2011 04 AIM - lessons from Mozilla

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Gen Kanai presents to the Asian Institute of Management on "Lessons from Mozilla."

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2011 04 AIM - lessons from Mozilla

  1. 1. Lessons from MozillaAsia Society Philippines CenterAsian Institute of ManagementManila, April 15, 2011
  2. 2. Seven InsightsTwo Problems & Some Thoughts
  3. 3. Gen Kanai Asia Society, Asia 21 Fellow ’09Hello.
  4. 4. Caution: Your results may vary
  5. 5. SomeContext
  6. 6. Mozilla is…
  7. 7. FOX Business (2009)
  8. 8. FOX Business (2011)
  9. 9. PromoteChoice and Innovation on the Internet
  10. 10. Seriously.
  11. 11. That’s it.
  12. 12. The Web istoo important!
  13. 13. • Mozilla project started in 1998 within Netscape• Mozilla Foundation started in 2003• approximately 350 paid staff in 20 countries• ~40% of code contributed by volunteers• Testing community of 60,000+• More than 400 million users• Global browser market share 25~30%Factoids
  14. 14. Seven Insights
  15. 15. 1234567
  16. 16. Superior Products Matter
  17. 17. Withoutexcellent experience & utility, the rest is meaningless
  18. 18. 1234567
  19. 19. Push (most) Decision Making to the Edges
  20. 20. Build Dee Hock’s Chaords
  21. 21. 1. exhibit characteristics of both chaos & order 2. regularly yield surprising innovation 3. highly robust & scalable systems (examples include the Internet itself, Wikipedia, Visa)Characteristics of Chaords
  22. 22. 1. Distributed Decision-Making2. Nodal Authority3. Ways to Route Around
  23. 23. 1. high agreement on core values2. decision-making rests with module owners3. groups have distinct ways of working4. many decision-makers outside the “official” org5. communication is central Mozilla is a Chaord
  24. 24. 1234567
  25. 25. Communication will happen in every possible way * so make sure it’s reusable
  26. 26. People will communicate in every useful way possible
  27. 27. Wikis
  28. 28. Twitter
  29. 29. Our main channels: Bugzilla, IRC & newsgroups
  30. 30. More: Video, Audio, Chat (and Robots)
  31. 31. 1234567
  32. 32. Make it easy for yourCommunity to do the Important Things
  33. 33. SuMo QMO
  34. 34. Twitter
  35. 35. Firefox ships in 82 languages;81 of them localized by volunteers Making it easy is a huge priority
  36. 36. All Things D
  37. 37. Our focus now (increasingly) is onmaking it easier to help others do more
  38. 38. 1234567
  39. 39. Surprise is overrated
  40. 40. Surprise is the ETISOPPOof Engagement
  41. 41. Grow the Circle of Participation ideally everyone should feel included if they so desire
  42. 42. 1234567
  43. 43. Communities are not Markets: Members are Citizens
  44. 44. Citizens are more than consumers, are more than bystanders, are more than stakeholders
  45. 45. fewer decisionsbased on employment; more decisions based on merit
  46. 46. THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEMTHEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
  47. 47. The best citizens challenge thestatus quo, propose improvementsand make the conversation richer
  48. 48. They don’t just make products better.They make them what they are.
  49. 49. Experiment! Try things!Measure where possible.
  50. 50. 1234567
  51. 51. The key is the art of figuringout whether & how to apply each of these ideas
  52. 52. 1. Superior Products Matter2. Push (most) decision-making to the edges3. Communication will happen - make it reusable4. Make it easy to do the important things5. Surprise is overrated6. Communities are not Markets7. Figure out whether & how to apply these ideas
  53. 53. Two Problems
  54. 54. noisyEngaged citizens are #1
  55. 55. “Fitts’ says bigger “The URL bar should buttons are better.” be removed.” “What’s with the dirty house?” “There should be “My mom doesn’t a preference setting.” “Nobody uses the “Add support for understand tabs.” ‘Go’ button.” BitTorrent.” “OpenID is the future!” “Everyone uses tags, “That’s great!” not bookmarks.” “I love tabs!” “The profile manager should be redesigned.” “Add support for Ogg Vorbis.” “That’s awful”“Closebuttons are better at the end of the tabstrip.”
  56. 56. Demanding
  57. 57. Contradictory
  58. 58. They help products, technology &organizations make hard decisionsin the right way. vital
  59. 59. NOThere are maps… #2
  60. 60. Actually… there are maps.They just aren’t yours.
  61. 61. http://xkcd.com/802/
  62. 62. Key is to define what you care about,how to measure it and how tocommunicate a litmus test.
  63. 63. …and some Thoughts
  64. 64. Whynon-profit?
  65. 65. Why be Open?
  66. 66. participationagilitymomentumtesting/rapid prototypingleverage
  67. 67. public performanceendless opinion loops“crowd sourcing”
  68. 68. next battleground mobile web
  69. 69. carriers vs. manufacturers‘app stores’ concentrate power(mobile) web apps are free
  70. 70. buildCommunity alongside your tool-chain
  71. 71. Planning Project Mgmt Dev & Build wiki.mozilla.org bugzilla.mozilla.org Tinderbox , etc QA Crash Stats Automationquality.mozilla.org crash-stats.mozilla.org Nightly / TestingFeedback …input.mozilla.org
  72. 72. Thanks! John Lilly, Pascal Finette, Mike Beltzner, Chris Beard,Matt Thompson, Mitchell BakerMozilla communities worldwide all content CC-Attribution
  73. 73. gen@mozilla | @gen“Mozilla in Asia” blog

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