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Web 2.0 vs Search
 

Web 2.0 vs Search

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A presentation by Scott Gledhill at the Search Summit 2007. Topics cover ways to improve the findability when using web 2.0 technologies such as Flash or AJAX.

A presentation by Scott Gledhill at the Search Summit 2007. Topics cover ways to improve the findability when using web 2.0 technologies such as Flash or AJAX.

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  • Web 2.0 vs Search Comprimises of: Cool ajax apps vs. Findability of content

Web 2.0 vs Search Web 2.0 vs Search Presentation Transcript

  • Web 2.0 vs Search
  • Social Bookmarking
  • Social Bookmarking
  • Social Bookmarking
  • Social Bookmarking
  • Blogs - quality
  • User Generated Content - content
  • User Generated Content - tags
  • User Generated Content - tags
  • User Generated Content - tags
  • User Generated Content - tags <a href=“index.html” rel=“tag” /> text </a>
  • Microformats
  • Microformats
  • Microformats
    • <div class=“hreview” >
      • The movie rocked, I couldn’t even leave the theatre at the end because I just didn’t want it to be over.
    • </div>
  • Microformats
  • AJAX
  • AJAX
  • AJAX progressive enhancement
  • DOM Scripting SEO Accessibility Basic page, works without javascript
  • DOM Scripting SEO Accessibility javascript supported, add the features.
  • AJAX Basic website, normal page refreshes.
  • HIJAX partial page refresh, uses AJAX if supported
  • HIJAX 1 map query = 1 new html page refresh
  • HIJAX partial page refresh, ajax maps update
  • Foundations Search Engine Optimisation Usability Accessibility