What Future TV Looks Like <ul><li>SIX VECTORS of Growth – a LOT of Moving Parts </li></ul><ul><li>Technology moving to Ultra High Definition and Mobile </li></ul><ul><li>Delivery Systems connecting inside and outside the home </li></ul><ul><li>Audience Fragmentation by Age Group and Income </li></ul><ul><li>Content needs to be re-purposed to flow to all segments </li></ul><ul><li>Advertising needs to be available in real time, and interactive </li></ul><ul><li>Business Models need to adjust to maintain profitability </li></ul>www.In-Stat.com
www.In-Stat.com Network-Based TV Content Next Steps Converged Upstream IP Network In-Home data Net In-Home Broadcast Network Managed In-Home Unified Net Connections to TV Devices This system supports Voice over IP (VoIP) and two-way video conferencing, as well as widgets to share connections, content and services with others Digital Media Players/ Recorders Gaming Console Apple TV/Other STBs HDTV PC Set Top box Broadband modem Home Gateway
www.In-Stat.com Network-Based TV Content for Mobile Source: In-Stat, 6/09 Converged Upstream IP Network In-Band Mobile Data & Streaming Overlay Mobile Data & Streaming Content from a particular end-user’s authorized services Additional Content from specialized mobile services or from the Mobile Internet <ul><li>Mobile Devices: </li></ul><ul><li>Cellular Handsets </li></ul><ul><li>Smart Phones </li></ul><ul><li>Netbooks </li></ul><ul><li>Notebooks </li></ul><ul><li>Mobile Internet Devices </li></ul><ul><li>Mobile Devices (Kindle) </li></ul><ul><li>In-vehicle Entertainment </li></ul><ul><li>Portable Devices: </li></ul><ul><li>iPods, iPads, iTouch, MP3 </li></ul><ul><li>PNDs, Portable Games </li></ul><ul><li>Other Portable Devices </li></ul>
www.In-Stat.com The Mobile Devices In-Stat has a forecast for each of the red dots! And a quarterly device tracker.
Worldwide Phenomenon <ul><li>Japan’s ISDB-T </li></ul><ul><li>Latin America’s ISBVD-T </li></ul><ul><li>US ATSC Mobile DTV </li></ul><ul><li>Analog TV in China, India, Latin America </li></ul>www.In-Stat.com
www.In-Stat.com Worldwide Mobile TV Viewers and Subs Source: In-Stat 2/11
US Mobile DTV Gains Momentum <ul><li>Open Mobile Video Coalition </li></ul><ul><ul><li>Up to 600 Local TV stations on-air by 2011 </li></ul></ul><ul><ul><li>Top 50 DMAs, 98 of top 100 DMAs </li></ul></ul><ul><li>Mobile Content Venture (MCV) </li></ul><ul><li>Mobile DTV Forum </li></ul><ul><li>Mobile500 Alliance </li></ul>www.In-Stat.com
US Mobile DTV Coverage Plans www.In-Stat.com http://www.omvc.org/_assets/images/OMVC-Coverage-Map.jpg
US Market Set To Take Off <ul><li>Mobile PC-TV Devices </li></ul><ul><li>TVZen Wi-Fi Hot Spot with Tuner </li></ul><ul><li>Emerging Smartphones with Tuners </li></ul><ul><li>In-Vehicle Systems with Mobile Tuners </li></ul><ul><li>Local TV Station Promoting Mobile Services on-air, on-line, and mobile </li></ul>www.In-Stat.com
US Shipments of Tuner Devices www.In-Stat.com Up to 16 million tuner-equipped devices expected to ship during 2014
Mobile Tuner Devices in Use www.In-Stat.com Up to THIRTY MILLION devices equipped with Mobile TV Tuners by 2014!
www.In-Stat.com Related In-Stat Research Worldwide Cellular and Broadcast Mobile TV , IN1004670MBS, July, 2010 http://www.in-stat.com/catalog/wcatalogue.asp?id=294#IN1004670MBS World Mobile Silicon TV Tuners in Eight Regions, IN1005040MMT, November, 2010 http://www.in-stat.com/catalog/wcatalogue.asp?id=294#IN1005040MMT Future Cellphones: Current User Preferences Drive Future Handset Designs , IN1004741MCM January, 2011 http://www.in-stat.com/catalog/wcatalogue.asp?id=231#IN1004741MCM China's CMMB Market Update: Subsidies from China Mobile Activate the CMMB Market, IN1004840CCM, June, 2010 http://www.instat.com/catalog/Ccatalogue.asp?id=212#IN0904402CM
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