Web 2.0, Accessibility and SEO

Slide 1: Web 2.0, Accessibility and SEO Scott Gledhill standardzilla.com

Slide 2: Search Engine Optimisation Accessibility Technology Problems Solutions

Slide 3: Search Engine Optimisation http://www.flickr.com/photos/csb13/184057163/

Slide 4: Findability

Slide 5: Driving Traffic

Slide 6: Accessibility http://www.flickr.com/photos/pixelcore/32826662/

Slide 7: Universal Accessibility http://www.flickr.com/photos/vogue-qtr/377468651/

Slide 8: Spiders are Blind

Slide 9: Similar Ideas http://www.flickr.com/photos/johanna/75366971/

Slide 10: Technology http://www.flickr.com/photos/nouqraz/256661254/

Slide 11: 1999

Slide 12: 2007

Slide 13: Technology should improve the user experience.

Slide 14: Multimedia

Slide 15: Multimedia

Slide 16: Flash

Slide 17: Flash

Slide 18: AJAX

Slide 19: AJAX

Slide 20: This all sounds great, but what about search engines?

Slide 21: This all sounds great, but what about accessibility?

Slide 22: SEO & Accessibility vs Technology http://www.flickr.com/photos/ahhyeah/82827656/

Slide 23: Multimedia

Slide 24: Multimedia

Slide 25: Multimedia

Slide 26: Flash

Slide 27: Flash <title>PRMLSCRM - Primal Scream - XTERMINATOR</title>

Slide 28: AJAX

Slide 29: HTML

Slide 30: AJAX

Slide 31: Javascript

Slide 32: Solutions http://www.flickr.com/photos/leadsoup/374510671/

Slide 33: Is the technology necessary?

Slide 34: JavaScript must be enabled in order for you to use this website.

Slide 35: progressive enhancement

Slide 36: Content HTML

Slide 37: Content

Slide 38: Presentation CSS

Slide 39: Presentation

Slide 40: Behaviour AJAX

Slide 41: Behaviour

Slide 42: ContentContentContent HTML

Slide 43: technology should enhance content.

Slide 44: AJAX search engines slow connections screen readers consoles

Slide 45: AJAX

Slide 46: AJAX

Slide 47: AJAX

Slide 48: Keep it simple voting systems rating systems validate forms email thank you pages 48

Slide 49: sometimes alternatives are necessary

Slide 50: Flash

Slide 51: Flash

Slide 52: Video and Audio

Slide 53: Video and Audio

Slide 54: why?

Slide 57: user

Slide 58: user

Slide 59: user $50,000

Slide 60: user

Slide 61: SEO and Accessibility Understanding Technology Correct Implementation Content

Slide 62: Open Publish - Resources www.standardzilla.com