H1 mayer multimedia learning
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  • 1. H1 Mayer Multimedia learning Gert-Jan Verheij
  • 2. Doelen boek Mayer:
    • 3. kiezen voor verschillende overdrachtsstijlen van informatie (zoals o.a. behaviorisme, cognitivisme);
    • 5. een ontwerpkeuze voor een communicatie/educatieproduct onderbouwen met (multimedia) onderzoek;
  • 3. Question: What is…
    • Communication
    • Instruction
    • Learning
    • Knowledge
    • Cognitive theory
    • Design
    • Multimedia
    • Multimedia Learning
    • Multimedia Instruction
    • Multimedia Design
  • 4. 2 Approaches to Mm design Design approach Starting point Goal Issues Technology centered Capabilities of multimedia tecnology Provide acces to information How can we use cutting-edge technology in design multimedia presentations? Learner-centered How the human mind works Aid human cognition How can we adapt multimedia technology to aid human cognition
  • 5. 3 Metaphors of Multimedia learning Metaphor Definition Content Learner Teacher Goal of multimedia Response strengthening Strengthening or weakening an assiation Associations Passive recipient of rewards and punishments Dispenser of rewards of rewards and punishments Enable drill and practice; act as a reinforcer Information acquisition Adding information to memory Information Passive information reciever Information provider Deliver information; act as a delivery vehicle Knowledge construction Building a coherent mental structure Knowledge Active sense-maker Cognitive guide Provide cognitive guidance; act as a helpful communicator
  • 6. Cognitive theory of multimedia learning Words Ears Verbal model Sounds Long-term Memory Pictures Eyes Images Pictorial model Selecting words Selecting images Organizing words Organizing images Integrating Prior knowledge Multimedia presentation Sensory Memory Working Memory