Designing Supermarket

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  • Designing Supermarket

    1. 1. Designing Supermarket By Flex # 10
    2. 2. Designing Supermarket <ul><li>Store Layout >> Selling and sales support allocation and the evaluation of space productivity </li></ul><ul><li>Store Design >> Atmosphere, image, interior design and exterior design </li></ul>
    3. 3. Ambiance & Image Customer Behavior Facilities utilization Learning Retail Layout
    4. 4. Store Layout <ul><li>Factors influencing layout </li></ul><ul><ul><li>Store’s size and shape </li></ul></ul><ul><ul><li>Irremovable facilities </li></ul></ul><ul><ul><li>Product types and categories </li></ul></ul><ul><ul><li>Business pattern </li></ul></ul><ul><ul><li>Customer behavior </li></ul></ul><ul><ul><li>Features and number of the required installed equipments </li></ul></ul><ul><ul><li>Retail’s satisfaction </li></ul></ul>
    5. 5. Store layout <ul><li>Convenience </li></ul><ul><li>Allocation of (shelf) space to products </li></ul><ul><li>Store flow pattern </li></ul><ul><li>Merchandise display </li></ul><ul><li>Flexible, changeable </li></ul><ul><li>Beautiful and attractive </li></ul>
    6. 6. Types of Store Layout / Circulation Grid layout Loop Layout Free-form layout Types of store layout
    7. 7. Grid layout
    8. 8. Loop layout
    9. 9. Free-Flow layout
    10. 10. Delica Meat Seafood Fruit / Vegetable Dairy Beverage 01 Instant coffee Cereal Egg Bread 02 Chocolate Juice Sweet Biscuits Soft drinks 03 Beer Potato chip Canned Fruit Instant noodle 04 Baking Dried food Seasoning sauce Rice 05 Cooking utensils Detergent Bath & Textiles Fabric softener 06 Cleaning supplies Dish detergent Pet food Insect repellent 07 Baby diapers Infant formula Baby accessories Stationary 08 UHT Ice-cream Food container Frozen food Ice-Cream Health & Beauty Medicine Cashier 1-10 En t rance Hair coloring / Sanitary / Toothpaste / Toothbrush En t rance Hair wash / Hair styling / Bar soap / Shower cream Talcum powder / Cotton / Lotion / Deodorant
    11. 11. Display Pattern <ul><li>1. Feature areas </li></ul><ul><ul><ul><li>End caps </li></ul></ul></ul><ul><ul><ul><li>Freestanding fixtures </li></ul></ul></ul><ul><ul><ul><li>Point-of-sale </li></ul></ul></ul>2. Bulk-of-stock area 3. Walls
    12. 12. Space planning <ul><li>Product categories </li></ul><ul><li>Amount of products on shelf </li></ul><ul><li>Space allocation on shelf </li></ul><ul><li>Space utilization </li></ul>
    13. 13. Product categories separated by manufacturer
    14. 14. Merchandise Presentation Techniques <ul><li>Functional idea-oriented presentation </li></ul><ul><li>Style / Item presentation </li></ul><ul><li>Color presentation </li></ul><ul><li>Price lining </li></ul><ul><li>Vertical merchandising </li></ul><ul><li>Tonnage merchandising </li></ul><ul><li>Frontage presentation </li></ul><ul><li>Fixtures </li></ul>
    15. 15. Ambience <ul><li>Sensory marketing </li></ul><ul><li>- Sight - Taste - Smell </li></ul><ul><li>- Sound - Touch </li></ul><ul><li>Communication </li></ul><ul><li>Signs and graphics </li></ul><ul><li>Lighting </li></ul><ul><li>Color </li></ul><ul><li>Music </li></ul><ul><li>Scent </li></ul>
    16. 17. Planogram Diagram, drawing, or other visual description of a store’s layout, including placement of particular products and product categories.
    17. 18. Shelf Logic®
    18. 23. 4-Rack 2-Shelf Space
    19. 24. Beverage Shelf
    20. 25. Planogram—Housewares
    21. 26. Planogram—Gardening Center
    22. 27. <ul><li>Improved efficiency of shelf space allocations </li></ul><ul><li>Increased consumer appeal of product displays </li></ul><ul><li>Improved sales presentations </li></ul><ul><li>Better grasp of relative product performance </li></ul><ul><li>Faster, more accurate replenishments </li></ul><ul><li>Better packaging testing thru tighter controls </li></ul>What are benefits of Planogram ?
    23. 28. <ul><li>Q & A </li></ul>

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