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Transcript

  • 1. foursquare Geolocation as Social Media
  • 2. About foursquare
    • Location based
    • “check-in”
    • Social city-guide
    • Friend finder
  • 3. Features
    • Check-in
    • User feedback
    • incentives
  • 4. Business
    • Customer rewards
    • Real world impact
    • Different than other SM services
  • 5. Foursquare as a Game
    • Urban life=stress
    • Game-like incentives
    • Badges
    • Mayor
    • Stress relief
  • 6. Potential for growth
    • Partner with big businesses
    • Increased incentives
    • Increased resources
  • 7. Problems
    • False Check-ins
    • Security
    • Unintended consequences
  • 8. Assessment
    • Innovative Service
    • Real World Impact
    • Devoted users
    • Need to modify
    • Increase partnerships