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The Power of Browser
   Customization
Leveraging Browser Add-ons to
  Retain and Grow Your Users
Gen Kanai

http://blog.mozilla.com/gen/
Mozilla’s mission is to
promote choice, innovation
and opportunity on the
Internet.
http://www.mozilla.org/about/mission.h...
browser customizations
      “Add-ons”
published in 1997
Key Bene ts
•   Extends functionality of a web service or
    website to the browser
•   Can provide continuous ‘real esta...
Which are customizable?

 •   Internet Explorer (only starting with IE 7)
 •   Firefox (since the Netscape era)
 •   Safar...
Development difficulty
• Internet Explorer: C++
• Firefox: HTML, JavaScript, CSS, XUL
• Safari...
• Chrome: HTML, JavaScript...
Firefox add-ons!
some numbers
Over 10,000 add-ons
~2 Billion downloads
~170 Mil. active users
22 new add-ons
created each day
35,000 Personas
600 new Personas/day
used worldwide
1,957,682,872 add-ons downloaded
    134,379,037 add-ons in use



https://addons.mozilla.org
how do Addons help?

•   can help users use your service more often
•   can help surface additional functionality of
    y...
examples include...
delicious

•   social bookmarking web service
•   founded by Joshua Schachter in 2003
•   acquired by Yahoo! in 2005
•   5...
toolbar & sidebar
Stumble Upon

•   website ranking & recommendation engine
•   founded in 2001
•   acquired by eBay in 2007
•   founders pu...
Examples from Asia?
NTT Goo (jp)
(unrelated to the company in Mountain View)
Midori no Goo
(a.k.a. ‘Goo Green Label’)
Goo Green Label


•   9.45 Mil. yen donated to 11 non-pro ts in
    2009
Pencil Project (vi)
Pencil Project
•   sketching & prototyping application built
    as an Addon to Firefox
•   Exports to HTML, PNG, OpenOffice...
Key points

•   Browser addons can: (if designed well)
    •   Raise usage of your web site/service
•   Browser Addons can...
Also markets matter...
Game:
guess the Internet market (country)
   from browser market share
You win: Firefox t-shirt
This Asian market of 40
 Mil. Internet users is
98% Internet Explorer...
This S.E. Asian market
 of ~25 Mil. Internet
 Users is 50% Firefox
This S. E. Asian market of
30+ Mil. Internet Users is
      ~70% Firefox
Key points

•   browser share matters
•   know your market
•   focus resources on your key
    segments
So how do I start?
https://addons.mozilla.org/en-US/developers
Coming later this year...
 Add-ons Marketplace
What is coming in
Firefox 4 for Add-ons?
make the add-ons
 manager better
clear a path to Jetpack
•   New platform for Addons in Firefox 4
    •   Existing Addons platform to continue
•   Goal: No...
take mobile
 to the max
Nokia N900 & Add-ons
Is that it? What else?
https://services.mozilla.com
Firefox for Android

• Available later in
  2010!

• Supports addons!
• Nightly builds (for
  testing) available
  now
Firefox Home for iPhone
  (data from Firefox Sync Add-on)
http://fffff.at/shaved-bieber/
thank you
Mozilla AMO Team: Nick, Justin, Julie, Jorge & the
         Mozilla community worldwide
            gen@mozilla....
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Echelon2010

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My presentation on Addons for startups at Echelon 2010.

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Transcript of "Echelon2010"

  1. 1. The Power of Browser Customization Leveraging Browser Add-ons to Retain and Grow Your Users
  2. 2. Gen Kanai http://blog.mozilla.com/gen/
  3. 3. Mozilla’s mission is to promote choice, innovation and opportunity on the Internet. http://www.mozilla.org/about/mission.html
  4. 4. browser customizations “Add-ons”
  5. 5. published in 1997
  6. 6. Key Bene ts • Extends functionality of a web service or website to the browser • Can provide continuous ‘real estate’ in the browser even when the user is not on the site in question • Costs only the time & effort to develop & distribute the addon
  7. 7. Which are customizable? • Internet Explorer (only starting with IE 7) • Firefox (since the Netscape era) • Safari (no, unless you count hacks) • Chrome (via Chrome Extensions) • Opera (via Widgets)
  8. 8. Development difficulty • Internet Explorer: C++ • Firefox: HTML, JavaScript, CSS, XUL • Safari... • Chrome: HTML, JavaScript, CSS • Opera: HTML, JavaScript, CSS
  9. 9. Firefox add-ons!
  10. 10. some numbers
  11. 11. Over 10,000 add-ons
  12. 12. ~2 Billion downloads
  13. 13. ~170 Mil. active users
  14. 14. 22 new add-ons created each day
  15. 15. 35,000 Personas 600 new Personas/day
  16. 16. used worldwide
  17. 17. 1,957,682,872 add-ons downloaded 134,379,037 add-ons in use https://addons.mozilla.org
  18. 18. how do Addons help? • can help users use your service more often • can help surface additional functionality of your site or service • if designed properly, can help ‘retention’ by making it easier for the user to use your site
  19. 19. examples include...
  20. 20. delicious • social bookmarking web service • founded by Joshua Schachter in 2003 • acquired by Yahoo! in 2005 • 5.5 Mil. downloads
  21. 21. toolbar & sidebar
  22. 22. Stumble Upon • website ranking & recommendation engine • founded in 2001 • acquired by eBay in 2007 • founders purchased company back in 2009 • 14 Mil. downloads from Addons.mozilla.org
  23. 23. Examples from Asia?
  24. 24. NTT Goo (jp) (unrelated to the company in Mountain View)
  25. 25. Midori no Goo (a.k.a. ‘Goo Green Label’)
  26. 26. Goo Green Label • 9.45 Mil. yen donated to 11 non-pro ts in 2009
  27. 27. Pencil Project (vi)
  28. 28. Pencil Project • sketching & prototyping application built as an Addon to Firefox • Exports to HTML, PNG, OpenOffice.org • One of the most sophisticated Add-ons ever developed for Firefox • Shows the extent of what is possible with Add-ons on Firefox wrt user interfaces and functionality
  29. 29. Key points • Browser addons can: (if designed well) • Raise usage of your web site/service • Browser Addons cannot: • (by de nition) bring new users to your site
  30. 30. Also markets matter...
  31. 31. Game: guess the Internet market (country) from browser market share
  32. 32. You win: Firefox t-shirt
  33. 33. This Asian market of 40 Mil. Internet users is 98% Internet Explorer...
  34. 34. This S.E. Asian market of ~25 Mil. Internet Users is 50% Firefox
  35. 35. This S. E. Asian market of 30+ Mil. Internet Users is ~70% Firefox
  36. 36. Key points • browser share matters • know your market • focus resources on your key segments
  37. 37. So how do I start?
  38. 38. https://addons.mozilla.org/en-US/developers
  39. 39. Coming later this year... Add-ons Marketplace
  40. 40. What is coming in Firefox 4 for Add-ons?
  41. 41. make the add-ons manager better
  42. 42. clear a path to Jetpack • New platform for Addons in Firefox 4 • Existing Addons platform to continue • Goal: No restart required • Goal: greater security & reliability • HTML, CSS, JS only • SDK provided
  43. 43. take mobile to the max
  44. 44. Nokia N900 & Add-ons
  45. 45. Is that it? What else?
  46. 46. https://services.mozilla.com
  47. 47. Firefox for Android • Available later in 2010! • Supports addons! • Nightly builds (for testing) available now
  48. 48. Firefox Home for iPhone (data from Firefox Sync Add-on)
  49. 49. http://fffff.at/shaved-bieber/
  50. 50. thank you Mozilla AMO Team: Nick, Justin, Julie, Jorge & the Mozilla community worldwide gen@mozilla.com
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