Web 2.0, Accessibility and SEO
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Web 2.0, Accessibility and SEO

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Scott Gledhill compares accessibility and SEO simularity, and problems that web 2.0 tools can create for each of them.

Scott Gledhill compares accessibility and SEO simularity, and problems that web 2.0 tools can create for each of them.

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  • Scott, I was really interested in this presentation... until I realized that a notes page for each slide might help with viewing. Great-looking presentation... but, re: usability, I'm doing an awful lot of filling in the blanks on my own. Too bad. :(
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  • Nice slide show, direct and to the point.
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  • Technologies we use for web 2.0 How that affects SEO

Web 2.0, Accessibility and SEO Presentation Transcript

  • 1. Web 2.0, Accessibility and SEO Scott Gledhill standardzilla.com
  • 2. Search Engine Optimisation Accessibility Technology Problems Solutions
  • 3. Search Engine Optimisation http://www.flickr.com/photos/csb13/184057163/
  • 4. Findability
  • 5. Driving Traffic
  • 6. Accessibility http://www.flickr.com/photos/pixelcore/32826662/
  • 7. Universal Accessibility http://www.flickr.com/photos/vogue-qtr/377468651/
  • 8. Spiders are Blind
  • 9. Similar Ideas http://www.flickr.com/photos/johanna/75366971 /
  • 10. Technology http://www.flickr.com/photos/nouqraz/256661254/
  • 11. 1999
  • 12. 2007
  • 13. Technology should improve the user experience.
  • 14. Multimedia
  • 15. Multimedia
  • 16. Flash
  • 17. Flash
  • 18. AJAX
  • 19. AJAX
  • 20. This all sounds great, but what about search engines?
  • 21. This all sounds great, but what about accessibility?
  • 22. SEO & Accessibility vs Technology http://www.flickr.com/photos/ahhyeah/82827656/
  • 23. Multimedia
  • 24. Multimedia
  • 25. Multimedia
  • 26. Flash
  • 27. Flash <title> PRMLSCRM - Primal Scream - XTERMINATOR </title>
  • 28. AJAX
  • 29. HTML
  • 30. AJAX
  • 31. Javascript
  • 32. Solutions http://www.flickr.com/photos/leadsoup/374510671/
  • 33. Is the technology necessary?
  • 34. JavaScript must be enabled in order for you to use this website.
  • 35. progressive enhancement
  • 36. Content HTML
  • 37. Content
  • 38. Presentation CSS
  • 39. Presentation
  • 40. Behaviour AJAX
  • 41. Behaviour
  • 42. Content Content Content HTML
  • 43. technology should enhance content.
  • 44. AJAX search engines screen readers consoles slow connections
  • 45. AJAX
  • 46. AJAX
  • 47. AJAX
  • 48. Keep it simple validate forms email thank you pages rating systems voting systems
  • 49. sometimes alternatives are necessary
  • 50. Flash
  • 51. Flash
  • 52. Video and Audio
  • 53. Video and Audio
  • 54. why?
  • 55.  
  • 56.  
  • 57. user
  • 58. user
  • 59. user $50,000
  • 60. user
  • 61. SEO and Accessibility Understanding Technology Correct Implementation Content
  • 62. Open Publish - Resources www.standardzilla.com