Getting the most out of your E-sourcing and recruiting efforts

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    Notes on slide 1

    Photo purchased from iStockphoto

    Photo by dullhunk via Creative Commons Search

    Photo by dullhunk via Creative Commons Search

    Photo by dullhunk via Creative Commons Search

    Photo by dullhunk via Creative Commons Search

    Lexical: of or relating to words or the vocabulary of a language as distinguished from its grammar and construction There is often a critical difference between the semantic similarity between a search and its results vs. the lexical similarity between a search and its results

    Lexical: of or relating to words or the vocabulary of a language as distinguished from its grammar and construction There is often a critical difference between the semantic similarity between a search and its results vs. the lexical similarity between a search and its results

    Have “pseudo-AI” – concept matching based on a back end list of keywords and abbreviations that are associated with related termsPerform fuzzy matching - that are likely to be relevant to a search argument even when the argument does not exactly correspond to the desired information.Have “full AI” - Be intuitive , algorithms in the software itself that were designed to create relationships between words, abbreviations and phrases dynamically and without human intervention

    Dave Copps

    AI can be “suggested reading”Can work well with title matching, “cookie cutter” rolesPre-programmed lists need to be updated and may not come complete “out of the box”No true interpretive powerOperative and key work in Artificial Intelligence is “Artificial”

    Photo by dullhunk via Creative Commons Search

    Photo by dullhunk via Creative Commons Search

    Photo by dullhunk via Creative Commons Search

    Image by Matt Hamm via Creative Commons License

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    Getting the most out of your E-sourcing and recruiting efforts - Presentation Transcript

    1. Glen Cathey www.booleanblackbelt.com
    2. E-sourcing is leveraging information systems for active Talent Identification Searching: •Job board resume databases •Internet Search Engines •Applicant Tracking Systems •Social Media/Networks (LinkedIn, Twitter, Facebook, etc.) www.booleanblackbelt.com
    3. www.booleanblackbelt.com
    4. The quality and the quantity of your search results is tied directly to your ability to “speak” the same language of the systems you are searching. www.booleanblackbelt.com
    5. Most major information systems “speak” Boolean • All major and most niche job board resume databases • Most Applicant Tracking Systems • Internet search engines • Twitter • LinkedIn www.booleanblackbelt.com
    6. AND – Narrows and refines your search • • Java AND Oracle AND J2EE AND AJAX AND XML • OR – Broadens your search • “OR” = search results must mention “at least one of” the terms in the statement • Best leveraged for searching for several terms that can mean the same thing • (HelpDesk OR “Help Desk” OR “Technical Support) • NOT – Narrows and refines your search • “Project Manager AND NOT construction www.booleanblackbelt.com
    7. • Quotation Marks: Indicate searching for exact phrases • “Project Manager,” “Exchange Server,” “Director of Tax” • Asterisk: Indicates a root-word or stemming search admin* will return results of any word beginning with the root of “admin” • e.g., administer, administrator, administration, administered, … • DICE is the only “major” job board that does not support the asterisk • Most Internet search engines to not support the asterisk • Parentheses: Used to enclose OR statements • (PMP OR PMI OR “Project Management Professional”) www.booleanblackbelt.com
    8. www.booleanblackbelt.com
    9. Social Media At a minimum, use the “Big 3” www.booleanblackbelt.com
    10. LinkedIn LinkedIn is highly searchable Supports full Boolean queries of seemingly infinite length • OR, NOT, No need to type AND (any space is an “implied AND”) • Advanced operators: ccompany:, ctitle:, joined:… • Example: ccompany:google ctitle:recruiter country:\"united states” zip:95101 radius:25 • http://learn.linkedin.com/linkedin-search/#advanced_people_search www.booleanblackbelt.com
    11. Twitter Twitter is highly searchable Supports full Boolean: http://search.twitter.com/ • Advanced Operators: http://search.twitter.com/operators • Geocoding - e.g.: java NEAR:dc within:25mi • Many 3rd party search applications: • Twellow • TweetGrid • TweetDeck • TwitterFall • www.booleanblackbelt.com
    12. Facebook Facebook is NOT very searchable Most effective techniques: Coworker search: http://www.facebook.com/home.php#/srch.php • Profile search: http://www.facebook.com/advanced.php • Yahoo’s Linkdomain search: • • Find websites/pages linking back to Facebook to locate groups of target people • linkdomain:facebook.com (association OR organization OR group) women engineers www.booleanblackbelt.com
    13. The X-Ray search technique is one of the most powerful available to sourcers and recruiters www.booleanblackbelt.com
    14. LinkedIn • Use site:linkedin.com to search LinkedIn via Google and search for, find, and view ANY public profile • Examples: site:linkedin.com \"San Francisco Bay Area\" \"business analyst\" SQL (inurl:pub OR inurl:in) -intitle:directory site:linkedin.com \"Dallas/Fort Worth Area \" \"current * business analyst\" (inurl:pub OR inurl:in) -intitle:directory www.booleanblackbelt.com
    15. Twitter • Use site:twitter.com to search Twitter via Google and target critical identifying information located in Tweets AND Twitter bio’s • Examples: site:twitter.com (Atlanta OR ATL) (~design OR ~develop) Java www.booleanblackbelt.com
    16. Facebook • Use site:facebook.com to search Facebook via Google and find people who are not in your “networks” or in your local area • Examples: site:facebook.com (\"software engineer\" OR developer OR programmer) inurl:people www.booleanblackbelt.com
    17. Search Engines • Utilize Google, Yahoo, Live Alerts • Use Alerts to automatically search the Internet, Twitter, LinkedIn, etc. LinkedIn • Utilize Saved Searches • 3 with a free account, more with paid www.booleanblackbelt.com
    18. Aggregators • infoGIST, TalentHook, AIRS, Data Frenzy • Search paid and free job board resume databases with one search • Import into your ATS/database for permanent data capture •Best use: run broad searches to import resumes, the perform precise searches from within your ATS/database www.booleanblackbelt.com
    19. Job Board Resume Databases • Saved Searches • Some people post their resume for a very short period of time • If you don’t capture them during this brief window of opportunity, you may literally never find them again • Use saved search “agents” to capture candidates as soon as they post www.booleanblackbelt.com
    20. Semantics Semantics refers to the study of meaning, as inherent at the levels of words, phrases, and sentences. Sourcers and recruiters can leverage semantic search to more quickly find more relevant results www.booleanblackbelt.com
    21. When the search results match the intended MEANING of the search, there is a semantic similarity between the search and its results. In other words – you get what you’re looking for www.booleanblackbelt.com
    22. When search results simply match the search terms but not the intended meaning of the search, there only a lexical similarity between the search and its results. In other words – you don’t get what you’re looking for www.booleanblackbelt.com
    23. BASIC User-defined semantic search Adding functional terms to your searches • admin*, config*, deploy*, manag*, implement*, audit*, reconcil* This can help you target results of candidates who talk about DOING certain things, not just mentioning buzzwords www.booleanblackbelt.com
    24. MID LEVEL User-defined semantic search Employing proximity search via the NEAR operator (Monster, Exalead…) (implement* or deploy*) NEAR SAP • reconcil* NEAR (accounts or statements) • Searching for words in close proximity (NEAR = 10 or fewer words) can help you target sentences in which candidates talk about DOING things (configuring, reconciling) with other specific things (SAP, accounts) and in specific environments. This can effectively help you perform natural language search. www.booleanblackbelt.com
    25. ADVANCED User-defined semantic search Employing configurable proximity (Exalead, Lucene, dtSearch), and variable term weighting (Lucene, dtSearch) Exalead: (implement* or deploy*) NEAR/5 SAP • Being able to control the EXACT distance/proximity of responsibility related terms (implement*, audit*, deploy*, etc.) and skill terms (SAP, records, servers, etc.) increases relevance and reduces false positives. This enables you to find people based on what they DO, not just what words they happen to SAY. www.booleanblackbelt.com
    26. System-defined semantic search Applications that claim to: • Have “pseudo-AI” – concept matching based on a back end list of keywords • Perform “natural language” search • Execute “context-aware” semantic matching of jobs and resumes • Perform fuzzy matching – returning results that are likely to be relevant • Have “full AI” – the software is designed with algorithms to create relationships between words, abbreviations and phrases dynamically and without human intervention www.booleanblackbelt.com
    27. Partial List of Vendors: Pure Discovery: http://www.purediscovery.com/ Actonomy: http://www.actonomy.com/ Semetric (Engenium): http://www.krollontrack.com/semetric/ TalentSpring: http://www.talentspring.com/ Sovren: http://www.sovren.com/ BurningGlass: http://www.burning-glass.com/ ResumeMirror: http://www.talenttech.com/ www.booleanblackbelt.com
    28. Benefits of user-defined semantic search #1 Reduce sourcing time by reducing/eliminating “false positives” #2 Move beyond “buzzword bingo” - find people based on what they DO, not just what they SAY #3 YOU are in control of the search and decide exactly what’s relevant www.booleanblackbelt.com
    29. Limitations of system-defined semantic search/AI: Pre-programmed lists of “relevant” keywords may in fact not be relevant to your search, and • can get outdated quickly • Fuzzy matching by definition is “approximate” or “inexact” matching • Applications are essentially “guessing” the intent of your search • Systems will return results with related words – may not be relevant Be wary – do not seek to automate that which you do not fully understand how to perform manually! www.booleanblackbelt.com
    30. “When every business has free and ubiquitous data, the ability to understand it and extract value from it becomes the complimentary scarce factor. It leads to intelligence, and the intelligent business is the successful business, regardless of its size. Data is the sword of the 21st century, those who wield it well, the Samurai.” - Jonathan Rosenberg, SVP, Product Management @ Google www.booleanblackbelt.com
    31. When it comes to leveraging information systems for talent identification and acquisition, it is critical to assess the depth of the human capital data offered by the source and how “searchable” the source is www.booleanblackbelt.com
    32. Know what sources provide the highest ROI Deeper sources of human capital data • Allow you to quickly analyze and assess potential candidate qualifications • Location, specific roles/responsibilities, years of experience, education… Highly “searchable” sources Allow you to more quickly find more appropriately qualified candidates • • You can control critical candidate variables with your search strings • You have an increased ability to reduce and/or eliminate false positives www.booleanblackbelt.com
    33. 10 Job 9 Boards Most ATS’s 8 Data Depth 7 Talent Warehouse Internet 6 (Resumes) 5 LinkedIn 4 Facebook, 3 Myspace... 2 Twitter 1 Internet (non-resume) 0 0 2 4 6 8 10 Searchability www.booleanblackbelt.com
    34. A Talent Warehouse is similar to a data warehouse • Not an ATS – a specialized repository of a company’s human capital data • Highly searchable: full + extended Boolean, as well as AI matching • Source of deepest human capital data • In addition to resumes, users can add tags, notes, references, interview data Examples: Bullhorn and Avature come closest to providing a true Talent Warehouse solution www.booleanblackbelt.com
    35. For more E-sourcing best practices, explore www.booleanblackbelt.com www.booleanblackbelt.com

    + Glen CatheyGlen Cathey, 7 months ago

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    1970 views, 15 favs, 1 embeds more stats

    An overview of how to maximize your e-sourcing and more

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