The document discusses Africa's youth population and how it can shape the continent's brand and future. It notes that Africa has a large and growing youth population that is increasingly educated, connected digitally, and exposed to global media. Africa's youth are already changing the continent through increased civic participation, starting businesses, educating themselves, and sharing their stories locally and globally using online tools. For Africa to continue progressing positively, its youth must be empowered and supported to shape belief systems, build infrastructure, increase intellectual capital, tell African stories abroad, and influence pro-African policies to improve standards of living across the continent.