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Web 2.0 vs Search

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A presentation by Scott Gledhill at the Search Summit 2007. Topics cover ways to improve the findability when using web 2.0 technologies such as Flash or AJAX.

A presentation by Scott Gledhill at the Search Summit 2007. Topics cover ways to improve the findability when using web 2.0 technologies such as Flash or AJAX.

Published in: Technology, Design

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  • Web 2.0 vs Search Comprimises of: Cool ajax apps vs. Findability of content
  • Transcript

    • 1. Web 2.0 vs Search
    • 2. Social Bookmarking
    • 3. Social Bookmarking
    • 4. Social Bookmarking
    • 5. Social Bookmarking
    • 6. Blogs - quality
    • 7. User Generated Content - content
    • 8. User Generated Content - tags
    • 9. User Generated Content - tags
    • 10. User Generated Content - tags
    • 11. User Generated Content - tags <a href=“index.html” rel=“tag” /> text </a>
    • 12. Microformats
    • 13. Microformats
    • 14. Microformats
      • <div class=“hreview” >
        • The movie rocked, I couldn’t even leave the theatre at the end because I just didn’t want it to be over.
      • </div>
    • 15. Microformats
    • 16. AJAX
    • 17. AJAX
    • 18. AJAX progressive enhancement
    • 19. DOM Scripting SEO Accessibility Basic page, works without javascript
    • 20. DOM Scripting SEO Accessibility javascript supported, add the features.
    • 21. AJAX Basic website, normal page refreshes.
    • 22. HIJAX partial page refresh, uses AJAX if supported
    • 23. HIJAX 1 map query = 1 new html page refresh
    • 24. HIJAX partial page refresh, ajax maps update
    • 25. Foundations Search Engine Optimisation Usability Accessibility