Entering the Mobile Space
Scott Gledhill

personas of the web
http://www. ickr.com/photos/sprae/

personas of mobile?

imode

the mobile web sucked

Brian Fling

Brian Fling
web standards in mobile

Brian Fling
web standards in mobile
design for mobile context

Brian Fling
web standards in mobile
design for mobile context
merge web 2.0 + mobile 2.0

Garret Murray

Garret Murray
iPhone SDK

Garret Murray
iPhone SDK
native iPhone app

Dave Kaneda

Dave Kaneda
mobile web framework

Dave Kaneda
mobile web framework
jQuery plugin

Dave Kaneda
mobile web framework
jQuery plugin
cross platform development (WebKit)

it’s all new
http://www. ickr.com/photos/joshlewis/

new numbers

3.6 billion people own or have access to mobiles

3.6 billion people own or have access to mobiles
1.6 billion of these have access to the web

3.6 billion people own or have access to mobiles
1.6 billion of these have access to the web
(only 1.1 billion have access to internet connected desktops)

Generation Y
http://www. ickr.com/photos/ xe/

Generation Y
94% own a mobile phone
http://www. ickr.com/photos/ xe/

Generation Y
94% own a mobile phone
97% own a computer
http://www. ickr.com/photos/ xe/

Generation Y
94% own a mobile phone
97% own a computer
56% own an ipod
http://www. ickr.com/photos/ xe/

Generation Y
94% own a mobile phone
97% own a computer
56% own an ipod
they are multitaskers
http://www. ickr.com/photos/ xe/

Generation Y
94% own a mobile phone
97% own a computer
56% own an ipod
they are multitaskers
Generation Z
http://www. ickr.com/photos/ xe/

Generation Y
94% own a mobile phone
97% own a computer
56% own an ipod
they are multitaskers
Generation Z
born in the modern digital age
http://www. ickr.com/photos/ xe/

Generation Y
94% own a mobile phone
97% own a computer
56% own an ipod
they are multitaskers
Generation Z
born in the modern digital age
technology is infused at birth
http://www. ickr.com/photos/ xe/

In less than ve years, the mobile
generation (y+z) could have more
buying power than all other
demographics combined.

new ecosystems

Services
Applications
Application Frameworks
Operating Systems
Platforms
Devices
Aggregators
Networks
Operators

Services
Applications
Application Frameworks

Services
Applications
Application Frameworks

Services
Applications
Application Frameworks

new context

http://www. ickr.com/photos/totalaldo/

where are you?

task based

in between time

new challenges

some apps
should be rejected

Nine Inch Nails objectionable content

Nine Inch Nails objectionable content
South Park objectionable content

Nine Inch Nails objectionable content
South Park objectionable content
Fracture user ‘confusion’

Nine Inch Nails objectionable content
South Park objectionable content
Fracture user ‘confusion’
Knife Music Ebook objectionable content

Nine Inch Nails objectionable content
South Park objectionable content
Fracture user ‘confusion’
Knife Music Ebook objectionable content
Eucalyptus access to the Kama Sutra, later unbanned

Nine Inch Nails objectionable content
South Park objectionable content
Fracture user ‘confusion’
Knife Music Ebook objectionable content
Eucalyptus access to the Kama Sutra, later unbanned
Chinese Translation objectionable content

what about updates?

App Store Complaint #23,493
Today, after 15 days, Ego version 1.4.2 was rejected due to an HIG violation. It was a
simple violation and I fixed and resubmitted immediately. While it’s frustrating to be
rejected, what makes this so much worse is that it took 15 days. That’s half a month.
Now that I’ve resubmitted I’m at the back of the line again, and it could easily take
another 15 days to be approved (or rejected yet again), which would make the process
for getting a simple bugfix point release approved and into customers’ hands take a full
month. That is absurd.
Here’s the note I sent back to the Apple App Review team, which I also CCd to the
Developer Technical Support team:
Follow-up: 83060940
I have modified the application and resubmitted. That said, I would like to say I’m
extremely frustrated by the fact that it took Apple 15 DAYS to reject my application and
now that I’ve resubmitted could take another 15 days to be approved.
That’s 30 days to get a bugfix build through, which is DESTROYING my business with
this application.
Please, I’m begging you, PLEASE don’t take another 15 days on this. My sales are
suffering and bad reviews are pouring in because I can’t get a bug fixed for my users.
This makes me look terrible. 30 days to approve a point release is insanity.
I’M BEGGING YOU.
Just when I start to get comfortable with the App Store again, shit like this happens. I
understand Apple is completely inundated with updates and applications, but that’s not
my problem. If you’re going to set up a system with this many requirements, you’d
damned well better be able to handle it efficiently. 30 days to approve a simple update is
not efficient.
http://log.maniacalrage.net/

“ Today, after 15 days, Ego version
App Store Complaint #23,493
Today, after 15 days, Ego version 1.4.2 was rejected due to an HIG violation. It was a
1.4.2 was rejected... That’s half a
simple violation and I fixed and resubmitted immediately. While it’s frustrating to be
rejected, what makes this so much worse is that it took 15 days. That’s half a month.
month.
Now that I’ve resubmitted I’m at the back of the line again, and it could easily take
”
another 15 days to be approved (or rejected yet again), which would make the process
for getting a simple bugfix point release approved and into customers’ hands take a full
month. That is absurd.
Here’s the note I sent back to the Apple App Review team, which I also CCd to the
Developer Technical Support team:
Follow-up: 83060940
I have modified the application and resubmitted. That said, I would like to say I’m
extremely frustrated by the fact that it took Apple 15 DAYS to reject my application and
now that I’ve resubmitted could take another 15 days to be approved.
That’s 30 days to get a bugfix build through, which is DESTROYING my business with
this application.
Please, I’m begging you, PLEASE don’t take another 15 days on this. My sales are
suffering and bad reviews are pouring in because I can’t get a bug fixed for my users.
This makes me look terrible. 30 days to approve a point release is insanity.
I’M BEGGING YOU.
Just when I start to get comfortable with the App Store again, shit like this happens. I
understand Apple is completely inundated with updates and applications, but that’s not
my problem. If you’re going to set up a system with this many requirements, you’d
damned well better be able to handle it efficiently. 30 days to approve a simple update is
not efficient.

“ ...now that I’ve resubmitted could
App Store Complaint #23,493
Today, after 15 days, Ego version 1.4.2 was rejected due to an HIG violation. It was a
take another 15 days to be
simple violation and I fixed and resubmitted immediately. While it’s frustrating to be
rejected, what makes this so much worse is that it took 15 days. That’s half a month.
approved.
Now that I’ve resubmitted I’m at the back of the line again, and it could easily take
”
another 15 days to be approved (or rejected yet again), which would make the process
for getting a simple bugfix point release approved and into customers’ hands take a full
month. That is absurd.
Here’s the note I sent back to the Apple App Review team, which I also CCd to the
Developer Technical Support team:
Follow-up: 83060940
I have modified the application and resubmitted. That said, I would like to say I’m
extremely frustrated by the fact that it took Apple 15 DAYS to reject my application and
now that I’ve resubmitted could take another 15 days to be approved.
That’s 30 days to get a bugfix build through, which is DESTROYING my business with
this application.
Please, I’m begging you, PLEASE don’t take another 15 days on this. My sales are
suffering and bad reviews are pouring in because I can’t get a bug fixed for my users.
This makes me look terrible. 30 days to approve a point release is insanity.
I’M BEGGING YOU.
Just when I start to get comfortable with the App Store again, shit like this happens. I
understand Apple is completely inundated with updates and applications, but that’s not
my problem. If you’re going to set up a system with this many requirements, you’d
damned well better be able to handle it efficiently. 30 days to approve a simple update is
not efficient.

“
... 30 days to get a bug fix build
App Store Complaint #23,493
through, which is DESTROYING
Today, after 15 days, Ego version 1.4.2 was rejected due to an HIG violation. It was a
simple violation and I fixed and resubmitted immediately. While it’s frustrating to be
my business with this
rejected, what makes this so much worse is that it took 15 days. That’s half a month.
Now that I’ve resubmitted I’m at the back of the line again, and it could easily take
”
another 15 days to be approved (or rejected yet again), which would make the process
application.
for getting a simple bugfix point release approved and into customers’ hands take a full
month. That is absurd.
Here’s the note I sent back to the Apple App Review team, which I also CCd to the
Developer Technical Support team:
Follow-up: 83060940
I have modified the application and resubmitted. That said, I would like to say I’m
extremely frustrated by the fact that it took Apple 15 DAYS to reject my application and
now that I’ve resubmitted could take another 15 days to be approved.
That’s 30 days to get a bugfix build through, which is DESTROYING my business with
this application.
Please, I’m begging you, PLEASE don’t take another 15 days on this. My sales are
suffering and bad reviews are pouring in because I can’t get a bug fixed for my users.
This makes me look terrible. 30 days to approve a point release is insanity.
I’M BEGGING YOU.
Just when I start to get comfortable with the App Store again, shit like this happens. I
understand Apple is completely inundated with updates and applications, but that’s not
my problem. If you’re going to set up a system with this many requirements, you’d
damned well better be able to handle it efficiently. 30 days to approve a simple update is
not efficient.

http://www. ickr.com/photos/kentsmudger/

“
... are we all reduced to building
moronic fart and burp applications
for the iTunes store and selling
”
them for 99 cents?
- another pissed off Apple developer

... but, Apple have change the mobile space

... but, Apple have change the mobile space
improved interaction and UI

... but, Apple have change the mobile space
improved interaction and UI
a better mobile web

... but, Apple have change the mobile space
improved interaction and UI
a better mobile web
more than phones

... but, Apple have change the mobile space
improved interaction and UI
a better mobile web
more than phones
more control for the users (reviews)

... but, Apple have change the mobile space
improved interaction and UI
a better mobile web
more than phones
more control for the users (reviews)
more control for developers (app store)

new devices

iPhone

palm pre

blackberry

android

feature phones

new people

www. ickr.com/photos/mobilemondaysydney/274233304/

mobile 2.0 hype

mobile 2.0 for the client?

mobile 2.0 for the client?

front-end + mobile
http://www. ickr.com/photos/wasteofspace/

http://www. ickr.com/photos/bingramos/

front-end
http://www. ickr.com/photos/bingramos/

front-end
back-end
http://www. ickr.com/photos/bingramos/

front-end
back-end
front-end
http://www. ickr.com/photos/bingramos/

http://www.slideshare.net/stephenpa/eye-candy-is-a-critical-business-requirement

http://www.slideshare.net/stephenpa/eye-candy-is-a-critical-business-requirement

attractive apps
will be more successful

confusing apps will fail

progressive enhancement

device fragmentation

progressive enhancement
web standards

progressive enhancement
web standards
accessibility

progressive enhancement
web standards
accessibility
IA and usability

progressive enhancement
web standards
accessibility
IA and usability
interaction design (JS / Ajax)

progressive enhancement
web standards
accessibility
IA and usability
interaction design (JS / Ajax)
ndability

WebKit

“
There is no WebKit in mobile...
- PPK ”

http://www.quirksmode.org/webkit.html

“ ... top 4 of all WebKits tested is
”
Iphone 3.1
- PPK

mobile browsers will progress faster
than desktop browsers

@font-face
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yellow box with shadows... ooooooh yeah!

tools for mobile

“ Learning Objective-C is great, if
only for the historical obscurity
of it.”
”
- Brian LeRoux, PhoneGap

PhoneGap

Titanium

JQTouch

keep it on the
mobile web
http://code.google.com/p/jqtouch/wiki/PoweredBy

are frameworks good for me?

are frameworks good for me?
proof of concept

are frameworks good for me?
proof of concept
work quickly in a language you know

are frameworks good for me?
proof of concept
work quickly in a language you know
do you need to target a speci c device?

are frameworks good for me?
proof of concept
work quickly in a language you know
do you need to target a speci c device?
do you need to target native functionality?

entering the mobile space
http://www. ickr.com/photos/fcb/

Are HTML5, CSS3, JavaScript,
XML and APIs the universal
language for everything?

learn JavaScript

start simple and free

http://nextsydneyferry.com/app/

know your strengths

nd a good tool

explore the mobile web

“
Making an application for a
single platform is not a
strategy, it’s an
”
opportunity...
- Brian Fling

HTML5, CSS3, JavaScript, XML
and APIs are the universal
language for everything.

a good teacher teaches the student
that they already know they answer.

we are already designing for
the web of tomorrow.

http://www.moltn.com/blog/entering-the-mobile-space
Other credits:
http://www. ickr.com/photos/ericrice/
http://www. ickr.com/photos/jorges ickr/
http://www. ickr.com/photos/mkeefe/
http://www. ickr.com/photos/wonderlane/
http://www. ickr.com/photos/sloth_rider/
http://www. ickr.com/photos/jessicafm/
http://www. ickr.com/photos/batega/
http://www. ickr.com/photos/helgabj/