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Case Study - LOreal
 

Case Study - LOreal

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LinkedIn helps L\'Oréal cut the cost of recruitment,

LinkedIn helps L\'Oréal cut the cost of recruitment,
reach a broader pool of candidates and raise its employment brand.

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    Case Study - LOreal Case Study - LOreal Document Transcript

    • Recruiting SolutionsCase StudyLOréalLinkedIn helps LOréal cut the cost of recruitment,reach a broader pool of candidates and raise its employment brand. Business Challenge Highlights LOréal company recruits around 6,000 new managers a year (including • Using LinkedIn increased the internships) and it uses all the traditional recruitment tools to find quality and diversity of them. However, LOréal faced three challenges where a more innovative candidates approach was required to solve them. • Reached candidates who would not normally apply Sourcing ‘difficult-to-hire’ candidates directly They wanted to improve how they recruit senior, early-career • Hired the right people faster professionals and specialists in areas like logistics and finance, but by reaching out directly and without the expense of head-hunters. proactively • Improved the company’s Reaching passive candidates online profile and reputation The company also wanted to attract passive candidates. Job boards only • Saved money compared to reach about 15-20 percent of the working population who are actively using head-hunters looking for a job. LOréal wanted to reach the other 80 percent. • Doubled the number of LinkedIn Recruiter licences in less Online reputation than one year It was essential for LOréal to develop and manage its employment brand in order to attract the best candidates and build its employer brand for potential future applicants. Company Profile LOréal is the world’s largest cosmetics and beauty company. Its “ I have sourced around 90 top profile candidates in less self-proclaimed mission is to ‘invent beauty’ and offer everyone access to than five months using LinkedIn. It lets us really select the best of cosmetics in terms of and focus on quality candidates. It has given us quality, efficacy and safety. The stronger employer credibility, accelerated our company was founded in 1909 and has become a world-leading business recruitment and reduced head-hunter expenses.” with 66,600 employees in 130 countries worldwide and revenues Oskar Isenberg Lima, Luxe, HQ Paris of €19.5 billion.1
    • “ The main benefit is that we’re getting in touch with people that we wouldn’t normally reach, saving money and doing it faster at the same time.” Gabriele Silva, International Recruitment Project Manager Using LinkedIn to reach new candidates Cheaper Traditional head-hunter fees are high so when L’Oréal hires LinkedIn seemed like an obvious solution to all three someone directly through LinkedIn the savings can be problems. “There was already a buzz about it,” says substantial. For example, a Body Shop UK recruiter saved Gabriele Silva, International Recruitment Project Manager £20,000 with a single licence and LOréal Australia saved an at LOréal. The company decided to use LinkedIn because estimated 20,000 Australian Dollars in recruitment fees on a of its global reach and the quality of its user profiles. single hire. As well as polishing individual recruiter profiles, LOréal set It’s clear that LOréal’s recruiters are loving LinkedIn. The up a company career page, which allows the firm to show company started with a few licences in mature markets. Now case career opportunities and highlight that it is a great more and more subsidiaries are using it. Silva concludes: place to work. “LinkedIn is a way for us to push all our systems forward. It’s strategic and effective. In fact, we sometimes wonder how Last but not least, LinkedIn offers a very simple yet many more great hires we could have reached earlier, more incredibly powerful route to L’Oréal’s referral portal, where directly and just as professionally.” “the best employees refer the best candidates,” says Dennis de Munck, Director Recruitment Methods. “More than 15,000 L’Oréal managers and employees are on LinkedIn, they are our primary ambassadors in the world of professional networking!” Better, faster, cheaper recruitment LOréal’s experience with recruitment on LinkedIn can be summed up in three words: better, faster and cheaper. Better LinkedIn puts LOréal in touch with candidates other recruitment techniques can’t reach. A bigger and more proactive talent pool means better hires. It can also help improve the diversity of candidates. “Even candidates who User Tips are not interested in L’Oréal at first became enthusiastic because we show business and personal credibility through • Get your own profile in order. LinkedIn is about LinkedIn,” says Anke Nieboer, a recruiter from the professional individuals talking directly to Netherlands. individuals. There’s no room for a ‘big company’ attitude or out-of-date recruiter profiles. Faster • Give candidates a taste of the company. You can LinkedIn gives LOréal recruiters access to candidates that use your own profile to show what’s it like to work are very difficult to find by other means. For example, it there. For example, add a SlideShare presentation “enabled us to quickly backfill a role that in the past has about the business to your profile. taken months to fill,” according to Alison Thorne at The Body Shop, a subsidiary of LOréal. Sources: http://www.loreal.com/_en/_ww/html/our-company/mission.aspx? 1 http://www.loreal.com/_en/_ww/html/our-company/facts-figures.aspx? and http://en.wikipedia.org/wiki/LOr%C3%A9al Copyright © 2011 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. 10-LCS-048-G 0911