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Real World Web Standards

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    Real World Web Standards - Presentation Transcript

    1. REAL WORLD WEB STANDARDS
    2. Me and you
    3. The web standards argument
    4. The web standards argument Real world scenarios
    5. The web standards argument Real world scenarios Dealing with new problems
    6. The web standards argument Real world scenarios Dealing with new problems Maturing web standards
    7. What are Web Standards? http://www.flickr.com/photos/kaneda99/223671285/ kaneda99
    8. philosophy of web design
    9. best practice for building a website
    10. Web Standards Correct Syntax
    11. Web Standards Universal Accessibility
    12. Web Standards Conveying Semantics http://www.flickr.com/photos/mdumlao98/186071440/in/photostream/ mdumlao98
    13. Content HTML
    14. Content
    15. <img src=”#” alt=”Foxsports - return to home page” /> Content <img src=”#” alt=”world cup trophy” /> <h1> Text <ul> <h2> <dl> <h2> <table>
    16. Presentation CSS
    17. Presentation
    18. Behaviour Javascript / AJAX
    19. Behaviour
    20. What are Web Standards? ContentContentContent HTML http://www.flickr.com/photos/kaneda99/223671285/ kaneda99
    21. ContentContentContent text only search engines HTML screen readers
    22. the old (but good) arguments?
    23. Less bandwidth
    24. + =
    25. Less bandwidth Universal accessibility
    26. + =
    27. Less bandwidth Universal accessibility Ease of maintenance
    28. Less bandwidth Universal accessibility Ease of maintenance Search engine optimisation
    29. Less bandwidth Universal accessibility Ease of maintenance Search engine optimisation Future-proofing
    30. getting what you want?
    31. +
    32. + =
    33. Web Standards Next Steps? http://www.flickr.com/photos/brennen/34073524/ flowb33
    34. Real World Web Standards
    35. Real World Web Standards The Ideal Scenario http://www.flickr.com/photos/tilaneseven/438652956/ tilaneseven
    36. Real World Web Standards The Ugly Reality http://www.flickr.com/photos/superlocal/216434095/ superlocal
    37. Doesn’t validate
    38. Doesn’t validate Breaks in major browsers
    39. Doesn’t validate Breaks in major browsers JavaScript errors
    40. Doesn’t validate Breaks in major browsers JavaScript errors Accessibility
    41. Doesn’t validate Breaks in major browsers JavaScript errors Accessibility unclosed <p> tags.....
    42. Doesn’t validate Breaks in major browsers JavaScript errors Accessibility unclosed <p> tags..... ... slow erosion ...
    43. mastheads project
    44. Real World Web Standards Case Study http://www.flickr.com/photos/whsimages/998243013/ WHS Images
    45. Real World Web Standards Case Study Design http://www.flickr.com/photos/whsimages/998243013/ WHS Images
    46. Real World Web Standards Case Study Design Front-end http://www.flickr.com/photos/whsimages/998243013/ WHS Images
    47. Real World Web Standards Case Study Design Back-end Front-end http://www.flickr.com/photos/whsimages/998243013/ WHS Images
    48. Real World Web Standards Semantic Code
    49. Real World Web Standards Hazards Ahead http://www.flickr.com/photos/malinky/54265493/ malinky
    50. Scope creep
    51. Scope creep More people
    52. Scope creep More people Faster builds
    53. Scope creep More people Faster builds Less communication
    54. Real World Web Standards Bloated Markup
    55. !important
    56. class=”footer”
    57. footer1 bot-links bottom foot tools _footer
    58. what we achieved?
    59. Eliminated table layouts
    60. Eliminated table layouts XHTML transitional doctype
    61. Eliminated table layouts XHTML transitional doctype Semantic documents
    62. Eliminated table layouts XHTML transitional doctype Semantic documents Increased usability
    63. Eliminated table layouts XHTML transitional doctype Semantic documents Increased usability Accessible JavaScript!
    64. Eliminated table layouts XHTML transitional doctype Semantic documents Increased usability Accessible JavaScript! New level of standards
    65. Real World Web Standards What could we have changed?
    66. Setup time
    67. Setup time Defensive driving development
    68. Setup time Defensive driving development Establish rules
    69. Setup time Defensive driving development Establish rules Increase communication
    70. Setup time Defensive driving development Establish rules Increase communication Documentation
    71. Setup time Defensive driving development Establish rules Increase communication Documentation Do It again...
    72. Dealing with New Standards http://www.flickr.com/photos/tamaki/138227048/ tamaki
    73. the old problem awareness
    74. the new problem awareness pro-activeness
    75. the old problem awareness pro-activeness value
    76. the new problem awareness pro-activeness value scale
    77. the old problem awareness pro-activeness value scale “let me do this”
    78. the new problem awareness pro-activeness value scale “let me do this” “we need to do this”
    79. Dealing with New Standards Pro-activeness
    80. Just do it
    81. Just do it Proof of concept
    82. Just do it Proof of concept Get someone onboard
    83. Just do it Proof of concept Get someone onboard Be pushy or dull or pain in the a*se
    84. Just do it Proof of concept Get someone onboard Be pushy or dull or pain in the a*se Pick a weapon
    85. $$$ 400 300 200 100 0 2006 2007 2008 2009 2010
    86. Dealing with New Standards Choose your weapon nda rds @*k sta F SEO my site!
    87. Dealing with New Standards Scale http://www.flickr.com/photos/darrenandpalmyra/297364366// Daz n P
    88. Baby steps
    89. Baby steps Documentation and education
    90. Baby steps Documentation and education Induction
    91. Baby steps Documentation and education Induction Frameworks JavaScript
    92. Baby steps Documentation and education Induction Frameworks JavaScript HTML CSS
    93. Dealing with New Standards “We need to do this” developer corporate antagonist http://www.flickr.com/photos/tamaki/138227048/ tamaki
    94. Knowing your environment
    95. Knowing your environment Picking your battles
    96. not ideal... text only HTML search engines screen readers
    97. Knowing your environment Picking your battles Personal sacrifice
    98. Maturing Web Standards http://www.flickr.com/photos/wiseacre/1017839840/ wiseacre photo
    99. Maturing Web Standards http://www.flickr.com/photos/melbournewsg/140576306/ Melbourne WSG
    100. Maturing Web Standards
    101. the new
    102. Knowing the dark side
    103. Knowing the dark side Validation is not gospel
    104. Knowing the dark side Validation is not gospel More focus on the user
    105. Knowing the dark side Validation is not gospel More focus on the user Content is still king
    106. Knowing the dark side Validation is not gospel More focus on the user Content is still king New layer of standards
    107. Behaviour AJAX JavaScript Flash
    108. Knowing the dark side Validation is not gospel More focus on the user Content is still king New layer of standards Pragmatic standards
    109. www.standardzilla.com Presentation Slides - Real World Web Standards www.digital-web.com/articles/corporate_web_standards/ Article - Corporate Web Standards

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