Monetization And Analytics In Appstores

MONETIZATION & ANALYTICSIN APPSTORESGert Jan SpriensmaAnalyst

MOBILE APP STORESGREAT FOR CONSUMERS, BUT THERE ARE MANY…

WE KNOW APP STORES1. DISTIMO COLLECTS FACTUAL AND TIMELY MARKET DATA, WORLDWIDE2. DEDICATED TO MARKETS WHERE APP STORES ARE LEADING DISTRIBUTION CHANNEL3. INDEPENDENT AND CROSS-STORE ANALYSIS, APPLYING SAME METRICS TO EVERY STORE

DISTIMO MONITOR FREE APP STORE MONITORINGDISTIMO MONITOR1. FREE CROSS-PLATFORM APP STORE MONITORING TOOL FOR DEVELOPERS2. SUPPORT FOR ALL MAJOR APP STORES3. TRANSACTIONAL DATA ALLOWS US TO BENCHMARK APPLICATIONS WITH THE MARKET

DISTIMO REPORT DATA EXAMPLESWORLDWIDE CONSUMER ACTIVITY IPHONE IPAD’S ROAD TO 75K APPLICATIONS

FOUR MAJOR MARKET SHIFTS:WHAT DOES THIS MEAN FOR YOU?

QUESTION:HOW DO YOU MONETIZE?

1. NEW MONETIZATION STRATEGY BECOME KEY REVENUE DRIVER

IPHONE OF ALL APPLICATIONS FEATURE IN-APP PURCHASESBased on United States – July 2011

Paid with In-Apps Paid only 24% 28% Free with OF REVENUE COMES FROM APPS In-Apps FEATURING IN-APP PURCHASES 48%Based on 200 most grossing applications in United States – July 2011

THAT’S UP FROM 72% 28% LAST YEAR! 28% 2010-07 2011-07 REVENUE FROM APPLICATIONS THAT FEATURE IN-APP PURCHASESBased on 200 most grossing applications in United States – July 2010 & July 2011

IN-APP PURCHASES INTRODUCED TO ANDROID MARKET IN MARCH 2011. 68% OF 25 MOST GROSSING APPLICATIONS USE IN- APP PURCHASES NOWBased on 25 most grossing applications in United States – August 2011

QUESTION:WHICH STORES ARE YOU IN?

SHIFT IN2. CONTENT LEADERS

STORES BY NUMBER OF APPLICATIONS AND THEIR MONTHLY GROWTH RATES 1. (25%) 2. (78%) 3. (75%) 4. (61%) 5. (104%) 6. (242%)Based on United States – May 2011 – July 2011

STORES BY NUMBER OF APPLICATIONS AND THEIR 6 MONTHS GROWTH RATES 1. (25%) 1. 2. (78%) 2. 3. (75%) 3. 4. (61%) 4. 5. (104%) 5. 6. (242%) 6. VERY DIFFERENT GROWTH RATES: CHANGING WITHIN THIS YEARBased on United States – May 2011 – July 2011

BUT THE SHEER SIZE DOESN’T TELL THE WHOLE STORY <100 71.9% 0.1% > 50,000 OF PAID 0.1% APPS 1,000-50,000 SOLD OVER 7.3% 100-1000 50K TIMES 20.7% PROPORTION OF PAID APPLICATIONS PER DOWNLOAD TIERBased on worldwide Android Market downloads since launch of apps present in Android Market United States July 2011

BUT THE SHEER SIZE DOESN’T TELL THE WHOLE STORY 2 PAID APPS HAD OVER 500K DOWNLOADS TO DATE WORLDWIDE. 6 PAID APPS HAD OVER 500K DOWNLOADS IN 2 MONTHS IN US. (IPHONE)

BUT THE SHEER SIZE DOESN’T TELL THE WHOLE STORY 43:1Based on United States – Top 300 Free - July 2011

QUESTION:WHAT IS YOUR MOST IMPORTANTCOUNTRY?

3. IMPACT OF COUNTRIES CHANGING RAPIDLY

COUNTRIES BY DOWNLOAD VOLUMES AND THEIR GROWTH IN 2011 1. (-13%) 2. ? 3. ?Based on transactional data from Distimo Monitor and analysis of top 300 free applications – November 2010 & April 2011

COUNTRIES BY DOWNLOAD VOLUMES AND THEIR GROWTH IN 2011 1. (-13%) SPECTACULAR GROWTH IN CHINA. 2. (46%) TOP 300 GENERATES OVER 1.5M DAILY DOWNLOADS IN CHINA 3. (18%)Based on transactional data from Distimo Monitor and analysis of top 300 free / paid applications – January 2011 & July 2011

A PINK WORLD - AGGREGATED BY REGION THE VOLUMES IN NORTH AMERICA, EUROPE AND ASIA ARE ABOUT EQUAL Africa North AmericaBased on transactional data from Distimo Monitor – Volume Top 300 Free - July 2011

QUESTION:DO YOU CONSIDER PUBLISHING ONOTHER PLATFORMS?

…4. CHANNEL FRAGMENTATION: GOING BEYOND MOBILE

DOWNLOAD VOLUME TOP 300 FREE – UNITED STATES 7.7:1 JANUARY 2011Based on transactional data from Distimo Monitor top 300 free applications US – January 2011 & July 2011

DOWNLOAD VOLUME TOP 300 FREE – UNITED STATES 7.7:1 5.4:1 JANUARY 2011 JULY 2011Based on transactional data from Distimo Monitor top 300 free applications US – January 2011 & July 2011

DOWNLOAD VOLUME TOP 300 PAID – UNITED STATES 3.9:1 JANUARY 2011Based on transactional data from Distimo Monitor top 300 paid applications US – January 2011 & July 2011

DOWNLOAD VOLUME TOP 300 PAID – UNITED STATES 3.9:1 2.3:1 JANUARY 2011 JULY 2011Based on transactional data from Distimo Monitor top 300 paid applications US – January 2011 & July 2011

REVENUE TOP 300 PAID – UNITED STATES 1.5:1 JANUARY 2011Based on transactional data from Distimo Monitor top 300 paid applications US – January 2011 & July 2011

REVENUE TOP 300 PAID – UNITED STATES 1.5:1 1.3:1 JANUARY 2011 JULY 2011Based on transactional data from Distimo Monitor top 300 paid applications US – January 2011 & July 2011

Look beyond one-off fees to monetize yourappApp store content leaders of today are notthose of tomorrowImpact of Asian countries on the riseMobile content also fit on other platform

ANALYZE YOUR PERFORMANCE. LOOK AT THE NEIGHBORS. DONT SIT BACK.

ANALYZE YOUR PERFORMANCE. LOOK AT THE NEIGHBORS. DONT SIT BACK.GO TO MONITOR.DISTIMO.COM

THANK YOUFOR ANY ENQUIRIES, PLEASE CONTACT:Gert Jan Spriensmagertjan@distimo.com@gert_jan Custom in-depth The free cross- app store market platform app store reports for carriers monitoring tool for & manufacturers developers For more info, visit report.distimo.com For more info, visit monitor.distimo.com

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Monetization And Analytics In Appstores

by Gert Jan Spriensma on Aug 17, 2011

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