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A simple framework for building product roadmaps.

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  • 1. A simple framework forbuilding product roadmaps. by Gui Komel // San Francisco, 09/20/2011 blog.komel.net
  • 2. 1. State the problem your product solves In order to do this, answer the 3 questions bellow: • What is the market need? • How does your product fills that need? • What makes your product stand out?
  • 3. 2. Using a doughnut graph, explain the WHOLE PRODUCT • Shade all the areas your company is going to be responsible for delivery. • Try to keep it as simple as possible • Make sure everyone wins: partnerners, vendors and you.
  • 4. 3. Who are your stakeholders? • Make sure you understand who your stakeholders are. • Understand what each of them expects. • If applicable, break them into smaller groups.You want to understand: • who are those groups / what do they want • when you should engage each one of them
  • 5. 4. Create the Business Model Canvas • Get your team to do it with you • Validate with CEO, C : whatever: O, and main stakeholders • Read the book (there is an App as well, worth trying out)
  • 6. 5. Create your Balanced scorecard • This is a Strategy exercise • The key is to be able to link the 4 layers into a feasible strategy • Don’t forget that the elements should interconnect and support each other • After you’ve done, explode each element into: goals, initiatives and KPI’s
  • 7. 6. Hypothesis roadmap • Your product is a bunch of hypothesis that need to be validated • First state the higher level ones (later you will need to break them up) • Understand who your users are and who your customers are • Match user and customer hypothesis • See how that will happen as time goes by
  • 8. 7. Engineering requirements • Derive from the Business Model and Balanced Score Card your first engineering requirements • The “House of Quality” chart from the QFD process is perfect for that, it allows you turn “What” in “Hows” • I usually do it 2 levels deep, more would risk loosing the whole vision
  • 9. 8. Prioritized Roadmap • A good roadmap will you what to do, when to do it and how to measure success • Also, it gives you an “Epic” view (User Stories are addressed in another stage) • Divide your roadmap in: Acquisition, Activation, Retention, Referral and (if it makes sense) Revenue. (check Startup Metrics for Pirates)
  • 10. 9. Voila, You’re done! • But it DOES NOT END here. Actually, it never ends. • This is just a STARTING POINT. • Now is the time to really start the process: understand your users and customers and your market. It is time to confirm your plan and learn. • The faster you fail, the faster you learn. But try not to fail.