SOCIAL MEDIA MARKETING
Social media marketing is marketing using online communities, social networks, blog marketing and more.
Guidelines, Policies and Training should be in place to prevent social media marketing crisis for multiple contributors that represent the brand.
Social Media Marketing should be transparent, conversational , honest and friendly, never preachy.
According to a survey conducted by the Society of Digital Agencies, over 30% of digital marketing budgets this year will be invested in digital
infrastructure, and over 10% will be invested in marketing on social networks. This powerful trend explains why so many brands are moving away
from custom campaign executions and towards a flexible marketing platform. Only 18% of traditional TV campaigns generate a positive ROI.
Over 50% of the world’s population is under 30-years-old and 96% of them have joined a social network. www.socialnomics.net
The Nielsen Company reports time spent on social networking sites by internet users worldwide has increased from 3 hours per month to 5.5 hours
per month. This is an impressive 82% increase. Nielsen also concluded that people spend the most Internet time overall on social networks and
blogs, and that social web sites such as Facebook are now the most common homepages for users. CNN Money – Feb. 21, 2010
A third of adults post at least once a week to social sites such as Facebook and Twitter. A quarter of adults publish a blog and upload video/audio they
created; and, nearly 60% maintain a profile on a social networking site with 70% reading blogs, tweets and watching video. Lostremote – January 2010
“As of March 2010 ComScore data [reports], Facebook traffic made up 41% of all
traffic on a list of popular social destinations. Myspace was in second place,
capturing ~ 24% of traffic. Gmail had 15%, and Twitter had 8%. However,
during the same period in 2009, MySpace was in the lead with 38% of site visits
over Facebook’s 33%”. www.socialnetworkingwatch.com
Between September 2008 and February 2009, the number of Facebook users between the ages of 35 and 44 increased by 51%, Facebook users
among the ages of 45-54 grew by 47% and Facebook users ages 26-34 increased by 26%. Additionally, more than half of the 400 million active users
users on Facebook are out of college. 88% of Facebook users have heard of it, and 41% have a profile, which is a conversion rate approaching 50%.
The fastest growing segment on Facebook is 55-65 year-old females. The average user has 130 friends.
According to Google’s AdPlanner stats, Facebook scores more than 540 million visitors per month, reaching a sizeable chunk of 35.2 percent of the
Internet population. Facebook not only has the most unique visitors in Google’s stats, but also the most page views per month, a whopping 570 billion
views, ahead of other properties like Craigslist (#49) with 14 billion views. PCworld.com
Facebook pages can be created to profile the business for free to share company information, post photos, videos, applications and messages that will
broadcast into the mini-feeds of followers of “likes” 80% of companies use social media for recruitment; 95% of them using LinkedIn.
Twitter is a free micro-blogging tool that allows you to post short “blogging” messages in 140 characters or less. You can post these messages using
Twitter on your computer or mobile device. The 140 character messages are called “Tweets” or “Tweeting” that broadcast to other Twitter users that
follow you and show on your Twitter profile page.
Twitter is ranked as one of the top 50 websites on Alexa’s web traffic analysis. The number of daily users vary, but in March of 2009, Twitter was
ranked the fastest growing site in the Members Communities category. There is an estimated 6 million registered Twitter users as of April 2009.
Research also projected that by the end of 2009 that number will have doubled to 12.1 users.
The purpose of Twitter is to communicate and connect with people around the world in real time to share ideas. It is important to listen as much as
“speak” and actively participate in conversations.
Twitter COO Dick Costolo reported in June 2010 that Twitter is attracting 190 million visitors per month and generating 65 million Tweets a day. The
number of visitors to Twitter.com is not the same as the number of registered users. Costolo says most users don’t Tweet at all, but rather use Twitter
as a consumption media. Article by TechCrunch
According to Social Media Today, Twitter users do not necessarily convert brand awareness to usage. Although 87% of Americans have heard of
Twitter – only 7% actually use it.
In March 2008 there were 78.3 million videos unloaded and growing at approximately 20 percent every month. In one day there is often more than
150,000 videos uploaded. In July of 2008 there were over 5 billion videos viewed on YouTube. Over 75% of the U.S. Internet audience views online
videos. This accounts for 558 million hours of online video watching on a monthly basis. YouTube alone has over 258 million registered users, 50% of
them visit weekly if not more. YouTube accounts for 99% of Google’s video views and is credited with 40% of the total market share for all online video
views. Hulu is further down on the list with 488 million views and 1.9% share. Mashable/Social Media
Video can be created to emphasize brand awareness through emotional experience. It is essential that the message be compelling and promote
interaction to the 78.3 million users.
Users 18 to 34 years of age frequently share videos with their family and friends, so there is a potential for a viral effect to be had as well.
Visual communication should focus on emotional marketing strategies to engage the target audience with the brand on a basic fundamental level.
BLOGS + CONTENT MARKETING
There are over 200,000,000 blogs with 54% of bloggers posting content daily.
34% of bloggers post opinions about products & brands
Content marketing should be used in all areas including print, media, events, as well as the online website and blog. The information and message
should be informative (to educate) and create an interest (awareness) to engage the end-user.
Content marketing often leaves a longer impression than any other method of marketing.
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