Drive Your Own Book Sales: Marketing Strategies for Authors

Drive Your Own Book Sales: Marketing Strategies for Authors Writer’s Digest Live Webinar February 17, 2011 Marketing Strategies @glecharles | #wdmarket Guy LeCharles Gonzalez Director, Programming & Business Development Digital Book World digitalbookworld.com @digibookworld

Marketing Strategies @glecharles | #wdmarket A Publisher's View of the Digital Transformation Dominique Raccah, Publisher and CEO, Sourcebooks http://bit.ly/9VvSZZ

Marketing Strategies @glecharles | #wdmarket
“ Without great audiences we cannot have great poets.”
Walt Whitman

Great Audiences?
“ If you can just assemble these 30,000, 50,000, 100,000 people who love literary fiction, then you’ve earned the right to be the ringleader, the leader of that tribe—and you’ll never, ever again have trouble selling literary fiction.”
– Seth Godin “How to Fix the Publishing Industry” http://bit.ly/fbc9fa

Marketing Strategies @glecharles | #wdmarket I signed a print deal with a company that can email every single person who has ever bought one of my books through their website, plus millions of potential new customers. I've never had that kind of marketing power behind one of my novels. I'd be an idiot not to do this. -J.A. Konrath

Where is Your Community?
You Don't Build Communities, You Enable Them
from the enable-people;-don't-define-them dept
What the rest of the internet has shown is that you build community not by building a community, but by enabling a group of people to do what they want. And that can include commenting on the news, creating the news or sharing the news among many other things.
There isn't a magic bullet to create a community -- but [publishers] should look to see what they can do to enable a community to form and then get out of the way.
--Mike Masnick, techdirt.com
http://bit.ly/ehqyi5

Marketing Strategies @glecharles | #wdmarket The social infrastructure of the community is much more important than the technology infrastructure. http://bit.ly/dA1CcG

Community?
“ Because they are voluntary, people do not remain in communities that no longer meet their emotional or intellectual needs.”
--Henry Jenkins http://bit.ly/fHfHA0

Platform 101 Marketing Strategies @glecharles | #wdmarket
Get Around
Conferences, Workshops
Readings
Meetups
Get Connected
Get Online

Get Around
Get Connected
Blogs, Forums
Twitter Chats, Facebook & LinkedIn Groups
Google Alerts
Paper.li
Get Online

Get Around
Get Connected
Get Online
Blog/Website
Twitter/LinkedIn
Goodreads
Amazon Author Central

“ Some of these conversations ended in a sale, but don’t let that fool you. The sale was merely the exclamation mark at the end of the sentence.”
Markets Are Conversations , CLUETRAIN MANIFESTO
Marketing Strategies @glecharles | #wdmarket http://www.flickr.com/photos/nic/230233024/

Doing It Right Marketing Strategies @glecharles | #wdmarket
It’s not about YOU
Find your niche
Have patience
“ The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you’ll need later.” --Seth Godin

Marketing Strategies @glecharles | #wdmarket Professional Resources

Marketing Strategies @glecharles | #wdmarket Contact / Q&A Guy LeCharles Gonzalez Director, Programming & Business Development Digital Book World digitalbookworld.com @digibookworld loudpoet.com @glecharles [email_address]

Drive Your Own Book Sales: Marketing Strategies for Authors

by Guy Gonzalez on Feb 17, 2011

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