Web 2.0 and Search Scott Gledhill www.standardzilla.com

Search Engine Optimisation Technology Problems Solutions

Search Engine Optimisation http://www.flickr.com/photos/csb13/184057163/

Findability

Driving Traffic

Technology http://www.flickr.com/photos/nouqraz/256661254/

1999

2007

Technology improves the user experience.

Multimedia

Multimedia

Flash

Flash

AJAX

AJAX

This all sounds great, but what about search engines?

SEO vs Technology http://www.flickr.com/photos/ahhyeah/82827656/

Multimedia

Multimedia

Multimedia

Flash

Flash <title> PRMLSCRM - Primal Scream - XTERMINATOR </title>

AJAX

HTML

AJAX

Javascript

Solutions http://www.flickr.com/photos/leadsoup/374510671/

Is the technology necessary?

JavaScript must be enabled in order for you to use this website.

progressive enhancement

Content HTML

Content

Presentation CSS

Presentation

Behaviour AJAX

Behaviour

Content Content Content HTML

technology should enhance content.

AJAX search engines

AJAX

AJAX

AJAX

Keep it simple validate forms email thank you pages rating systems voting systems

sometimes alternatives are necessary

Flash

Flash

Video and Audio

Video and Audio

Search Engine Optimisation Understanding Technology Correct Implentation Content Layer

Web 2.0 and Search - Resources http://www.standardzilla.com/2007/05/02/presentation-cebit/