Presented by Sufi Mohamed The Glaring Facts Search Engine Optimization Lesson #1:  Search Engine Basics
Agenda <ul><li>What is SEO? </li></ul><ul><li>What is a Search Engine? </li></ul><ul><li>Anatomy of a Search Engine </li><...
What is SEO? <ul><li>SEO is difficult to describe, it consists of the following: </li></ul><ul><ul><li>Link Building </li>...
What is a Search Engine? <ul><li>Let us take a brief look </li></ul>
What is a Search Engine? <ul><li>Search Engines used to be an archive </li></ul><ul><ul><li>The first search engine only i...
What is a Search Engine cont.. <ul><li>A search engine is a simple interface that intuitively instructs individuals to sea...
Anatomy of a Search Engine <ul><li>How do they work?  Knowing about its anatomy is the most advantageous aspect of SEO </l...
Anatomy of a Search Engine <ul><li>Query Interface </li></ul><ul><li>Search Engine Results Pages </li></ul><ul><li>Crawler...
Anatomy of a Search Engine:  Query Interface <ul><li>A “query interface” is what people are the most familiar with. The fo...
Anatomy of a Search Engine:  Search Engine Results Page <ul><li>The next part of the SE is the results page. This is visib...
Anatomy of Search Engines: Crawlers, Spiders and Robots <ul><li>Spiders, Crawlers, and Robots, whatever you call them, the...
Anatomy of a Search Engine: Databases <ul><li>Once information is stored into the databases by crawlers, they are then cat...
Anatomy of a Search Engine: Search Algorithms <ul><li>Google uses complex algorithms to decide which website is worthy of ...
Anatomy of a Search Engine: Retrieval and Ranking <ul><li>Your ranking in a search engine determines how often people see ...
How to Make Search Engines  Work For You <ul><li>So what next? What do you do to propel yourself to higher rankings? </li>...
What You Need To Know <ul><li>SEO is basically a science of designing your website to maximize search engine rankings.  </...
How can You Achieve Higher SERPs? <ul><li>You must also ensure you maintain the following aspects of each webpage of your ...
What You Cannot Do <ul><li>Trick search engines by imbedding hidden keywords in your website. You will get banned from mos...
Conclusion <ul><li>I thank you for paying attention to this presentation! </li></ul>
Brought to you by Sufi M @  The Glaring Facts http://www.theglaringfacts.com
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Lesson 1: Search Engine Basics

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This presentation is one I presented at FlyingTeachers in which I educated several webmasters how search engines work

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Lesson 1: Search Engine Basics

  1. 1. Presented by Sufi Mohamed The Glaring Facts Search Engine Optimization Lesson #1: Search Engine Basics
  2. 2. Agenda <ul><li>What is SEO? </li></ul><ul><li>What is a Search Engine? </li></ul><ul><li>Anatomy of a Search Engine </li></ul><ul><li>Characteristics of Search </li></ul><ul><li>How to Make Search Engines Work For You </li></ul><ul><li>Manipulating Search Engines </li></ul>Sufi Mohamed The Glaring Facts
  3. 3. What is SEO? <ul><li>SEO is difficult to describe, it consists of the following: </li></ul><ul><ul><li>Link Building </li></ul></ul><ul><ul><ul><li>Reciprocal </li></ul></ul></ul><ul><ul><ul><li>One-way </li></ul></ul></ul><ul><ul><ul><li>Organic and Pay-Per Click </li></ul></ul></ul><ul><ul><li>Statistical Analysis </li></ul></ul><ul><ul><li>Keyword Research </li></ul></ul><ul><ul><li>Website Maintenance </li></ul></ul><ul><ul><ul><li>On-Page and Off-page SEO </li></ul></ul></ul><ul><ul><li>Social Media Marketing </li></ul></ul><ul><ul><li>Automation </li></ul></ul><ul><ul><li>Software Utilization </li></ul></ul>Sufi Mohamed The Glaring Facts
  4. 4. What is a Search Engine? <ul><li>Let us take a brief look </li></ul>
  5. 5. What is a Search Engine? <ul><li>Search Engines used to be an archive </li></ul><ul><ul><li>The first search engine only indexed archives (Archie) </li></ul></ul><ul><ul><li>Developed into Gopher, Veronica, and Jughead which formulated hierarchies and created easily searchabled material for easier access </li></ul></ul>Sufi Mohamed The Glaring Facts
  6. 6. What is a Search Engine cont.. <ul><li>A search engine is a simple interface that intuitively instructs individuals to search it, to utilize it and to grow dependent upon its ability to make excellent results. </li></ul><ul><li>Search engines deploy data collecting devices called crawler , spider , or robot . They scan every single URL on any page, sometimes even the ones that should be blocked. </li></ul><ul><li>It’s really complicated… </li></ul><ul><li>Knowing what it is won’t be as important as knowing how it works </li></ul>Sufi Mohamed The Glaring Facts
  7. 7. Anatomy of a Search Engine <ul><li>How do they work? Knowing about its anatomy is the most advantageous aspect of SEO </li></ul>
  8. 8. Anatomy of a Search Engine <ul><li>Query Interface </li></ul><ul><li>Search Engine Results Pages </li></ul><ul><li>Crawlers, Spiders, and Robots </li></ul><ul><li>Databases </li></ul>Sufi Mohamed The Glaring Facts
  9. 9. Anatomy of a Search Engine: Query Interface <ul><li>A “query interface” is what people are the most familiar with. The following image is an example of what we see when we go to Google: </li></ul>Sufi Mohamed The Glaring Facts
  10. 10. Anatomy of a Search Engine: Search Engine Results Page <ul><li>The next part of the SE is the results page. This is visible to users, for it’s where individuals see the results of their search </li></ul><ul><li>What you see is a list called the “Search Engine Results Pages” (i.e. SERPs). This is a common terminology used in SEO. </li></ul><ul><li>The higher a website is among this list, the greater the traffic potential </li></ul><ul><li>It takes hard work and consistent effort to push your site as high as possible in SERPs </li></ul>Sufi Mohamed The Glaring Facts
  11. 11. Anatomy of Search Engines: Crawlers, Spiders and Robots <ul><li>Spiders, Crawlers, and Robots, whatever you call them, they perform one function: catalogue everything on a website, they all collect information about every single thing on a website including their URLs </li></ul><ul><li>Once information is collected, they catalogue it and store it into the database of a search engine. When someone wants to look for material, they have the option of going directly to the database (i.e. cached) or to the content they seek. </li></ul>Sufi Mohamed The Glaring Facts
  12. 12. Anatomy of a Search Engine: Databases <ul><li>Once information is stored into the databases by crawlers, they are then catalogued, organized, and arranged to appear in a particular way in the SERPS </li></ul><ul><li>Google uses an calcuation method called “PageRank”. How these values are formulated is very secret, but the image to the right is what people believe it to be. </li></ul><ul><li>A webpage with a high PR is the result of search engine manipulation and relevant content </li></ul>Sufi Mohamed The Glaring Facts
  13. 13. Anatomy of a Search Engine: Search Algorithms <ul><li>Google uses complex algorithms to decide which website is worthy of being on the top SERPs. </li></ul><ul><li>It’s a problem-solving mechanism that, when an individual asks for a keyword, it would look through the database and put a link available for that user based on PageRank (PR) </li></ul><ul><li>There are three types: on-page ( meta tags ), whole-site ( anchor text ), & off-site ( incoming links ) </li></ul>Sufi Mohamed The Glaring Facts
  14. 14. Anatomy of a Search Engine: Retrieval and Ranking <ul><li>Your ranking in a search engine determines how often people see your page, which affects everything from revenue to your advertising </li></ul><ul><li>This is what you will be trying to do most of the time, affect your search ranking in order to increase visitors </li></ul><ul><li>Location </li></ul><ul><ul><li>Where are your keywords located? The higher keywords appear on the page, the better </li></ul></ul><ul><li>Frequency </li></ul><ul><ul><li>How often is that keyword used in a page? More often = better results </li></ul></ul><ul><li>Links </li></ul><ul><ul><li>How many links come into the site and how many go out? The higher the incoming links, the better </li></ul></ul>Sufi Mohamed The Glaring Facts
  15. 15. How to Make Search Engines Work For You <ul><li>So what next? What do you do to propel yourself to higher rankings? </li></ul>
  16. 16. What You Need To Know <ul><li>SEO is basically a science of designing your website to maximize search engine rankings. </li></ul><ul><li>All elements of your website must be created with the goal of obtaining high SERPs. These include the following: </li></ul><ul><ul><li>Entry and Exit Pages </li></ul></ul><ul><ul><li>Page Titles </li></ul></ul><ul><ul><li>Site Content </li></ul></ul><ul><ul><li>Graphics </li></ul></ul><ul><ul><li>Website Structure </li></ul></ul>
  17. 17. How can You Achieve Higher SERPs? <ul><li>You must also ensure you maintain the following aspects of each webpage of your site: </li></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Meta-tagging </li></ul></ul><ul><li>This can be achieved through: </li></ul><ul><ul><li>Keyword Researching </li></ul></ul><ul><ul><li>Tailoring meta-tags based on the research collected about keywords relating to a topic you are working on </li></ul></ul>
  18. 18. What You Cannot Do <ul><li>Trick search engines by imbedding hidden keywords in your website. You will get banned from most search engines </li></ul><ul><li>Artificially generate links to your site from unrelated sites for the purpose of increasing your rank (SEs have the ability to analyze incoming links to your website for relevancy) </li></ul><ul><li>Force your website to appear in SERPs by submitting the site repeatedly for inclusion in the rankings (do not ping SEs frequently, you will get banned for spamming. Do it once, wait 6 weeks) </li></ul><ul><li>SEs will not rate you high overnight based on your topic, category, or keyword. It can take up to 6-7 months before your PR is updated </li></ul>
  19. 19. Conclusion <ul><li>I thank you for paying attention to this presentation! </li></ul>
  20. 20. Brought to you by Sufi M @ The Glaring Facts http://www.theglaringfacts.com

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