Web 2.0 vs Search

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A presentation by Scott Gledhill at the Search Summit 2007. Topics cover ways to improve the findability when using web 2.0 technologies such as Flash or AJAX.

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  • Web 2.0 vs Search Comprimises of: Cool ajax apps vs. Findability of content
  • Web 2.0 vs Search

    1. 1. Web 2.0 vs Search
    2. 2. Social Bookmarking
    3. 3. Social Bookmarking
    4. 4. Social Bookmarking
    5. 5. Social Bookmarking
    6. 6. Blogs - quality
    7. 7. User Generated Content - content
    8. 8. User Generated Content - tags
    9. 9. User Generated Content - tags
    10. 10. User Generated Content - tags
    11. 11. User Generated Content - tags <a href=“index.html” rel=“tag” /> text </a>
    12. 12. Microformats
    13. 13. Microformats
    14. 14. Microformats <ul><li><div class=“hreview” > </li></ul><ul><ul><li>The movie rocked, I couldn’t even leave the theatre at the end because I just didn’t want it to be over. </li></ul></ul><ul><li></div> </li></ul>
    15. 15. Microformats
    16. 16. AJAX
    17. 17. AJAX
    18. 18. AJAX progressive enhancement
    19. 19. DOM Scripting SEO Accessibility Basic page, works without javascript
    20. 20. DOM Scripting SEO Accessibility javascript supported, add the features.
    21. 21. AJAX Basic website, normal page refreshes.
    22. 22. HIJAX partial page refresh, uses AJAX if supported
    23. 23. HIJAX 1 map query = 1 new html page refresh
    24. 24. HIJAX partial page refresh, ajax maps update
    25. 25. Foundations Search Engine Optimisation Usability Accessibility

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