Web 2.0 vs Search

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A presentation by Scott Gledhill at the Search Summit 2007. Topics cover ways to improve the findability when using web 2.0 technologies such as Flash or AJAX.

A presentation by Scott Gledhill at the Search Summit 2007. Topics cover ways to improve the findability when using web 2.0 technologies such as Flash or AJAX.

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  • Web 2.0 vs Search Comprimises of: Cool ajax apps vs. Findability of content

Transcript

  • 1. Web 2.0 vs Search
  • 2. Social Bookmarking
  • 3. Social Bookmarking
  • 4. Social Bookmarking
  • 5. Social Bookmarking
  • 6. Blogs - quality
  • 7. User Generated Content - content
  • 8. User Generated Content - tags
  • 9. User Generated Content - tags
  • 10. User Generated Content - tags
  • 11. User Generated Content - tags <a href=“index.html” rel=“tag” /> text </a>
  • 12. Microformats
  • 13. Microformats
  • 14. Microformats
    • <div class=“hreview” >
      • The movie rocked, I couldn’t even leave the theatre at the end because I just didn’t want it to be over.
    • </div>
  • 15. Microformats
  • 16. AJAX
  • 17. AJAX
  • 18. AJAX progressive enhancement
  • 19. DOM Scripting SEO Accessibility Basic page, works without javascript
  • 20. DOM Scripting SEO Accessibility javascript supported, add the features.
  • 21. AJAX Basic website, normal page refreshes.
  • 22. HIJAX partial page refresh, uses AJAX if supported
  • 23. HIJAX 1 map query = 1 new html page refresh
  • 24. HIJAX partial page refresh, ajax maps update
  • 25. Foundations Search Engine Optimisation Usability Accessibility