Web 2.0 vs Search

Social Bookmarking

Social Bookmarking

Social Bookmarking

Social Bookmarking

Blogs - quality

User Generated Content - content

User Generated Content - tags

User Generated Content - tags

User Generated Content - tags

User Generated Content - tags <a href=“index.html” rel=“tag” /> text </a>

Microformats

Microformats

Microformats <div class=“hreview” > The movie rocked, I couldn’t even leave the theatre at the end because I just didn’t want it to be over. </div>

<div class=“hreview” >

The movie rocked, I couldn’t even leave the theatre at the end because I just didn’t want it to be over.

</div>

Microformats

AJAX

AJAX

AJAX progressive enhancement

DOM Scripting SEO Accessibility Basic page, works without javascript

DOM Scripting SEO Accessibility javascript supported, add the features.

AJAX Basic website, normal page refreshes.

HIJAX partial page refresh, uses AJAX if supported

HIJAX 1 map query = 1 new html page refresh

HIJAX partial page refresh, ajax maps update

Foundations Search Engine Optimisation Usability Accessibility