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Amazonpresent.Com

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Transcript

  • 1.  
  • 2.  
  • 3. 2300% Internet User Growth
  • 4.
    • Books
    • - 4,200 US Publishers
    • Music
    • - 6 Major record companies
  • 5.
    • 400-Square-Foot Office
    • 2,000-Square-Foot Office
    • 17,000 Square-Foot Office
    6 Weeks After 6 Months Later $5 Million Revenues
  • 6. E – Biz VS. E - Commerce E-Business E-Commerce
  • 7. E – Commerce Type C2C B2C ( Amazon ) C2B B2B Business Consumer Business Consumer
  • 8. PC per 1,000 people 1 10 100 1,000 Internet market World Class Internet users in % of total population 0% 10% 20% 30% 40% 50% 60% USA JP KR SG HK CH PH ID TH IN France ML TW Spain
  • 9. Internet users (mil) E-Commerce Rev. (mil $) Internet and e-Commerce Val u e Growth in Thailand
  • 10. E-Bookstore in Thailand Virtual Bookstore Physical & Virtual Bookstore E-Bookstore in Thailand
  • 11. What does the Book Industry look like ?
  • 12. Publishers Wholesalers Retail Stores Consumers Book club Mail order Libraries and Institutes Authors
  • 13.  
  • 14. UNIT IN BILLION USD
  • 15.  
  • 16. Marketing Strategies How does Amazon.com compete on the web ?
  • 17. Marketing MiX Product Price Place Promotion
  • 18. Products
    • Variety books
  • 19. Products
    • Product rating
  • 20. Products
    • “ Search ” function
  • 21. Price
      • Wide customer base
      • No hiring and renting cost
      • “ Pre order” approach for precise book publishing estimate
    Low price :
  • 22. Place
    • 24 Hours
    • Everywhere outlets (Browser)
    • No-limitation of Locations
  • 23. Promotions
    • Customized promotion as needed
    • Special price promotion for new
    • release book
    • Amazon credit card
  • 24. Customer View Customer Solution Customer Cost Convenience Communication Book guarantee No transportation cost Search engine Database management
  • 25. Compare Amazon.com with a Traditional Bookstore ?
  • 26. Amazon.com vs. Traditional Bookstore Cost Amazon.com Traditional Bookstore
    • Need less space for stock
    • Used outsource company
    • for delivery
    • -No cost for interior design
    • Need more space for stock
    • No cost for delivery service
    • -High cost for interior
    • design
  • 27. Amazon.com vs. Traditional Bookstore Place Amazon.com Traditional Bookstore
    • Everywhere in the world
    • by internet
    • Unlimited of location
    • Need good location
    • -items of books was limited
    • by bookstore space
  • 28. Amazon.com vs. Traditional Bookstore Promotion Amazon.com Traditional Bookstore
    • Advertising by banner
    • rental
    • Technology searching tools
    • “ MIS ”
    • Advertising by display at
    • bookstore
    • Manual searching
  • 29. Amazon.com vs. Traditional Bookstore Service Time Amazon.com Traditional Bookstore
    • 24 hrs. 7 days
    • Open – close time
  • 30. Amazon.com vs. Traditional Bookstore Competitors Amazon.com Traditional Bookstore
    • Many competitors &
    • new entry
    • Less competitors because
    • of the criteria in location
    • and investment fund
  • 31. SWOT analysis for Amazon.com ?
  • 32. SWOT Analysis
    • S trengthes
        • Brand Value
        • twenty four seven around the world
        • Cost leadership
        • Book Discount
        • CRM – Data Mining
        • Perfect Distribution Center
        • Products variety
        • Bargaining Power
  • 33. SWOT Analysis
    • W eaknesses
        • Lack of Traditional atmosphere
        • Untouchable Products
        • Internet user only
        • Late delivery
  • 34. SWOT Analysis
    • O pportunities
        • Increasing demand in Internet user
        • Internet Security Development
        • Highly Strict law
  • 35. SWOT Analysis
    • T hreats
        • Entry of New Competitors
        • Price war >> low margin
        • Cyber Criminal
        • Customer Trust
        • Freight charge and Tax Expense in overseas market
        • Insecure customer Data
  • 36. CEO’s Recommended
    • Backward & Forward Integration
    • Expanding warehouse based
    • Expanding distribution channel
        • Franchise
  • 37.