Protecting the public • ensuring that all of our members comply with a professional • requiring our members to keep their knowledge current interest, through: code of conduct • ensuring the highest standards for those members who • advocating on behalf of our members provide accounting services to the public Our Vision CPA Australia is Providing the • actively building a culture that: • building clear service accountabilities into each staff world’s best service – osters strong and engaging relationships with members f – rovides people with high quality advice and information, p member’s performance objectives • celebrating the achievements and service of known for being standards, through: responses and solutions – rovides service in a timely and responsive manner p our members the world’s best member service organisation. Providing • the highest quality CPA Program, whose flexibility Building the • being better at promoting our brand and recruiting members of delivery meets the changing needs of candidates sustainability potential members than competitors • deliberately broadening the audience of people who • the professional recognition that comes fromand potential carrying the CPA certification of the take an interest in what CPA Australia does members • knowledge and resources that keep their skills organisation • an appropriate balance between celebration of our with current and relevant through: members and commercial acumen and rigour access to: • high quality advocacy on behalf of the profession • building long term, mutually rewarding relationships with: Our Goal and our members – employers • an international network of CPAs – academics and universities – the communities in which we operate – regulators and governments To maximise the – the media • an appropriate focus on the organisation’s use of natural resources share of people who want a career built Building the capability • an independent Board and active membership that is representative of the diversity and talent of our members • efficient and mutually rewarding supplier relationships on professional of the organisation, • the management and distribution of our content to particularly in the • a capable, stable and motivated workforce that is passionate about what CPA Australia does, about the value members and others accounting skills. • member-oriented systems, processes and technology areas of: that our members bring to the world and about continuous platforms improvement2012 - 2014 CPA Australia corporate plan
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