Web 2.0 and Search

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Scott Gledhill presents problems that Flash, audio, video and AJAX can cause when it comes to finding your website.

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  • Technologies we use for web 2.0 How that affects SEO
  • Web 2.0 and Search

    1. 1. Web 2.0 and Search Scott Gledhill www.standardzilla.com
    2. 2. Search Engine Optimisation Technology Problems Solutions
    3. 3. Search Engine Optimisation http://www.flickr.com/photos/csb13/184057163/
    4. 4. Findability
    5. 5. Driving Traffic
    6. 6. Technology http://www.flickr.com/photos/nouqraz/256661254/
    7. 7. 1999
    8. 8. 2007
    9. 9. Technology improves the user experience.
    10. 10. Multimedia
    11. 11. Multimedia
    12. 12. Flash
    13. 13. Flash
    14. 14. AJAX
    15. 15. AJAX
    16. 16. This all sounds great, but what about search engines?
    17. 17. SEO vs Technology http://www.flickr.com/photos/ahhyeah/82827656/
    18. 18. Multimedia
    19. 19. Multimedia
    20. 20. Multimedia
    21. 21. Flash
    22. 22. Flash <title> PRMLSCRM - Primal Scream - XTERMINATOR </title>
    23. 23. AJAX
    24. 24. HTML
    25. 25. AJAX
    26. 26. Javascript
    27. 27. Solutions http://www.flickr.com/photos/leadsoup/374510671/
    28. 28. Is the technology necessary?
    29. 29. JavaScript must be enabled in order for you to use this website.
    30. 30. progressive enhancement
    31. 31. Content HTML
    32. 32. Content
    33. 33. Presentation CSS
    34. 34. Presentation
    35. 35. Behaviour AJAX
    36. 36. Behaviour
    37. 37. Content Content Content HTML
    38. 38. technology should enhance content.
    39. 39. AJAX search engines
    40. 40. AJAX
    41. 41. AJAX
    42. 42. AJAX
    43. 43. Keep it simple validate forms email thank you pages rating systems voting systems
    44. 44. sometimes alternatives are necessary
    45. 45. Flash
    46. 46. Flash
    47. 47. Video and Audio
    48. 48. Video and Audio
    49. 49. Search Engine Optimisation Understanding Technology Correct Implentation Content Layer
    50. 50. Web 2.0 and Search - Resources http://www.standardzilla.com/2007/05/02/presentation-cebit/

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