Amazonpresent.Com

757 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
757
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Amazonpresent.Com

  1. 3. 2300% Internet User Growth
  2. 4. <ul><li>Books </li></ul><ul><li>- 4,200 US Publishers </li></ul><ul><li>Music </li></ul><ul><li>- 6 Major record companies </li></ul>
  3. 5. <ul><li>400-Square-Foot Office </li></ul><ul><li>2,000-Square-Foot Office </li></ul><ul><li>17,000 Square-Foot Office </li></ul>6 Weeks After 6 Months Later $5 Million Revenues
  4. 6. E – Biz VS. E - Commerce E-Business E-Commerce
  5. 7. E – Commerce Type C2C B2C ( Amazon ) C2B B2B Business Consumer Business Consumer
  6. 8. PC per 1,000 people 1 10 100 1,000 Internet market World Class Internet users in % of total population 0% 10% 20% 30% 40% 50% 60% USA JP KR SG HK CH PH ID TH IN France ML TW Spain
  7. 9. Internet users (mil) E-Commerce Rev. (mil $) Internet and e-Commerce Val u e Growth in Thailand
  8. 10. E-Bookstore in Thailand Virtual Bookstore Physical & Virtual Bookstore E-Bookstore in Thailand
  9. 11. What does the Book Industry look like ?
  10. 12. Publishers Wholesalers Retail Stores Consumers Book club Mail order Libraries and Institutes Authors
  11. 14. UNIT IN BILLION USD
  12. 16. Marketing Strategies How does Amazon.com compete on the web ?
  13. 17. Marketing MiX Product Price Place Promotion
  14. 18. Products <ul><li>Variety books </li></ul>
  15. 19. Products <ul><li>Product rating </li></ul>
  16. 20. Products <ul><li>“ Search ” function </li></ul>
  17. 21. Price <ul><ul><li>Wide customer base </li></ul></ul><ul><ul><li>No hiring and renting cost </li></ul></ul><ul><ul><li>“ Pre order” approach for precise book publishing estimate </li></ul></ul>Low price :
  18. 22. Place <ul><li>24 Hours </li></ul><ul><li>Everywhere outlets (Browser) </li></ul><ul><li>No-limitation of Locations </li></ul>
  19. 23. Promotions <ul><li>Customized promotion as needed </li></ul><ul><li>Special price promotion for new </li></ul><ul><li>release book </li></ul><ul><li>Amazon credit card </li></ul>
  20. 24. Customer View Customer Solution Customer Cost Convenience Communication Book guarantee No transportation cost Search engine Database management
  21. 25. Compare Amazon.com with a Traditional Bookstore ?
  22. 26. Amazon.com vs. Traditional Bookstore Cost Amazon.com Traditional Bookstore <ul><li>Need less space for stock </li></ul><ul><li>Used outsource company </li></ul><ul><li>for delivery </li></ul><ul><li>-No cost for interior design </li></ul><ul><li>Need more space for stock </li></ul><ul><li>No cost for delivery service </li></ul><ul><li>-High cost for interior </li></ul><ul><li>design </li></ul>
  23. 27. Amazon.com vs. Traditional Bookstore Place Amazon.com Traditional Bookstore <ul><li>Everywhere in the world </li></ul><ul><li>by internet </li></ul><ul><li>Unlimited of location </li></ul><ul><li>Need good location </li></ul><ul><li>-items of books was limited </li></ul><ul><li>by bookstore space </li></ul>
  24. 28. Amazon.com vs. Traditional Bookstore Promotion Amazon.com Traditional Bookstore <ul><li>Advertising by banner </li></ul><ul><li>rental </li></ul><ul><li>Technology searching tools </li></ul><ul><li>“ MIS ” </li></ul><ul><li>Advertising by display at </li></ul><ul><li>bookstore </li></ul><ul><li>Manual searching </li></ul>
  25. 29. Amazon.com vs. Traditional Bookstore Service Time Amazon.com Traditional Bookstore <ul><li>24 hrs. 7 days </li></ul><ul><li>Open – close time </li></ul>
  26. 30. Amazon.com vs. Traditional Bookstore Competitors Amazon.com Traditional Bookstore <ul><li>Many competitors & </li></ul><ul><li>new entry </li></ul><ul><li>Less competitors because </li></ul><ul><li>of the criteria in location </li></ul><ul><li>and investment fund </li></ul>
  27. 31. SWOT analysis for Amazon.com ?
  28. 32. SWOT Analysis <ul><li>S trengthes </li></ul><ul><ul><ul><li>Brand Value </li></ul></ul></ul><ul><ul><ul><li>twenty four seven around the world </li></ul></ul></ul><ul><ul><ul><li>Cost leadership </li></ul></ul></ul><ul><ul><ul><li>Book Discount </li></ul></ul></ul><ul><ul><ul><li>CRM – Data Mining </li></ul></ul></ul><ul><ul><ul><li>Perfect Distribution Center </li></ul></ul></ul><ul><ul><ul><li>Products variety </li></ul></ul></ul><ul><ul><ul><li>Bargaining Power </li></ul></ul></ul>
  29. 33. SWOT Analysis <ul><li>W eaknesses </li></ul><ul><ul><ul><li>Lack of Traditional atmosphere </li></ul></ul></ul><ul><ul><ul><li>Untouchable Products </li></ul></ul></ul><ul><ul><ul><li>Internet user only </li></ul></ul></ul><ul><ul><ul><li>Late delivery </li></ul></ul></ul>
  30. 34. SWOT Analysis <ul><li>O pportunities </li></ul><ul><ul><ul><li>Increasing demand in Internet user </li></ul></ul></ul><ul><ul><ul><li>Internet Security Development </li></ul></ul></ul><ul><ul><ul><li>Highly Strict law </li></ul></ul></ul>
  31. 35. SWOT Analysis <ul><li>T hreats </li></ul><ul><ul><ul><li>Entry of New Competitors </li></ul></ul></ul><ul><ul><ul><li>Price war >> low margin </li></ul></ul></ul><ul><ul><ul><li>Cyber Criminal </li></ul></ul></ul><ul><ul><ul><li>Customer Trust </li></ul></ul></ul><ul><ul><ul><li>Freight charge and Tax Expense in overseas market </li></ul></ul></ul><ul><ul><ul><li>Insecure customer Data </li></ul></ul></ul>
  32. 36. CEO’s Recommended <ul><li>Backward & Forward Integration </li></ul><ul><li>Expanding warehouse based </li></ul><ul><li>Expanding distribution channel </li></ul><ul><ul><ul><li>Franchise </li></ul></ul></ul>

×