Elearn Public Relations
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Elearn Public Relations

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    Elearn Public Relations Elearn Public Relations Presentation Transcript

      • Public Relations:
      • The Responsibility of
      • Each Rotarian
      • "In the promotion of understanding, it is important to reach large numbers – non-Rotarians as well as Rotarians – and you cannot reach large numbers privately."
      • – Paul Harris, founder of Rotary
      • P ublic relations (PR) strengthens awareness of club activities for the general public and club members. It is the responsibility of each Rotarian to promote the good work of Rotary by:
        • Wearing a Rotary pin everyday
        • Understanding and discussing the Object of Rotary and Rotary programs and activities
        • Sharing the good works of the club and Rotary with non-Rotarians through personal and professional contacts
      Club Public Relations
      • Effective public relations for your club will help:
        • Recruit new members and volunteers
        • Retain current members as they see that their efforts make a difference
        • Raise the club’s profile in the community and increase its service potential
      Benefits of Public Relations
    • Public Relations Activities
      • Club activities that attract media attention include:
        • Service projects that meet a community need or highlight a larger news trend
        • An international service project supported by your club
        • Projects that involve local youth
        • An account of life in another culture by an Ambassadorial Scholar Group Study Exchange team member
        • Stories with a strong visual element
    • Public Relations Resources
      • Each club can develop outreach material to promote their club and Rotary:
        • Brochures
        • Web sites
        • News releases
        • Fact sheets
    • Public Relations Resources
      • Rotary International also provides public relations tools. These include:
        • Publications and brochures
        • Public service announcements (PSAs)
        • RI Web site
      • A news release, brochure, fact sheet, or Web site should answer the following questions:
        • Who
        • What
        • Where
        • When
        • Why
        • How
      • It is also important to always include the club’s contact information.
      Outreach Materials
      • PR Training
      • Effective Public Relations: A Guide for Rotary Clubs (257-EN)
      • Public Relations: Make it Work for You (video, 269-EN)
      • PR Tips , a bi-weekly e-mail newsletter
      • PR Tools
        • Centennial Promotion Kit (602-EN)
        • Rotary Fact Pack
        • Public service announcements (print, radio, and video)
        • This is Rotary (001-EN)
      RI Resources Rotary International provides PR training materials and outreach tools to promote Rotary. These include:
      • Rotary International provides public service announcements (PSAs) in print or video. These PSAs promote the work of Rotary and The Rotary Foundation. PSAs help put a face on those who benefit from club service projects. They are a powerful membership recruitment tool.
      Public Service Announcements
      • The Effective Public Relations section of the RI Web site offers:
        • PR Tips, a twice monthly newsletter
        • RI fact sheets
        • Press release templates that can be customized
        • Key Rotary messages
        • Information on PR awards
      RI Web Site
    • Resources
      • The following resources are available on the RI Web site:
        • Public Relations Download Center
        • Rotary graphics and photographs
        • Rotary News
        • Rotary E-Learning Center