By G. Kofi Annan – @gkofiannan – www.GKofiAnnan.com
We live in the future@gkofiannan - "6 digital trends changing health care in 2012...and beyond"   2
Technology is changing how         Physicians practice                                      Caregivers assist         P...
Technology is affectinghow doctors are… Training Monitoring Prescribing Evaluating@gkofiannan - "6 digital trends chan...
Patients are changing also     59% of all adults have looked online for information          about any one of 15 health t...
Doctors still don’t have                               Time                                 Information                 ...
Before digital revolution: Push Brand                      Agency                 Story                       Message     ...
After digital revolution: Pull Brand                      Agency                 Story                         Voice      ...
Marketers want agency help with Mobile apps and mobile content (62%) Social media engagement and buzz building (60%) Mu...
―Smart advertisers understand that goodadvertising comes from a partnership. Itdoesn’t come from an agency just delivering...
There is a need to create digital  ecosystems for brands to be in   constant dialogue with both       patients and clinici...
6 Digital Health Trends@gkofiannan - "6 digital trends changing health care in 2012...and beyond"   12
#1: MOBILE      (mHealth, apps, self-care, remote monitoring…)@gkofiannan - "6 digital trends changing health care in 2012...
Digital Health: Mobile                                                                             Tablets                ...
Digital Health: Mobile                                                                             Fitbit Tracker,        ...
Digital Health: Mobile                                               Skin Scan app with an                                ...
Digital Health: Mobile    iTriage apps@gkofiannan - "6 digital trends changing health care in 2012...and beyond"   17
Digital Health: Mobile    Nokia N900 and Emotiv EPOC neuro headset EEG hack@gkofiannan - "6 digital trends changing health...
Digital Health: Mobile                            GE/Intel Quietcare remote monitoring system@gkofiannan - "6 digital tren...
Digital Health: Mobile                Nike FuelBand@gkofiannan - "6 digital trends changing health care in 2012...and beyo...
#2: BIG/OPEN DATA               (EHR, EMR, "cloud", dashboards…)@gkofiannan - "6 digital trends changing health care in 20...
Digital Health: Big/Open Data"...a move away from the profession’sdependence on committing vast amounts ofinformation to m...
Digital Health: Big/Open Data       Verizon Universal Identity Services (UIS) for healthcare@gkofiannan - "6 digital trend...
Digital Health: Big/Open Data         Simplee.com for medical bills tracking and payment@gkofiannan - "6 digital trends ch...
Digital Health: Big/Open Data    Blue Button personal health    data download initiative@gkofiannan - "6 digital trends ch...
Digital Health: Big/Open DataMedify medicalresearch andtreatmentinformationdatabase@gkofiannan - "6 digital trends changin...
Digital Health: Big/Open Data                                                     Allscripts electronic medical records   ...
Digital Health: Big/Open DataKaiser Permanente electronicmedical records and electronichealth records system @gkofiannan -...
#3: GAMING                      (Kinect, social games, Facebook…)@gkofiannan - "6 digital trends changing health care in 2...
Digital Health: GamingMicrosoft Kinect and Nintendo Wii@gkofiannan - "6 digital trends changing health care in 2012...and ...
Digital Health: GamingMicrosoft Kinect video and avatars@gkofiannan - "6 digital trends changing health care in 2012...and...
Digital Health: GamingBayer Didget blood glucoseMonitoring gaming device,And Nintendo DS game @gkofiannan - "6 digital tre...
Digital Health: Gaming                                                          Humana Games for Health@gkofiannan - "6 di...
Digital Health: Gaming                                                              HealthPrize medical adherence         ...
Digital Health: Gaming                                                             Pulse!! simulation game for            ...
Digital Health: GamingBurn Center medicalprofessional traininggame@gkofiannan - "6 digital trends changing health care in ...
Digital Health: Gaming Re-Mission video game for young people living with cancer@gkofiannan - "6 digital trends changing h...
#4: INTERACTIVE PRODUCTS           (QR, Augmented reality, NFC, RFID, Multi-touch…)@gkofiannan - "6 digital trends changin...
Digital Health: Interactive ProductsMobile scanning(NFC, QR codes,barcode scanners,Microsoft TAG etc.)@gkofiannan - "6 dig...
Digital Health: Interactive Products          Microsoft Surface          multi-touch table@gkofiannan - "6 digital trends ...
Digital Health: Interactive ProductsGenzyme’s ‘Calcified Heart’augmented reality@gkofiannan - "6 digital trends changing h...
Digital Health: Interactive ProductsBayer’s Questival augmentedreality website@gkofiannan - "6 digital trends changing hea...
Digital Health: Interactive Products                Withings internet-connected Wi-Fi body scale@gkofiannan - "6 digital t...
Digital Health: Interactive Products              Wearable patch-like patient monitoring devices@gkofiannan - "6 digital t...
Digital Health: Interactive ProductsNY Times R&D lab’s Magic Mirror@gkofiannan - "6 digital trends changing health care in...
#5: VIDEO                               (telehealth, telemedicine…)@gkofiannan - "6 digital trends changing health care in...
Digital Health: Video                                                                             Skype and Facetime@gkofi...
Digital Health: VideoCare4 Station telemedicine kiosk@gkofiannan - "6 digital trends changing health care in 2012...and be...
Digital Health: Video            Verizon FuzeMeeting app@gkofiannan - "6 digital trends changing health care in 2012...and...
Digital Health: Video                                                                             FaceTalk virtual        ...
Digital Health: Video                                                                             Microsoft Kinect@gkofian...
#6: SOCIAL      (social commerce, networks, organizations, e-Patient…)@gkofiannan - "6 digital trends changing health care...
Digital Health: Social                                           PatientsLikeMe.com@gkofiannan - "6 digital trends changin...
Digital Health: Social                                                                             Social Networks@gkofian...
Digital Health: Social                            UCB’s EpilepsyAdvocate.com website@gkofiannan - "6 digital trends changi...
Digital Health: SocialIHadCancer.comcommunity website@gkofiannan - "6 digital trends changing health care in 2012...and be...
Digital Health: Social                    Vitals.com doctor review and rating website@gkofiannan - "6 digital trends chang...
Digital Health: SocialZocDoc.com doctorsearch, andappointmentbooking website@gkofiannan - "6 digital trends changing healt...
Digital Health: Social                                                                     Meetups.com groups@gkofiannan -...
Digital Health: Social                                                                             Groupon                ...
Technology should be an enabler;    not an end in and of itself@gkofiannan - "6 digital trends changing health care in 201...
―Social and digital channels enable – and arereally all about – listening and a two-waydialog. They enable physicians to b...
Think ecosystems and programs           not campaigns and projects@gkofiannan - "6 digital trends changing health care in ...
Thank You!                                                                                 G. Kofi Annan                  ...
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6 Digital Trends Changing Health Care / @gkofiannan

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An overview of the technology trends transforming health and wellness in 2012 and beyond

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6 Digital Trends Changing Health Care / @gkofiannan

  1. 1. By G. Kofi Annan – @gkofiannan – www.GKofiAnnan.com
  2. 2. We live in the future@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 2
  3. 3. Technology is changing how  Physicians practice  Caregivers assist  Patients learn & do  Institutions manage@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 3
  4. 4. Technology is affectinghow doctors are… Training Monitoring Prescribing Evaluating@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 4
  5. 5. Patients are changing also  59% of all adults have looked online for information about any one of 15 health topics  People caring for loved ones are more likely than other adults to use social network sites to gather and share health information and support  17% of adults have used their phone to look up health or medical information 5“The Social Life of Health Information”, Pew 2011
  6. 6. Doctors still don’t have  Time  Information Patients still need  Customized treatments  New habits  Access to affordable  Support network healthcare  Face-time with doctor@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 6
  7. 7. Before digital revolution: Push Brand Agency Story Message Message@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 7
  8. 8. After digital revolution: Pull Brand Agency Story Voice Content@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 8
  9. 9. Marketers want agency help with Mobile apps and mobile content (62%) Social media engagement and buzz building (60%) Multichannel digital marketing, including email, mobile messaging, social, and Web (52 %) Web design, development, and performance improvement (51%) Search marketing optimization—paid and organic (51%) Customer relationship marketing (47%) 9“More Gain, Less Strain: Optimizing Marketing Partner Performance and Value in a Digital World”, CMO Council 2011
  10. 10. ―Smart advertisers understand that goodadvertising comes from a partnership. Itdoesn’t come from an agency just deliveringwork, and it doesn’t come from clients trying todo it on their own.‖ - John Ingersoll, Vice President - Marketing, Farmers Insurance@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 10
  11. 11. There is a need to create digital ecosystems for brands to be in constant dialogue with both patients and clinicians@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 11
  12. 12. 6 Digital Health Trends@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 12
  13. 13. #1: MOBILE (mHealth, apps, self-care, remote monitoring…)@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 13
  14. 14. Digital Health: Mobile Tablets (iOS, Android etc.)@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 14
  15. 15. Digital Health: Mobile Fitbit Tracker, wireless-enabled wearable data measuring device@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 15
  16. 16. Digital Health: Mobile Skin Scan app with an Handyscope iPhone attachment@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 16
  17. 17. Digital Health: Mobile iTriage apps@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 17
  18. 18. Digital Health: Mobile Nokia N900 and Emotiv EPOC neuro headset EEG hack@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 18
  19. 19. Digital Health: Mobile GE/Intel Quietcare remote monitoring system@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 19
  20. 20. Digital Health: Mobile Nike FuelBand@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 20
  21. 21. #2: BIG/OPEN DATA (EHR, EMR, "cloud", dashboards…)@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 21
  22. 22. Digital Health: Big/Open Data"...a move away from the profession’sdependence on committing vast amounts ofinformation to memory. It is not that nursesneed to know less, educators say, but that theamount of essential data has exploded" – NY Times@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 22
  23. 23. Digital Health: Big/Open Data Verizon Universal Identity Services (UIS) for healthcare@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 23
  24. 24. Digital Health: Big/Open Data Simplee.com for medical bills tracking and payment@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 24
  25. 25. Digital Health: Big/Open Data Blue Button personal health data download initiative@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 25
  26. 26. Digital Health: Big/Open DataMedify medicalresearch andtreatmentinformationdatabase@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 26
  27. 27. Digital Health: Big/Open Data Allscripts electronic medical records and electronic health records system@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 27
  28. 28. Digital Health: Big/Open DataKaiser Permanente electronicmedical records and electronichealth records system @gkofiannan - "6 digital trends changing health care in 2012...and beyond" 28
  29. 29. #3: GAMING (Kinect, social games, Facebook…)@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 29
  30. 30. Digital Health: GamingMicrosoft Kinect and Nintendo Wii@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 30
  31. 31. Digital Health: GamingMicrosoft Kinect video and avatars@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 31
  32. 32. Digital Health: GamingBayer Didget blood glucoseMonitoring gaming device,And Nintendo DS game @gkofiannan - "6 digital trends changing health care in 2012...and beyond" 32
  33. 33. Digital Health: Gaming Humana Games for Health@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 33
  34. 34. Digital Health: Gaming HealthPrize medical adherence web-based system and app@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 34
  35. 35. Digital Health: Gaming Pulse!! simulation game for health care professional training@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 35
  36. 36. Digital Health: GamingBurn Center medicalprofessional traininggame@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 36
  37. 37. Digital Health: Gaming Re-Mission video game for young people living with cancer@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 37
  38. 38. #4: INTERACTIVE PRODUCTS (QR, Augmented reality, NFC, RFID, Multi-touch…)@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 38
  39. 39. Digital Health: Interactive ProductsMobile scanning(NFC, QR codes,barcode scanners,Microsoft TAG etc.)@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 39
  40. 40. Digital Health: Interactive Products Microsoft Surface multi-touch table@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 40
  41. 41. Digital Health: Interactive ProductsGenzyme’s ‘Calcified Heart’augmented reality@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 41
  42. 42. Digital Health: Interactive ProductsBayer’s Questival augmentedreality website@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 42
  43. 43. Digital Health: Interactive Products Withings internet-connected Wi-Fi body scale@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 43
  44. 44. Digital Health: Interactive Products Wearable patch-like patient monitoring devices@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 44
  45. 45. Digital Health: Interactive ProductsNY Times R&D lab’s Magic Mirror@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 45
  46. 46. #5: VIDEO (telehealth, telemedicine…)@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 46
  47. 47. Digital Health: Video Skype and Facetime@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 47
  48. 48. Digital Health: VideoCare4 Station telemedicine kiosk@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 48
  49. 49. Digital Health: Video Verizon FuzeMeeting app@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 49
  50. 50. Digital Health: Video FaceTalk virtual doctors office@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 50
  51. 51. Digital Health: Video Microsoft Kinect@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 51
  52. 52. #6: SOCIAL (social commerce, networks, organizations, e-Patient…)@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 52
  53. 53. Digital Health: Social PatientsLikeMe.com@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 53
  54. 54. Digital Health: Social Social Networks@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 54
  55. 55. Digital Health: Social UCB’s EpilepsyAdvocate.com website@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 55
  56. 56. Digital Health: SocialIHadCancer.comcommunity website@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 56
  57. 57. Digital Health: Social Vitals.com doctor review and rating website@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 57
  58. 58. Digital Health: SocialZocDoc.com doctorsearch, andappointmentbooking website@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 58
  59. 59. Digital Health: Social Meetups.com groups@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 59
  60. 60. Digital Health: Social Groupon coupons@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 60
  61. 61. Technology should be an enabler; not an end in and of itself@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 61
  62. 62. ―Social and digital channels enable – and arereally all about – listening and a two-waydialog. They enable physicians to be there withtheir patients all the time – not just in the examroom. - Ted Eytan, MD – Director,The Permanente Federation (Kaiser Permanente)@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 62
  63. 63. Think ecosystems and programs not campaigns and projects@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 63
  64. 64. Thank You! G. Kofi Annan Strategy | Innovation | Tech @GKofiAnnan GKofiAnnan www GKofiAnnan.com@gkofiannan - "6 digital trends changing health care in 2012...and beyond"

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