SlideShare a Scribd company logo

Data Driven SEO by Dan Petrovic

•
•
Glen Dimaandal
Glen Dimaandal

Dan Petrovic's deck on Data Driven SEO at PeepCon 2.0 in Manila.

Marketing
1 of 206
Download to read offline
ScenariosCurrent Status Financial Impact Metrics
• • •
• •
• • • • •
Data Driven SEO by Dan Petrovic
Data Driven SEO by Dan Petrovic
Data Driven SEO by Dan Petrovic
Data Driven SEO by Dan Petrovic
Data Driven SEO by Dan Petrovic
Data Driven SEO by Dan Petrovic
Data Driven SEO by Dan Petrovic
Data Driven SEO by Dan Petrovic
Data Driven SEO by Dan Petrovic
Data Driven SEO by Dan Petrovic
Data Driven SEO by Dan Petrovic
Data Driven SEO by Dan Petrovic
Data Driven SEO by Dan Petrovic
Data Driven SEO by Dan Petrovic
Data Driven SEO by Dan Petrovic
Data Driven SEO by Dan Petrovic
Data Driven SEO by Dan Petrovic
Data Driven SEO by Dan Petrovic

Recommended

Beginners guide to data driven SEO
Beginners guide to data driven SEOBeginners guide to data driven SEO
Beginners guide to data driven SEOLee Mason
 
Data Driven-Seo
Data Driven-SeoData Driven-Seo
Data Driven-SeoRebecca Haden
 
Avoiding Google Penalties by Appearing Squeaky Clean by Dean Chew
Avoiding Google Penalties by Appearing Squeaky Clean by Dean ChewAvoiding Google Penalties by Appearing Squeaky Clean by Dean Chew
Avoiding Google Penalties by Appearing Squeaky Clean by Dean ChewGlen Dimaandal
 
Your Website Doesn’t Matter: Local SEO in 2018 and Beyond-Dana DiTomaso
Your Website Doesn’t Matter: Local SEO in 2018 and Beyond-Dana DiTomasoYour Website Doesn’t Matter: Local SEO in 2018 and Beyond-Dana DiTomaso
Your Website Doesn’t Matter: Local SEO in 2018 and Beyond-Dana DiTomasoGlen Dimaandal
 
Experimentation: A Superior Framework+Offering for SEO by Cyrus Shepard
Experimentation: A Superior Framework+Offering for SEO by Cyrus ShepardExperimentation: A Superior Framework+Offering for SEO by Cyrus Shepard
Experimentation: A Superior Framework+Offering for SEO by Cyrus ShepardGlen Dimaandal
 
Profiling for Personalized Content Marketing by Jec Gonzales
Profiling for Personalized Content Marketing by Jec GonzalesProfiling for Personalized Content Marketing by Jec Gonzales
Profiling for Personalized Content Marketing by Jec GonzalesGlen Dimaandal
 
Link Building in 2018 by Jason Acidre
Link Building in 2018 by Jason AcidreLink Building in 2018 by Jason Acidre
Link Building in 2018 by Jason AcidreGlen Dimaandal
 
Why You Should Invest in Technical SEO by Ruth Burr Reedy
Why You Should Invest in Technical SEO by Ruth Burr ReedyWhy You Should Invest in Technical SEO by Ruth Burr Reedy
Why You Should Invest in Technical SEO by Ruth Burr ReedyGlen Dimaandal
 

Recommended

Beginners guide to data driven SEO
Beginners guide to data driven SEOBeginners guide to data driven SEO
Beginners guide to data driven SEOLee Mason
 
Data Driven-Seo
Data Driven-SeoData Driven-Seo
Data Driven-SeoRebecca Haden
 
Avoiding Google Penalties by Appearing Squeaky Clean by Dean Chew
Avoiding Google Penalties by Appearing Squeaky Clean by Dean ChewAvoiding Google Penalties by Appearing Squeaky Clean by Dean Chew
Avoiding Google Penalties by Appearing Squeaky Clean by Dean ChewGlen Dimaandal
 
Your Website Doesn’t Matter: Local SEO in 2018 and Beyond-Dana DiTomaso
Your Website Doesn’t Matter: Local SEO in 2018 and Beyond-Dana DiTomasoYour Website Doesn’t Matter: Local SEO in 2018 and Beyond-Dana DiTomaso
Your Website Doesn’t Matter: Local SEO in 2018 and Beyond-Dana DiTomasoGlen Dimaandal
 
Experimentation: A Superior Framework+Offering for SEO by Cyrus Shepard
Experimentation: A Superior Framework+Offering for SEO by Cyrus ShepardExperimentation: A Superior Framework+Offering for SEO by Cyrus Shepard
Experimentation: A Superior Framework+Offering for SEO by Cyrus ShepardGlen Dimaandal
 
Profiling for Personalized Content Marketing by Jec Gonzales
Profiling for Personalized Content Marketing by Jec GonzalesProfiling for Personalized Content Marketing by Jec Gonzales
Profiling for Personalized Content Marketing by Jec GonzalesGlen Dimaandal
 
Link Building in 2018 by Jason Acidre
Link Building in 2018 by Jason AcidreLink Building in 2018 by Jason Acidre
Link Building in 2018 by Jason AcidreGlen Dimaandal
 
Why You Should Invest in Technical SEO by Ruth Burr Reedy
Why You Should Invest in Technical SEO by Ruth Burr ReedyWhy You Should Invest in Technical SEO by Ruth Burr Reedy
Why You Should Invest in Technical SEO by Ruth Burr ReedyGlen Dimaandal
 
State of SE0: 2018 by Cyrus Shepard
State of SE0: 2018 by Cyrus ShepardState of SE0: 2018 by Cyrus Shepard
State of SE0: 2018 by Cyrus ShepardGlen Dimaandal
 
THE SEO’S GUIDE TO LEARNING Google ADWORDS
THE SEO’S GUIDE TO LEARNING Google ADWORDSTHE SEO’S GUIDE TO LEARNING Google ADWORDS
THE SEO’S GUIDE TO LEARNING Google ADWORDSGlen Dimaandal
 
PTTC SEO 101 Deck
PTTC SEO 101 DeckPTTC SEO 101 Deck
PTTC SEO 101 DeckGlen Dimaandal
 
12 Steps to Professionalizing Your Startup
12 Steps to Professionalizing Your Startup12 Steps to Professionalizing Your Startup
12 Steps to Professionalizing Your StartupGlen Dimaandal
 
Seo processes
Seo processesSeo processes
Seo processesGlen Dimaandal
 
Modern Day Link Building by Jon Cooper
Modern Day Link Building by Jon CooperModern Day Link Building by Jon Cooper
Modern Day Link Building by Jon CooperGlen Dimaandal
 
The Technical Seo Renaissance - Mike King
The Technical Seo Renaissance - Mike King The Technical Seo Renaissance - Mike King
The Technical Seo Renaissance - Mike King Glen Dimaandal
 
Site Speed Optimization by Itamar Gero
Site Speed Optimization by Itamar GeroSite Speed Optimization by Itamar Gero
Site Speed Optimization by Itamar GeroGlen Dimaandal
 
Setting Up the Ideal AdWords Structure by Jun Baranggan
Setting Up the Ideal AdWords Structure by Jun BarangganSetting Up the Ideal AdWords Structure by Jun Baranggan
Setting Up the Ideal AdWords Structure by Jun BarangganGlen Dimaandal
 
The Right Way to Do an SEO Audit
The Right Way to Do an SEO AuditThe Right Way to Do an SEO Audit
The Right Way to Do an SEO AuditGlen Dimaandal
 
PPC Ninja Moves by Joshua Ruskin
PPC Ninja Moves by Joshua RuskinPPC Ninja Moves by Joshua Ruskin
PPC Ninja Moves by Joshua RuskinGlen Dimaandal
 
PPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
PPC in a Multi-Channel Marketing Campaign by Sheila Dela PenaPPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
PPC in a Multi-Channel Marketing Campaign by Sheila Dela PenaGlen Dimaandal
 
Manual Penalty Recovery by Dean Chew
Manual Penalty Recovery by Dean ChewManual Penalty Recovery by Dean Chew
Manual Penalty Recovery by Dean ChewGlen Dimaandal
 
5 Branding Essentials for Marketers - RM Nisperos
5 Branding Essentials for Marketers - RM Nisperos5 Branding Essentials for Marketers - RM Nisperos
5 Branding Essentials for Marketers - RM NisperosGlen Dimaandal
 
5 Things You Need to Know to Grow a Successful SEO Agency - Luch Zanirato
5 Things You Need to Know to Grow a Successful SEO Agency - Luch Zanirato5 Things You Need to Know to Grow a Successful SEO Agency - Luch Zanirato
5 Things You Need to Know to Grow a Successful SEO Agency - Luch ZaniratoGlen Dimaandal
 
Mastering Link Research Campaigns by Venchito Tampon Jr.
Mastering Link Research Campaigns by Venchito Tampon Jr.Mastering Link Research Campaigns by Venchito Tampon Jr.
Mastering Link Research Campaigns by Venchito Tampon Jr.Glen Dimaandal
 
Scaling Your Link Acquisition by Ehmz Vivas
Scaling Your Link Acquisition by Ehmz VivasScaling Your Link Acquisition by Ehmz Vivas
Scaling Your Link Acquisition by Ehmz VivasGlen Dimaandal
 
How to Penalty-Proof Your Website - Arvin Buising
How to Penalty-Proof Your Website - Arvin BuisingHow to Penalty-Proof Your Website - Arvin Buising
How to Penalty-Proof Your Website - Arvin BuisingGlen Dimaandal
 
Building Real World Influence That Boosts Your Search Engine Rankings
Building Real World Influence That Boosts Your Search Engine RankingsBuilding Real World Influence That Boosts Your Search Engine Rankings
Building Real World Influence That Boosts Your Search Engine RankingsGlen Dimaandal
 
Content Marketing Strategy by GDI
Content Marketing Strategy by GDIContent Marketing Strategy by GDI
Content Marketing Strategy by GDIGlen Dimaandal
 

More Related Content

More from Glen Dimaandal

State of SE0: 2018 by Cyrus Shepard
State of SE0: 2018 by Cyrus ShepardState of SE0: 2018 by Cyrus Shepard
State of SE0: 2018 by Cyrus ShepardGlen Dimaandal
 
THE SEO’S GUIDE TO LEARNING Google ADWORDS
THE SEO’S GUIDE TO LEARNING Google ADWORDSTHE SEO’S GUIDE TO LEARNING Google ADWORDS
THE SEO’S GUIDE TO LEARNING Google ADWORDSGlen Dimaandal
 
12 Steps to Professionalizing Your Startup
12 Steps to Professionalizing Your Startup12 Steps to Professionalizing Your Startup
12 Steps to Professionalizing Your StartupGlen Dimaandal
 
Modern Day Link Building by Jon Cooper
Modern Day Link Building by Jon CooperModern Day Link Building by Jon Cooper
Modern Day Link Building by Jon CooperGlen Dimaandal
 
The Technical Seo Renaissance - Mike King
The Technical Seo Renaissance - Mike King The Technical Seo Renaissance - Mike King
The Technical Seo Renaissance - Mike King Glen Dimaandal
 
Site Speed Optimization by Itamar Gero
Site Speed Optimization by Itamar GeroSite Speed Optimization by Itamar Gero
Site Speed Optimization by Itamar GeroGlen Dimaandal
 
Setting Up the Ideal AdWords Structure by Jun Baranggan
Setting Up the Ideal AdWords Structure by Jun BarangganSetting Up the Ideal AdWords Structure by Jun Baranggan
Setting Up the Ideal AdWords Structure by Jun BarangganGlen Dimaandal
 
The Right Way to Do an SEO Audit
The Right Way to Do an SEO AuditThe Right Way to Do an SEO Audit
The Right Way to Do an SEO AuditGlen Dimaandal
 
PPC Ninja Moves by Joshua Ruskin
PPC Ninja Moves by Joshua RuskinPPC Ninja Moves by Joshua Ruskin
PPC Ninja Moves by Joshua RuskinGlen Dimaandal
 
PPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
PPC in a Multi-Channel Marketing Campaign by Sheila Dela PenaPPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
PPC in a Multi-Channel Marketing Campaign by Sheila Dela PenaGlen Dimaandal
 
Manual Penalty Recovery by Dean Chew
Manual Penalty Recovery by Dean ChewManual Penalty Recovery by Dean Chew
Manual Penalty Recovery by Dean ChewGlen Dimaandal
 
5 Branding Essentials for Marketers - RM Nisperos
5 Branding Essentials for Marketers - RM Nisperos5 Branding Essentials for Marketers - RM Nisperos
5 Branding Essentials for Marketers - RM NisperosGlen Dimaandal
 
5 Things You Need to Know to Grow a Successful SEO Agency - Luch Zanirato
5 Things You Need to Know to Grow a Successful SEO Agency - Luch Zanirato5 Things You Need to Know to Grow a Successful SEO Agency - Luch Zanirato
5 Things You Need to Know to Grow a Successful SEO Agency - Luch ZaniratoGlen Dimaandal
 
Mastering Link Research Campaigns by Venchito Tampon Jr.
Mastering Link Research Campaigns by Venchito Tampon Jr.Mastering Link Research Campaigns by Venchito Tampon Jr.
Mastering Link Research Campaigns by Venchito Tampon Jr.Glen Dimaandal
 
Scaling Your Link Acquisition by Ehmz Vivas
Scaling Your Link Acquisition by Ehmz VivasScaling Your Link Acquisition by Ehmz Vivas
Scaling Your Link Acquisition by Ehmz VivasGlen Dimaandal
 
How to Penalty-Proof Your Website - Arvin Buising
How to Penalty-Proof Your Website - Arvin BuisingHow to Penalty-Proof Your Website - Arvin Buising
How to Penalty-Proof Your Website - Arvin BuisingGlen Dimaandal
 
Building Real World Influence That Boosts Your Search Engine Rankings
Building Real World Influence That Boosts Your Search Engine RankingsBuilding Real World Influence That Boosts Your Search Engine Rankings
Building Real World Influence That Boosts Your Search Engine RankingsGlen Dimaandal
 
Content Marketing Strategy by GDI
Content Marketing Strategy by GDIContent Marketing Strategy by GDI
Content Marketing Strategy by GDIGlen Dimaandal
 

More from Glen Dimaandal (20)

State of SE0: 2018 by Cyrus Shepard
State of SE0: 2018 by Cyrus ShepardState of SE0: 2018 by Cyrus Shepard
State of SE0: 2018 by Cyrus Shepard
 
THE SEO’S GUIDE TO LEARNING Google ADWORDS
THE SEO’S GUIDE TO LEARNING Google ADWORDSTHE SEO’S GUIDE TO LEARNING Google ADWORDS
THE SEO’S GUIDE TO LEARNING Google ADWORDS
 
PTTC SEO 101 Deck
PTTC SEO 101 DeckPTTC SEO 101 Deck
PTTC SEO 101 Deck
 
12 Steps to Professionalizing Your Startup
12 Steps to Professionalizing Your Startup12 Steps to Professionalizing Your Startup
12 Steps to Professionalizing Your Startup
 
Seo processes
Seo processesSeo processes
Seo processes
 
Modern Day Link Building by Jon Cooper
Modern Day Link Building by Jon CooperModern Day Link Building by Jon Cooper
Modern Day Link Building by Jon Cooper
 
The Technical Seo Renaissance - Mike King
The Technical Seo Renaissance - Mike King The Technical Seo Renaissance - Mike King
The Technical Seo Renaissance - Mike King
 
Site Speed Optimization by Itamar Gero
Site Speed Optimization by Itamar GeroSite Speed Optimization by Itamar Gero
Site Speed Optimization by Itamar Gero
 
Setting Up the Ideal AdWords Structure by Jun Baranggan
Setting Up the Ideal AdWords Structure by Jun BarangganSetting Up the Ideal AdWords Structure by Jun Baranggan
Setting Up the Ideal AdWords Structure by Jun Baranggan
 
The Right Way to Do an SEO Audit
The Right Way to Do an SEO AuditThe Right Way to Do an SEO Audit
The Right Way to Do an SEO Audit
 
PPC Ninja Moves by Joshua Ruskin
PPC Ninja Moves by Joshua RuskinPPC Ninja Moves by Joshua Ruskin
PPC Ninja Moves by Joshua Ruskin
 
PPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
PPC in a Multi-Channel Marketing Campaign by Sheila Dela PenaPPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
PPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
 
Manual Penalty Recovery by Dean Chew
Manual Penalty Recovery by Dean ChewManual Penalty Recovery by Dean Chew
Manual Penalty Recovery by Dean Chew
 
5 Branding Essentials for Marketers - RM Nisperos
5 Branding Essentials for Marketers - RM Nisperos5 Branding Essentials for Marketers - RM Nisperos
5 Branding Essentials for Marketers - RM Nisperos
 
5 Things You Need to Know to Grow a Successful SEO Agency - Luch Zanirato
5 Things You Need to Know to Grow a Successful SEO Agency - Luch Zanirato5 Things You Need to Know to Grow a Successful SEO Agency - Luch Zanirato
5 Things You Need to Know to Grow a Successful SEO Agency - Luch Zanirato
 
Mastering Link Research Campaigns by Venchito Tampon Jr.
Mastering Link Research Campaigns by Venchito Tampon Jr.Mastering Link Research Campaigns by Venchito Tampon Jr.
Mastering Link Research Campaigns by Venchito Tampon Jr.
 
Scaling Your Link Acquisition by Ehmz Vivas
Scaling Your Link Acquisition by Ehmz VivasScaling Your Link Acquisition by Ehmz Vivas
Scaling Your Link Acquisition by Ehmz Vivas
 
How to Penalty-Proof Your Website - Arvin Buising
How to Penalty-Proof Your Website - Arvin BuisingHow to Penalty-Proof Your Website - Arvin Buising
How to Penalty-Proof Your Website - Arvin Buising
 
Building Real World Influence That Boosts Your Search Engine Rankings
Building Real World Influence That Boosts Your Search Engine RankingsBuilding Real World Influence That Boosts Your Search Engine Rankings
Building Real World Influence That Boosts Your Search Engine Rankings
 
Content Marketing Strategy by GDI
Content Marketing Strategy by GDIContent Marketing Strategy by GDI
Content Marketing Strategy by GDI
 

Data Driven SEO by Dan Petrovic

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74.
  • 75.
  • 76.
  • 77.
  • 78.
  • 79.
  • 80.
  • 81.
  • 82.
  • 83.
  • 84.
  • 85.
  • 86.
  • 87.
  • 88.
  • 89.
  • 90.
  • 91.
  • 92.
  • 93.
  • 94.
  • 95.
  • 96.
  • 97.
  • 98.
  • 99.
  • 100.
  • 101.
  • 102.
  • 103.
  • 104.
  • 105.
  • 106.
  • 107.
  • 108.
  • 109.
  • 110.
  • 111.
  • 112.
  • 113.
  • 114.
  • 115.
  • 116.
  • 117.
  • 118.
  • 119.
  • 120.
  • 121.
  • 122.
  • 123.
  • 124.
  • 125.
  • 126.
  • 127.
  • 128.
  • 129.
  • 130.
  • 131.
  • 132.
  • 133.
  • 134.
  • 135.
  • 136.
  • 137.
  • 138.
  • 139.
  • 140.
  • 141.
  • 142.
  • 143.
  • 144.
  • 145.
  • 146.
  • 147.
  • 148.
  • 149.
  • 150.
  • 151.
  • 152.
  • 153.
  • 154.
  • 155.
  • 156.
  • 157.
  • 158.
  • 159.
  • 161.
  • 162.
  • 163.
  • 164.
  • 165.
  • 166.
  • 167.
  • 168.
  • 169.
  • 170.
  • 171.
  • 172.
  • 173.
  • 174.
  • 175.
  • 176.
  • 177.
  • 178.
  • 179.
  • 180.
  • 181.
  • 182.
  • 183.
  • 184.
  • 185.
  • 186.
  • 187.