2012 02 Gnunify - 7 lessons from mozilla

7 Lessons from MozillaGNUnifyFeb. 2012PuneGen Kanai

Mozilla India Community Meeting Sunday, Feb. 12Pune (see me for details)

Seven InsightsTwo Problems & Some Thoughts

Gen Kanai MozillaDir. Community Engagement, AsiaHello.

Caution: Your results may vary

SomeContext

Mozilla is…

FOX Business (2009)

FOX Business (2011)

PromoteChoice and Innovation on the Internet

Seriously.

That’s it.

The Web istoo important!

• Mozilla project started in 1998 within Netscape• Mozilla Foundation started in 2003• approximately 600 paid staff in 20 countries• ~40% of code contributed by volunteers• Testing community of 60,000+• More than 400 million users• Global browser market share 25~30%Factoids

Seven Insights

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Superior Products Matter

Withoutexcellent experience & utility, the rest is meaningless

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Push (most) Decision Making to the Edges

Build Dee Hock’s Chaords

1. exhibit characteristics of both chaos & order 2. regularly yield surprising innovation 3. highly robust & scalable systems (examples include the Internet itself, Wikipedia, Visa)Characteristics of Chaords

1. Distributed Decision-Making2. Nodal Authority3. Ways to Route Around

1. high agreement on core values2. decision-making rests with module owners3. groups have distinct ways of working4. many decision-makers outside the “official” org5. communication is central Mozilla is a Chaord

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Communication will happen in every possible way * so make sure it’s reusable

People will communicate in every useful way possible

Twitter

Our main channels: Bugzilla, IRC & newsgroups

More: Video, Audio, Chat (and Robots)

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Make it easy for yourCommunity to do the Important Things

SuMo QMO

Twitter

Firefox ships in 82 languages;81 of them localized by volunteers Making it easy is a huge priority

All Things D

Our focus now (increasingly) is onmaking it easier to help others do more

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Surprise is overrated

Surprise is the ETISOPPOof Engagement

Grow the Circle of Participation ideally everyone should feel included if they so desire

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Communities are not Markets: Members are Citizens

Citizens are more than consumers, are more than bystanders, are more than stakeholders

fewer decisionsbased on employment; more decisions based on merit

THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM

The best citizens challenge thestatus quo, propose improvementsand make the conversation richer

They don’t just make products better.They make them what they are.

Experiment! Try things!Measure where possible.

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The key is the art of figuringout whether & how to apply each of these ideas

1. Superior Products Matter2. Push (most) decision-making to the edges3. Communication will happen - make it reusable4. Make it easy to do the important things5. Surprise is overrated6. Communities are not Markets7. Figure out whether & how to apply these ideas

Two Problems

noisyEngaged citizens are #1

“Fitts’ says bigger “The URL bar should buttons are better.” be removed.” “What’s with the dirty house?” “There should be “My mom doesn’t a preference setting.” “Nobody uses the “Add support for understand tabs.” ‘Go’ button.” BitTorrent.” “OpenID is the future!” “Everyone uses tags, “That’s great!” not bookmarks.” “I love tabs!” “The proﬁle manager should be redesigned.” “Add support for Ogg Vorbis.” “That’s awful”“Closebuttons are better at the end of the tabstrip.”

Demanding

Contradictory

They help products, technology &organizations make hard decisionsin the right way. vital

NOThere are maps… #2

Actually… there are maps.They just aren’t yours.

http://xkcd.com/802/

Key is to define what you care about,how to measure it and how tocommunicate a litmus test.

…and some Thoughts

Whynon-profit?

Why be Open?

participationagilitymomentumtesting/rapid prototypingleverage

public performanceendless opinion loops“crowd sourcing”

next battleground mobile web

carriers vs. manufacturers‘app stores’ concentrate power(mobile) web apps are free

buildCommunity alongside your tool-chain

Planning Project Mgmt Dev & Build wiki.mozilla.org bugzilla.mozilla.org Tinderbox , etc QA Crash Stats Automationquality.mozilla.org crash-stats.mozilla.org Nightly / TestingFeedback …input.mozilla.org

Thanks! John Lilly, Pascal Finette, Mike Beltzner, Chris Beard,Matt Thompson, Mitchell BakerMozilla communities worldwide all content CC-Attribution

gen@mozilla | @gen“Mozilla in Asia” blog

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2012 02 Gnunify - 7 lessons from mozilla

by Gen Kanai on Feb 11, 2012

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