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Steps to Speaking Winston Marsh

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Steps to Speaking Winston Marsh

Steps to Speaking Winston Marsh

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  • 1. STEPS TO SPEAKING – The “TO DO” LIST for SpeakersPRESENTATION SUCCESS LADDERS 1. Free Presentations – Rotary, Lions, Probus, Schools etc 2. Low Fee (or No Fee) Practice Events – set a number of these per year/month 3. Paid Engagements – low/medium/high fee 4. Paid Keynote – audience size 5. Product Sales as payment 1. Local Gigs 2. Regional Gigs 3. Interstate Gigs 4. International GigsPERSONAL DEVELOPMENT as a SPEAKER  Create a list of your Stories and anecdotes  Create a list of useful “One liners”  Create a Multi topic - Resource File of pictures, cartoons, jokes and ideas.  Improve Networking Skills – develop a networking hook  Develop your Client Schmoozing Skills  Work on your Own Image Improvement – Colours, Clothes, Appearance  Improve Structuring of Speeches / Speechcraft  Fitness – ability to deliver continually  Presentation Skills training  Speaking Skills Training  Voice Skills Training  Reduce the length of your stories and reduce excess/useless words.  “Workshop” your stories to make them more motivational or funnierTHINGS TO ATTEND – www.nationalspeakers.asn.au  Always attend NSAA events in professional attire – there are buyers in every room!  Attend NSAA Meetings  Attend NSAA Professional Speaking Academy  Attend Ron Lee’s Presentation and Comedy Course  Attend Humour Workshops – Pete Crofts Humourversity  Attend David Grigg’s “More than Words” Acting Course  Attend Interstate NSAA meetings when in town  Attend Matt Church’s Thought Leaders programs  Attend NSAA Australia Conference  Attend NSA Asia Conference  Attend NSA Conference (USA)RESOURCES (available to purchase)Keith Abraham’s Speakers System Fasttrack – forms, scripts, templates, letters, questions,templatesBE MORE PROFESSIONAL  Get Serious! – this is a business not a hobby  Develop a Business Plan – Mission, Vision, Values, Goals  Develop a Process & Policies Manual  Develop your one page Speakers Profile  Collate your Speaker’s “Promotional Kit”  NSAA Accreditation – various levels
  • 2.  Your Pricing Rate Sheet  Design & Use Briefing Sheets  Develop Letter templates – booking, thank yous etc.  Develop Your Travel Specs – accom, flight & food preferences  Develop a List of Good Venues for presenting  Office support – someone else to sell you, promote you & book you  Hire Permanent Office Staff & Get an Office  Send gifts & Thankyou cards  Get a virtual assistant – www.rentacoder.com or www.elance.com  www.fightthebull.com - software to reduce word usage when writing  Get a cartoonist to draw cartoons & artworkCOLLATERAL & PRODUCTS  Produce Professional Handouts  Write Articles  Write E-Newsletters  Write E-Book(s)  Write Book(s)  Get a Book Published  Self Publishing on the net Make Voice Recordings  Make a Video  Produce Saleable CD  Produce Saleable DVD  Design & Develop other ProductsUSEFUL TOOLS  Mobile Phone  Laptop  Powerpoint Slides  Sound System – Microphone/Amplifier/Lapel Mike  Multimedia Projector  A Digital Recording Device to record your speeches and improve!  Get speeches converted to mp3 and typed up at www.elance.com (for review and book prep)PROMOTIONAL MATERIAL  Business Cards  Brochures  Ownership” of a topic area & Credibility in that area  Develop Your Own Logo  Develop Your Own Brand  Get an Audio & Video  Put your Video on www.bioview.com.au  Promote your brand & web address on Powerpoint slides  Own your Positioning Statement – “Expert on …” “the marketing guru” “The …. guy/girl”EMAIL & INTERNET MARKETING  Collect Prospect Business Cards – Network at events!  Build a great Database of Prospects & Customers – CRM system like ACT  Direct mail to high quality prospects  Get a good Website & Email address  Launch the First Website –  SEO – Search Engine Optimisation of Your Website  Collect Email addresses online
  • 3.  Get links from/to other websites  Place Google Ads, Yahoo Ads  Affiliate Marketing  Free “Giveaway” Promotional Products  Develop a more advanced website - Gihan Perera recommendedSELLING YOUR PRODUCT  Shopping Cart on your Website  Affiliate MarketingMARKETING  Build a Speaking Support Group (or Forum) – cross referral of work from other speakers  Build a Group of Referrers (paid fee10-20%)  Get other speaker’s Profiles or “Promotional Kits” and look for ideas to improve yours  Collect Participant feedback sheets  Get Participants to visit your website  Collect all Testimonials & References  Telemarketing – selling yourself confidently over the phone NSAA Website Listing  Develop Follow Up System for prospects and past clients  Develop Referral System  Do more PR  Get on Radio & TV  Working the Media  Work with Australian Bureaus  Work with Australian Agents  Work with Overseas BureausE-NEWSLETTERS to subscribe towww.speakandgrowrich.com - Dottie Walter’s Newsletterwww.speakernetnews.com - Rebecca Morgan & Ken Braly – Speaker tipswww.FredGleeck.com - Fred Gleeck’s Newsletterwww.fripp.com - Patricia Fripp’s Newsletterwww.rickfrishman.com - Ric Frishman’s newsletterwww.stevedenning.com - storytelling with Steve Denningwww.dougstevenson.com – Storytelling with Doug Stevenson & story Theater (NSAAConvention 2006)www.greatvoice.com - Susan Berkley’s Voicecoach Newsletterwww.excessvoice.com - Nick Osborne enewsletterwww.seminarpower.com - Bob McMillan’s Newsletterwww.actionwords.com.au - Frank Chamberlin’s enewsletterwww.alanweiss.com - Brilliant consultant spoke at NSAA Convention 2004www.meisenheimer.com - spoke at NSAA Convention 2004www.robertmiddleton.com - Robert Middleton’s Newsletterwww.antion.com - Tom Antion’s websitewww.raintoday.com – How to get clientsMAGAZINES TO READ  NSAA Newsletter  NSA Magazine – Professional Speaker  Sharing Ideas – the International Newsmagazine for Speakers  Training Australia Magazine
  • 4. SPEAKER’S BOOKLISTSPEAKING BUSINESS Secrets of Superstar Speakers by Lilly Walters Speak & Grow Rich by Dottie & Lilly Walters NSAA Speakers Academy HandbookPRESENTATION & SPEAKING Speak with Confidence – powerful presentations that inform, inspire and persuade byDianna Booher Up Front & in Control – by Peter Miller & Ron Tacchi From Fear to Fame in Public Speaking by Roger Bourne Speak for Yourself by Richard Denny Don’t freak out – speak out – by Ruth Bonetti How to present like a pro – getting people to see things your way – by Lani Arrendondo Knockout Presentations – How to deliver your message with Power, Punch & Pizzazz –by Diane Di Resta Dramatic Success! – Theatre techniques to transform & Inspire your working life by Leigh& MaynardSPEAKING RESOURCES The Complete Toastmaster – stories, quotations, anecdotes & Quips by HerbertProchnow 50 High Impact Speeches & Remarhs by John KadorFACILITATION The Secrets of Facilitation by Michael Wilkinson Mining for Gold – Facilitation Skills to Unearth a wealth of ideas from your team byMichael Podolinsky (Prentice Hall Singapore)RUNNING SEMINARS How to make it big in the seminar business by Paul Karasik How to run successful seminars – the magic of seminar selling by Winston Marsh Successful Seminar Selling by Phillip Calvert How to run Seminars & Workshops by Robert JollesTRAINING/LEARNING nd How to teach adults in a fun & Exciting way by Doug Malouf – 2 edition How to create and deliver a dynamic presentation by Doug Malouf How to be the Best Speaker in town by Doug Malouf The Trainers Toolkit by Cy Charney & Kath Conway Artistry in Training – Thinking differently about the way you help people learn byStephanie Burns The Accelerated Learning Handbook by Dave Meier st Accelerated Learning for the 21 Century by Colin Rose & Malcolm NichollTRAINING GAMES 100 Training Games by Gary Kroenhart The Big Book of Presentation Games by Scannell & Newstrom The Big Book of Stress Relief Games by Robert Epstein PhD Fun & Games for Workplace Learning by Elyssabeth Leigh & Jeff KinderUSING HUMOUR Laugh & Learn – 95 ways to use humour for more effective teaching & training by DoniTamblyn
  • 5. TELLING STORIES Story Theater – Audio 6 CD pack by Doug Stevenson Story Theater – Make the Move from Training to Keynotes – Teleseminar recording byDoug Stevenson Story Theater – The Science of the Art of Storytelling & Humour in Business by DougStevensonDEVELOPING & SELLING PRODUCT Infoguru Marketing by Robert MiddletonWRITING BOOKS/PUBLISHING Writing Non-Fiction – turning thoughts into books - by Dan Poynter The Self-Publishing Manual – How to Write, Print & Sell Your own Book by Dan Poynter Is there a book inside you? – writing alone or with a collaborator by Dan Poynter & MindyBinghamDEVELOPING EXPERTISE Recome a recognized Authority in your field in 60 days or less – by Robert W BlyBUREAUS How to be booked by Speakers Bureaus – CD set by Dottie WaltersINTERNET INFO MARKETING GURUS for Promoting Yourself & Selling Things on theWebGihan Perera – www.firststep.com.auDavid Wood - www.buildingyouridealpractice.com - building a coaching practice &www.solutionbox.comDebbie Mayo-Smith www.successis.co.nz Website Promotional GuruWebProNewsAU – www.webpronews.comTom Hua (Australia) www.ustoday.net/evisionBob Bly www.bly.com - copywriting also www.ureach.comArmand Morin www.myaffiliatecenter.com & www.undergroundinternetsecrets.comBob Scheinfeld – Ultimate LivingDebbie Weil www.wordbizsorte.com - EnewslettersSearch Engine Marketing & Email marketing weekly - www.dmnews.com -George McKenzie’s publicity goldmineHenriette Martel-Lawson – www.marketingcues.comJoan Stewart – www.publicityhound.comJoe Vitale – www.mrfire.comMark Joyner – www.markjoynerinc.comKen McCarthy – www.thesystemseminar.comMal Emery – www.globalinformationsummit.comPaul Hartunian – www.prprofits.comShelley Lowery – www.web-source.netTerry Dean & Kirt Christensen – Scientific MarketingDan Lok www.websiteconversionexpert.comwww.marketingnewz.com & www.newsletterindustry.comScript It, Say It, Sell It – Tapeset by Winston Marsh on becoming a speaker.

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