bias </li></ul><ul><li>No indemnity (yet) </li></ul><ul><li>Everything is public </li></ul>
    18. 26. Twitt e r <ul><li>Don’t Tweet drunk </li></ul>
    19. 27. Twitt e r <ul><li>Don’t Tweet drunk </li></ul>
    20. 28. Twitt e r <ul><li>Don’t Tweet drunk </li></ul><ul><li>Follow @shitmydadsays </li></ul>
    21. 29. Twitt e r <ul><li>Don’t Tweet drunk </li></ul><ul><li>Follow @shitmydadsays </li></ul>
    22. 30. <ul><li>-30- </li></ul>
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