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HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
HP CMS Solutions Guide
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HP CMS Solutions Guide

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  • 1. HP Communications & Media Solutions Products and solutions guide December 2009 Technology for better business outcomes
  • 2. Table of contents The experience makes the difference 4 RealTime Business Support Digital Media 56 System Solutions 35 Media Control Service Delivery Infrastructure & Revenue Intelligence HP Control Room 57 Applications 6 HP CentralView 36 HP Traffic Control 58 Subscriber Data Management 7 Investigations Media Workflow HP Home Location Register Consolidation 8 HP Media Workflow Master 59 Data Retention & Interception HP Backup HLR 9 HP DRAGON 38 HP Media Storage 60 HP Unified User Profile 10 Policy and Charging Services and Products 62 Service Delivery Framework 12 HP SNAP 40 Services HP SDP - Service Governance Framework 13 HP RealTime Charging 42 Solution Consulting Services 63 HP SDP - Storefront Portal 15 HP Internet Usage Manager 44 Solution Delivery Services 64 HP SDP - Service Orchestration Manager 16 Solution Management Services 65 HP SDP - Service Enablement 17 Next Generation Operations Partner Program 66 Support Systems 46 HP Mobile Device Management 19 Products 66 NGOSS Assurance 47 HP Testing and Certification 22 HP OpenCall Home Location Register 67 HP Service Quality Management Solution 49 Value-Added Services 24 HP OpenCall Home Subscriber Server 68 HP Performance Reporting Solution 50 HP Network IVR 24 HP OpenCall Profile Manager 69 HP TeMIP 51 HP Next Generation Intelligent HP Virtual Identity and Profile Broker 70 Network Solutions 26 NGOSS Fulfillment 52 HP Equipment Identity Register 71 HP Next Generation Messaging 28 HP Service Activator 54 HP Intelligent Network Server 72 Business Services 30 HP Order Management 55 HP OpenCall Media Platform 73 HP Video Surveillance Solution 31 HP OpenCall Service Controller 75 HP Aggregation Platform for HP OpenCall Service Access Controller 76 SaaS solutions 33 HP OpenCall Universal Signaling Platform (HP OC-USP) and HP OpenCall Internet Protocol Signaling Transfer Gateway (HP OCIP-STG) 77 HP XML Document Management Server 79
  • 3. HP Communications & Media Solutions Blueprint Connecting strategic agenda and portfolio Create a Manage and Transform operations Enable new smarter network monetize content and management business models TRANSFORM THE CUSTOMER EXPERIENCE Solution Consulting Services Solution Delivery Services Solution Management Services Service Delivery Infrastructure & RealTime BSS Next Generation OSS Digital Media Applications Value-Added Services Policy and Charging Assurance Media Control Service Delivery Framework Revenue Intelligence Fulfillment Media Workflow Subscriber Data Management Investigations Business Services Industry-specific products 3
  • 4. The experience makes the difference Give the people what they want Only HP addresses the complete communications and media services lifecycle— Design, Build, and Run. From acting as a trusted advisor to designing and Simple, transparent, engaging, and always available—that’s what consumers implementing solutions and critical capabilities, to operating and managing expect their communications services to be. In homes and businesses around the completely outsourced solutions, HP CMS can engage with you at exactly the level world, consumers are carefully watching their spending, while putting a premium of interaction you need. on the ability to enjoy a consistently outstanding and intuitive user experience. Build success on four pillars HP Communications & Media Solutions (CMS) is uniquely positioned to help you To help our customers compete in the evolving marketplace, HP CMS addresses deliver that consistently rewarding service experience to your customers—quickly, four imperatives: cost-effectively, and with demonstrable return on investment. Drawing upon HP’s global leadership in communications and media, HP CMS is an integrated ● Infrastructure transformation—standards-based computing offers enhanced business unit that delivers industry focused solutions based on unique software and flexibility and lower costs; service-oriented architectures (SOA) enable you consulting assets and capabilities, combined with leading partnerships and go to to rapidly develop, deploy, and manage converged digital services. HP market agreements. These offerings mitigate risks and enable you to compete and CMS leverages a unique blend of information technology architectures and thrive, even in highly-competitive markets. We bring a depth of industry knowledge communications networks experience to make this transition seamless and non- and best practices that control costs and cut the time-to-market for new and disruptive to existing operations. enhanced services. ● Operational excellence—detect and resolve issues faster, and eliminate performance bottlenecks that hinder your agility and damage customer satisfaction. HP Get exactly what you need CMS delivers integrated, automated end-to-end capabilities for service fulfillment and assurance, as well as comprehensive data and content management and distribution In today’s dynamic marketplace, it’s not enough to compete solely through price enterprise-wide. You’ll save money while improving security and compliance, and you’ll or service quality. You need both. The entire customer experience—every touch make it easier for your customers to access the rich services they demand. point—offers opportunities to stand out from the crowded field. ● Real-time customer insight—know your customer and profit as never before. HP CMS has the right tools and technologies needed to improve user satisfaction HP CMS gives you the means to quickly recognize and react to shifts in services and drive new revenue. We’ll enable you to offer a broad portfolio of rich services, consumption, using a comprehensive, real-time view of your customers’ activities. improve infrastructure performance across the enterprise, and help you to quickly You’ll make better, faster decisions with HP business intelligence solutions, resolve problems before they reach the end user. Additionally, HP CMS can empower improve the accuracy of marketing campaigns, and be able to deliver the kinds of you to adopt new business models to quicklycapitalize on emerging opportunities. personalized experiences that reduce churn and drive additional revenue. 4
  • 5. ● Service innovation—be ready for innovation, no matter where it comes from. HP ● HP RealTime BSS solutions—offer real time customer insights that lead to CMS solutions and services support the “open garden” services model with SOA- better customer experience, greater loyalty and higher revenues. HP RealTime based service delivery platforms and infrastructure. Third-party independent software BSS is composed of industry-leading solutions encompassing policy and charging, vendors (ISVs) and service developers can securely access and use network elements revenue intelligence and investigation, addressing both traditional and next and service enablers, so you can bring exciting new services to market faster and at generation services with a common approach. HP RealTime BSS products and lower cost. There’s less risk, because HP safeguards network integrity and consistently services help in the areas of service enablement, monetization, analysis, and enforces policy management. Rich capabilities from an industry leader. compliance across traditional and next generation IP-based services. ● HP Next Generation Operations Support System (NGOSS) solutions— Rich capabilities from an industry leader cutting the time-to-market for new services and control the costs of OSS ownership and operations. HP CMS offers comprehensive consulting services The pages that follow highlight the broad and deep portfolio of capabilities for any size OSS project, along with a rich portfolio of solutions and delivered by HP Communications & Media Solutions. These capabilities are built capabilities for fulfillment and assurance. These draw upon commercial-off-the- upon the experience and innovation of HP and our solutions partners, customized shelf (COTS) applications, and a standards-based, integrated application suite for the precise business model and marketplace, and implemented quickly and that enables you to reap the benefits from your service-oriented architecture. efficiently with unmatched global scale.. HP CMS provides comprehensive ● HP Digital Media Solutions—meeting the evolving needs of today’s media capabilities—design, test, install and support—for engagements of all sizes. companies, these capabilities combine field-proven hardware, software, and services to enable you to automate and accelerate the complete digital workflow This brochure features offerings from HP’s solution and service domains, from content creation through distribution. They capitalize on HP’s record of encompassing: success in the digital media marketplace, and offer a low-risk, cost-effective path ● HP Service Delivery Infrastructure & Applications (SDI&A) for continued network evolution. solutions—featuring modular, standards-based capabilities designed to deliver ● HP CMS products and services—delivering effective answers for today’s rich converged services with fast return on your investment. HP Service Delivery challenges, while providing investment protection and solid return. HP industry- Infrastructure & Application solutions bridge communications and media services specific products and consulting, delivery, and management services, bring with IT domains, enabling you to address new business models and services together people, processes, and technology to implement the capabilities you ecosystems. They enable you to better serve critical market segments such as need quickly. With a proven legacy of successful customer engagements, HP business and enterprise, while providing a flexible foundation for future network CMS products and services lower the risks and timeframes for engagement at evolution. an affordable price. 5
  • 6. Service Delivery Infrastructure and Applications Consumers and professional users are embracing rich, personalized services, drawn location and device information, preferences, online behaviors, and other in large part by the ease of use and transparency with which these services are profiles to improve the customer experience and enforce policies. They enable delivered. Your ability to consistently provide these engaging services—whenever you to simplify management of third-party relationships and improve your and wherever your subscribers want them, and on their devices of choice—is a subscriber knowledge, so you can deliver better service, increase service uptake, major differentiator in a tightly contested marketplace. control churn, and drive revenue. HP Service Delivery Infrastructure & Applications (SDI&A) solutions give you the ability ● Service Delivery Framework—fully leverage your SOA technologies by to compete and thrive, with a comprehensive portfolio of capabilities designed to drawing upon third-party content and services. The HP Service Delivery cost-effectively deliver rich converged services and with a predictable return on your Framework allows simple, secure, and manageable third-party innovation, so investment. HP takes a modular, standards-based approach to infrastructure and you can launch engaging services faster and at lower cost, supported by device application modernization, which saves money and protects your investments. management and testing capabilities. The need to adapt to the dynamic marketplace has driven the transition to service- ● Value-Added Services—reduce the costs of core voice services, while oriented architectures (SOAs) and Long Term Evolution(LTE)/IP Multimedia Subsystem capturing new business potential in new multimedia features and services. The (IMS) technologies. As these enabling technologies themselves continue to evolve, HP Value-Added Services portfolio features solutions for Next Generation HP solutions and services address the emerging challenges, from services testing Intelligent Network (NGIN) and call management, Network IVR and call to governance to management and quality across the network, IT and Web-based completion and messaging Next Generation Messaging. These solutions are services. Privacy, identity management, and integration of the service delivery designed to consolidate your infrastructure, generate revenue, and improve platform (SDP) into the enterprise-wide SOA are all enabled and supported by HP service acceptance while helping you evolve to future network technologies. capabilities and those of our partners. ● Business Services—consistently capture more revenue from enterprise and HP Service Delivery Infrastructure & Applications solutions encompass Subscriber small-to-mid-sized business (SMB) customers for years to come with proven Data Management, Service Delivery Framework, Value-Added Services, and services that address your specific strategy and marketplace realities. In Business Services. this space, HP IP Contact Center, HP Self-Service IVR, and HP Video Surveillance are examples of standalone services that offer cost-effective revenue potential. ● Subscriber Data Management—deliver a single customer view to improve They can also be provided by as part of an aggregation platform for Software operational efficiencies, enrich the subscriber experience, and open new as a Service (SaaS) offerings that allow you to aggregate services, including revenue opportunities. HP offers market-leading tools for leveraging identity, those from other SaaS providers, for genuine marketplace differentiation. 6
  • 7. Subscriber Data Management Overview The mobile experience is evolving in response to subscribers’ expectations for anytime, anywhere access to the content, communities, and personal connections they demand—regardless of the network or device they’re using at the time. The core network environment too, is shifting as the integration of new and faster technologies introduces additional levels of complexity into an already intricate network ecosystem. The HP Subscriber Data Management solutions helps to answer these challenges by correlating and managing subscriber data, including identity, status, preferences, behavior, and social profiles through the use of sophisticated, network-ready enablers, products, and complete solutions. These help simplify network management and improve the customer experience by building a single view of the subscriber across domains. This single view enables mobile network operators to better know their subscribers, apply policy decisions that lead to a higher levels of service that help to reduce churn, and generate new revenue opportunities. 7
  • 8. Subscriber Data Management - Mobility Management: HP Home Location Register Consolidation Solution description HLR Consolidation HP Home Location Register (HLR) Consolidation incorporates HP OpenCall HLR, HP OpenCall Protocol stack layer Intelligent Network Server (INS), and the HP NonStop platform. Delivered along with services and installation, this efficient, highly-scalable HLR solution is less expensive to operate and manage, and MAP (C, D, Gr) IMS (Cx, Sh) RADIUS Web 2.0 SOAP / XML offers extensive configuration options that enable seamless integration into any network. In addition to the traditional scope of an HLR (managing subscriber transient and static data) for ANSI, GSM, GPRS, and UMTS networks, HP HLR Consolidation supports the next-generation subscriber profile and identity Application layer front ends with an integrated Home Subscriber Server (HSS). HP Virtual Identity HLR HSS AAA Profile Broker Solution value ● Reduces time-to-market for new services through network-wide deployment of new software versions ● Cuts maintenance costs by reducing the number of HLRs to maintain Native API Native API GMI JDBC ● Enables a “greener” HLR with reduced environmental costs for floor-space, electricity, and cooling Application layer front ends ● Provides high availability, scalability, and reliability ● Decouples the data layer to facilitate the move towards a unified user profile strategy Why HP? HLR View HSS View AAA View Database Layer ● #1 HLR provider in North America ● Offers a clear mobility management evolutionary path to 3GPP Long Term Evolution (LTE), wireless broadband (WiMax), and IP Multimedia Subsystem (IMS) with a unified profile strategy ● Proven, quantifiable experience in deploying and supporting massive Tier 1 subscriber networks (up to 100 million+ subscribers) ● Globally-available services personnel with direct experience in HLR migration and consolidation Solution components Application Enabling Software Operating Systems Hardware HP Services HP OpenCall HLR HP OpenCall INS HP NSK HP NonStop servers Installation, migration, maintenance 8
  • 9. Subscriber Data Management - Mobility Management: HP Backup HLR Solution description Solution value In today’s mobile environment, any service outage means lost revenue and unhappy ● Protects against a complete system-wide HLR outage customers. Legacy infrastructure with subscriber information stored across scattered ● Features sizing based on the maximum anticipated failover for all systems is unable to meet expectations for fast problem resolution. The HP Backup provisioned subscribers Home Location Register (HLR) incorporates the HP OpenCall HLR, HP OpenCall ● Deploys on the field-proven and scalable HP NonStop platform Intelligent Network Server (INS), and the HP NonStop platform in a unique configuration to improve service availability of non-HP OpenCall HLRs in the event Why HP? of an outage. Delivered along with services and installation, the HP Backup HLR ● Offers proven interoperability with multiple vendors; can mimic proprietary allows mobile network operators to store subscriber data for all HLRs in the network messaging between the Mobile Services Switching Center (MSC) and HLR on a single, centralized system, which can act as a routing path should the linkset(s) ● Delivers a single HLR solution for backing up all ANSI, GSM , GPRS, to non-HP OpenCall HLRs go out of service. UMTS subscribers ● Demonstrated experience in providing reliable performance in a mobile network HP Backup HLR Local HLR HLR HLR 0 HLR 1 HLR 2 15 ADS SS7 HP HLRs MSC Traffic rerouted to HP HLRs during failure MSC Solution components Application Enabling Software Operating Systems Hardware HP Services HP OpenCall HLR HP OpenCall INS HP NSK HP NonStop servers Installation, migration, maintenance 9
  • 10. Subscriber Data Management - Unified Profile: Unified User Profile Solution description Solution value Coupling a detailed understanding of subscriber preferences, context, and behavior, ● Supports any subscriber data management strategy, including: with the agility to respond with tailored subscriber experiences, can significantly o Federation -- presents to an application a virtual aggregation of the data as impact a service provider’s competitive positioning. HP Unified Profile provides a if it resides in a central store, while keep that data secure in its current location and structure single view of personal, contextual, and behavioral information about a subscriber – o Data consolidation -- eliminates database redundancies by migrating the data e.g., personal profile elements, applications, preferences, activities, devices, interests, they contain to a central store data security controls, and user-generated content. These can be used to support, o Replication – using dynamic copies of existing data, supports centralized enhance, and influence subscriber experiences and behaviors, while also serving a (single-source) provisioning (hub-and-spoke), multi-way data synchronization service provider’s general business interests, Operations, revenue generation, data (multi-master), and centralized data caching (enterprise service bus security and integrity, business partnerships, market and business agility, and market architecture) leadership can all benefit from this subscriber insight. HP Unified Profile enables o Any combination of the above approaches across data stores a richer subscriber experience by enabling this information to be leveraged by ● Provides immediate use of dispersed subscriber data via a “use-in-place” applications and services within and beyond the mobile operator’s domain, including approach (federation) leverage by external Web-based services. ● Features data release governance for central control, release, and policy application point The solution takes a holistic approach which minimizes the impact on application ● Provides multiple protocol support operations across the network while supporting key master data management ● Includes identity aliasing capabilities that enable applications to access initiatives. This enables faster delivery of new service to market and the subscriber data across multiple stores development of new applications that leverage profile information obtained from ● Delivers rich data management, which supports central creation, hosting, and disparate data sources. distribution of subscriber data ● Enables dataless applications The solution includes HP Virtual Identity and Profile Broker (HP VIP Broker) and HP ● Allows for multiple virtual data models OpenCall Profile Manager, as well as consultation and implementation services. ● Improves real-time response through embedded cache capabilities ● Delivers a fully-modular service-oriented architecture ● Opens opportunities for new revenue models ● Simplifies the subscriber experience across contexts, applications, environments, and devices Solution components Application Operating Systems Hardware HP Services HP VIP Broker Red Hat Linux HP C7000 CMS Delivery HP OpenCall HP NSK HP NonStop servers CMS Delivery Profile Manager HP BladeSystem servers 10
  • 11. Why HP? HP Unified Profile architecture ● Unique market innovation and technological leadership as Integrated Profile Graphic demonstrated through the practical application of both virtual and physical data access and management technologies Abstracted view of the ● Field-proven 99.999% availability and reliability in data HP OpenCall Applications SOAP/XML Profile Manager Data Model repository capabilities, using HP OpenCall Home Location presented to Register (HP OpenCall HLR) and HP Service Delivery northbound clients Platform technologies and experience ● Immediate, cost-effective leverage of dispersed subscriber HP OpenCall data through virtual aggregation (use-in-place brokering), Profile Manager API’s with the flexibility to undertake more complex data migration and consolidation initiatives VIP-Broker Users ● Offers outstanding flexibility and ease of adaptation to the Agnostic Access specific service provider network through multiple access interface and database options, including XML, LDAP, RMI, and/or JDBC access to virtual and physical aggregations of data ● Decouples the application-facing presentation of multiple HP OpenCall External Data Repositories virtual data models from physical data models, whether holding federated data Profile Manager Meta Configuration existing or new consolidation-driven models ● Global experience and a legacy of success worldwide HP OpenCall offering design, delivery, and maintenance of complex Profile Manager a Dat subscriber-data initiatives HLR HLR ● Reduces risks through HP migration best practices in using IT AAA Data AAA platforms for network subscriber data management HSS Data HSS HP OpenCall Profile Manager Profile/Service Data data repository that has been consolidated into the HP OpenCall Profile Manager data repository 11
  • 12. Service Delivery Framework Overview HP gives you the tools to consistently and cost-effectively deliver rich services to eager consumers. The HP Service Delivery Platform (SDP) was built to optimize service innovation and monetize network and partner assets. It enables end-to-end governance, policy control, and management of converged services, no matter where they come from—internal, third-party developers, or advanced consumers. The increasing complexity of mobile services and device proliferation requires the adoption of a holistic approach to mobile device management and testing and certification to ensure a rapid return on investment, reduce service launch risks, and deliver more enjoyable user experiences. ● HP Service Delivery Platform—Unleash the power of Web 2.0 to create and monetize service innovation, and empower third-party partners to easily generate targeted, converged services that drive revenue. The HP SDP is a standards- based solution designed to enable the development, delivery, and management of converged network and subscriber services. It leverages the flexibility of a service- oriented architecture (SOA), and the optimized convergence of IT, networks and Web 2.0 to bring governance, management, and quality to service delivery. Solution areas include service enablement, service orchestration, service governance, and a developer ecosystem. ● HP Mobile Device Management—Grow revenue while cutting operational expenses with standards-based capabilities for device configuration and management, diagnostics, profile-based customization, and much more. These services can be provided directly through HP CMS delivery, or as an outsourced service via EDS, an HP company. ● HP Testing and Certification—Based on HP industry standard business technology optimization (BTO) products and partner products, these solutions allow you to cut days, weeks, or even months off the testing process for internal and third-party offerings, as well as for new devices. We address component validation, service governance, change management, and every part of the overall customer experience. 12
  • 13. Services Delivery Platform - HP Service Governance Framework Solution description Solution value Improve the speed of new service creation, monetize assets, and contain and manage ● Speeds new services to market, enabling service providers to quickly and service delivery costs, with the HP SDP Service Governance Framework (SGF). By consistently open additional revenue streams, seize emerging opportunities, and applying seamless and holistic service governance, HP SGF enables new applications serve niche markets to be more rapidly developed and deployed, and better managed across service ● Harness the revenue potential generated by the proliferation of services using the delivery channels, Operations Support Systems (OSS), and Business Support Systems HP SDP Revenue Management Module, a simple revenue sharing system (BSS). Through the framework, outside developers can securely access and use simple including an E-wallet that can be integrated into existing billing solutions service enablers to create more sophisticated applications and services—without ● Cuts operational and capital expenses (OpEx/CapEx) required for developing, needing to have a detailed knowledge of the underlying systems. This capability has delivering, and managing new rich services through standardized service become even more vital as service wholesalers and advanced consumers increasingly development processes and workflows, service element reuse, reduced complexity of service validation, and automated change management use these service building blocks to create their own service mash-ups. ● Helps to attract new customers, including the Web 2.0 community, by securely HP Service Governance Framework exposing existing internal and third-party services as common Web 2.0- supported formats RUNTIME MANAGEMENT ● Provides the means to capitalize on new business models, including advertising- supported services, using comprehensive capabilities for enablement, Runtime management Partner management Service governance, and scalability of Web 2.0 services brokering Application/user & policy Service management ● Enables the quick creation of multiple application offers, such as offers tied to interaction model policy decision points within the SGF, including cross-selling opportunities, Lifecycle Policy evaluation and policy Service discovery privacy, promotions, and advice of charge enforcement management model ● Enhances the customer experience by enabling the offering of a vast service Policy processing Manageability Service group framework policy management portfolio—without sacrificing control—as new services can be quickly developed, Multimodal context and model tested, published, managed, and retired Access management channel integration EUS ● Broadens the developer base by opening the telecom environment to non-telecom policy Auditing, fault and model developers with the HP RESTful (Representational State Transfer) gateway which CoS management performance metrics automatically translates Web services into an application programming interface Alerts, notification, EUS management that is widely used in the Web 2.0 community. CDR, and reporting POLICY MODEL Service Policy repository Service repository registry REPOSITORIES SDP : SGF 13
  • 14. Services Delivery Platform - HP Service Governance Framework continued Why HP? ● HP has a long record of success in implementing innovative, field proven solutions for major customers such as Telefonica, Telecom Italia, and Telenor. ● As a SDP thought leader, HP applies the latest in proven technologies to deliver ● One of the world’s largest software companies, HP is a long-term player in the cost-savings and revenue-generation, such as Web 2.0 support. marketplace. ● Our 30+ years of Telco experience offers proven delivery performance bringing ● HP delivers end-to-end solutions featuring consultative design, integration, and SDP solution know-how, software IP, and verticalized SOA IT products for the support, all delivered by experienced personnel on the ground worldwide. CMS market. Solution components Application Partners Enabling Software Operating Systems Hardware HP Services Service Governance Oracle Fusion HP SOA Policy Enforcer Red Hat Linux HP BladeSystem servers HP CMS Delivery Middleware HP SOA Systinet Oracle 10G HP ProLiant servers Database & RAC Red Hat Oracle Access Manager Oracle Web Logic Server Red Hat Directory Server SGF binaries, Admin Portal, Partner portal, SGF caching RESTful Gateway N/A SGF software binaries Red Hat Linux HP BladeSystem servers HP CMS Delivery HP ProLiant servers Revenue Management CMS IUM product SGF binaries and optional Red Hat Linux HP BladeSystem servers HP CMS Delivery Module license, IUM software HP ProLiant servers integration OCSG v4.1 connector Oracle SGF binaries Red Hat Linux HP BladeSystem servers HP CMS Delivery HP ProLiant servers 14
  • 15. Services Delivery Platform - HP Storefront Portal Solution description Why HP? Providing the right environment to harness creativity allows service innovation to be ● Independent of device and application store vendors with service providers accelerated across the development community. The HP Storefront Portal provides interests driving development developers with community services, search, blogs, forums, as well as API descriptions, ● Combination of IT and telecommunications expertise blended to produce tools mash-ups, widget creation tools, cookbooks, sample code, and an application for the converged world showcase where applications can be posted, tried, and rated. It is built on a two- ● HP is constantly evolving the SDP in order to meet the latest challenges in the tier architecture. The first tier consists of a baseline platform of common features market, such as the emergence of applications stores and Web 2.0. such as user profile, authentication, authorization, repository, lifecycle management, ● Empowering the 3rd party community with SDP3.0 assets will accelerate the and administrator functions, etc. The second tier offers functional modules such as a proliferation of services that more closely meet the subscriber requirements. community section, developer environment, and a storefront widget and application ● Years of experience working with Tier 1 service providers creating gallery for users to access and rate applications. By empowering the developer developer ecosystems community, the solution helps to create a potentially massive pool of rich, self- HP Storefront perpetuating convergent applications that can provide marketplace differentiation. Portal Subscriber Developer Admin Solution value ● Enables, in just weeks, the creation of a live Web 2.0 community of developers Access Gateway and end users ● Unites the developers with a trusted infrastructure vendor and clear Portal Gallery SDK business models ● Provides a Web-based “sandbox,” encouraging the widest possible involvement of developers looking for a platform-independent aggregator Advertisement API Mash-up Tool ● Subscribers can browse the services on offer and even try them out. ● Privacy can be carefully managed and applications can be implemented Widget framework independent of device and offered across platforms, PC or mobile. ● Allows service providers to become aggregators of third-party applications Next Gen Portal and services Testing HP SGF Monetization Solution components Application Enabling Software Operating Systems Hardware HP Services HP Storefront Portal JBOSS Enterprise Red Hat Linux HP ProLiant servers CMS Delivery Portal 15
  • 16. Services Delivery Platform - HP Service Orchestration Manager Solution description ● HP is uniquely placed with the right combination of capabilities and experience, as well as system integration expertise in the converged services marketplace. Defining new composite services or deploying services involves multiple interactions with network, IT, and BSS systems. Simple, flexible workflow engines make these ● An intrinsic part of the SDP 3.0 package of solutions, all designed to attract interactions quick and easy. HP Service Orchestration Manager (SOM) offers service innovators from within the developer community prepackaged service composition tools for the SDP, along with off-the-shelf revenue- ● Experience gained through deployments with leading service providers generating services such as premium short message service (SMS) that can be hosted worldwide on the service delivery platform for third-parties to use. By aiding in the creation of ● HP offers complete system integration support for SDP components to ensure a more personalized services, HP Service Orchestration Manager can help broaden rapid route to revenue. the appeal of services to specific target segments of the subscriber base. HP Service Premium Age Blacklist Solution value Orchestration SMS Check ● Delivers services that can be easily tuned to be even more relevant to Manager the subscriber Service creation environment ● Improves service adoption rates, drives network traffic and revenue generation, and helps enhance stickiness ● Greater contextualization translates to less money spent on retention and churn Service bus while customer acquisition is made easier and cheaper. ● Defines business or composite services workflow but also provides off-the-shelf Policy rule engine revenue generating services, such as premium SMS ● Provides an intuitive, easy-to-use graphical interface with drag-and-drop capabilities such as items, nodes, adapters to quickly create a skeleton Process orchestration engine service flow Message store and broker Why HP? ● Built on tried and tested HP IP-based infrastructure that has been in service Connectors delivery since 2001 LDAP J2EE SNMP BSS Solution components Application Enabling Software Operating Systems Hardware HP Services HP Service Orchestration JBOSS SOA Red Hat Linux HP ProLiant servers CMS Delivery Manager Platform 16
  • 17. Services Delivery Platform - HP Service Enablement Solution description HP Service Delivery Platform (HP SDP) Service Enablement provides service The HP Service Delivery Platform Service Enablement layer consists of three elements: enablers to be used as building blocks by HP SDP to create cost-effective revenue 1. Off-the-shelf feature servers, which provide a predefined set of capabilities, such streams on a Web-based platform. These enablers include location, messaging, call as Oracle Presence Server, messaging servers, and HP OpenCall Video control, conferencing, device profile, content download, digital rights, presence, Conferencing Server notification, and user profile. Service enablers provide an abstraction layer on top of network assets to simplify service development; they are offered to applications 2. Application servers (AS), such as Session Initiation Protocol (SIP) AS, with and are used to build more sophisticated end user services. Network gateways multiprotocol support and a service creation environment translate various network capabilities and protocols into common, simplified API sets for service development, interaction, and deployment. Third-party independent 3. Service gateways, such as PARLAY X gateway and Oracle Communications software vendors (ISVs) may be granted secure access to these service enablers, Services Gatekeeper (OCSG) access to which is managed through the HP SDP Service Governance Framework. Solution components Application Partners Enabling Software Operating Systems Hardware HP Services Parlay X Gateway Oracle (OCSG) Java EE Red Hat Linux HP ProLiant servers HP CMS Delivery HP BladeSystem servers SIP Application Servers Oracle (OCCAS) Java EE , Java SE Red Hat Linux HP ProLiant servers HP CMS Delivery HP BladeSystem servers Feature Servers N/A CMS Video Conferencing Red Hat Linuax HP ProLiant servers HP CMS Delivery Server HP BladeSystem servers Feature Servers Airwide Messaging Gateway Red Hat Linux HP ProLiant servers HP CMS Delivery HP BladeSystem servers 17
  • 18. Services Delivery Platform - HP Service Enablement continued Solution value Why HP? ● Provides the building blocks that drive new business models and differentiation in ● Long experience and expertise deploying successful service enablement solutions a crowded marketplace lowers costs, timeframes, and risks. ● Expands operator business models from walled garden to partners and the long ● HP offers end-to-end solutions, complete with consulting and integration, and tail of Web 2.0 communities to generate incremental revenues support from core network to the edge to the consumer. ● Exposes existing assets, such as location, messaging, and call control, using ● Standards-based interfaces used by HP integrate quickly and easily with mobile consistent standard interfaces, such as PARLAY X gateways networks. ● Enables innovative service development using new feature servers, such as ● HP pre-tests and pre-integrates solution components to ensure interoperability and conferencing or presence servers, and using application servers, such as SIP AS simplified deployments. ● Features robust network access controls that enable service providers to add ● Broad and deep partnerships with industry leaders enable HP to implement best- services and increase revenue without risking network assets and integrity of-breed solutions. HP Service Enablement Applications Common Framework including Service Governance Framework Service Enablers Location Messaging Conferencing Device Data Device Profile Presence Single Sign-on management synchronization Identity Notification Content download Browsing DRM OSS - Service Delivery, Assurance Parlay SIP BBS - Service Usage Gateway Gateway Network Assets RADIUS WAP GW MMSC SMSC GGSN ... server 18
  • 19. HP Mobile Device Management Solution description HP Mobile Device Management (HP MDM) solutions help mobile operators increase Device configuration: enables the operator to send the appropriate configuration revenue by enabling the delivery of value-added content and services while decreasing settings for the subscribers to access mobile data services the operational expenses associated with providing new services. HP MDM is a complete end-to-end solution, encompassing everything from device configuration Device diagnostic: provides tools to query, in real time, the end user’s phone, spot to firmware OTA, integrating standards-based hardware with best-in-class partner any potential issues, and suggest appropriate actions to correct issues or show the end software. HP MDM covers the specific needs of consumer and business subscribers, user how to use the phone by taking control of that phone with the end user’s consent and can be offered as an outsourced service via EDS, an HP company, or as a direct project via HP CMS Delivery. Software and firmware management: provides operators and handset manufacturers with device software component management to remotely manage the HP MDM solutions include: software and firmware of the handsets over the air, or via point-of-sale tools (U)SIM management: manages operator and subscriber data stored on the Device customization engine: enables mobile phone user interfaces, such as Subscriber Identity Module (SIM) card menus and background, to be customized based on end-user profiles and device Automatic device detection (ADD): real-time network component that is able to profiles in order to improve the usage experience and encourage the maximum take-up detect when subscribers are changing their device and to trigger external systems like a of mobile data services Device Configuration system with up-to-date triplet (IMSI/IMEI/MSISDN) Service quality manager: enables operators to retrieve, through the use of an Direct messaging platform: creates a bi-directional SMS tunnel between the agent on the (U)SIM or on the terminal itself, the real-time data related to either end-user network and the device/SIM to deliver the settings to the devices detected by the ADD, interactions or radio network quality or to reduce the time required to execute a large over-the-air (OTA) SIM campaign, or to improve the interaction between the end user and a back-end server for dynamic, SIM Device data synchronization: gives subscribers the ability to save, add, edit, and tool kit-related, value-added services delete data via a friendly Web-based mobile user interface Unified Device Capability Repository (UDCR): allows operators to analyze their Security and enterprise: provides enterprise customer IT managers with the correct device population based on features criteria and to centralize all device profiles data tools to scan device content, lock devices, and erase data remotely, among other into a single repository features Advanced device management engine: enables the creation and automation of device management tasks based on business rules CMS Universal MDM Platform: When ADD is combined with UDCR, it creates a real-time inventory of which devices are being used by which subscribers. This means Campaign manager: enables the creation and execution of a predefined set of it can support a full-blown Equipment Identity Register (EIR) and become the central MDM tasks campaign for a large number of subscribers/devices platform to manage devices. 19
  • 20. HP Mobile Device Management continued Solution value ● Improves adherence to service level agreements (SLAs) by allowing operators to ● Extends operator reach, enabling the remote establishment of user settings based activate agents/probes on the mobile devices to retrieve service quality on services requested by individual subscribers, and the phone models they use information from an end user perspective ● Enables scheduling of OTA device provisioning, OTA SIM, or a firmware OTA Why HP? campaign for specific phone models and/or customer segments at a particular date and time ● HP intellectual property and knowledge collected via vast worldwide experience in the device management area has given HP a broad range of software assets that ● Saves time and costs by enabling operators to manage software inventory on the are highly applicable to this space. phones and remotely update a software stack on handsets to address bugs or enable new functionalities ● This broad and deep portfolio of targeted, standards-based solutions is integrated with partner solutions and products to create highly-targeted solutions for every ● Increases customer satisfaction by empowering call center representatives to marketplace. query phones in real time, retrieve a rich set of phone and SIM information, spot inconsistencies, and help subscribers correct errors and better utilize their phones ● Global delivery and implementation services help cut the time, costs and risks of via remote diagnostic capabilities deployment. Device Management Future use Marketing Social Community Support retail M2M OS penetration 4th screen Network address book Top 20 device models Transfer devices content WIMAX Share user generated data Features penetration Find suitable device LTE Download B&R client Diagnosis device Synchronize content Update firmware Device Management Customize device Corporate/SME Device settings Applications, widgets Detect new device and themes IT Manager console Apply Theme - Send settings User data Asset mgt - Fleet mgt Download widgets Update firmware Device firmware update Data protection Provision applications 3G connectivity device drivers Remote control Send bookmarks Device capability database Enable productivity tools ISP settings Apps Store Protect data Call Center End user Automatically provision Lock & unlock device Download widgets, Wipe data native and java applications Diagnostic issues faster Full backup of data Send bookmarks Help subscribers Restore data on new device Customer Self-service Promote new services We of device access Enable new services 20
  • 21. Solution components Application Partners Enabling Software Operating Systems Hardware HP Services (U)SIM management Gemalto Gemalto GemConnect OTA HP-UX HP Itanium servers HP CMS Delivery Red Hat Linux HP ProLiant servers & Support services Direct messaging platform None HP Direct Messaging Platform HP-UX HP Itanium servers HP CMS Delivery Red Hat Linux HP ProLiant servers & Support services Automatic device detection None HP OpenCall Automatic HP-UX HP Itanium servers HP CMS Delivery Device Detection Red Hat Linux HP ProLiant servers & Support services Unified device capability None HP Unified Device Capability Red Hat Linux HP Itanium servers HP CMS Delivery repository Repository (UDCR) HP ProLiant servers & Support services Advanced device None HP Advanced DM Engine Red Hat Linux HP ProLiant servers HP CMS Delivery management engine & Support services Campaign manager None HP Campaign Manager Red Hat Linux HP ProLiant servers HP CMS Delivery HP Itanium servers & Support services Device configuration WDSGlobal WDSGlobal Ltd DCE HP-UX HP ProLiant servers HP CMS Delivery mFormation mFormation MSM suite Red Hat Linux & Support services InnoPath Device diagnostic mFormation InnoPath iMDM suite HP-UX HP Itanium servers HP CMS Delivery InnoPath mFormation MSM suite Red Hat Linux & Support services Software and firmware mFormation InnoPath iMDM suite HP-UX HP Itanium servers HP CMS Delivery management InnoPath mFormation MSM suite Red Hat Linux & Support services InnoPath iMDM suite Device customization None HP Device Customization Engine Red Hat Linux HP ProLiant servers HP CMS Delivery engine & Support services Service quality manager mFormation mFormation MSM suite HP-UX HP Itanium servers HP CMS Delivery HP SQM Red Hat Linux & Support services Device data Gemalto O3SIS Gemalto LinqUs Phonebook Backup HP-UX HP Itanium servers HP CMS Delivery synchronization O3SIS UMD – Living Address Book Red Hat Linux HP ProLiant servers & Support services Security and enterprise mFormation mFormation MSM suite HP-UX HP Itanium servers HP CMS Delivery InnoPath InnoPath iMDM suite Red Hat Linux & Support services 21
  • 22. HP Testing and Certification Solution description ● Services Experience Testing, which automates the operator’s service and device Service quality is critical to service adoption and customer satisfaction. Before services testing process and addresses the following key use cases: can be offered to consumers, they must be tested and validated for quality, security, - End-to-end service monitoring scalability, and functionality across a range of digital devices. Traditional testing and - Service testing on devices validation uses manual processes, delaying certification and service introduction. - Device testing and certification The CMS Testing and Certification Suite of solutions, based on HP industry standard ● Services Quality Testing, which helps operators define service quality processes business technology optimization (BTO) products and partner products, automates across both traditional telecom and new SOA/SDP environments for internal and and accelerates the overall testing process for the launch of new services and devices. third-party services. The solution addresses the following testing areas: The suite provides validation for service components, service governance processes, - Application testing, an automated testing platform for both functional and and all elements that impact the total customer experience. In addition, the overall regression testing of applications solution addresses services lifecycle management, including change management for - Service enabler testing, which validates and exercises services, service applications and services. enablers, and services brokered through the SDP - ISV applications self-certification, for automating certification of ISV services Three modular, pre-integrated components comprise the suite; each can be implemented against SOA best practices, security, and development standards individually or as part of a comprehensive offering: ● Services Performance Testing, to reveal how each element of a service will scale and how those elements will work together, before the service ever reaches the end user. It is aimed at SOA/SDP implementations and, for example, performs stress testing on service enablers. Solution components Application Partners Enabling Software Operating Systems Hardware HP Services Service Quality Testing HP Systinet Microsoft Windows HP ProLiant servers HP CMS Delivery HP Quality Center Red Hat Linux Services HP Quick Test Pro HP Service Test Service Experience Testing DeviceAnywhere HP Quality Center Microsoft Windows HP ProLiant servers HP CMS Delivery Nexperience HP Quick Test Pro Red Hat Linux Services Service Performance HP Performance Center Microsoft Windows HP ProLiant servers HP CMS Delivery Testing HP LoadRunner Red Hat Linux Services HP Diagnostic 22
  • 23. Solution value ● Addresses the complete services management lifecycle, including change ● Shortens time-to-market for new services up to 75%, by automating the testing management for telecom applications and services and certification process Why HP? ● Improves customer satisfaction by helping services to work as intended, no matter what digital devices the consumer uses to access the service ● Based on industry-leading, standards-based software from HP BTO ● Lowers operational expenses while increasing quality by automating service ● HP supports this comprehensive, end-to-end service and device testing solution testing processes for reduced development costs, and minimizing the number of with a vast range of HP capabilities. calls to customer care centers ● Solution technologies from HP allow for testing new and existing services on ● Mitigates risks and costs of service failure by gathering and analyzing diverse network infrastructures and end-user devices, including all supporting performance indicators from all application tiers, servers, and components, to processes and workflows. help consistently deliver high-quality services to consumers at lower costs CMS Testing and Define - Requirement Covering the full test lifecycle Test Planning and Strategy Certification Suite Test Process definition Service Experience Testing Validation of services and Test planning functionalities on devices Manage Defect Usability management testing Design - Service Modeling Test design monitoring Test Cases End-to-end and Date Testing Business Acceptance process Service Quality Testing testing testing Certifying third-party ISV services and validating the quality of operator services Validation Performance testing testing System testing Functional Device testing testing Deployment / Service Performance Testing Optimization Run and Analyze Validating services and Test Results infrastructure performance 23
  • 24. Value-Added Services Overview Value-Added Services - HP Network IVR HP Value-Added Services solutions power today’s most used interactive Solution description telecom experiences, from network IVR to visual voice mail and VPN. Cut operations costs and give subscribers greater control over their service experience, Deploying a cost-effective set of voice services based on consolidated with HP Network IVR, a front-end interactive voice response (IVR) solution for service interactive voice response (IVR) platform with open and flexible interfaces, providers, contact centers, Intelligent Network, Prepaid and self-service systems. It supporting multi-network architectures leverages the industry standard HP OpenCall Media Platform (HP OCMP) with Voice Extensible Markup Language (VoiceXML) and service creation environment capabilities HP Network Interactive Voice Response solutions can reduce the cost of to replace legacy IVR components. your current IVR services. Prepaid IVR, customer self-service IVR, voice portal, and ring back tone services can be deployed on a common, open, Foe Contact center, it decouples the IVR from the Automatic Call Distribution (ACD) by standards-based IP/Time-Division Multiplexing (TDM) platform. Creation using specific “connectors” that integrate the OpenCall Media Platform into any contact of VoiceXML-based services and traditional intelligent network (IN) center vendor equipment including offerings from Avaya, Cisco, and Genesys. applications is supported within the same architecture. As a result, you can safely migrate IVR and IN services to a next-generation IP-based network. For Intelligent Networks (IN) proliferate, it manages the transition of aging IVR systems towards a more cost-effective IN-friendly solution. HP Intelligent Network IVR is an HP Next Generation Call Completion and Messaging solutions enhance intelligent peripheral announcement server using the modern VXML-enabled SRF module user experiences while maintaining voice revenues. Visual voice mail to enhance, scale, or migrate Intelligent Network services. attracts users who prefer more personal and intuitive messaging. Personalized notification offers more options for completing missed calls. It also replaces end-of-life prepaid IVRs and increases capacity for growth, while 3G video messaging enriches user experiences. All of these services providing better user experiences for prepaid applications such as account inquiries can be deployed on common infrastructure using standard software and and recharging—and reduces operational expenses at the same time. servers. Solution value HP Next Generation Intelligent Network (NGIN) solutions enhance ● Replaces siloed, application-driven model with a standard IT-based model real-time, value-added services based on session control platforms. ● Saves up to 30–50 percent of operating expenses for voice and video services These include solutions to enable individual subscribers to set policies via an IVR platform based on standard hardware (HP ProLiant servers) and for incoming and outgoing calls and text messages, and convergent software (Linux) virtual private network (CVPN), providing private numbering plans with ● Reduces the cost of Intelligent Network services development using a abbreviated dialing, self-provisioning, and multiple closed-user groups. standard-based common media platform ● Cost-effective and competitively priced 24
  • 25. Why HP? HP Network IVR Highlights ● Global experience with IVR consolidation, scalable Operation Support Contract centers Charging systems Database back-ends System platforms, and in combining prepaid IVR with other IVR systems for reduced OpEx ● Flexible financing options include on-demand and pay- HP OpenCall Studio IVR application call flows as-yougrow options Service Creation Environment ● Investment-wise solution paths for both TDM and IP Contact Center Database Charging infrastructure, as well as full support for future Connectors Connectors Connectors interactive video response ● Comprehensive consultation, integration, delivery, and Messaging Media Content HP CDR Collection & Element Manager support services for the consolidated media platform Processing System Connector Manager HP Service Execution Environment HP OpenCall Media Platform HP OpenCall USPM HP OpenCall SNS Network layer Solution components Enabling Software Operating Systems Hardware HP Services HP OpenCall Media Platform based on open Red Hat Enterprise Linux HP ProLiant DL Project specification, customization standards: 380 G5 servers IVR application development and migration VoiceXML, CCXML, INAP and CAMEL, Netann, HP DL385 G2 servers software installation configuration and integration tests MSCML HP BladeSystem servers support of acceptance tests Service Execution, Environment operations training Automatic Speech, Recognition/Text To Speech pilot support HP OpenCall Studio roll-out support 25
  • 26. Value Added Services - HP Next Generation Intelligent Network solutions Solution description different vendors to ease the migration to new solutions or to avoid the high cost HP NGIN solutions offer a wide range of packaged, customizable applications of rewriting services. Additionally, it can bridge network-specific services across spanning both legacy and IP networks. These include the following: a multi-network infrastructure or act as a Service Capability Interaction Manager (SCIM) in an IMS network. It also allows the service mix to be based on individual ● HP Convergent Virtual Private Network (CVPN) solution: This subscriber data criteria. solution allows service providers to manage VPNs for their business customers over fixed, mobile, and IP networks. It provides businesses with better control over their ● HP NGIN solutions have a layered architecture, and allow clear definition of phone bill charges through call control and classification, and discounted tariffs solution components that can be reused in different configurations: inside the VPN. It also enables private numbering plans over dispersed company locations. Features include abbreviated dialing, call screening, controlled access to ● HP OpenCall Signaling components, deployed by 40 of the world’s top international dialing, call forward, and follow-me. service providers, delivers a solid base at the core of the solution. ● HP Pay4Me solution: This is a reverse-charging service, ideal for many ● HP Service Execution Environment (SEE) provides a common Java-based prepaid mobile subscribers. It equips service providers with a simple means to execution environment, shared across by HP Network IVR solutions, allowing an obtain greater revenue per subscriber by providing the opportunity and incentive to IT-approach to telecom applications development. Common connectors enable complete calls that would otherwise be left unmade. applications to share these resources, as well as to simplify the integration of multiple HP solutions into the network. HP SEE operations administration and ● HP Community Charging solution: This solution enables flexible charging management is based on Service Availability Forum (SAF) standards, which plans to attract multiple groups of subscribers who share a common interest. enhance portability and integration capabilities, as well as provide a common Subscribers benefit from less expensive rates for calls made within their group, and framework for application scalability. service providers can propose other promotional offers to the group. This can be a powerful solution to reduce subscriber churn. ● HP OpenCall Convergent Communication Platform (OCCP) provides ● HP Charging Gateway solution: This solution links the service provider’s many of the building blocks needed to adapt to different network call/session back-office online charging system with core telecom networks, and controls the control (INAP, CAP, B2B SIP, and Diameter), making it possible to adapt to external calls and sessions in real time. It facilitates the replacement of IN prepaid systems systems (legacy service control platforms, Online Charging, and Service Delivery approaching their end-of-life with a cost-effective real-time convergent charging Platform), as well as to orchestrate different real-time service elements based on solution that can enrich the system’s charging capabilities. specific subscriber profiles. ● HP Service Broker solution: This solution orchestrates multiple services ● HP NGIN applications provide the application services, as well as the database on the same session using highly configurable criteria to allow sophisticated provisioning and network IVR (self-care) modules necessary to integrate and deploy service chaining. It may include legacy services on existing IN platforms from a service in a live network. 26
  • 27. Solution value Why HP? ● Increases efficiency and reduces both costs and risks ● Feature-rich portfolio of services with emphasis on social networks and - Multi-application hosting environment cost management - Proven solution sets ● Provides services that can be quickly fine-tuned to meet varying market needs - Customer self-provisioning functionalities ● Partnerships with leading technology innovators enables each solution to be tailored to the specific situation - Customizable charging features ● Reliability, scalability, and performance proven in deployments worldwide - Accelerates time-to-market - End-to-end solution, enabling quick delivery and implementation timelines - Simplified interoperability testing and easier ongoing service maintenance HP NGIN solution architecture SDP HP NGIN solutions HP Network IVR solutions Provisioning Interface Application database HP IN IVR BSS Online HP HP HP HP HP HP Charging Charging Convergent Pay4Me Community Service Prepaid Gateway VPN Charging Broker IVR HP OpenCall Convergent Communication Platform Real Time Orchestration Engine OSS Operations Network session control Service adapters (INAP, CAMEL, SIP, Diameter...) (Charging, Parlay X, SIP AS, CAMEL/INAP SSF...) Activation HP SEE (Java, Protocol Connectors, High Availability, OAM events and alarms HP SEE HP IP-STG HP OCMP 2G/3G NGN/IMS Legacy Remote SCP SIP AS 27
  • 28. HP Next Generation Messaging Solution description Why HP? Consumers expect a more personalized messaging experience, and the HP Next- ● Proven expertise in deploying next-generation messaging Generation Messaging solution gives it to them. The solution offers rich and engaging solutions with leading service providers messaging, including voicemail, missed call notification, videomail, visual mail, ● Experienced, globally-available personnel provide and voice SMS. Users can opt in and out of services as they please, while a unified responsiveness and commitment message store enables service providers to store and manage all voice and video ● Customization flexibility through complementary HP and messages. Further, it protects investments, because it’s designed to work across partner offerings and standards-based platform and today’s networks, as well as the next generation, using a common media platform technologies (VXML, CCXML) and consistent architecture. ● Leverages a blueprint for further expansion towards other messaging or rich communication applications Solution value ● Reduces total cost of ownership (TCO) through media server ● Standards-based HP solutions enable a modular approach consolidation, a unified message store, and media resources while eliminating vendor lock-in. reallocation ● Enhances the user messaging experience with alternatives for non-voicemail users, single inbox, and service level flexibility ● Enables transformation of the network through progressive move to the next-generation network (NGN), accelerated roll- out of new features and IMS readiness Solution components Application Enabling Software Operating Systems Hardware HP Services Voicemail Standard email server Red Hat Enterprise Linux HP ProLiant DL 380 Project specification, interface: IMAP and G5 servers customization, software Visual Mail (client- or SMTP. installation, configuration MMS-based) HP DL385 G2 Storage: RAID 5, 146 or and integration tests, servers Voice SMS 300 Gb per disk, 4,00 support of acceptance Gb total. HP BladeSystem tests, operations training, Videomail servers pilot support, roll-out HP OpenCall Media support. Platform, based on open standards: VoiceXML, CCXML, Netann, MSCML. 28
  • 29. Value Added Services: HP Next Generation Messaging Data layer Subscriber Message Solution Configuration profiles store database server Application layer Next Telephony Call Notification generation user completion server messaging interface application application renderer Network access layer Signaling Media VoiceXML access access browser 29
  • 30. HP Business Services overview The Small-to-Medium Business (SMB) market presents rich revenue opportunities for fixed line, broadband, and mobile service providers, especially those who can offer innovative business solutions through a Software as a Service (SaaS) model. This cost-effective model appeals to SMB customers who get top-of-class services without heavy investment in infrastructure and staffing. HP Business Services solutions enable service providers to offer fully integrated solutions through SaaS models for the SMB market. HP Business Services solutions feature comprehensive IP telephony business-oriented solutions, such as IP Contact Center, Unified Communication, Video Surveillance, and Aggregation Platforms for SaaS model services. These proven services can help you take your business communications to a superior level of productivity. 30
  • 31. Business Services - HP Video Surveillance solution Solution description Why HP? HP Video Surveillance offers end users the ability to access—through their mobile ● Proven solution—three-year HP Video Surveillance solution phones or PCs—enhanced real-time video surveillance content that is captured by deployment experience 3G and IP cameras. These images can be taken from the home or office, at security ● Knowledge acquired as a key provider in ADSL networks worldwide checkpoints, or in potentially hazardous locations, any time around the clock. If ● End-to-end elements ensuring 3G and IP services success: consulting, trials, intruders or unexpected events are detected, an alarm can be triggered and a solution design, deployment, and support notification sent to the user prompting action. For service providers, this solution ● Saves time and money by providing both broadband and mobile access with presents an opportunity to capture and grow new revenue, while drawing customers focus on HP and third-party product integration, rather than development from away from the competition. scratch Solution value ● Drives incremental revenue from additional monthly fees, increased airtime, resell/lease of accessories and storage, and installation ● Addresses both broadband and mobile users ● Attracts premium customers ● Delivers new user experience and sets brand apart ● Provides additional flexibility through the ability to offer as a standalone service or integrated in a service bundle ● Engages customers with an innovative fixed-mobile converged service ● Offers compatibility with leading 3G/IP cameras and sensors Solution components Application Partners Enabling Software Operating Systems Hardware HP Services Video Surveillance Vivotek HP OpenCall Media Platform, Red Hat Enterprise HP ProLiant DL 380 G5 servers Project specification, customization, based on open standards: Linux application development and Axis VoiceXML, CCXML, INAP and HP DL385 G2 servers migration, software installation, CAMEL, Netann, MSCML configuration and integration HP BladeSystem servers tests, support of acceptance tests, Video and Audio codecs: operations training, pilot support, H263,H264 Radvision VGW roll-out support 31
  • 32. Business Services - HP Video Surveillance solution continued HP Video Surveillance Solution Network cameras ADSL modem Monitoring Camera stream capturer IP core (RT visualization, recording) Oracle database MJPEG Image capturer (Videowall) Domain controller (OpenLDAP) OC SEE Application server (PM, AR, WP, VW logic) H.324M video GW VSS portal internet account VSS mobile CS Video portal NAS storage (HP MSA + HP Poly Server) VSS mobile CS OCMP Media server video portal TUI 3G video phone VSS mobile PS portal PLMN (3G) $$$ SMS notifications Billing SS mobile PS client 32
  • 33. Business Services - HP Aggregation Platform For SaaS solutions Solution description Solution value The HP Aggregation Platform for SaaS is positioned to facilitate and standardize the The HP Aggregation Platform for SaaS: processes for service providers to enable a SaaS business model and product offering for communication and IT services. The Aggregation Platform eases the integration ● Enables the rapid introduction of relevant revenue-generating services leveraging of these IT/communication SaaS services into the service provider environment and SaaS delivery and business model expedites the delivery to SMB customers. The Aggregation Platform is also a key ● Helps reduce the capital expenses service provider incur as they launch new component of the HP Communications as a Service (HP CaaS) program, providing services by enabling single integration into service provider OSS/BSS wireless, wireline, and broadband companies with four key business applications ● Helps manage a large portfolio of services with limited effort (unified communications, self-service interactive voice response, IP contact centers, and ● Enables launch of new services with a limited investment and risk video surveillance) that can grow the enterprise side of their businesses by providing ● Facilitates the creation of attractive packages/bundles for various market SMBs with “one-stop shop” outsourcing. The HP Aggregation Platform for SaaS also segments, including IT and communication services provides a means for service providers to extend their offerings to infrastructure as a ● Keeps and attracts new end users with a flexible SaaS Marketplace Portal where service, management as a service, and custom offerings. customers can discover, test, buy, and manage their services From the service provider perspective, the Aggregation Platform for SaaS serves as ● Increases service adoption by providing easy self-provisioning by the SMB the single point of access for all applications (SaaS services). It enables operators to create a SaaS marketplace portal where SMB customers can discover SaaS products Why HP? and bundles, run trials, subscribe to services, and consume them. It also provides an ● Suite of market-validated communication solutions, providing fast ROI environment for marketing to develop and price bundles and enable efficient lifecycle ● Combined with an open SaaS platform enabling other additional HP and management of SaaS service and providers. The platform supports the standard third-party SaaS services functions that are customary for this type of environment, such as: ● Opex-based financial proposition using SaaS business model ● Strong system integration capabilities with IT/Network, from market validation ● User provisioning into SaaS services to full support ● Customer charging by leveraging the existing service provider’s BSS systems ● Power of HP brand in the SMB space ● Support charging models relevant to SaaS business model (trial, subscription, and pay-per-use) ● Storefront/Marketplace portal where customers can discover the products and bundles using an easy to use Web application ● Revenue management between service providers, SaaS providers, and resellers ● Allows service providers to manage revenue streams due to reseller partners ● Monitoring the availability of SaaS services to guarantee service level agreements 33
  • 34. Business Services - HP Aggregation Platform For SaaS solutions continued HP Aggregation Platform for Saas (!) SaaS Service Management (2) Definition of product and Integration offers to be proposed Service to customers Service Ingestion Product Offering Service SP - enabled Introduction SaaS Process Operations, Product Business Consumption Support Systems (3) Sell product (4) Operations, offers to customers through billing, settlements functions a web portal 34
  • 35. HP RealTime Business Support System Solutions It’s a new service world. Online, on-demand and new service world. By tightly linking network data, requirements, HP RealTime BSS meets these needs across on-the-go, today’s communications customers expect customer data, and services in real time, the solutions both the traditional and new service worlds. personalized offerings, ubiquitous access, broad enable dynamic, better-informed decision making. HP HP RealTime BSS is supported by a common real choices and reliable, seamless experiences. They RealTime BSS solutions span Policy and Charging while time BSS software platform for ease of deployment depend on their service providers to communicate, HP has also partnered with leaders in the industry to and management. With proven throughput and exchange information, get up-to-date and be provide complementary solutions to solve specific needs. scalability for carrier-grade requirements, standards- entertained—and all of it done in real-time. based integration and affordability using standard IT Whether it’s monetizing new services, ensuring fair platforms, HP uniquely addresses the network and IT The HP RealTime BSS solution enables Communications usage, providing parental control, preventing bill shock, needs of the evolving real time BSS marketplace. Service Providers (CSPs) to deliver managed customer thwarting fraud, reducing revenue leakage, retaining experience, greater loyalty and higher revenues in the customers or complying with authorized organizations’ HP RealTime BSS Solution HP RealTime BSS Solution HP CMS Solution Services: Consulting (SCS) Delivery (SDS) Management (SMS) Policy and Charging solutions Revenue Intelligence solutions Investigation solutions Subscriber, Network Fraud Management Data Retention and Application Policy Revenue Assurance Lawful Intercept Real Time Charging & Request Management Meditation Powered by HP SNAP and HP IUM Powered by HP CentralView Powered by HP DRAGON Enable, monetize, analyze and comply across both new and traditional services HP RealTime BSS platform Partners 35
  • 36. Revenue Intelligence - HP CentralView Solution description Available solutions include: In the competitive marketplace, every customer transaction must be scrutinized for Fraud Management applications: maximum revenue generation, optimization, and protection. HP Revenue Intelligence ● Fraud Risk Management is based on HP CentralView and features modular, tightly-integrated applications ● Dealer Performance Audit that offer monitoring and business intelligence (BI) analysis capabilities to transform your data into right-time, actionable knowledge, enabling better business decisions. ● SIM Gateway Fraud Control Each application provides the insight to solve a specific revenue challenge. With ● Roaming Fraud Control the knowledge harnessed, you can better plan new services, increase advertising ● Subscription Fraud Control effectiveness, retain customers, optimize dealer channels, and safeguard revenues. Credit, and Revenue Assurance and optimization applications: HP Revenue Intelligence applications can be implemented as either standalone or ● Revenue Leakage Control in any combination. Additionally, the applications share an underlying flexible, ● Credit Risk Control open, standards-based platform that accelerates deployment while reducing cost of ● Video Usage Insight ownership and can be used to create new solutions for unique needs. ● Customer Retention Maximization Solution components Application Partners Enabling Software Operating Systems Hardware HP Services HP CentralView Credit Risk Control HP Business HP CentralView, HP-UX HP Integrity servers HP Solutions Consulting, HP CentralView Customer Retention Maximization Intelligence Partner software Delivery and Red Hat Enterprise Linux HP CentralView Dealer Performance Audit Oracle Management Services HP CentralView Fraud Risk Management HP CentralView Revenue Leakage Control SAP Business Objects HP CentralView Roaming Fraud Control HP CentralView SIM Gateway Fraud Control SPSS HP CentralView Subscription Fraud Prevention HP CentralView Video Usage Insight for cable HP CentralView Video Usage Insight for IPTV 36
  • 37. Solution value Why HP? ● Enables business-wide revenue intelligence ● More than 15 years of proven, industry-specific success in providing successful ● Transforms data into actionable knowledge for better decision-making revenue intelligence solutions for 90+ providers worldwide ● Breaks down data and functional silos ● Complete and efficient, with monitoring and analytics supported by robust case and workflow management ● Adapts readily to unique circumstances with modular, extensible components ● Out-of-the-box solutions for specific revenue challenges, and which grow with ● Adjusts to your requirements with reports and interactive dashboards that your needs display timely information ● Single vendor accountability for software, hardware, services, and support ● Improves financial performance while you protect, grow, and optimize your revenue ● Predictable capital/operating expenditure ● Delivers proven ROI with lower total cost of ownership (TCO), through solutions that are open, adaptable, extensible, scalable, and based on a common platform HP CentralView solutions solve critical revenue challenges Dealer Subscription Customer Lifecycle Performance Fraud Audit Prevention Customer Service Sales and Ordering Activation Strategy and Planning Revenue Leakage Control Video Usage Insight Billing and Service Change Usage Collections Fraud Risk Termination / Churn Credit Risk Control Management Customer Roaming Retention Fraud Control Maximization SIM Gateway Legend: HP CentralView solutions Fraud Control 37
  • 38. Investigations: Request Management, Lawful Intercept, and Data Retention - HP DRAGON Solution description Communications technology is at the heart of the global fight against terrorism, child ● Enables a real-time approach to ISS exploitation, drug trafficking, and other serious crimes. Law enforcement is asking - Fulfills regulatory mandates for rapid response more of service providers; both heightened cooperation and expanded capabilities. - Features seamless integration with Law Enforcement Agency (LEA) systems for Lawful requests for communications information to support criminal investigations request fulfillment must be fulfilled in a timely manner. Service providers need a cost-effective way - Captures communications (both traditional and new IP-based services) in real- to manage these requests. They need to quickly identify, locate and retrieve data time for lawful interception surrounding historic activity, perform real-time interception of content, and deliver it - Real-time collection of communications data for data retention securely to authorities with the appropriate permissions. - Built on an open, modular architecture provided by the HP RealTime BSS Platform HP DRAGON: ● Delivers an end-to-end solution for all three areas of Investigation Support ● Speeds the time to benefit while mitigating risk Systems (ISS) - Configurable solution shortens deployment time and cost while providing agility - Request management, lawful intercept, and communications data retention to meet future requirements functionality in a single solution - Implemented through a proven deployment methodology by highly-experienced, - HP guidance manages the entire process from initial consultation and solution locally available HP personnel design through delivery, implementation, training, and ongoing support services - Leverages technologies proven successful in more than twelve years of deployments around the world - high-performance hardware and adaptable software HP DRAGON architecture Communications Service Provider Law Enforcement Agency HP DRAGON Secure portal Users Users HP DRAGON HP DRAGON Data Retention Request LEA monitoring Management Communication network infrastructure center Users HP DRAGON core HP DRAGON Lawful intercept 38
  • 39. Solution value Why HP? ● Delivers a purpose-built solution for communications data retention, request ● Proven solution—operating now with over twelve years of deployment fulfillment, and integration based on HP expertise and intellectual assets ● Leads the market in Data Retention (according to Yankee group and ● Increases flexibility through simple configuration, not customization, to speed other analysts) deployment, and reduce cost to implement new functionalities ● Uniquely capable of delivering a complete end-to-end intelligence support ● Provides efficient request fulfillment for both retained data and lawful intercept, systems solution dramatically reducing cost of fulfillment ● Local HP personal available worldwide ● Delivers scalability in performance, capacity, and functionality ● Highly-scalable, leveraging HP’s broad range of servers and storage ● Lowers risk through demonstrated success in more than a decade of complex and ● Alliances with leading vendors and industry organizations varied deployments ● Thought leader in industry standards, including the new ETSI Retained Data ● Integrates with existing operations support systems (OSS), business support Handover Interface and ETIS systems (BSS), and intelligence support systems (ISS) ● Hosted and outsourced solutions are available through HP Enterprise Services Solution components Application Partners Enabling Software Operating Systems Hardware HP Services Data Retention HP DRAGON HP-UX HP Integrity servers HP Solutions Consulting, Red Hat Enterprise Linux HP Storage Delivery and Management Services Request Management HP DRAGON HP-UX HP Integrity servers Red Hat Enterprise Linux HP Storage Data repository Oracle HP-UX HP Integrity servers Red Hat Enterprise Linux HP Storage Data repository Sensage Red Hat Enterprise Linux HP Integrity servers HP Storage Lawful Intercept AQSACOM Red Hat Enterprise Linux HP Integrity servers Lawful Intercept Trovicor (formerly NSN Intelligence Solutions) LEA monitoring center, analytics, Trovicor (formerly and case management NSN Intelligence Solutions) 39
  • 40. Policy and Charging - HP SNAP Solution description Service providers are seeking to manage data services volume growth, control network RealTime Charging (OCS – online charging system), HP Dynamic Profiler (intelligent costs, manage and monetize usage, and provide personalized services to their subscriber profiling), and HP Promotion and Campaign Manager (targeted customers. HP Policy and Charging solutions provide a rich feature set that enables promotions). Components can be deployed in any combination or as a complete, service providers to address key issues such as fair usage, parental control, premium pre-integrated solution. charging, tiered services, identity management, service promotions, congestion control, HP SNAP delivers network, application, and subscriber-aware policy rules to and regulatory compliance. HP’s Policy and Charging solution portfolio consists of accurately apply fine-grained policies across voice, data, and video networks. solutions for policy management, real-time charging, and mediation. Network resources, subscriber data, and application information come together For policy management, HP offers HP Subscriber, Network, and Application in real-time and resources are managed down to the individual subscriber, driving Policy solutions (HP SNAP). The HP SNAP product suite includes HP Unified Policy revenue generation through personalized services while ensure efficient network use Manager (PCRF—Policy and Charging Rules Function), HP and managed customer experience. Solution components Application Partners Enabling Software Operating Systems Hardware HP Services Policy and Charging Rules Function HP Unified Policy HP-UX HP 9000 servers HP Solutions Consulting, (PCRF) Manager Delivery, and Microsoft Windows HP Integrity servers Management Services Intelligent subscriber profiling HP Dynamic Profiler Red Hat Enterprise Linux HP ProLiant servers Online charging HP RealTime Charging HP Storage Promotions and campaigns HP Promotion and Campaign Manager Bill Shock (Roaming Cost Control) HP Bill Shock Solution Policy Enforcement Allot Multimedia network media gateway Starent Billing CBOSS Rating Highdeal Billing Interact Billing LHS Billing Oracle 40
  • 41. Solution value Policy Management Components ● Helps to generate additional revenue using personalization, bundling, promotions and loyalty programs, rather than competing on flat-rate pricing ● Enables charging for unique or personalized services in distinct ways Subscriber Profile CRM Repository ● Enable real-time innovative service solutions such as fair OSS HP Dynamic HP NGOSS Profiler SDP usage, tiered services, account controls, targeted promotions and HP SDP Customer intelligence much more ● Deliver real-time personalized services and promotions to Strategic marketing each customer ● Deliver managed customer experience across fixed and Capacity Access wireless networks Network planning Policy ● Optimize and control networks resources in real-time Enforcement Active Mediation HP Partner PCRF HP IUM Advertising ● Reduces costs by using an advanced IT solution versus HP Unified Policy Manager legacy IN systems Billing ● Built on the HP RealTime BSS platform for lower TCO and better scalability Partner settlements ● Single solution across prepaid and postpaid models ● Pre-integrated with BSS/OSS systems, partners, and platforms HP SNAP Subscriber Why HP? Notification Promotions HP Promotion & Server Online Charging ● HP is the leader in IT platforms, with associated benefits Integrated into System Campaign Manager HP UPM HP RealTime proven in global deployments in Tier 1 and 2 customers Charging ● Modular, out-of-the box solutions are easy to configure and change ● Best-in-breed partnerships offer solution flexibility ● Unique experience combining Telecom network and IT assets that reduces risks and costs ● Standards-based for best path to NGN and IMS-based services ● Benchmarked on high performance, scalable, low-cost platforms 41
  • 42. Policy and Charging - HP RealTime Charging Solution description Solution value Increased adoption of converged services is placing a heavy burden on charging and ● Accelerates growth billing systems, introducing new service models and massive transaction volumes that ● Rapidly deploy high-value services can overstress legacy systems. HP RealTime Charging capably handles these extreme ● Helps to generate additional revenue using bundling, promotions and loyalty volumes with globally-proven benchmarked performance. The solution delivers high programs, rather than competing on flat-rate pricing throughput and low latency for instant authentication and authorization of services, ● Enables you to charge for unique services in discrete ways and delivers massive scalability to answer customer uptake of services. It provides the ● Deliver personalized service plans to promote loyalty and maximize profit end-to-end session management, service access control, charging control, and billing integration required to roll out new, converged voice and data services faster, and bill ● Scales easily to handle geometrically-expanding data volumes for them in real-time. The solution supports a variety of charging scenarios, with less ● Reduces costs by using an advanced IT solution versus legacy IN systems risk and reduced complexity. Deployed worldwide, the solutions’ modular, standards- ● Systems consolidation based foundation supports flexible deployment scenarios, from phased evolution of ● Unified platform for same services across prepaid and postpaid models prepaid to next generation, IMS, and Web 2.0 services. ● Flexible architecture to facilitate fast and simple innovation and reaction to market changes ● Mitigates risk through a measured evolution: - Stepped approach to convergence - Existing systems not disrupted - Fits into all deployment scenarios - Pre-integrated with BSS/OSS systems, partners, and platforms Solution components Application Partners Operating Systems Hardware HP Services Billing CBOSS HP-UX HP 9000 servers HP Consulting Rating Highdeal Microsoft Windows HP Integrity servers HP Customer Support Billing Interact Red Hat Enterprise Linux HP ProLiant servers Billing LHS HP Storage Billing Oracle Policy Enforcement Allot Multimedia network media gateway Starent 42
  • 43. Why HP? HP RealTime Charging ● HP is the leader in IT platforms, with associated benefits proven in global deployments in Tier 1 and 2 customers ● Modular, out-of-the box solutions are easy to configure and change ● Best-in-breed partnerships offer solution flexibility ● Unique experience combining Telecom network and IT assets that reduces risks and costs ● Standards-based for best path to NGN and IMS-based services ● Benchmarked on high performance, scalable, low-cost platforms 43
  • 44. Policy and Charging - HP Internet Usage Manager Solution description ● Embraces industry standards and frameworks, including IP Multimedia Subsystem HP Internet Usage Manager (IUM) offers active/convergent mediation for complex, (IMS), NGN, service-oriented architectures, and related protocols real-time, multi-technology event collection and processing for online and offline ● Combines HP expertise in Telecom and IT systems charging. The solution supports the convergence of fixed and mobile services—such ● Built on the HP RealTime BSS platform, for lower TCO, reduced risk and as voice, data, and broadband across ADSL, cable, VoIP, and IPTV. HP IUM is better scalability a single, cost-effective platform for triple/quad play offerings, providing insight into network and customer usage patterns, and includes usage accounting and Why HP? consumption billing capabilities. Capturing all customer transactions, HP IUM ● #1 in Mediation market share supplies this critical data to downstream business support systems, including online charging, data retention, policy management, business intelligence, settlement, and ● 15+ years of proven innovation for mediation with 160+ global deployments marketing, expanding its value into capacity planning, subscriber analytics, and ● Purpose-built for IP-based services and standards fraud management. Built on high-performance, scalable cost-effective HP architecture, ● Industry best practices developed by mediation and charging teams worldwide HP IUM handles the tremendous growth of mobile data traffic and meets the demands ● Unique HP ability to combine Telecom and IT assets: platforms, products, of next generation and IMS services. and services Solution value ● Thought leadership in standards organizations ● Enables new and expanded revenue streams and quicker time to market ● Supports rapid creation, testing, and withdrawal of services ● Offers modular, configurable templates ● Reduces complexity of service deployment ● Performs complex correlation of IP events ● Supports staffing efficiencies with Web-based operations management ● Enables phased transition to next generation and IMS services 44
  • 45. HP IUM Partner Billing & Marketing CEM Data Retention RA & Fraud Mgmt Rating Internet Usage Manager (IUM) Convergent / Active Meditation Voice/video data/content Fixed-Mobile-Converged networks Solution components Application Enabling Software Operating Systems Hardware HP Services Active and HP IUM HP-UX HP 9000 servers HP Solutions Convergent Microsoft Windows HP Integrity servers Consulting, Delivery, Mediation and Management Red Hat Enterprise Linux HP ProLiant servers Services HP Storage 45
  • 46. Next Generation Operations Support Systems The HP Next Generation Operations Support System (NGOSS) Solution helps suite, addressing all major OSS functions, enabling HP to provide a complete and communications service providers enhance operations support system flexibility and cost-effective OSS solution. shorten time-to-market for new services, while reducing the costs of both operations HP NGOSS solutions enable a true service-oriented architecture (SOA) OSS. They and ownership of their OSS environments. HP addresses both Fulfillment and incorporate the full range of HP Software, as well as offerings from partners, and Assurance with a ready-for-telecom infrastructure, as well as support for the new IT deliver a robust set of carrier-class, commercial-off-the-shelf (COTS) applications. infrastructure that is rapidly becoming part of today’s telecommunications landscape. Combining expertise based on industry standards as well as practical project The HP NGOSS Solution includes Solutions Consulting Services (SCS) for all aspects experience, these applications include business processes and flows, pre-built of an OSS project, coupled with a complete Fulfillment and Assurance product offer information models, management capabilities, and a library of plug-ins to address including strategic partners, HP hardware, as well as comprehensive delivery and the ongoing convergence of telecom and IT. support services. The solutions are implemented by HP Consulting and Delivery teams utilizing a In modernizing the OSS, HP integrates people, processes and technology to deliver unique set of methodologies and best practices to drive a comprehensive and solutions that: consistent approach to OSS transformation. This field-proven approach enables ● Rationalize and unify business processes to increase agility service providers to achieve significant and ongoing cost reductions, increased ● Implement a next-generation OSS architecture that can be cost-effectively visibility and control, and faster response to market shifts. The entire HP NGOSS expanded as needed Solutions portfolio is driven by industry standards such as OSS/J, Enhanced ● Address requirements across Fulfillment and Assurance including Telecommunications Operations Map (eTOM) and IT Infrastructure Library (ITIL), standards-based integration and draws upon both HP intellectual assets and deep industry expertise developed ● Feature fast, non-disruptive deployment programs that mitigate risk and through decades of complex deployments worldwide. deliver better business outcomes People, processes, and technology come together in high-value HP NGOSS solutions, The HP NGOSS solutions portfolio is organized into two functional domains: delivering the business outcomes providers want—more satisfied customers, increased Fulfillment and Assurance. The portfolio features a broad, integrated application revenue, lower costs, and easier, more rapid deployment of new services. 46
  • 47. HP NGOSS Assurance Solution description ● Problem Management—features a repository, along with a workflow for Assurance is vital for any Next Generation Operations Support System (NGOSS) problem resolution, as based around the ITIL service desk concept and deployment. The HP NGOSS Assurance solution offers a comprehensive integrated implementing the eTOM problem management function portfolio of Assurance solutions and services that help communication service ● Service Management—monitors the quality of service being delivered to providers ensure that business and customer expectations are met, while providing ensure it meets customer expectations, whether formal, through a service level sophisticated features that improve service and network operations efficiency. agreement (SLA), or informal These integrated products provide an end-to-end view of the service and network infrastructure, encompassing the IP, IT, and telecom domains, and the services that ● Fault Management—provides a consolidated real-time view across all network span these domains. and service domains, deduced from domain-specific collection and processing of alarms, and including correlation and root cause analysis The HP NGOSS Assurance solution consists of hardware, software, consulting and ● Performance management—collects performance data and key performance integration services, and addresses the following key functional Assurance areas: indicators, generates threshold events, and provides reports for trend analysis and capacity planning HP NGOSS Assurance Service Management Problem Management Service Quality Service Trouble Level Ticket Inventory Agreement Quality of Experience Discovery & Service Service Health Reconciliation Inventory Fault and Event Management Performance Management Correlation Resource Performance Inventory Reporting Fault Management Probe Systems 47
  • 48. HP NGOSS Assurance continued Solution value Why HP? ● Lowers risk and total cost of ownership (TCO) through a single vendor-supplied ● Deployed across hundreds of fixed and mobile operators around the world— solution across all key areas more than 250 deployments of HP TeMIP alone ● Provides consolidated service health views across converged telecom and ● Lower total cost of ownership through expertise gained from hundreds of IT environments successful projects, proven standards-based integration, and the broadest ● Enables proactive detection of service issues with automated trouble ticket OSS solution offering in the industry from a single vendor, spanning fulfillment, creation, root cause analysis, service impact analysis, and service quality assurance, and mediation monitoring ● Increases overall network and service availability Solution components Application Enabling Software Operating Systems Hardware HP Services HP NGOSS Assurance HP-UX HP Integrity servers HP Solution Trouble Ticket HP Service Manager software Consulting Microsoft Windows HP-PA-RISC Services Service Quality HP Service Quality Management Solution Red Hat Enterprise Linux Sun Service Level Agreement HP Service Quality Management Solution HP Solution Sun Solaris Delivery Services Quality of Experience Partner software Service Health HP TeMIP Service Console HP Solution Management Fault Management HP TeMIP software Services HP Network Node Manager HP Operations Manager Correlation HP Unified Correlation Analyzer Performance Reporting HP Performance Insight with CMS Performance Reporting Solution Discovery and HP Discovery and Dependency Mapping (DDM) Reconciliation HP Unified Topology Manager Service Inventory HP Universal Configuration Management Database Resource Inventory Partner software Probe Systems HP Route Analytics Management System Partner software 48
  • 49. HP NGOSS Assurance - HP Service Quality Management Solution Solution description HP Service Quality Management Solution (HP SQM) manages service quality Solution value from end-to-end, enabling service providers to optimize and consolidate their Key features operations processes and shorten the delays in service problem identification ● Provides real-time monitoring and reporting of service levels, quality of service, and resolution. The proven HP SQM second-generation platform provides and QoE, with prioritized response to service issues a comprehensive service quality management solution that enables service ● Includes service models, key quality indicators, and service components library providers to manage services and monitor associated service levels, and support Quality of Experience (QoE) across the entire network and IT infrastructure. Based ● Delivered with adapters for off-the-shelf integration with reporting sources on a modular, standards-based, pre-integrated framework that has been designed ● Integrates with operations support systems to offer alarms, reporting of service to evolve with your needs and growth, HP SQM provides guided workflows and quality violations, launching tickets, or starting diagnosis customizable alarms. These can be triggered or email messages generated to ● Provides an end-user experience view alert the appropriate personnel to take action before service level agreements are ● Cuts costs and increases agility with dynamic service discovery and violated or the customer experience suffers. synchronization Operations can be optimized by simply configuring the solution to help prioritize Why HP? response according to the most profitable services and customers, QoE metrics, or other pertinent criteria. This targeted service quality information can be automatically ● Capabilities proven through more than 20 complex deployments worldwide delivered to the relevant groups inside your organization, allowing them to focus on ● Ability to bridge IT and telecom service quality measurements to provide a the most critical issues. Further, the HP SQM solution provides end-to-end monitoring single view of the service infrastructure to enable more efficient resource usage and aid in ● Off-the-shelf packages for different service types reduce product deployment capacity planning. time and risk Solution components Application Enabling Software Operating Systems Hardware HP Services HP NGOSS Assurance HP Service Quality HP-UX HP Integrity HP Solution Consulting Services ● Service Quality Management Solution servers HP Solution Delivery Services Microsoft Windows XP ● Service Level Agreement HP Solution Management Services 49
  • 50. HP NGOSS Assurance - HP Performance Reporting Solution Solution description Solution value The HP Performance Reporting Solution deals with the measurement, monitoring, and Key features reporting of key performance metrics and thresholds for next generation networks and ● Collects raw performance data or counters by polling the network at services. regular intervals ● Converts the raw data into KPIs using pre defined formulae HP Performance Reporting Solution is based on the HP Performance Insight product. HP Performance Insight software is a highly scalable and customizable reporting ● Aggregates the data at various levels tool that collects, processes, analyzes, and summarizes management data from the ● Summarizes the data for various time periods most complex multivendor, multi-technology networks to build end-to-end service ● Produces regular or on-demand reports containing the KPI data performance views. ● Flexible reporting system for administrators to quickly configure and deploy reports HP Performance Insight software comes with standard report packs such as System Resource report pack, Interface report pack, Quality Assurance, MPLS/VPN, and ● Feeds alarms into a fault management system based on KPI thresholds being breeched many others. HP Performance Reporting Solution complements the existing standard product report packs with an expanding Telecom report pack library including ● Provides “hot-spot” analysis based on maximum or minimum KPI values Wireless and Transmission and other network domains. You can customize the out- ● Supports capacity management based on trend analysis of-the-box reports, create new reports and pull in new sources of data to report on. Why HP? HP Performance Reporting Solution gives you the flexibility you need to report on the data that is most important to you and your customers. HP Performance Reporting ● Solution based on widely-deployed HP Performance Insight product Solution is flexible and scalableto meet the diverse business requirements of smaller ● Capabilities proven through more than 1000 Performance Insight operators up to the world’s largest carriers. deployments worldwide ● Depth and breadth of industry experience, expertise and assets ● 30+ years experience developing OSS solutions for communications service providers Solution components Application Enabling Software Operating Systems Hardware HP Services HP NGOSS Assurance HP Performance Reporting Solution HP-UX HP Integrity servers HP Solution Consulting Services ● Performance Management HP Performance Insight Microsoft Windows XP HP Solution Delivery Services HP Solution Management Services 50
  • 51. HP NGOSS Assurance - HP TeMIP Solution description ● Delivers off-the-shelf connectivity to more than 200 kinds of network elements and management systems with a low-cost approach for building and maintaining new HP’s flagship operations support systems (OSS) product, HP TeMIP, helps operators integrations. of fixed, wireless and data/IP networks stay ahead of the competition by reducing network downtime, improving service quality, and quickly identifying the availability ● Provides a rich set of features for alarm handling, root-cause and service impact analysis, task automation, and state and configuration of resources. HP TeMIP has been proven successful in managing everything from management smaller networks to some of the world’s largest carrier networks for mobile, fixed line, transmission, cable operators, Internet service providers, satellite operators, ● Offers a complete, end-to-end view of services health and corporate or government communications networks. HP TeMIP can be seen as ● Implements compliance to major telecom industry standards (e.g. a framework for building OSS Service Assurance applications, because its use is NGOSS, MTOSI, and OSS/J) from 3GPP, TMF, IEEE, IETF, ITU-T, and not restricted to pure Fault Management. TeMIP is a Manager of Managers (MoM), other standard bodies consolidating vendor Element Management Systems (EMS), and domain (e.g. IP, ● Integrates seamlessly with other HP Software products and key partners IT) managers and can cover diagnostics, rules-based workflows, performance and configuration. Proven successful in deployments worldwide, the TeMIP family provides Why HP? multi-vendor and multi-technology integration for switching and optical transmission, ● Proven deployments across more than 250 Tier-1 and Tier-2 IP and data, and cellular radio, including the migration to next-generation networks. communications networks worldwide HP TeMIP is also sold via and with many leading network equipment providers. ● Relationships with major network equipment providers—such Solution value as Motorola, Huawei, Siemens, Marconi, Tellabs, and Ericsson— which help ensure up-to-date access to vendors’ equipment Key features ● Automates and prioritizes key operations tasks, reduces downtime, improves ● Unique model- and rule-based correlation, task automation, and service quality, and increases operational efficiency service impact analysis technologies Solution components Application Enabling Software Operating Systems Hardware HP Services HP NGOSS Assurance HP TeMIP Framework HP-UX HP Integrity servers HP Solution ● Fault and Event Management HP TeMIP Client Consulting Services Microsoft Windows HP-PA-RISC Integration with HP Network Node Manager HP Solution Delivery Integration with HP Operations Manager Red Hat Linux Sun Services HP TeMIP Development Toolkits Sun Solaris TeMIP Access Module Library HP Solution Liaisons with Inventory systems (HP and partners) Management Liaisons with Trouble Ticketing systems (HP and partners) Services Liaisons with Performance Managers (HP and partners) Northbound applications and gateways 51
  • 52. HP NGOSS Fulfillment Solution description ● Accelerates order-to-delivery time and streamlines manual processes for customer orders HP NGOSS for Fulfillment is a multi-service, multi-technology solution that comprehensively addresses service provider fulfillment processes for both high-volume ● Reduces mean time to install/configure and tailored business services. The solution, which consists of hardware, software, and services, prepares all the infrastructure elements required for taking and fulfilling Why HP? customer orders, and maintaining the associated resources. It is open and adaptable, ● Proven versatility with deep assets developed through deployments across all aligning with various industry standards and best practices like the enhanced Telecom kinds of networks and services Operations Map (eTOM), Information Technology Industry Library (ITIL) and others. ● Global strengths in consulting, integration, and support to reduce project risk and Through process automation, HP NGOSS for Fulfillment shortens the time needed to enhance functionality meet customer demand for services, helping to raise satisfaction and loyalty. ● Standalone solution suitable for small to midsized CSPs and readily integrates Solution value with partner products for larger scale environments ● Delivers a unified solution for multi-service and multi-technology fulfillment ● Ongoing, innovative investments that align with industry standards and partner solutions to optimize efficiency and enhance the customer experience ● Automates processes for predictable service deployment and optimized use of the workforce Solution components Application Partners Enabling Software Operating Systems Hardware HP Services HP NGOSS Fulfillment ConceptWave HP-UX HP Integrity Servers HP Solution ● Service Order Partner: ConceptWave Consulting Services Microsoft Windows Sun Management Server HP Solution Delivery ● Product Catalog Partner: ConceptWave Services Sun Solaris ● Service Catalog Partner: ConceptWave HP Solution Red Hat Linux ● Service Inventory HP Universal Configuration Management Management Database Services ● Resource Inventory Partner software ● Activation HP Service Activator ● Change HP Service Manager Management ● Configuration HP Network and Server Automation Management HP Mobile Device Management 52
  • 53. HP NGOSS Fulfillment solution areas Order Management Inventory Product Service inventory catalog Service Order Management Service Resource inventory catalog Activation Change and Configuration Management Change Management Activation Configuration Management 53
  • 54. HP NGOSS Fulfillment - HP Service Activator Solution description Solution value HP Service Activator (HPSA), and its suite of solutions, helps service providers ● Provides a flexible, multi-vendor platform with associated services for quickly bring to market new service offerings quickly, consistently, and cost-effectively. This deploying solutions to today’s multi-vendor, multi-domain fulfillment requirements robust provisioning and activation platform is comprised of adaptable workflows, ● Automates activation and management tasks to lower operating expense and a service and resource inventory, an extensive catalog of network plug-ins, and improve margins management and monitoring tools that help speed time-to-revenue and improve ● Delivers ongoing value through an open and extensible architecture that is the overall customer experience. The field-proven HP Service Activator defines, readily adaptable for unique customer-specific deployment scenarios organizes, and automates the many configuration tasks for servers, software, and ● Helps open new revenue streams by offering packaged solutions that enable the complete network infrastructure, as well as the applications that manage services. efficient deployment of Virtual Private Network (VPN), Carrier Ethernet and With broad capabilities across order management, inventory, and activation, HPSA Number Portability Services transcends the boundaries of “traditional” service activation, resulting in more efficient deployment of any type of service on any network infrastructure, significant Why HP? cost savings, and more satisfied and loyal customers. ● Proven versatility with deep assets developed by experience with more than 80 complex deployments worldwide ● Global strengths in consulting, integration, and support to enrich the customer experience ● Solutions seamlessly integrate across the OSS infrastructure to deliver powerful capabilities for both current and next-generation technologies Solution components Application Enabling Software Operating Systems Hardware HP Services HP NGOSS Fulfillment HP Service Activator HP-UX HP Integrity servers HP Solution Consulting Services ● Activation Microsoft Windows Server Sun HP Solution Delivery Services Red Hat Linux Sun Solaris HP Solution Management Services 54
  • 55. HP NGOSS Fulfillment - HP Order Management Solution description Solution value HP Order Management solutions build on ConceptWave’s Order Care suite. HP ● Accelerates time to market of telecom and IT services Order Management provides process and data management to fulfill service ● Catalog-driven solution maximizes automation and operations efficiency with orders. The solution also coordinates with other B/OSS applications involved in the zero-touch delivery processes management of services once active. Additional catalog management capabilities ● Rapid Application Delivery improves deployment reliability, ROI speed and make it easy to dynamically create and offer new services and products, and work consistency of customer experience with Order Management processes to simplify and automate the complex lifecycles ● Open architecture and robust management tools offer flexibility and control to of technology agnostic offerings—from concept through launch and retirement. HP adapt to market conditions Order Management deftly handles orders by decomposing them into the constituent parts that must be acted upon to fulfill the orders, and uses customized workflows and Why HP? business logic to ensure high performance orchestration of the processes required to ● Based on proven, high performance order and catalog management products execute the orders. Streamlining the order fulfillment process results in reduced fallout, from ConceptWave faster time to revenue and enhanced customer satisfaction. Furthermore, seamless ● Solution accelerators and extensions combine industry and OSS expertise integration with the existing B/OSS infrastructure, such as CRM, activation or billing with best-practices helps optimize IT investment and maximize operational efficiency. ● Delivery best practices using Rapid Application Delivery methodologies ● HP NGOSS products and solutions are complementary to and integrate with ConceptWave to cover the total Fulfillment order-to-cash lifecycle Solution components Application Partners Enabling Software Operating Systems Hardware HP Services HP NGOSS Fulfillment ConceptWave ConceptWave Order HP-UX HP Integrity servers HP Solution Consulting Services ● Service Order Management Care HP Solution Delivery Services ● Product Catalog HP Solution Management Services ● Service Catalog 55
  • 56. Digital Media Designed to deliver the rich capabilities needed for today’s evolving media environments, HP Digital Media solutions deliver a unique combination of media-specific software, field-proven hardware, and global delivery and implementation skills. They accelerate digital media workflows, enable more effective content management and enhance the value of content from creation through delivery to the end user. For any type of content, delivered to any type of device, anytime that users demand it, HP Digital Media solutions provide cost-effective, easy-to-implement capabilities for today’s evolving media environments. We have a record of success in helping digital media companies integrate and automate their digital processing workflows, increase efficiency, and drive greater value for their content assets. Our open, standards-based approach helps to control costs and risks, while providing increased flexibility. As a leading innovator in both IT and telecommunications, with a long history working with the distribution channels, HP can help you move faster than traditional media suppliers or classic IT system integrators. We offer a comprehensive portfolio of capabilities that support the imperative to go digital across the content workflow. These include: ● HP Media Control solution family, for effective and efficient scheduling, delivery, and monitoring of content to ensure quality of experience ● HP Media Workflow solution family, featuring pre-defined offerings geared toward specific media workflow functions, utilizing HP Media Workflow Master, an enabling technology that streamlines and automates the workflow experience while reducing costs across the digital media value chain ● HP Media Storage, a centralized storage platform for high-speed content workflow and integrated archive for retrieval of media assets, combined with CMS delivery and consultancy services for a complete content management solution As communications and media companies go digital, evolving towards a tapeless environment and looking to offer new media online, they need an IT company that can offer a full solution; one that is open and flexible. HP has exactly that, along with a broad range of associated solutions and services that can streamline operations across the enterprise. . 56
  • 57. Media Control - HP Control Room Solution description ● Reduces integration cost of probes and alert management through a centralized monitoring and archival systems High service quality is critical to customer satisfaction, and expanded content choices are now the norm. As a result, the costs of monitoring large numbers of video ● Enables faster response times to service issues with alert management feeds—often 100 separate feeds or more—for quality at various points along the ● Lowers operating cost versus tape-based archiving systems workflow is pressuring the bottom line. The expense of monitoring and maintenance ● Increases return on investment by leveraging multiple stream types versus single is compounded by the common use of proprietary multi-image display hardware that baseband video solutions requires backhauling channels over expensive traditional video networks. The HP Control Room solution uses off-the-shelf HP workstations and servers to receive Media Control - HP Control Room and view multiple unicast or multicast streams in a variety of formats. It then places and scales them onto a single display with full video and audio monitoring and enhanced alerts for situational awareness via traditional feed monitoring combined with operational support systems (OSS). The solution features a scalable and configurable tool that enables your organization to encode multiple IP and baseband video feeds and store months of archived content. A simple and intuitive Web-based system is used for content retrieval, making it easier than ever for users to find and view content. The solution is made up of three software products: HP Video Wall for displaying the IP feeds, HP Media Monitor for situational awareness, and HP Ingest Archive for the efficient archiving of distributed content. The HP Control Room solution delivers end-to-end IP monitoring and archiving capabilities using state-of-the-art, standards-based technologies. It is backed by HP’s experience designing, delivering, and deploying complex infrastructure solutions, and addresses the key operational challenges facing today’s media and entertainment companies and service providers. These include managing quality of experience across complex distribution architectures, responding to service issues rapidly by integrating video and service events, and controlling the costs of real-time archival operations while supporting regulatory compliance. Solution components Solution value Application Operating Systems Hardware HP Services ● Monitors multiple IP streams on a single screen HP Video Wall Microsoft Windows HP Workstations CMS Delivery ● Allows operators to monitor streams at each step of the workflow—from ingestion HP Media Monitor Red Hat Linux HP ProLiant CMS Support through distribution HP Ingest Archive servers 57
  • 58. Media Control - HP Traffic Control Solution description across various types of streaming servers. Further, you can quickly create or update The volume and types of content offered to consumers continues to grow and schedules for content that is live, on-demand, or advertising, plus, there’s automated distribution channels proliferate, making it difficult to get the right content and contract management capabilities to help you achieve compliance with contractual advertising to the right consumer at the right time. In addition, the contracts terms and conditions for specific content. surrounding content and advertising typically specify content delivery within specified Solution value timeframes, with significant penalties for failure to meet these obligations. ● Increases efficiency and lowers capital and operational expenses by eliminating redundant systems The HP Traffic Control solution simplifies all scheduling operations into a single, unified, ● Saves time by allowing template schedules to be pre-built prior to the actual and highly automated system that enables you to schedule syndicated content and content creation interstitials for multiple delivery platforms. Now Digital Video Broadcasting (DVB), IPTV, ● Manages content distribution, usage, and contracts WebTV, and 3G services can all be scheduled at the same time. The operations are ● Provides easy scheduling with content placeholders performed quickly, accurately, and with reduced headcount requirements. ● Enables data aggregation for reports and surveys The HP Traffic Control solution features HP software and off-the-shelf hardware to ● Obtains rapid implementation of schedule changes across multiple platforms provide key capabilities within a service-oriented architecture (SOA) framework. This framework simplifies management of digital media workflows—from Solution components content syndication to scheduling issues to distribution/presentation. The solution accommodates the ingestion of various video/audio digital media content via Operating Systems Hardware HP Services existing workflows, and then can generate playlists via an intuitive scheduling Web Red Hat Linux HP Workstations CMS Delivery application. These playlists define Video on Demand (VOD) or linear streaming Microsoft Windows HP ProLiant servers CMS Support in specified timeslots for the video/audio digital media content that is to be sent Media Control - HP Traffic Control Content Distribution Traffic Control End User Providers Channels IPTV/Broadcast Broadcast Production Ingest Contract Manager schedule distribution Media production Mobile Workflow Content Manager Scheduler Advertisers Content aggregators Internet Report Others 58
  • 59. HP Media Workflow Master Solution description HP Media Workflow Master Being first to market with engaging content offers competitive advantage. HP Media Workflow Master (MWM) helps to simplify and streamline complex media-related Users from various groups, departments and organizations workflows from acquisition through content delivery. The modular, standards-based service-oriented architecture (SOA) solution enables the disparate systems within siloed departments to be merged into a single, homogeneous system. HP MWM enables you to more quickly repurpose and repackage content assets and get them into the Composite applications marketplace faster. Where currently each silo has its own workflows and metadata Program Process scheduling Media Approvals Search and Browse models, HP MWM provides an integration layer to enable seamless implementation management tracking, monitoring management with existing applications and metadata models. Changes can be made dynamically, and evolve over time. The solution monitors and tracks both automated and manual activities, helping drive down re-work costs and inefficient workflows. The open Security standards design helps to ensure integration with existing and future environments without compromising existing assets. With HP Media Workflow Master, you can more fully leverage your existing media assets across the organization, operate more Workflow manager efficiently, and eliminate vendor lock-in. Solution value ● Generates new revenue streams through the reuse of existing assets Dynamic adaptation layer (metadata mapping for Web services and data) ● Helps you to adapt to market trends more quickly by making dynamic changes to business processes and models ● Accelerates workflows by automating background operations and monitoring FTP, HTTP, Ingest Rights checks manual tasks for a quicker availability of assets to the market CDN transfers Repositories customizable ● Achieves faster exchanges by automating cross-organization and Ciphering Transcoding Asset data structures, watermarking management reference models, cross-department business processes storage Third-party products and custom development ● Enables your organization to focus on core business processes by hiding the complexity of your underlying infrastructure Solution components Operating Systems Hardware HP Services Red Hat Linux HP ProLiant servers CMS Delivery Microsoft Windows HP BladeSystem servers CMS Support HP StorageWorks 59
  • 60. HP Media Storage Solution description for best performance. The CMS delivery services ensures a smooth deployment Rich media content presents a unique set of challenges to content creators and from the time the equipment arrives to the first day of production for the customer. distributors. Because these content files—whether video or audio content—can be This service offering includes the installation and configuration of the solution. CMS extremely large, a more efficient way had to be found to increase the speed at Media Storage Services also enable the integration of the Media Storage solution which these files can be moved, accessed, and manipulated throughout the complete to other CMS software solutions such as Media Workflow Master. content lifecycle. The HP Media Storage solution provides that better way, featuring world-class technology and the unsurpassed storage domain expertise of HP and our Solution value valued software solution partner Quantum Corporation. ● Delivers ongoing value through a modular, flexible, and highly scalable architecture HP Media Storage is a fully integrated, standards-based solution that meets the ● Utilizes a robust, high-performance storage virtualization environment, which specialized needs of the content creation and distribution marketplace. This includes provides a simple method to manage the intensive storage needs of media the capability to give multiple users concurrent access to media files, both during the applications content creation process and when preparing content for distribution to end users. ● Handles extremely large files and up to petabytes of overall storage capacity HP Media Storage seamlessly integrates with existing infrastructure, even when some ● Improves collaboration across heterogeneous workgroups by enabling part of the environment is based on heterogeneous operating systems. The solution concurrent access to the same files offers greatly simplified operational control and improved media workflow, enabling ● Saves time and money by reducing the wait for large media files to be high-performance and secure access to rich media content. transferred and shared during the production process, and by eliminating the CMS is able to offer different services to help with not only the implementation, but need for creating and administering redundant storage islands also in defining a storage solution that maximizes a customers distinct workflow. HP ● Offers a one-stop shopping experience by integrating standards-based hardware CMS consultancy services help to refine technical requirements using analysis of with best-in-class software the customer’s media workflows, and then define the optimum storage architecture Solution components Application Partners Enabling Software Operating Systems Hardware HP Services HP Media Storage Quantum Corporation Quantum StorNext Red Hat Linux HP ProLiant servers CMS Consultancy File System Microsoft Windows® HP StorageWorks CMS Delivery Services disk arrays and Quantum StorNext tape libraries CMS Support Services Storage Manager 60
  • 61. HP Media Storage Content Media storage virtual disk Products High-performance fast disk Audio/music Broadcast Less expensive high-opacity storage Video Computers Near-line robotic tape storage Film Consumer Archive off-line tape storage Metadata/text Repurpose 61
  • 62. Services and Products Outstanding people using field-proven methodologies unlock the true potential of any and costs, and improve service while optimizing the value of investments. This technical solution. That’s why HP Communications & Media Solutions (CMS) Services is based expertise and global reach, combined with the expertise of our best-of-breed partners, on a foundation of people, processes, and technologies with a proven track record enables HP CMS to help you achieve better business outcomes. of successful customer engagements. HP CMS Services has more than 30 years of experience delivering and supporting telecom solutions in the communications and To accompany service providers at each step of their transformation and optimize media industry. Trained and certified HP CMS Services consultants are available business results, CMS Services leverages field-proven methodologies and best practices worldwide, delivering world-class solution services that address the challenges and across a complete service portfolio: concerns of the communications media and entertainment industries and the local marketplace. HP CMS Services consultants approach technology in a strategic manner, ● HP CMS Solution Consulting Services to drive service providers business enabling enterprises to respond with new flexibility to change. HP is equipped with the transformation, and define strategies that translate into actionable solutions expertise to design, build, integrate, manage, and update communications and media ● Packaged HP CMS Solution Delivery Services to map business needs, shorten time environments to achieve targeted business goals. to revenue, and mitigate project risk throughout the complete solution lifecycle HP has a legacy of innovation, deep industry knowledge, and proven experience with multi-vendor systems, including building, integrating, and managing complex global ● HP CMS Solution Management Services to ensure maximum availability and environments. Our service portfolio is designed to enable new revenues, reduce risk operational efficiency CMS Services TRANSFORM DELIVER IMPROVE - Easily manage your - Define business - Bring new services to entire, multivendor transformation strategies market faster environment - Develop new business - Better predict and - Track and improve models that boost revenue manage project costs service performance - Choose the right - Minimize the risk of - Reduce the risk of technologies unexpected delays unexpected downtime SOLUTION SOLUTION SOLUTION CONSULTING DELIVERY MANAGEMENT SERVICES SERVICES SERVICES 62
  • 63. Services - Solutions Consulting Services Solution description Solution value HP Solution Consulting Services (HP SCS), powered by COSMOS, is an integrated ● Helps grows top-line revenue consulting portfolio that translates the customer’s business requirements and corporate ● Capitalizes on new revenue opportunities strategies into actionable solutions. At the core of HP SCS is COSMOS, a unique asset ● Enhances the customer experience of HP intellectual property, methodologies, processes, and best practices for managing ● Improves operational efficiency transformational change across people, process, and technology. Emphasizing a ● Manages risks in new technology implementations holistic approach, HP SCS helps communications service providers (CSPs) to reexamine their business models, strategies, processes, services, systems, information models, and Why HP? organizations—in order to understand key interrelationships and interdependencies, ● Comprehensive Solution Consulting Service portfolio thus enabling them to lay the foundation for change. Once business strategies are ● Proven consulting methodology clearly defined, HP works with CSPs to evolve an appropriate operational and organizational infrastructure. ● Communications and media industry expertise ● HP Communications & Media Solutions industry solutions and best practices ● Optimization of industry standards ● Unique COSMOS asset enables faster delivery at lower cost Solution components Primary Service Areas Customer Value Proposition Financial evaluation Align with business strategy and establish need with qualitative and/or quantitative analysis Process improvement Align processes with customer experience and establish optimum level of automation Organizational change Organizational efficiency optimization delivers an organization redesign based on process efficiency Architecture optimization Transformation of “as-is” infrastructure and performance simulations Transformation governance Program management, including risk mitigation and change management, to verify performance goals TRANSFORM 63
  • 64. Services - Solutions Delivery Services Solution description Deploy HP CMS consultants deploy and validate the solution in the HP Communications & Media Solutions Solution Delivery Services (SDS) portfolio service provider network. A complete portfolio of education is designed to help service providers rapidly and cost-effectively deliver new user service ensure optimum results for the solution experiences. The portfolio is based on a proven four-step methodology, to accompany Operate Operational services projects such as performance service providers at each step of their transformation while minimizing project risk and optimization, upgrade to latest solution, or service migration operating risk. It includes evaluating, capturing, deploying and operating services to help service provider maintain the solution, improve packaged for each solution. Solution Delivery Services are delivered locally and benefit performance and identify opportunities for improvements from the central expertise rooted in 35 years of expertise integrating communication and media solution across the world. Value proposition ● Offers a proven track record delivering services and solutions for more than Primary Solution 35 years Component Customer Value ● Accelerates service providers’ time-to-revenue ● Improves operational efficiency Evaluate HP CMS consultants analyze service provider’s business and architecture, elaborate business strategies and design the ● Manages risks in new technology implementations optimum service offering, business model and solution Why HP? architecture, as well as a plan for optimum deployment ● Deep CMS industry knowledge and CMS solution expertise Capture Tailored services and adaptors can be developed and captured ● Global HP communication and media expertise delivered locally in the standard solution for unified solution support ● Proven methodology for managing the end-to-end solution lifecycle Solution Delivery Services Evaluate Capture Deploy Operate Identify and design Develop and capture Deploy new telecom Maximize your actionable solutions specific services “right the operational efficiency that will create value and drive customizations in the first time” into live networks, and profitability DELIVER operational efficiency standard solution accelerating your time to revenue 64
  • 65. Services - Solutions Management Services Solution description Operation keeps getting more challenging Operational pressures are increasing in step with the growing volumes and types of Services Google Diversify services offered to your customers. Additional complexities are resulting from converged Facebook Complexity services. Human resources stretched to the limit, and operations budgets being carefully skype Increases scrutinized for savings and efficiency at every turn. In the face of these challenges, competitive advantage goes to those able to launch compelling services more quickly and cost-effectively. HP CMS offers service providers a unique portfolio of modular solution Reaching Time to Launch Operational management services, each designed to support HP CMS solutions, streamline operations, Shortens Limits and reduce operational costs to help you to focus on delivering innovative services. Solutions value Shortage in Internal ● Frees up human and financial resources to drive innovation in network services OPEX Skills ● Attains always-on service availability Tightens ● Improves time-to-revenue for new services ● Maintains management visibility and control via agreed SLAs, governance, and reporting Tiers of Solutions Management Services Why HP? Operational Services ● Most stringent Service Level Objectives in the industry—Telecom Critical Support Ongoing Operation ensures fastest relief and fixes ● Proven best practices based on more than 35 years of Telecom experience Proactive Services ● Dedicated support professionals who are familiar with your specific environment Insight & Guidance allow us to deliver support services that are tailored to your needs and constraints. ● Global reach and local expertise with HP Support Services and Delivery professionals and resources available worldwide Reactive Services “Break-Fix“ Solution components Primary Service Areas Customer Value Proposition Reactive Services Immediate problem resolution across the entire solution as implemented in your environment Proactive Services Identify operational risks, address emerging issues, and intervene before predictable issues arise IMPROVE Operational Services Maintain solution optimization to keep ahead of business changes and deliver predictable operation at reduced total cost of ownership (TCO) 65
  • 66. Services - Partner Program Overview Benefits include: HP Communications & Media solutions help you transform the customer experience ● The ability to experience and evaluate applications for yourselves and your and achieve operational excellence through improved service delivery, customer end users intelligence, real-time billing systems and next-generation operations support ● Shorter timeframes from evaluation and decision-making to solution deployment systems, as well as mobile and digital media offerings. The HP CMS Partner ● Comprehensive support and service during deployment and production Program ensures that we engage with and empower world class partners that will deliver genuine value to our customers. HP CMS also works with software resellers, including Value Added Resellers and System Integrators, who have undergone extensive education, qualification or HP CMS works in partnership with the world’s leading providers of network certification in HP CMS solutions. HP has worked with these resellers to ensure that solutions and technology to complement and enrich our portfolio with innovative they provide expert personnel who understand the issues and can determine the applications, shortening the time needed to turn those applications into revenue for right solution for your requirements. HP CMS backs these HP-certified consultants service providers. Our Partner Program insures that partners are properly trained with extensive resources and services. Our authorized channel partners have and have access to the latest information and technology. proven their HP CMS Products expertise and commitment by excellent customer sales and service, or by providing extensive technical expertise and implementation skills for a wide range of HP CMS products. Products - overview In the evolving marketplace, it makes sense to draw upon products and technologies right mix of products for your precise needs, drawn from HP products and those of developed and deployed by an industry leader. HP has a broad and deep portfolio our solution partners. These products are standards-based and modular, for ease of products that are designed to the control costs and risks of delivering a rewarding of integration with legacy infrastructure and systems, as well as ongoing investment and profitable consumer service experience. We apply a legacy of innovation and protection. You can count on HP to implement these products quickly, integrate our experience with complex multi-vendor service environments to enable you to roll them for maximum efficiency, and even manage their functionalities for you if you out services faster and manage them more effectively. We’ll help you choose the so choose. Our expertise and worldwide availability make HP the right technology partner for today’s dynamic services arena. 66
  • 67. Products - HP OpenCall Home Location Register Product description ● Enables coexistence between 2G/3G voice/video and evolving broadband core by addressing evolved HLR /HSS interfaces; this includes AAA/Profile Cut costs while consolidating and evolving the mobile network core. Eliminate the components critical for carriers interested in 3GPP, 3GPP2, and LTE evolutions, fragmented databases common to legacy HLR implementations, and better serve your as well as CDMA convergence subscribers. The HP OpenCall Home Location Register (HLR) provides consolidated ● Provides the utmost in reliability due to the flexible underlying framework featuring mobile network mobility management on a general-purpose computing-based platform. HP OpenCall Intelligent Network Server and HP Integrity NonStop Server platforms It offers a centralized repository for transient and static subscriber information for ANSI, Why HP? GSM, and GPRS subscribers within a single network, while supporting interoperability ● Wide array of co-located applications, including HLR, HSS, Equipment Identity between the various technologies. It’s open and scalable, and has been proven reliable Register/Automatic Device Detection (EIR/ADD), and USSD on a single in over 35 years of deployment with a record of availability and reliability unmatched platform, enabling cost savings with proven and unmatched scalability in the industry. In fact, HP OpenCall HLR currently supports over 250M+ subscribers ● Clear evolutionary path to next generation networks, while leveraging existing worldwide. It enables an evolutionary approach to deploying next-generation networks network and platform investment including 4G (Long Term Evolution and wireless broadband) and IP Multimedia ● Vendor independence opens network to multiple Network Equipment Providers Subsystem (IMS) technologies. In real time, the attributes of the HP OpenCall HLR are ● Over 35 years of proven reliability and experience in telecommunications opened to services using HP OpenCall Profile Manager, enabling unique revenue- environments generating services to be delivered quickly, along with providing ongoing cost-savings HP OpenCall HLR through infrastructure consolidation and streamlined operations. Product value Call Processing ANSI ANSI ANSI ANSI Key features ● Supports multiple applications on a single platform, enabling providers to Switch Configuration consolidate and lower operational costs Vendor and Version a d Version a d Version a d Version and Version d Vendor and Vendor and Vendor and Vendor ● Focuses on helping service providers build an open network that enables them to quickly embrace new technology ● Provides a distributed and layered architecture for a single HLR behind one Subscriber Services Global Title with a proven non-directory-based database Subscriber Enablement Class of Service Enablement ● Delivers telco-grade performance and single database scalability beyond 100+ million subscribers Database System Network Synchronization Management Configuration PRODUCT Components Application Enabling Software Operating Systems Hardware HP Services HP OpenCall HLR HP OpenCall INS HP NSK HP Integrity servers CMS Delivery HP NonStop servers 67
  • 68. Products - HP OpenCall Home Subscriber Server Product description For service providers migrating existing wireless platforms, converging wireless Why HP? with wireline, or delivering broadband services, HP OpenCall HSS makes the ● Protects service providers’ 2G investments and allows them to leverage those transition towards IP Multimedia Services simple while keeping existing 2G networks to jump-start the all-IP network operations running smoothly. HP OpenCall Home Subscriber Server (HSS) is an ● Standards-based solution supports IMS elements from a variety of vendors, industry-standard element of IP Multimedia Subsystem (IMS)/Multi-Media Domain leaving the service provider free to choose the right technology for the best price (MMD) next-generation networks. As the master user database supporting IMS/ ● More than 35 years experience in installing and supporting mission-critical, MMD network entities that handle calls and sessions, the HSS is critical to any telecom networks next-generation network. It is also a key element for service providers extending their networks to include next-generation service capabilities. HP OpenCall HSS provides integrated subscriber data storage and management for instant group communication services within the network. The solution’s flexible architecture scales massively and cost-effectively, for significant and ongoing savings. Product value ● Includes the commercial-ready HP OpenCall Home Subscriber Server based on 3GPP and 3GPP2 standards ● Supports standard diameter-based Cx/16, Sh/11, and Wx interfaces ● Furnishes real-time database synchronization capability using the proven mated- pair technology of the HP OpenCall HLR ● Offers extended authentication support using different network requirements, including Authentication and Key Agreement (AKA), HTTP Digest, NASS, password, and Early IMS Security ● Uses Subscriber Locator Function (SLF) with Dx and Dh interfaces ● Integrates with HP OpenCall Profile Manager to allow for a distributed data model Product components Application Enabling Software Operating Systems Hardware HP Services HP OpenCall HSS HP OpenCall INS HP NSK HP Integrity servers CMS Delivery HP NonStop servers 68
  • 69. Products - HP OpenCall Profile Manager Product description HP OpenCall Profile Manager HP OpenCall Profile Manager is a comprehensive subscriber data Front-End Layer: Interfaces Service Processing management enabler that allows service providers to unlock the valuable potential of the subscriber data assets they already possess. HP OpenCall Profile Manager provides the critical building block for achieving a unified HLR SLF MAP LDAP ODBC view of the subscriber data assets, regardless of the underlying database HSS technologies. It also provides access to subscriber data assets from key network elements, including the HP OpenCall Home Location Register (HLR) Diameter SOAP XA and HP OpenCall Home Subscriber Server (HSS). Using open standard-based interfaces, it provides unified access to the data under its control, and acts as a single management tool for network operations staff. The solution’s ability DPA to consolidate and replicate a variety of databases contributes to cost savings Mid-Layer: Data Management and simplicity in building unified profile solutions that can help enhance the customer experience and drive new revenue. Data Product value Data Data Integrity Data Data Versioning Partitioning Rules Federation Replication ● Features a centralized data model for cost-effective service provisioning Engine Control (IMSI/IMPI) and access ● Uses standard interfaces, such as Java Database Connectivity (JDBC) and Lightweight Directory Access Protocol (LDAP), for ubiquitous access ● Provides the unique ability to choose and mix between replicating data and GPRS EPS App App data migration Subs Subs Profile MIND Data Data ● Simplifies service creation and deployment with data access, provisioning, replication, and data modeling tools HP Profile Manager ● Helps to ensure safe, consistent data updates through built-in data Federated and integrity systems Future Services Repositories Why HP? Product components ● More than 35 years of expertise in subscriber profile management ● Flexible data model can accommodate service provider-driven design Application Operating Systems Hardware HP Services ● Standard-based interfaces, pre-integrated with HP mobility management HP OpenCall HP NSK HP Integrity servers CMS Delivery components Profile Manager HP NonStop servers 69
  • 70. Products - HP Virtual Identity and Profile Broker Product description ● Improves security through data release policy controls that determine which application can access which elements of a user’s profile at the user, data HP Virtual Identity and Profile Broker (HP VIP-B) provides secure single-point, element, and requestor levels single-transaction access to user-centric data that is dispersed across multiple ● Performs identity aliasing across back-end sources, enabling applications to independent data stores. It presents a virtual view of user-centric data to requesting request data, using its own “known” identity, from sources that know the applications via a central interface and single protocol. Native security controls subscriber by other identities for authentication, authorization and access are delivered through HP and solution ● Includes multiple protocol support, for both access (front-end) and virtual dynamic partner technologies, while the solution’s virtual aggregation capabilities offer aggregation (back-end) protocol independence, and allow the operator to choose a single standard ● Enables inbound and outbound data transformation and enumeration protocol to access this user data. By giving an application independence from Why HP? complex data access tasks, HP’s VIP Broker quickly impacts the subscriber ● Subscriber data management expertise and delivery experience bridges experience while minimizing the mobile network operator’s investment. The broad telecommunications and IT environments coverage of HP VIP Broker’s query and reporting capabilities provides a high ● Experienced service professionals with proven ability to deliver highly degree of personalized service to subscribers because it aggregates data from complex solutions across the mobile network and beyond. ● The most comprehensive end-to-end offering Product value ● Rich feature set integrates with a broad array of HP products, solutions, ● Provides virtual, intelligent, and dynamic aggregation of back-end data sources and services presented as XML or LDAP; this “use-in-place” approach to dispersed subscriber ● Incorporates best-in-class software and hardware alongside services, support, data allows for the use of data from legacy applications without an expensive and training migration to a consolidated database ● Enables intelligent federation using abstraction to ensure application VIP Broker Graphic independence from data’s source, its location and access protocols, the data structure, and its access keys (identities) for out-of-the-box access data from to Service & sources Application Requests ● Provides conditional handling of data enabled with extensible architecture via internal Programmable Control Logic function Access Control Product components Application Enabling Operating Hardware HP Services VIP Broker Software Systems Abstraction HP VIP Broker Oracle ALDSP, Red Hat Linux HP ProLiant CMS Delivery WLS, TimesTen, SUSE Linux DL servers Other 10G RAC HP ProLiant HLR LDAP CRM Presence & Network Element BL servers Availability Sources External Microsoft Location HSS XDMS RDBMS Commercial Exchange Services Sources 70 User Data Silos
  • 71. HP Equipment Identity Register Product description HP EIR The HP Equipment Identity Register (HP EIR) provides a centralized, highly-scalable database for storing the unique identification numbers that are assigned to each MSC / VLR of the mobile devices operating within a mobile network. These numbers, known as the International Mobile Equipment Identity (IMEI), are primarily designed to act Signaling as a preventative measure against the use of stolen handsets and for controlling Network the serious threats from fraud and potential criminal activities associated with untraceable usage of such handsets. With the HP solution, Individual IMEIs can be listed in the “allowed” list until they are reported as stolen. At that point, they are moved to the “disallow” list and calls made from the device with the specified IMEI are not processed. This capability helps service providers protect their brand and improve compliance with government regulations surrounding handset security, while offering subscribers additional protections. EIR and Theft Detection Product value ● Prevents usage of stolen devices which helps to actively reduce phone theft ● Flexibility for allow, disallow, and conditional treatment of handsets ● Supports proactive fraud detection ● Protects service provider brand image IMEA Database Why HP? ● Integrates with HP OpenCall HLR and HP OpenCall HSS for a White Black Grey comprehensive solution ● Proven delivery and availability of mission-critical No trace Do not Trace but telecommunications solutions normal allow do not ● Professional service delivery experts available worldwide service disrupt service Product components Application Operating Hardware HP Services Systems HP Equipment HP NSK HP NonStop servers CMS Delivery Identity Register HP BladeSystem servers 71
  • 72. Products - HP Intelligent Network Server Product description Why HP? HP Intelligent Network Server (HP INS) provides a proven, robust ● Broad range of related service offerings, including HP Home Location Register (HP HLR); and highly-scalable IN services platform that supports services Home Subscriber Service (HP HSS); Position Determination Entity (PDE); Prepay/Convergent delivered across legacy wireline, legacy wireless, and next- Charging solutions; Virtual Private Network (VPN); and various Call Management solutions generation IP Multimedia Subsystem-based networks (IMS). Proven ● More than 35 years of experience with IN server-based solutions to be one of the most reliable transaction processing server in deployments worldwide, this fault-tolerant platform is what providers HP INS Collect Calling of converging telecommunications services need to deliver the rich Profile Other Custom Manager Prepay DACC services that attract and retain customers. The INS was designed LNP to manage advanced telecommunications services, such as Home Toll Free Prepay GVPN HSS PDE HLR Location Register (HLR), fraud prevention, prepay services, location services, enhanced networking services, and others. With HP INS, TSCE Execution Environment network equipment providers and independent software vendors Native C API can quickly respond to market dynamics and offer customers an INS Management engaging suite of off-the-shelf wireless and wireline services. Node Overload Scalability and Flexibility OA&M, logs Geographic Management Protection Responsiveness and SNMP Diversity Product value OpenCall Process Dynamic Context and Read / Write INS Event Report Remote Data Key features Administration Load Smart msg Header and Alarming Replication and Persistence Balancing Routing Information ● Supports multiple applications on a single platform for consolidated services and lower operational costs Application Message Statistics Memory-based and Process Transfer Gen I/O IP Gateway Subsystem Database ● Includes overload protection to ensure that surges of network Definition System traffic will not halt service availability ● Provides two application development environments—a C Management NonStop OS Integrity Application Programming Interface (C API) for utmost OS NonStop 2-16 IP CLIMs Telco CLIMs T1 / E1 cards Storage CLIMs JBOD Racks application flexibility and performance, and a graphical BladeSystem Processors service creation environment and execution environment for rapid prototyping or trials SIGTRAN LSL, ATM ● Supports both ITU and ANSI SS7 protocol stacks running on (M3UA) (SAAL), top of time-division multiplexing (TDM)-based SS7 connectivity Unchannelized options, as well as SIGTRAN (SS7 over IP) ● Supports sessions with Session Initiation Protocol (SIP) entity types on the network ● Delivers the utmost in reliability, scalability, and data integrity leveraged from the capabilities of the underlying HP Integrity NonStop server platforms 72
  • 73. Products - HP OpenCall Media Platform Product description Why HP? HP OpenCall Media Platform (OCMP) is a scalable, carrier-grade Media Server ● Over 750,000 ports deployed in over 50 countries within more than 150 major and Media Resource Function (MRF), which helps telecommunication service service providers providers accelerate the creation and deployment of interactive access to content, ● Largest WW carrier VoiceXML base with 250,000 ports deployed person-to-person, and community multimedia services. It integrates easily with ● World’s largest single carrier VoiceXML deployment with 30,000 ports existing network architectures, and enables the deployment of a wide range of ● First deployments of video applications in 2005 services. It supports interactive voice and video response systems, multimedia ● More than 35 years of experience in signaling (SIP/SS7) portals, multimedia messaging, virtual contact center, and entertainment solutions ● Over 35 years of experience in SoftDSP technology and products such as multimedia sharing, and blogging. ● Holder of more than 100 patents in video technology Support for a range of legacy TDM standards as well as advanced Internet Protocol ● Choice of TDM media server, IP Media server, or Media Resource Function (IP) features makes the HP OCMP perfectly suited to support convergence scenarios (MRF) based on the same OCMP software for the evolution of networks from TDM to all IP/IMS. ● Backed by a worldwide delivery, services, and support organization OCMP comprises a complete, flexible carrier-grade media server platform with a rich media-processing feature set, along with an extensive set of applicative HP OpenCall interfaces for deployment with Web application servers and IP application servers, Media as well as legacy Intelligent Network Service Control Points (IN SCPs). Platform Product value Key features ● Supports network convergence and protects investments—HP OCMP is ready for netann, CallOut CCXML deployment into today’s 3G, broadband, NGN, and IMS networks MSCML manager Centralized management alarms ● Enables a wide range of advanced multimedia services, contributing to VoiceXML increased Average Revenue Per User (ARPU) ● Delivers rich, easy-to-use, and very reactive user interaction, so new subscribers Resource manager can be attracted and churn reduced with a top-quality user experience CDR ● Supports the complete HP Rich Communication solutions portfolio Call and media control ● Enables service providers to take advantage of the OCMP partner ecosystem ASR with flexibility to choose from a wide selection of the most compelling audio and Signaling video services or define customization of existing services TTS SoftDSP ● Delivers an industry-standard platform implementing W3C, IETF, and 3GPP ISDN ISUP SIP standard interfaces Telecom network 73
  • 74. Products - HP OpenCall Media Platform continued Product components Application Partners Server Hardware Operating Systems Telecom Hardware HP Services Network IVR HP ProLiant servers Red Hat Linux TMC board and SS7 boards HP Consulting & Self-service IVR HP BladeSystem servers or standard LAN boards Integration Prepaid IVR Developer services IN IVR Customer training Activation services Customer support Entertainment and Marand HP ProLiant servers Red Hat Linux TMC board and SS7 boards HP Consulting & communities: Mobile Video HP BladeSystem servers or standard LAN boards Integration Video blog International Developer services Video Portal Customer training Video surveillance Activation services Customer support Call completion Speech Design HP ProLiant servers Red Hat Linux TMC board and SS7 boards HP Consulting & Next Generation Carrier Systems HP BladeSystem servers or standard LAN boards Integration Messaging Developer services Customer training Activation services Customer support Enterprise Cosmocom HP ProLiant servers Red Hat Linux TMC board and SS7 boards HP Consulting & Communications: Octon HP BladeSystem servers or standard LAN boards Integration HP Video Conference Developer services HP IP Contact Center Customer training Activation services Customer support 74
  • 75. Products - HP OpenCall Service Controller Product description Product value The HP OpenCall Service Controller (HP OCSC) is an open and flexible, carrier- ● Allows rapid deployment of new services to test market and differentiate, with grade platform for the developing, building, testing, and off-switch deployment faster time-to-revenue of multi-network-based services and applications in 2G and 3G, fixed, or ● Provides a competitive edge through lower total cost of ownership; reduces mobile network architectures. It helps service providers to meet the demands of infrastructure costs while delivering integrated, high-value services across the an increasingly sophisticated customer base by enabling the global delivery of converged network converged and next-generation call management services. HP OCSC consists of ● Leverages platform investment with multiple co-existent services fault-tolerant software, a fault-resilient hardware service execution platform, and ● Streamlines development by insulating applications from SS7 and IP a workstation-based service creation environment. A high-availability service network behavior management platform is also available. Proven in major deployments worldwide, ● Offers an extremely high availability of service, maintaining high levels of the HP OpenCall Service Controller provides you with the flexibility to rapidly service quality and protecting revenue streams deploy new services to either test the market or differentiate from the competition, ● Keeps pace with evolutions in technology and regulatory compliance using a reliable, cost-effective service platform that is easily tailored to your specific ● Supports yesterday’s, today’s, and tomorrow’s services with backward business needs. compatibility and interoperability with legacy HP OpenCall systems Why HP? HP OpenCall Service Controller ● 60+ operators with 100M+ prepaid subscribers worldwide are live on HP OpenCall service control platforms SS7 Network ● Offers “one-stop shopping” that includes support, end-to-end professional SMSC HP OpenCall MSC services, and a robust partner program SLPs MSC IVR SCP IP Network Application Server MMSC GGSN 75
  • 76. Products - HP OpenCall Service Access Controller Product description Why HP? HP OpenCall Service Access Controller (HP OCSAC) is a carrier-grade platform ● 60+ operators with 100M+ prepaid subscribers worldwide are live with HP that provides service-logic-based, real-time control of voice and video calls, data OpenCall-based service control platforms sessions, and content in conjunction with an external rater and balance manager. It ● 50,000+ interactive voice response (IVR) ports have been deployed for IN and/ is the cornerstone of a convergent charging solution, bringing together prepaid and or prepaid postpaid voice and data services. These services come together through a flexible ● Largest number of billing and customer care installations in the world architecture, enabling innovative payment solutions to be quickly rolled out. HP OpenCall Service Access Controller integrates with leading billing vendors’ online charging systems and implements the Intelligent Network (IN) model as well as standardized IP protocols (SIP, Diameter) to provide real-time control of users’ voice and video calls, data sessions or content. This enables service providers to control usage in real-time and virtually eliminate prepay revenue leakage. Product value ● Provides real-time control of calls, sessions, and content ● Enables charging scenarios for voice and video as well as Short Message Service (SMS) or GPRS using IN protocols ● Allows for data- or content-based charging scenarios (such as SMS, MMS, WAP browsing) through Diameter or HP proprietary protocol ● Provides management of end-user interaction ● Supports roaming services ● Enhances collaboration API for deployment of value-added services combined Product components with charging options ● Delivers massive scalability and migration path for millions of users Partners Operating Hardware HP Services ● Enables high-availability through platform attributes and solution behavior Systems ● Integrates seamlessly with legacy solutions and provides ease of customization Interact HP-UX HP 9000 (PA RISC) Activation services as needed servers Intervoice HP Consulting & HP Integrity servers Integration LHS Customer support Portal Software Customer training Developer services 76
  • 77. Products - HP OpenCall Universal Signaling Platform (HP OC-USP) and HP OpenCall Internet Protocol Signaling Transfer Gateway (HP OCIP-STG) Product description HP OpenCall Universal Signaling Platform HP OpenCall Universal Signaling Platform (USP) is an integrated, standards-based signaling platform which serves as the foundation for developing and deploying USP APIs a wide range of advanced telco-grade solutions. HP USP enables existing Runs user applications applications to evolve smoothly toward all-IP infrastructure, using any combination built on top of supplied APIs of protocols (SS7, SIGTRAN). Robust, proven, highly efficient, and reliable, it’s an Back-End (BE) cost-effective platform for building and deploying new solutions. Can be co-located A key part of USP platform is the HP OpenCall Internet Protocol Signaling Runs upper SS7 protocol Transfer Gateway (IP-STG), which ensures the network connectivity to both SS7 layers and provides access and SIGTRAN. IP-STG can be deployed as a standalone product, transporting to IP network SS7 traffic over IP SIGTRAN networks. OpenCall IP-STG also provides an STP-Lite function, complementing core network STP and concentrating regional signaling OCIP-STG traffic to core STP, and allowing for a cost-effective, geographically-dispersed network access point. It helps bridge the next-generation IP networks and the SS7 Provides access to SS7 network network, enabling service providers to connect present and future applications Front-End (FE) across multiple networks. The HP OpenCall signaling portfolio accommodates the convergence of fixed, mobile, and broadband technologies, reducing the cost of operating networks, IP network streamlining the introduction of new services, and simplifying migration from inflexible, vertically siloed legacy environments to IP environments that support SS7 network innovative next-generation services. Product value ● Reduces OpEx and CapEx ● Simplifies management—both operations and maintenance—of legacy, hybrid, and next-generation networks ● Leverages lower-cost IP-based technology and enables reuse of applications across this common infrastructure ● Breaks down operational silos, replacing them with a unified IP-based environment ● Expands the ability to quickly deploy rich, interactive services by separating the network connection from the application software 77
  • 78. HP OpenCall Universal Signaling Platform (HP OC-USP) and HP OpenCall Internet Protocol Signaling Transfer Gateway (HP OCIP-STG) continued HP OpenCall Universal Signaling Platform ● Offers N+1 scalability with high performance ● Provides seamless connectivity to traditional SS7 and next-generation IP ● Provides intelligent routing and traffic load-sharing capabilities, with high-density SIGTRAN networks connectivity to the SS7 and IP SIGTRAN SUA, M3UA, and M2PA networks ● Draws upon HP off-the-shelf servers, for rapid, cost-effective deployment ● Delivers unsurpassed availability and smooth upgrades with no downtime through N+1 architecture ● Offers a fully N+1 distributed and highly-scalable environment ● Places telecommunication applications into an IT infrastructure, sharing network Why HP? access through HP OpenCall IP-Signaling Transfer Gateway front-ends ● Reduces risks and maximizes service availability, because deployment can be ● HP OpenCall signaling platforms are used in more than 5,000+ installations with distributed over several geographical sites 25,000 servers in fixed and mobile networks in over 100 countries ● 80+ service providers worldwide are using the IP-STG product as signaling HP OpenCall IP-Signaling Transfer Gateway gateway, STP Lite, or new IP SIGTRAN network infrastructure ● Transports Signaling System 7 (SS7) traffic over IP networks to help bridge next- ● 35 years of experience in signaling (SIP/SS7) generation IP networks and SS7 network ● Rich solutions portfolio with comprehensive ecosystem of more than 60 partners ● Enables communications and media companies to connect present and future ● Agile delivery and support organizations to customize and deploy solutions applications to legacy signaling infrastructure worldwide Product components Partners Server Hardware Operating Systems Telecom Hardware HP Services Acision HP Integrity servers HP-UX SS7 boards E1/T1 and ATM Activation services Nokia Siemens HP ProLiant servers Red Hat Linux HP Consulting & Networks Integration Nortel HP rack-mount Customer support HP BladeSystem servers Telenity Network Equipment Building Standards Customer training (NEBS) servers MCTel Developer services Gemalto 78
  • 79. Products - HP XML Document Management Server Product description Product value HP XML Document Management Server (HP XDMS) is an Open Mobile Alliance ● Provides OMA-compliant authentication user through aggregation proxy (OMA)-compliant Extensible Markup Language (XML) document management server ● Validates data with configurable XML schema that securely stores and manages subscribers’ personal data at a central point in ● Secures data management and storage using digest and Transport Layer Security the service provider’s network. It allows application servers to easily access and (TLS) authentication manipulate XML documents, provides the functions required to establish multi- ● Customizes data presentation for multi-language support user communication sessions, and enables the sharing of status information while ● Allows the owner of the data to control who sees what data with robust access protecting the privacy of the owner. HP XDMS also helps to drive additional user policy capabilities traffic and satisfaction, because it facilitates searching of shared resources across ● Maintains detailed charging records the server, so that users can, for example, find new friends who share common ● Alerts you to any changes to data for shared information interests within the community. ● Uses XQuery search to quickly filter data Why HP? ● Backed by a worldwide delivery, services, and support organization ● Supports all OMA-defined XDMS flavors in one box; service providers can leverage a single XDMS for multiple application usage High Level Architecture of XDMS ● Flexible authorization policy controlled by the end users on a centralized Client XDMS OA&M repository for personal data; end users decide who to share their information W BEM (Event/ Alarm, stats, config) XDM-3 Aggregation Proxy FTP Billing system (Retrieve CDR) with, and what should be shared Diameter HSS (Retrieve user profile) User Equipment (UE) XDMS-4 (Manipulation Enable Specific of XML doc) XDMS Client Browser (End users, systems administrations) Enabler Product components Server Application Operating Systems Hardware HP Services Shared SIP IP XDMS XDM 2 Core HP XDMS Red Hat Linux HP ProLiant CMS Delivery Application servers (AS), XDM-1 (Subscription to change notification) BL460c e.g. Presence PoC, Location servers 79
  • 80. To learn more, visit www.hp.com/cms © Copyright 2007, 2009 Hewlett-Packard Development Company, L.P. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. The information contained herein is subject to change without notice. Intel, Xeon, Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Java is a US trademark of Sun Microsystems, Inc. Linux is a U.S. registered trademark of Linus Torvalds. Microsoft is a US registered trademark of Microsoft Corporation. Oracle is a registered US trademark of Oracle Corporation, Redwood City, California. 4AA0-8152ENW Rev 2, December 2009

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