SlideShare a Scribd company logo
1 of 15
Download to read offline
2010 Digital Marketing Outlook,[object Object],Report from the SoDA,[object Object],Includes Analysis of the Impact on B2B Marketing2/4/10,[object Object]
2010 Digital Marketing Outlook: Change in Marketing Spend ,[object Object],2,[object Object]
2010 Digital Marketing Outlook Research Highlights,[object Object],81% of Brand Execs expect an increase in digital projects for 2010,[object Object],50% will be shifting funds from traditional to digital media,[object Object],78% of global participants believe the current economy will actually spawn more funds allocated to digital,[object Object],3,[object Object],2010 Digital Marketing Outlook Survey by SoDA (Society of Digital Agencies):,[object Object],[object Object]
Included vendor and service providers, as well as freelance and independent practitioners
Access the complete survey results here: http://api.ning.com/files/N*gbA5l9HAo11u4N3fzDnAA5Cr1VlMqGFhl7Lag9AKFod8bE394ner71qUejABXpTKosUuiSaie9WJweN3WbbmwMBMI29ktX/soda2010_01_19.pdf,[object Object]
Marketers Foresee Increase in Digital Projects,[object Object],Compared to last year, are you projecting an increase or decrease in the amount of digital projects/work in the current economy?,[object Object],5,[object Object]
Shifting Funds from Traditional to Digital Media,[object Object],6,[object Object],Compared to last year, are you (or your clients) shifting funds from traditional to digital media?,[object Object]
Economic Challenges Will Increase Digital Marketing ,[object Object],How do you believe the current economic challenges will affect the digital marketing industry in the long run?,[object Object],7,[object Object]
Top Priorities in Digital Marketing for 2010 ,[object Object],Which of the following is top priority in 2010?,[object Object],8,[object Object]
2010 Digital Marketing Outlook: Evolving Social Media Strategies,[object Object],9,[object Object]
10,[object Object],How CMOs Will Harness Digital Platforms in 2010,[object Object],Summary,[object Object],[object Object]
Brands can be seamlessly integrated into everyday lives of consumers
Execution must extend beyond the single touchpoint or the consumer will find other brands to better fulfill his or her needs Toolbox.com’s Takeaway,[object Object],Consumers are increasingly connected throughout the day via digital channels. For the B2B marketer, this trend represents an opportunity to establish a presence where customers gather, increase touchpoints, share information, and solidify brand awareness among clients and prospects.,[object Object],From: “How CMOs Will Harness Digital Platforms in 2010 to Forever Change The Way Consumers Interact With Brands” ,[object Object]
Summary,[object Object],In 2010, and the years to follow, the burden of success will have less to do with simply getting noticed and everything to do with driving participation,[object Object],Consumers today expect a joystick – whether real or metaphoric – with which to control their media, entertainment, relationships and consumption,[object Object],Most importantly, marketers will increasingly need to draw upon the principles of gaming in order to understand, enable and communicate with a population that relishes a game in any form,[object Object],Toolbox.com’s Takeaway,[object Object],Social media contributors and consumers are driven by the same spirit of competition and self-improvement that motivates gamers. Establish your company’s relevancy in these interactions by recognizing and supporting user merit systems in the social media space to transform the highest achievers into champions of your brand.,[object Object],11,[object Object],Game Principles Reflected in Digital Marketing ,[object Object],From: “Play Marketing: How The Principles of Gaming Are Changing The Conversation” ,[object Object]
12,[object Object],The Future Belongs to Mobile Technology,[object Object],Summary,[object Object],Nielsen reports that one quarter of all phones sold last year were smartphones,[object Object],40% of iPhone/iTouch users access the internet more on their mobile than their desktop (Nielsen),[object Object],Mobile is unique among marketing vehicles in that it effectively bridges the gap between the analog and digital worlds. The net effect can dramatically amplify the effect of marketing communications,[object Object],Toolbox.com’s Takeaway,[object Object],With an ever-increasing number of consumers using mobile devices for a variety of everyday tasks, mobile will be a strong play for B2B marketers in 2010. The mobile platform is tomorrow’s essential collaboration tool, necessitating an equally important shift to applications that directly support the use of social media by the mobile business workforce.,[object Object],Toolbox.com’s Beta iPhone App,[object Object],From: “40% of Your Opportunity is Shifting to Mobile...Are You?” ,[object Object]

More Related Content

Viewers also liked

Modelos web 2013 - iKaroo.es
Modelos web 2013 - iKaroo.esModelos web 2013 - iKaroo.es
Modelos web 2013 - iKaroo.esiKaroo.es
 
List of Virtual Assistant Tasks
List of Virtual Assistant TasksList of Virtual Assistant Tasks
List of Virtual Assistant TasksRichard Smith
 
Presentacion marketing dkt, neuromarketing
Presentacion marketing dkt, neuromarketing Presentacion marketing dkt, neuromarketing
Presentacion marketing dkt, neuromarketing Pedro Buitrago
 
Open innovation case by Ideon Open
Open innovation case by Ideon Open Open innovation case by Ideon Open
Open innovation case by Ideon Open Ideon Open
 
Hoja de servicios Informatica Avanzada
Hoja de servicios Informatica AvanzadaHoja de servicios Informatica Avanzada
Hoja de servicios Informatica AvanzadaInformaticaAvanzada
 
Importancia de la videoconferencia en la Educación - Why webconference is imp...
Importancia de la videoconferencia en la Educación - Why webconference is imp...Importancia de la videoconferencia en la Educación - Why webconference is imp...
Importancia de la videoconferencia en la Educación - Why webconference is imp...Conectarnos Soluciones de Internet
 
61184498 chapter-6-nutrition
61184498 chapter-6-nutrition61184498 chapter-6-nutrition
61184498 chapter-6-nutritioncjsmann
 
Architetto Bernardetta Ascani - Portfolio
Architetto Bernardetta Ascani - PortfolioArchitetto Bernardetta Ascani - Portfolio
Architetto Bernardetta Ascani - Portfolioarchitettoascani
 
El ceapat
El ceapatEl ceapat
El ceapatBGM20
 
Caravan Es Company Profile
Caravan Es Company ProfileCaravan Es Company Profile
Caravan Es Company Profilekeehyunmoon
 
Estate Planning Presentation
Estate Planning PresentationEstate Planning Presentation
Estate Planning Presentationdtimins321
 
Los gobiernos radicales
Los  gobiernos radicalesLos  gobiernos radicales
Los gobiernos radicaleshistorita
 
Žaloba amerických filmových studií na Megaupload
Žaloba amerických filmových studií na MegauploadŽaloba amerických filmových studií na Megaupload
Žaloba amerických filmových studií na MegauploadLupacz
 
Presentacion corporativa AVANSIS
Presentacion corporativa AVANSISPresentacion corporativa AVANSIS
Presentacion corporativa AVANSISAvansis
 
Módulo 3/3. Competencias del Administrador-Prob.Adm.2014
Módulo 3/3. Competencias del Administrador-Prob.Adm.2014Módulo 3/3. Competencias del Administrador-Prob.Adm.2014
Módulo 3/3. Competencias del Administrador-Prob.Adm.2014JOSE ANGEL FERREIRA
 

Viewers also liked (17)

Modelos web 2013 - iKaroo.es
Modelos web 2013 - iKaroo.esModelos web 2013 - iKaroo.es
Modelos web 2013 - iKaroo.es
 
List of Virtual Assistant Tasks
List of Virtual Assistant TasksList of Virtual Assistant Tasks
List of Virtual Assistant Tasks
 
Presentacion marketing dkt, neuromarketing
Presentacion marketing dkt, neuromarketing Presentacion marketing dkt, neuromarketing
Presentacion marketing dkt, neuromarketing
 
Open innovation case by Ideon Open
Open innovation case by Ideon Open Open innovation case by Ideon Open
Open innovation case by Ideon Open
 
Hoja de servicios Informatica Avanzada
Hoja de servicios Informatica AvanzadaHoja de servicios Informatica Avanzada
Hoja de servicios Informatica Avanzada
 
Carta previa Misiones Semana Santa 2011
Carta previa Misiones Semana Santa 2011 Carta previa Misiones Semana Santa 2011
Carta previa Misiones Semana Santa 2011
 
Importancia de la videoconferencia en la Educación - Why webconference is imp...
Importancia de la videoconferencia en la Educación - Why webconference is imp...Importancia de la videoconferencia en la Educación - Why webconference is imp...
Importancia de la videoconferencia en la Educación - Why webconference is imp...
 
61184498 chapter-6-nutrition
61184498 chapter-6-nutrition61184498 chapter-6-nutrition
61184498 chapter-6-nutrition
 
Architetto Bernardetta Ascani - Portfolio
Architetto Bernardetta Ascani - PortfolioArchitetto Bernardetta Ascani - Portfolio
Architetto Bernardetta Ascani - Portfolio
 
El ceapat
El ceapatEl ceapat
El ceapat
 
Caravan Es Company Profile
Caravan Es Company ProfileCaravan Es Company Profile
Caravan Es Company Profile
 
Estate Planning Presentation
Estate Planning PresentationEstate Planning Presentation
Estate Planning Presentation
 
Los gobiernos radicales
Los  gobiernos radicalesLos  gobiernos radicales
Los gobiernos radicales
 
Žaloba amerických filmových studií na Megaupload
Žaloba amerických filmových studií na MegauploadŽaloba amerických filmových studií na Megaupload
Žaloba amerických filmových studií na Megaupload
 
KC-DiamondSynthesis&CrystalGrowthR&D-160523
KC-DiamondSynthesis&CrystalGrowthR&D-160523KC-DiamondSynthesis&CrystalGrowthR&D-160523
KC-DiamondSynthesis&CrystalGrowthR&D-160523
 
Presentacion corporativa AVANSIS
Presentacion corporativa AVANSISPresentacion corporativa AVANSIS
Presentacion corporativa AVANSIS
 
Módulo 3/3. Competencias del Administrador-Prob.Adm.2014
Módulo 3/3. Competencias del Administrador-Prob.Adm.2014Módulo 3/3. Competencias del Administrador-Prob.Adm.2014
Módulo 3/3. Competencias del Administrador-Prob.Adm.2014
 

More from George Krautzel

Toolbox.com PJA Survey Wave 6
Toolbox.com PJA Survey Wave 6Toolbox.com PJA Survey Wave 6
Toolbox.com PJA Survey Wave 6George Krautzel
 
Toolbox.com 2010 IT Employment Survey (NA)
Toolbox.com 2010 IT Employment Survey (NA)Toolbox.com 2010 IT Employment Survey (NA)
Toolbox.com 2010 IT Employment Survey (NA)George Krautzel
 
Topline Findings from Wave V of Toolbox.com/AgencyPJA Social Media Survey
Topline Findings from Wave V of Toolbox.com/AgencyPJA Social Media SurveyTopline Findings from Wave V of Toolbox.com/AgencyPJA Social Media Survey
Topline Findings from Wave V of Toolbox.com/AgencyPJA Social Media SurveyGeorge Krautzel
 
Toolbox Update for Partners
Toolbox Update for PartnersToolbox Update for Partners
Toolbox Update for PartnersGeorge Krautzel
 
Lead Generation in B2B Communities
Lead Generation in B2B CommunitiesLead Generation in B2B Communities
Lead Generation in B2B CommunitiesGeorge Krautzel
 
Branding in B2B Communities- DMDays09 Slides
Branding in B2B Communities- DMDays09 SlidesBranding in B2B Communities- DMDays09 Slides
Branding in B2B Communities- DMDays09 SlidesGeorge Krautzel
 

More from George Krautzel (7)

Toolbox.com PJA Survey Wave 6
Toolbox.com PJA Survey Wave 6Toolbox.com PJA Survey Wave 6
Toolbox.com PJA Survey Wave 6
 
Toolbox.com 2010 IT Employment Survey (NA)
Toolbox.com 2010 IT Employment Survey (NA)Toolbox.com 2010 IT Employment Survey (NA)
Toolbox.com 2010 IT Employment Survey (NA)
 
Topline Findings from Wave V of Toolbox.com/AgencyPJA Social Media Survey
Topline Findings from Wave V of Toolbox.com/AgencyPJA Social Media SurveyTopline Findings from Wave V of Toolbox.com/AgencyPJA Social Media Survey
Topline Findings from Wave V of Toolbox.com/AgencyPJA Social Media Survey
 
Toolbox Update for Partners
Toolbox Update for PartnersToolbox Update for Partners
Toolbox Update for Partners
 
Lead Generation in B2B Communities
Lead Generation in B2B CommunitiesLead Generation in B2B Communities
Lead Generation in B2B Communities
 
LIFT Presentation
LIFT PresentationLIFT Presentation
LIFT Presentation
 
Branding in B2B Communities- DMDays09 Slides
Branding in B2B Communities- DMDays09 SlidesBranding in B2B Communities- DMDays09 Slides
Branding in B2B Communities- DMDays09 Slides
 

Recently uploaded

EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdfGiuseppe Tommasone
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024believeminhh
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills sgodxzyrox
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxPaulBryant58
 
Young Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianYoung Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianCDEEPANVITA
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdfEni
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandakashm530190
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersFlyyx Tech
 
ICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryDennisViau
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...Khaled Al Awadi
 
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxShainaMaheshwari1
 
Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesLPI ONG
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi Tube
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model InnovationMichal Hron
 
Presented by Sabri international .......
Presented by Sabri international .......Presented by Sabri international .......
Presented by Sabri international .......SABRI INTERNATIONAL
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Jake Truemper
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfLouis Malaybalay
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionRight Direction Aero
 

Recently uploaded (20)

EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdf
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills s
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
 
Young Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianYoung Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya Cherian
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brand
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K Subscribers
 
ICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the Industry
 
WAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdfWAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdf
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
 
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
 
Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de Operaciones
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model Innovation
 
Presented by Sabri international .......
Presented by Sabri international .......Presented by Sabri international .......
Presented by Sabri international .......
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right Direction
 

2010 Digital Marketing Outlook-- Toolbox.com Analysis