Delivering new age media solutions for nextgeneration mediaThe Business CaseTechaccess Media Solutions (TAMS) provides solutions to telecommunications, media andentertainment customers that empower them to meet the challenges of increasingcompetition and demand for service innovation head-on while maintainging profitabilityand market share.Our Framework for Digital Media enables customers to create new service offerings,support more efficient business processes, and leverage content assets across anynumber of new and emerging distribution platforms and applications.The ChallengeTelecommunications, media and entertainment companies are constantly looking for waysto differentiate themselves, remain relevant to their customers/audience, maintain profitmargins, and expand market share in an increasingly competitive global market. Today,this is accomplished by introducing new services that meet the need of the marketplacewhile maintaining carrier-grade levels of performance and security. New entertainmentand information services need to be flexible, reliable, secure and cost-effective from theservice provider’s perspective while providing value to the consumer or businesssubscriber.In short, today’s communications companies need astrategic vision and robust informationinfrastructure that will grow with their expandingneeds. tams can assist with its wide array ofservices and strategy building models to help mediacompanies realise their goals and visions, whileproviding tangible revenue streams built on anROI framework.We provide a comprehensive reference architecturethat enables any type of rich media to be ingested,managed, transformed, repackaged, and delivered toany application, such as editing, effects, scheduling,linear broadcast, VOD across SDV/IPTV, mobile,Internet and downloads. Our infrastructureproducts include world leading lifecyclemanagement storage products, networkmanagement systems, content management/business approval systems, DRM and securedistribution, and archival/rentention systems.
Comprehensive Media solutions for all SizesThe business caseMedia companies are continously looking for new adaptive technologies that give thema competitive edge in the industry.The enterprises in the media space are continously needing to evolve and adapt tochanging market conditions, driven by new technologies and end consumerrequirements.Techaccess helps all organizations in the media & entertainment industry regardless ofsize to best realise and adapt to new technologies of the digital age, understand theirconsumers and clients, provide content more effectively and for a larger market, andcaptalize on growth oppurtunities for new performance and greater market share.Maximizing the value of your digital media.Consumers can no longer be expected to view media through television, radio and static publishing alone.They are evolving and increasingly demanding anytime, anywhere and anyhow access to content, due toa large penetration of media enabled digital devices, high speed wireless connectivity and enrichedhandheld devices.This means that companies within this space must create, store, share and access digital content quickly,efficiently and securely to compete within this rapidly transforming market space.
Increasing the value of your digital media businessThe Business CaseWith a large emergence of new technologies that are able to access media, anytime,anywhere, and anyhow, operators, television stations, and other companies that arelooking to tap into this lucrative market, are left with another dilemma.Content retailing is a science, you need to know your market, your audience, their tastes,and you don’t have time to try and test. To achieve higher market shares, you need toalign with a content provider that knows their business. TAMS has a cumulativeexperience of over 50 years in the content industry, and we are a leading provider forcontent solutions for diverse platforms globally. Serving telcos and other new mediamarkets, we offer our customers complete turnkey content solutions, be it VOD,programming lineup, mobile and new media content, all of which are inclusive ofprogramme acquisition, encoding, programming, management and securityWhy TAMS?Content companies must connect with their audiences on the move, but within the context of theircommunities. A singular focus on repurposing content for small screens ignores what makes mobileindispensable to our everyday lives: the ability to deliver the right content to the right user in theright context.- Video is the key revenue generator among value added services.- tams works with a wide range of content providers, last mile distributors and strategic alliance partners.- Centralized, streamlined and simplified process for acquisition and management of digital media rights Aggregating content on behalf of last mile distributors that do not want to be involved in media.- Representing content in markets that do not have a presence and/ or are not very strong.
IPTV Rollouts are not for Faint of Heart but Neededto Gain Greater Market ShareThe Business CaseIPTV represents important competitive opportunities for communications companies andoperators should be acting now to address their most important operationalchallenges.Service provisioning and customer service are extremely important, for example. So isstorage and management of content, and developing true, end-to-end quality of servicein a complex network.A robust and stable platform is the most important ingredient to success. Without sucha platform, and the architecture that underpins it, operators cannot develop and retainthe customer base necessary to succeed.What is IPTV?First of all, IPTV is not Internet TV. Internet TV is more aptly described as the ability to download streamsof content over the open internet. Since the internet offers “best effort” delivery, especially to the home,the quality of user experience may suffer as the bandwidth availability rises and drops during the streamingsession. This is one area where IPTV offers significant advantage over Internet TV. IPTV systems use adedicated transport network to deliver exceptional quality of service leading to a much better experiencefor the end consumer.enabling better user experience Why Move to IPTV?With the wide variety of technology for The introduction of Internet Protocol provides theIPTV, the choice becomes difficult, add to telecom provider with the ability to introduce a virtuallythe wide variety of vendors quoting IPTV unlimited number of services to the home. The IPTVcapability, the solution as a whole looses infrastructure should be considered an enabler leading tocredibility. better entertainment, communication and control of personal services and content.Techaccess Media Services (TAMS) workswith it’s partners to deliver an end to IPTV brings with it a number of additional benefits. First,end service for telcos, property developers depending upon the transport method, the pipe to the homeand broadcast stations to realise the is being increased to support between 20 Mbps and 50 Mbps.benefits of both IPTV and Internet TV. This increase in data speed to the home will support a mixWe are also able to provide content of High Definition and Standard Definition channels alongfrom our aggregators for your IPTV with internet service and multiple VoIP calls.service. IPTV will become an anchor service from which to attractIPTV enables higher quality content to and retain customers.be delivered to your end client, allowsorganizations to monetize moreeffectively using services like VOD (Videoon Demand), PPV (Pay per view), games,VoIP, and many more.IPTV has been proven worldwide thatit increases market share from bothsubscription based revenue andadvertising based revenue.Enabling a two way communication tothe consumer enables more effectiveadverts to be positioned.Moving away from the traditional pushbased advertising, IPTV providers arenow able to generate a greateraccuracy in their statistics.
Studios that work for you.The business caseThe design and construction of a new production studio is a very daunting task. Thereare dozens of things that need to be considered and several rooms that need to interactseamlessly.A new studio will require thousands of pieces of equipment that need to beselected, tested and installed in a manner that creates an efficient and flawlesslyfunctioning workflow. With so much to consider, you need a partner with theexperience and expertise required to execute such a large project.Techaccess Media Solutions (TAMS) is the ideal company to help you into your newfacility. We have tremendous experience in every phase of completing a newproduction studio.Unleash your creative potential!At tams we put the client in charge of the studios we design and build. Our systems specialistswork closely with our customers to develop a plan specifically suited to their needs. Everything fromthe equipment to the overall workflow goes through our clients before any decision is made.Production Studios are often made up of several rooms that need to work together as one. Your newfacility may require a Master Control Room, Machine Room, Editing Systems and various other systemsworking together flawlessly in order to ensure you get the most from your new facility. Axenttechsexperience in designing each of these smaller systems as well as our knowledge of workflow designensure that our complete facilities operate smoothly from day one and that a seamless sharing of datafrom station to station is a part of your infrastructure.As a systems integrator, TAMS is brand agnostic. This means that we are not tied to a specificmanufacturers gear. We go to great lengths to find the equipment that best suits both our clientsneeds and budgets. Whether youre interested in Sony, JVC, Panasonic, Grass Valley or any other brand,our Integration Team can create a solution around your desired piece of gear.Upgrade Your Vision!in addition to the construction of new production facilities, Axenttech can also upgrade your currentstudio for High Definition. We are familiar with all the latest Professional HD Gear and have tremendousexperience integrating it into existing studios. We work hard to ensure that our new gear looks like itwas there during the initial construction and works in harmony with any legacy equipment youd liketo keep. Our staff also offers training so you can feel as comfortable with your new equipment as youdid with the gear you were using for years.
Media anywhere, anyhow, anytime!The Business CaseThe primary benefit of mobility is that it speeds things up. That is, employees dont needto wait until theyre back in the office to access information. The primary benefit ofcollaboration is that improves overall context — employees have a better and moretargeted information base from which to make decisions.Mobiles are now new media enabled by default, able and enabled to access media &entertainment at all times via high speed connectivity like 3g, wifi and other forms ofwireless access. However building a mobile application requires a strong business case:both in terms of increased efficency and revenue.Operators and others are starting to realise the value of this untapped market. Withfast connectivity cost becoming more affordable, consumers are increasing adoption ofwireless packages, but without VAS (Value Added Services), there is only so much revenuethat can be acquired from wireless data packages.Best User ExperienceTechaccess Media Solutions (TAMS) drives additional revenue for converged operators and service providersby delivering the best multimedia user experience, while reducing associated costs.We offer a comprehensive suite of solutions that deliver any multimedia content to any device, focusingon the best possible user experience to drive consumer adoption of converged services like MMS, mobile& web TV, user generated content and video on demand.Being able to create an ecosystem for the ingestion, optimization, management, delivery of multimediacontent is key to service success. The only way for network operators to monetize these new servicesis to own the infrastructure that controls the management and delivery of the content. The Userexperience is crucial, so it is mandatory to manage best look and feel for each device and networkvariations. The only way to profitably introduce these new services is on a modular platform that is ableto help with management of the bandwidth necessary for the roll out.The TAMS OfferingThe TAMS Offering enables operators and media related organizations by:Best quality and broadest reach media content ingestion,optimization, filtering, and streaming platformSingle point of optimization for all converged services,including messaging, TV & radio, browsing anddownloadsOnly platform that combines multimedia optimization,advertising insertion, publishing and deliveryrange of services contributing to ARPU growth,brand recognition, intimacy and increasecustomer loyaltyMobile Applications centered aroundvarious consumer interests like sports, etc.Offering real time information, embeddedstreaming of related information andcommunity portals to encouragecustomer loyaltycustomized applications on operator request,including consultancy, build of scope and ROIprojection.
Quantifying the value of Digital SignageWhy digital signage?Getting the attention of your audience is the most important part of any display. With“video-like” digital signage, viewers are not only more likely to notice your dynamic signbut research shows they are more likely to receive the message and act on it.Your content can dynamically change to deliver a focused message to your targetedaudience at each point of playback (location). Eliminating the need to print anddistribute static signs each time your message or campaign changes saves on costlyprinting and distribution fees. Operation can be done in house or outsourced.No heavy logistics. No more hours lost reprinting outdated or erroneous materials.Benefits of Digital SignageDigital Signage messaging is dynamic, possessing the capability to display complex graphics and videos,resulting in attention garnering messages. The marketing messages are capable of rapid deploymentsystem-wide, store-wide or in a single store aisle, and can leverage specific regional and store conditions,such as customer demographics, weather conditions, promotions, educational content, and can furtherbe fractionalized into day-parts.The Signage networks can be centrally monitored, ensuring that system-wide, brand-compliant messagesare deployed. This represents a major advantage over other forms of in-store communications, which areplagued with questions of store compliance. The Effective Dynamic marketing can enhance customerservice and improve store personnel productivity. Digital signage assists customers in locating themerchandise they are looking for in the store, and can provide in-depth information and productdemonstrations to aid in the purchase decision.Digital signage marketing networks can reducein-store operating costs associated with graphicsdeployments and increase labor productivityrelative to other types of signage. Digital Signageeliminates the costs associated with printing,distributing and installing static signage. Inaddition, Digital Signage may decrease store laborcosts, while improving labor productivity. Forexample, the UAE Postal Service is experimentingwith digital signage marketing to direct customerswith simple service requirements to self-serviceoptions, and to educate customers while waiting inthe lobby line about products and services toreduce time spent with a retail associate at thecounter, thus improving its employee productivity.Most Importantly, the Digital signage marketingnetworks are capable of timely and accuratemeasurement of a messages impact upon a consumer.Integration ConceptsWith our experience in integrating various formsof live data into a digital signage network, such aslive telephone PBX data, live weather data andothers we can provide you a system to suite yourspecific needs.