Defrag Presentation Top 5 Blogosphere Trends

Top 5 Blogosphere Trends
A data-driven study of blogger and blogger audience trends
Greg Keller
VP Products – Lijit Networks, Inc.

Data: The Lijit Secret Sauce
Let’s talk data and how it attributed to our report….
11,000 installed publishers (100+ per day)
2,700,000 blog-rolled publishers crawled
30,000,000 uniques (monthly)
350,000,000 page views (monthly)
~6 on-line content sources per publisher
20082009 y/y analysis
What did we find out?
How can it help you be a better blogger?
Lijit Networks, Inc.

68%
Percent INCREASE of blogs that have installed ad tags between y.t.d.2008-2009.
1
Bloggers are getting wise & the long tail is speaking loudly.
Brands are seeking community voice.
What is your ad (and ad tag) strategy?
Is contextually relevant creative displayed?

47%
DECREASE from 68% in 2008 of publishers using Google Ad Sense to monetize their sites.
2
Increase in ad network options for bloggers is evident.
Bloggers are experimenting beyond Google Ads.
Ad networks aggregating readers to entice large brands and agencies.
Display more attractive than text to bloggers.

25%
Total percentage of blogs WITHOUT search functionality!!
3
#FAIL (we can use this as Lijit powers www.failblog.org)
Readers are at a disservice if they can’t get to your old content (old to you/new to them!).
Search result ad shots on goal are non-existent!
Content mining allows increased page views!

3-5%
The average increase in page views due to searches performed on a site.
4
Increased page views means increased shots on goal for advertisers.
How are you categorizing/tagging your posts?
How are you exposing (meta) key words so advertisers can take advantage?

3.14%
Percentage of page views referred to by Twitter for blogs with >100 page views a day.
5
How are you leveraging the tool? (and it is a tool IMHO)
How are you building followers?
Why are you building followers?
Are micro-blogs favorable? Trend is to move away from what’s ‘hard’ to micro-blogs (Posterous, FaceBook).

Thank you!

Defrag Presentation Top 5 Blogosphere Trends

by Greg Keller on Nov 17, 2009

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