Future of End - User ITValue with Choice, Productivity with PayoffsReshaping IT – Boosting Workplace ProductivityFujitsu F...
Just how much the world has changed    If you are not     paying for it,    youre not the    Youre the       customer…    ...
New permanent dimensions                            Work style                           experiences                      ...
Increasingly loose ties Born analogue,                             Born digital, taught digital                           ...
The person has become the portal Predestined hierarchy.       Networking in real-time.   Role description.             Alw...
Expectations of what technology can        Devices       Networks     Use-case    Applications Communication              ...
It’s a two-way street now                                                     Knowledge workers own                       ...
Shift to networked individualism       Intellectual,material and social     rewards from      People remain communities wi...
Change drivers   Mobile devices Consumerization     Social media Cloud computing                    Information           ...
Growing desire to improve                    Over the last                    3 years user                    IT added …  ...
“Stress test”  Capability overlap in consumer and business             markets for end-user technologies                  ...
Value with choice, productivity with payoffs                                 Value is                                 driv...
What your users try to solve?     Up to 80%      of IT enablement     opportunities relate to     … knowledge     … collab...
Tangent is an outsider     Enterprise applications are transactional,     they touch knowledge workers,     collaborative ...
We are good at what we rehearse  “NASA launched a                       “We launch birds  man to the moon”                ...
Transforming our understanding of the job!     Bring your own deviceSeeing                             We need to dealsome...
A new time zone* & a new ”normal”             Controlled by users:      Non-linear, user-driven workflows                 ...
How to reshape end-user IT          Simplify fulfillment of basics      Orchestrate and control “any on any”              ...
“Bring-your” meets “follow-me” Managed PC                 BYOD/Not-only-PC Email access               Virtual PC Smartphon...
Towards dynamic workstyle servicesPeople live and work in networks, not in groups.End-user IT will increasingly be used to...
Increasing the frequency & intensity of ties User focused Always on Any device Connected         Application publishing   ...
Building people-centric IT Focus on the user,      not the device   – everything else is about managing                   ...
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Future of End- User IT: Value with Choice, Productivity with Payoffs

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Future of End- User IT: Value with Choice, Productivity with Payoffs
Trends like cloud computing, consumerization, social media and mobile devices are changing our work environment. End-user technology is becoming stateless. Technology provisioning and even some data storage is moving out of the enterprise and into the public. Virtual workspaces and personal clouds offer device independent platforms for collaboration, information, office and business services – supporting new value structures and communities to improve personal and organizational productivity. How to reshape end-user IT to manage choice and where to focus the lifetime spend when end-user IT value is driven by payoffs, not by enforced rules?

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Future of End- User IT: Value with Choice, Productivity with Payoffs

  1. 1. Future of End - User ITValue with Choice, Productivity with PayoffsReshaping IT – Boosting Workplace ProductivityFujitsu Forum, November 9th, 2011, Munich GermanyGlen Koskela, CTO Nordic Copyright 2011 FUJITSU
  2. 2. Just how much the world has changed If you are not paying for it, youre not the Youre the customer… product being sold. 1 Copyright 2011 FUJITSU
  3. 3. New permanent dimensions Work style experiences Social payoff Good is enough 2 Copyright 2011 FUJITSU
  4. 4. Increasingly loose ties Born analogue, Born digital, taught digital taught social 6 degrees of Willingness and desire separation to be hyperconnected Grooming Relationships Speaking Networks Strong ties Weak ties 3 Copyright 2011 FUJITSU
  5. 5. The person has become the portal Predestined hierarchy. Networking in real-time. Role description. Always personal. Systems of record. Systems of engagement. “I go to work “Work is or use mobile access something I do, to our office” not somewhere I go” 4 Copyright 2011 FUJITSU
  6. 6. Expectations of what technology can Devices Networks Use-case Applications Communication cross-over for Collaboration work purposes. 5 Copyright 2011 FUJITSU
  7. 7. It’s a two-way street now Knowledge workers own the means of production They do not want to waste time They live a balanced life which they have defined “Build My Work My Way” Bill Jensen, “Work 2.0 – Rewriting the Contract” 6 Copyright 2011 FUJITSU
  8. 8. Shift to networked individualism Intellectual,material and social rewards from People remain communities withshared interests or connected, but complementary as individuals roles. rather than being rooted in the work unit. 7 Copyright 2011 FUJITSU
  9. 9. Change drivers Mobile devices Consumerization Social media Cloud computing Information You over process. 8 Copyright 2011 FUJITSU
  10. 10. Growing desire to improve Over the last 3 years user IT added … more to productivity than corporate IT. 9 Copyright 2011 FUJITSU
  11. 11. “Stress test” Capability overlap in consumer and business markets for end-user technologies How much user IT can you cope with? 10 Copyright 2011 FUJITSU
  12. 12. Value with choice, productivity with payoffs Value is driven by payoffs, not by enforced rules 11 Copyright 2011 FUJITSU
  13. 13. What your users try to solve? Up to 80% of IT enablement opportunities relate to … knowledge … collaboration … customer front … market intelligence ( 12 Copyright 2011 FUJITSU
  14. 14. Tangent is an outsider Enterprise applications are transactional, they touch knowledge workers, collaborative needs and customers like a tangent ! Socio-computational Engagement ”ozone hole” systems 13 Copyright 2011 FUJITSU
  15. 15. We are good at what we rehearse “NASA launched a “We launch birds man to the moon” into pigs” “Information processed never fully in context. Engagement is spread too thinly.” Oxford University neuroscientist Baroness Susan Greenfield 14 Copyright 2011 FUJITSU
  16. 16. Transforming our understanding of the job! Bring your own deviceSeeing We need to dealsomething with issues aboutin a new way boundaries in relation to people, processUnderstanding and technologyfrom differentperspective End-user IT needs to augment,Coming up not managewith new ideas knowledge work Bring out your data 15 Copyright 2011 FUJITSU
  17. 17. A new time zone* & a new ”normal” Controlled by users: Non-linear, user-driven workflows Influential *) Annual time over +35 working days Authoritarian Controlled by IT: Process driven, linear workflows 16 Copyright 2011 FUJITSU
  18. 18. How to reshape end-user IT Simplify fulfillment of basics Orchestrate and control “any on any” with contextual rules Deliver to any with follow-me elements Make use of the new device capabilities 17 Copyright 2011 FUJITSU
  19. 19. “Bring-your” meets “follow-me” Managed PC BYOD/Not-only-PC Email access Virtual PC Smartphone access Virtual workspace 18 Copyright 2011 FUJITSU
  20. 20. Towards dynamic workstyle servicesPeople live and work in networks, not in groups.End-user IT will increasingly be used to supportperson-to-person and role-to-role relationships. 19 Copyright 2011 FUJITSU
  21. 21. Increasing the frequency & intensity of ties User focused Always on Any device Connected Application publishing Real-time Smart device access Self-service BYOD/Not-only-PC Profile mgmt 20 Copyright 2011 FUJITSU
  22. 22. Building people-centric IT Focus on the user, not the device – everything else is about managing We are thestandard elements. last generation to know how IT works. Bruce Scheier 21 Copyright 2011 FUJITSU
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