Is SEO Evil? - Web Directions 2007

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Scott Gledhill presents "Is SEO Evil?" at Web Directions South 2007, in Sydney, Australia.

The goods, bads and essentials you need to know about SEO in the web standards community.

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Is SEO Evil? - Web Directions 2007

  1. ? IS SEOEVIL WEB DIRECTIONS 2007
  2. IS SEO EVIL? bad reputation
  3. IS SEO EVIL? us vs. them
  4. Foundation
  5. Foundation Next Steps
  6. Foundation Next Steps Findability = Usability
  7. Foundation Next Steps Findability = Usability Costs of Findability
  8. Foundation Next Steps Findability = Usability Costs of Findability Is SEO Evil?
  9. IS SEO EVIL? http://www.flickr.com/photos/gleddy/498720867/ gleddy
  10. IS SEO EVIL? Foundations http://www.flickr.com/photos/kaneda99/223671285/ kaneda99
  11. how does my site get indexed?
  12. searchbot
  13. searchbot HTML
  14. searchbot list HTML
  15. many lists
  16. server many lists
  17. server search engine results many lists
  18. search engine optimisation
  19. making this process e cient
  20. FOUNDATIONS Web Standards
  21. FOUNDATIONS Accessibility
  22. FOUNDATIONS Information Architecture
  23. FOUNDATIONS Quality Content http://www.flickr.com/photos/mdumlao98/186071440/in/photostream/ mdumlao98
  24. web standards accessibility usability = solid foundation
  25. IS SEO EVIL? Next Steps http://www.flickr.com/photos/teacherrafael/1335936669/ Rafa from Brazil
  26. NEXT STEPS Knowing the Rules http://www.flickr.com/photos/15369273@N00/427362366/ toddsmithdesign’s
  27. NEXT STEPS Knowing the Rules cloaking quality content accessibility redirects meta-data keyword stu ng link schemes hidden text http://www.flickr.com/photos/souldirty/142452526/ Vijnana
  28. NEXT STEPS Knowing the Rules cloaking quality content accessibility redirects meta-data keyword stu ng link schemes hidden text low risk http://www.flickr.com/photos/souldirty/142452526/ Vijnana
  29. NEXT STEPS Knowing the Rules cloaking quality content accessibility redirects meta-data keyword stu ng link schemes hidden text medium risk http://www.flickr.com/photos/souldirty/142452526/ Vijnana
  30. NEXT STEPS Knowing the Rules cloaking quality content accessibility redirects meta-data keyword stu ng link schemes hidden text image replacement?? high risk http://www.flickr.com/photos/souldirty/142452526/ Vijnana
  31. NEXT STEPS Knowing the Rules
  32. NEXT STEPS Knowing the Rules
  33. NEXT STEPS Defensive SEO http://www.flickr.com/photos/quinonesanibal/402753236/ quinonesanibal
  34. NEXT STEPS Defensive SEO
  35. Education
  36. Education Implementation
  37. Education Implementation Trouble-shooting
  38. Education Implementation Trouble-shooting Buy-in
  39. standardzilla.com/ www.standardzilla.com www.standardzilla.com/index.html
  40. www.standardzilla.com
  41. standardzilla.com/ www.standardzilla.com www.standardzilla.com/index.html
  42. page rank 8 standardzilla.com/ page rank 5 www.standardzilla.com page rank 7 www.standardzilla.com/index.html
  43. www.standardzilla.com
  44. NEXT STEPS Content Strategy http://www.flickr.com/photos/scratt/438875868/ .mauro!
  45. Link Baiting
  46. Link Baiting Social Media
  47. Link Baiting Social Media Contextual Content
  48. NEXT STEPS Content Strategy event optimisation http://www.flickr.com/photos/pandas/152621393/ Dylan + Hip
  49. NEXT STEPS Content Strategy
  50. NEXT STEPS Content Strategy World Cup
  51. NEXT STEPS Content Strategy Ronaldo World Cup
  52. NEXT STEPS Content Strategy Germany Ronaldo World Cup
  53. NEXT STEPS Content Strategy other websites launch Germany Ronaldo World Cup
  54. NEXT STEPS Linking Strategy link building http://www.flickr.com/photos/barbpinter/106749270/ barbus22
  55. NEXT STEPS Best Practice http://www.flickr.com/photos/babyskinz/875756800/ Baby Skinz
  56. Page Titles
  57. Page Titles Meta-data
  58. Page Titles Meta-data Link Text
  59. Page Titles Meta-data Link Text Image Naming
  60. Page Titles Meta-data Link Text Image Naming Alt attributes
  61. NEXT STEPS Best Practice writing for the web http://www.flickr.com/photos/sherlock77/689150/ Sherlock77
  62. NEXT STEPS Best Practice Beenie http://www.flickr.com/photos/sherlock77/689150/ Sherlock77
  63. NEXT STEPS Best Practice Toque http://www.flickr.com/photos/sherlock77/689150/ Sherlock77
  64. NEXT STEPS Analytics
  65. IS SEO EVIL? Findability = Usability http://www.flickr.com/photos/stillmemory/1348220/ Irina / Riri
  66. ndability
  67. FINDABILITY = USABILITY The Perfect Search driving tra c http://www.flickr.com/photos/curzio70/349246822/ Curzio
  68. FINDABILITY = USABILITY The Perfect Search relevant tra c http://www.flickr.com/photos/bail56/50583616/ Random Images from The Heartland
  69. lter the noise
  70. FINDABILITY = USABILITY The Third Browser http://www.flickr.com/photos/kevint/3010402/ kevinthoule
  71. .9%
  72. .9%
  73. .9% 15%
  74. 9,000 150,000
  75. 77%
  76. FINDABILITY = USABILITY The Third Browser
  77. bad grammr
  78. FINDABILITY = USABILITY The Third Browser
  79. FINDABILITY = USABILITY The Fourth Leg WEB STANDARDS ACCESSIBILITY USABILITY
  80. FINDABILITY = USABILITY The Fourth Leg WEB STANDARDS ACCESSIBILITY USABILITY FINDABILITY
  81. FINDABILITY = USABILITY The Fourth Leg If you build it, they will come http://www.flickr.com/photos/toolmantim/376859225/ toolmantim
  82. FINDABILITY = USABILITY The Fourth Leg steve irwin dies Sept 4, 2006
  83. FINDABILITY = USABILITY The Fourth Leg news.com.au publishes Sept 4, 2006
  84. Steve Irwin Dead
  85. FINDABILITY = USABILITY The Fourth Leg smh.com.au publishes Sept 4, 2006
  86. Crocodile Man Reported Dead
  87. FINDABILITY = USABILITY The Fourth Leg rst in to google news Sept 4, 2006
  88. FINDABILITY = USABILITY The Fourth Leg yahoo news rst in to google news Sept 4, 2006
  89. FINDABILITY = USABILITY The Fourth Leg aggregators yahoo news rst in to google news Sept 4, 2006
  90. FINDABILITY = USABILITY The Fourth Leg aggregators yahoo news rst in to google news Sept 4, 2006
  91. FINDABILITY = USABILITY The Fourth Leg record tra c for news.com.au aggregators yahoo news rst in to google news Sept 4, 2006
  92. steve irwin Steve Irwin steve irwin death steve erwin steve irwin death video steve irwin dead terri irwin steve irwin video bindi irwin STEVE IRWIN steve irwin’s death australia zoo
  93. IS SEO EVIL? The Cost of Findability http://www.flickr.com/photos/superlocal/216434095/ superlocal
  94. greater good of the web
  95. THE COST OF FINDABILITY SEO Culture There Can Be Only One
  96. API
  97. KPI
  98. THE COST OF FINDABILITY Management and SEO
  99. THE COST OF FINDABILITY Management and SEO ent ont *k c F@ is free! SEO
  100. Traffic, Traffic, Traffic! 400 300 200 100 0 2006 2007 2008 2009 2010
  101. PI UB CPC CPA
  102. blah, accessibility, blah...
  103. best practice
  104. THE COST OF FINDABILITY SEO Culture
  105. THE COST OF FINDABILITY SEO Culture
  106. IS SEO EVIL? http://www.flickr.com/photos/kentsmudger/1388094939/ kentsmudger
  107. young industry
  108. IS SEO EVIL? http://www.flickr.com/photos/melbournewsg/140576306/ Melbourne WSG
  109. buzzzzz
  110. IS SEO EVIL? SEO vs Developer
  111. SEOs
  112. accountability
  113. $$$$$
  114. know technical boundaries
  115. developers
  116. learn the language
  117. class=”robots-nocontent”
  118. compromise
  119. IS SEO EVIL? developer SEO http://www.flickr.com/photos/fenbranklin/97374570/ Fen Branklin
  120. ? IS SEO EVIL
  121. ? T IS SEO O N EVIL
  122. a DISCIPLINE cannot be judged because of BAD PRACTITIONERS
  123. SMALL part of a BIGGER PROCESS
  124. You can use SEO for GOOD, not evil.
  125. questions?
  126. Is SEO Evil? Standardzilla the slides. coming soon...

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