Base Concept Deck 0209


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Base Concept Deck 0209

  1. 1. HEALTHCARE 311 You’ll Find Convenient Care Rewarding February 2009
  2. 2. H E A L T H C A R E 3 1 1 Overview Market scan Ì HEALTHCARE 311 - 2008 & 2009 Ì HEALTHCARE 311 search Ì Benefits to retailers & consumer health Ì products/services providers Healthcare 311’s mobile future Ì Options/next steps Ì HEALTHCARE 311 Where for convenient care 2 February 17, 2009
  3. 3. Routine non-emergency health care is painful Over 135 million non-urgent MD treatment visits annually Ì 2/3 of Americans say they have a hard time getting medical care on Ì nights, weekends, & holidays Just 30% say they can get in to see their doctor on the same day Ì 30% waited 2+ hours in ER before being treated Ì 31% of respondents to a 2008 Deloitte Consulting survey note a Ì desire for service improvements, including more time with the doctor, shorter waiting times, & faster appointments American College of Emergency Physicians “2009 State of Ì Emergency Care” report card gives US ERs D- for access * Commonwealth Fund, 12/2007 International Health Policy Survey -- Toward Higher-Performance Health Systems: Adults' Health Care Experiences in Seven Countries Deloitte Center for Health Solutions: 2008 Survey of Health Care Consumers National Center for Health Statistics, National Ambulatory Medical Care Survey, 2004 (published June 2006) HEALTHCARE 311 Where for convenient care 3 February 17, 2009
  4. 4. Retail clinics can ease pain for the employer market Convenient care market growth and employers Ì i 45%+ growth in convenient care locations in 2008 i National Business Group on Health policy position supports employers’ strategic incorporation of convenient care i Walgreens transforms Take Care Health to explicitly address employer market for onsite-nearsite convenient care (Complete Care & Well Being) Retailers/consumer products mfgrs market need Ì i Convenient ways to support retail clinic uptake by large populations – Employers – Associations – Governments, as service provider and employer HEALTHCARE 311 Where for convenient care 4 February 17, 2009
  5. 5. Employer market need Leading employers need solutions to fundamental convenient care infrastructure challenges Coast-to-coast coverage Ì Exclusive provider arrangements create coverage & equity problems i Successful solution requires engaging multiple providers i Healthcare 311 performs a simple job for employers: Ì it makes convenient care convenient for their populations where to find clinics i how to contact them i information on what they offer, and when i ways to measure interest and access i HEALTHCARE 311 Where for convenient care 5 February 17, 2009
  6. 6. HEALTHCARE 311 HEALTHCARE 311: 2008 Ì Complementary web-based clinics locator Ì 1,500+ convenient care locations Ì Used by hundreds of organizations Ì Brandable affiliate search box Ì Context-driven search results sponsorship/messaging Ì Usage reporting Date/time i i Searches conducted i Page(s) visited i Cascading reporting relationships – Sponsor – Sub-affiliates HEALTHCARE 311 Where for convenient care 6 February 17, 2009
  7. 7. Partial List of Recent HEALTHCARE 311 visitors 3M Company JCAHO United Healthcare Corporation Aarp JMB Insurance United States Army Corps Of Engineers Abbott Laboratories Johns Hopkins Med. Inst. United States Postal Service ABD Insurance Johns Hopkins University United Technologies Res. Ctr. Adecco Johnson Controls Univ of FL Med Ctr ADP Johnson Financial Group University Of Connecticut Advanced Communication Technology Jordan Hospital University Of Hartford Adventist Health Systems Kaiser Permanente University of Illinois Adventist Healthcare Kaiser Permanente Medical Care Program University Of Iowa Advocate Health Kellogg University of KY Aegon USA Kennedy Krieger University Of Minnesota Aetna KinderCare University of MN Agis Kirkwood Community College University of Phoenix AIG Knology Holdings Inc University of Pittsburgh Alameda County Medical Center Knox County University Of Scranton Alco Capital Resource Land O Lakes Inc University Of Texas Alexander & Alexander Laquinta- Arlington Tx University of UT Allegheny Health Education And Research Foundation Lawrence University University of WI Allendale Telephone Lazy Days Rv Center Inc UPS Allstate Insurance Company Library Connection US Census Bureau Altarum LifeChoice US Courts Alverno Information Services LifeTips US Dept of Agriculture Inc Lincoln National US Dept of HHS Amer. Nat. Res. Pipeline Co. Lockton Companies US Global Development Americaid Los Angeles Unified School District US Justice Department American International Group Data Center Inc Louisiana Dept Health & Hosps US Signal Corp Ameriprise Financial Services Lowell Public School Department USDA Ofc of Operations Ameritech Electronic Commerce Loyola University Utah Educational Network Amoco Corp Mackin Library Media Services Vencor Inc Analogic Inc Manatt Phelps & Phillips Verispan Anoka School District Manpower Virginia Dept of Health Architel Holdings Llc Maricopa County Community College District Vivato Army & Air Force Exchange Service Marshfield Medical Research Volkswagen De Mexico S.a. De C.v Ascension Health Marx Advertising Inc Wachovia Asset Investment Managers Mary Kate Scott Walgreens Assurant Inc Massachusetts Department Of Revenue Wal-Mart Atlanta Journal Constitution MassMutual Washington State Univ. Atlantic Broadband Finance Mayo Foundation Watson Wyatt Atlanticare Health System McLeod USA Webster Bank ATM Integrated Technologies Media General Well Spot Aurora Health Care Medica Wellesley College Austin Foam Plastics Medical Staffing Network Welsh Companies Aventis Pharmaceutical Medstat West Corporation HEALTHCARE 311 Where for convenient care 7 February 17, 2009
  8. 8. Branding opportunities Brandable affiliate web-based search box HEALTHCARE 311 Where for convenient care 8 February 17, 2009
  9. 9. Convenient search Simple search functionality HEALTHCARE 311 Where for convenient care 9 February 17, 2009
  10. 10. Branded search results Brandable search results HEALTHCARE 311 Where for convenient care 10 February 17, 2009
  11. 11. Valuable results for users Location- specific information Click to add site-specific information HEALTHCARE 311 Where for convenient care 11 February 17, 2009
  12. 12. Mobile phone-friendly…. HEALTHCARE 311 Where for convenient care 12 February 17, 2009
  13. 13. Brand-friendly, too…. Trusted Health Care 4-5 second sponsorship Brand message between search summary and user’s Is proud to help you locate retail clinics selection of individual clinic Retail clinics search powered by H e a l t h c a r e 3 1 1 location provides prime opportunity for highly targeted retail/consumer product communication HEALTHCARE 311 Where for convenient care 13 February 17, 2009
  14. 14. Use reports Affiliate- specific ‘raw’ reports in real time HEALTHCARE 311 Where for convenient care 14 February 17, 2009
  15. 15. Use reports Periodic systemwide reports HEALTHCARE 311 Where for convenient care 15 February 17, 2009
  16. 16. Retailer benefits HEALTHCARE 311 benefits for retailers Brandable, high-visibility convenient care application Ì 12/08: targetable offers/messages (messages can tie to searches based on i location, clinic brand, search type) Retailer affiliate account: complementary Ì Code for retailer affiliates: complementary Ì Clinics locator code already built - deploy when you are ready Ì Valuable application for leading employers, their employees and Ì families Valuable application for health industry service providers/associations Ì Reporting on affiliates’ usage patterns Ì ‘Self-serve’ reports available at retailer convenience i i HEALTHCARE 311 reports bi-monthly HEALTHCARE 311 owns the application - no retailer maintenance Ì Deliver your sponsorship messages to mobile phone users Ì HEALTHCARE 311 Where for convenient care 16 February 17, 2009
  17. 17. More in store for 2009 HEALTHCARE 311: Q4 2009 Voice access for mobile phones Ì GPS phones drive optimum location-based convenience i ‘Impulse’ availability of nearby convenient care locations and i location-specific information (hours, directions, services, etc) Brandable location messages Ì Mobile coupons Ì HEALTHCARE 311 Where for convenient care 17 February 17, 2009
  18. 18. Next steps/timeline HEALTHCARE 311 presents concept to retailer Ì decisionmakers MOU between HEALTHCARE 311 and retailer Ì Healthcare 311 schedules development of project-specific Ì application functionality Timeline: Ì Retailer/H311 MOU: 30 days from decisionmaker presentation i Website search code available to distribute to retailer affiliates: 40 i days Formal launch of H311 web application functionality: 45 days i HEALTHCARE 311 Where for convenient care 18 February 17, 2009
  19. 19. Contact Gregory Judd benefits information group Publisher, Healthcare 311 203-231-1372 HEALTHCARE 311 Where for convenient care 19 February 17, 2009