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Open Textbook Models: View from the Library

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  • Initially we started looking at this issue and it felt a lot like a typical scholarly communication problem from the library perspective – very little power in influencing selection, guiding pedagogy, or directing action on behalf of the faculty and university and not consuming the content and it has the issue of intermediation between decision-maker and consumer resulting in price inelasticity – even worse – we were not even making the purchasing decisions and negotiating prices.
  • Later I realized that is not completely the case for a couple of reasons: Dissatisfaction is more wide-spread – less dependence on current system for things like rewards, promotion, tenure. Multiple players are concerned about cost of textbooks – parents, students, and in some cases instructors/professors – new private entrants. Makes it a more ripe area to advocate for changes and alternatives. Background: UNC System mandate to reduce textbook costs
  • Advocacy – “soft marketing” - we developed expertise , built a simple web site, and provided one-on-one consultations. Faculty read site and that led to further conversations about options for textbooks.
  • Textbook rentals increased 300% in last 12 months . Students can save Students can save as much as 50% to 75% by renting, keeps more $$ in students’ pockets. *Many schools have started in-house textbook rental programs. http:// www.eiu.edu/~textbks / *Commercial vendor Chegg.com has launched rental kiosks in college stores Ebook market - According to the National Association of College Stores, digital books make up just under 3 percent of textbook sales, although the association expects share to grow to 10 percent to 15 percent by 2012. Why is print so popular – ease of highlighting, note taking, sharing and possibility of selling book back at the end of the year. Customizable textbooks Macmillan : DynamicBooks, which will allow college instructors to edit digital editions of textbooks and customize them for their individual classes. McGraw Hill Create - ability to easily create custom textbooks using a self-service system Open Models with commercial content WebAssign content to complement Connexions (Rice U - organized in small modules that are easily connected into larger collections or courses. All content is free to use under CC "attribution" license) FlatWorldKnowledge model.
  • Textbook rentals increased 300% in last 12 months . Students can save Students can save as much as 50% to 75% by renting, keeps more $$ in students’ pockets. *Many schools have started in-house textbook rental programs. http:// www.eiu.edu/~textbks / *Commercial vendor Chegg.com has launched rental kiosks in college stores Ebook market - According to the National Association of College Stores, digital books make up just under 3 percent of textbook sales, although the association expects share to grow to 10 percent to 15 percent by 2012. Why is print so popular – ease of highlighting, note taking, sharing and possibility of selling book back at the end of the year. Customizable textbooks Macmillan : DynamicBooks, which will allow college instructors to edit digital editions of textbooks and customize them for their individual classes. McGraw Hill Create - ability to easily create custom textbooks using a self-service system Open Models with commercial content WebAssign content to complement Connexions (Rice U - organized in small modules that are easily connected into larger collections or courses. All content is free to use under CC "attribution" license) FlatWorldKnowledge model.
  • Textbook rentals increased 300% in last 12 months . Students can save Students can save as much as 50% to 75% by renting, keeps more $$ in students’ pockets. *Many schools have started in-house textbook rental programs. http:// www.eiu.edu/~textbks / *Commercial vendor Chegg.com has launched rental kiosks in college stores Ebook market - According to the National Association of College Stores, digital books make up just under 3 percent of textbook sales, although the association expects share to grow to 10 percent to 15 percent by 2012. Why is print so popular – ease of highlighting, note taking, sharing and possibility of selling book back at the end of the year. Customizable textbooks Macmillan : DynamicBooks, which will allow college instructors to edit digital editions of textbooks and customize them for their individual classes. McGraw Hill Create - ability to easily create custom textbooks using a self-service system Open Models with commercial content WebAssign content to complement Connexions (Rice U - organized in small modules that are easily connected into larger collections or courses. All content is free to use under CC "attribution" license) FlatWorldKnowledge model.

Open Textbook Models: View from the Library Presentation Transcript