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Monetization And Analytics In Appstores

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Our presentation from Appsterdam Lunch Lectures

Our presentation from Appsterdam Lunch Lectures

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  • 1. MONETIZATION & ANALYTICSIN APPSTORESGert Jan SpriensmaAnalyst
  • 2. MOBILE APP STORESGREAT FOR CONSUMERS, BUT THERE ARE MANY…
  • 3. WE KNOW APP STORES1. DISTIMO COLLECTS FACTUAL AND TIMELY MARKET DATA, WORLDWIDE2. DEDICATED TO MARKETS WHERE APP STORES ARE LEADING DISTRIBUTION CHANNEL3. INDEPENDENT AND CROSS-STORE ANALYSIS, APPLYING SAME METRICS TO EVERY STORE
  • 4. DISTIMO MONITOR FREE APP STORE MONITORINGDISTIMO MONITOR1. FREE CROSS-PLATFORM APP STORE MONITORING TOOL FOR DEVELOPERS2. SUPPORT FOR ALL MAJOR APP STORES3. TRANSACTIONAL DATA ALLOWS US TO BENCHMARK APPLICATIONS WITH THE MARKET
  • 5. DISTIMO REPORT DATA EXAMPLESWORLDWIDE CONSUMER ACTIVITY IPHONE IPAD’S ROAD TO 75K APPLICATIONS
  • 6. FOUR MAJOR MARKET SHIFTS:WHAT DOES THIS MEAN FOR YOU?
  • 7. QUESTION:HOW DO YOU MONETIZE?
  • 8. 1. NEW MONETIZATION STRATEGY BECOME KEY REVENUE DRIVER
  • 9. IPHONE OF ALL APPLICATIONS FEATURE IN-APP PURCHASESBased on United States – July 2011
  • 10. Paid with In-Apps Paid only 24% 28% Free with OF REVENUE COMES FROM APPS In-Apps FEATURING IN-APP PURCHASES 48%Based on 200 most grossing applications in United States – July 2011
  • 11. THAT’S UP FROM 72% 28% LAST YEAR! 28% 2010-07 2011-07 REVENUE FROM APPLICATIONS THAT FEATURE IN-APP PURCHASESBased on 200 most grossing applications in United States – July 2010 & July 2011
  • 12. IN-APP PURCHASES INTRODUCED TO ANDROID MARKET IN MARCH 2011. 68% OF 25 MOST GROSSING APPLICATIONS USE IN- APP PURCHASES NOWBased on 25 most grossing applications in United States – August 2011
  • 13. QUESTION:WHICH STORES ARE YOU IN?
  • 14. SHIFT IN2. CONTENT LEADERS
  • 15. STORES BY NUMBER OF APPLICATIONS AND THEIR MONTHLY GROWTH RATES 1. (25%) 2. (78%) 3. (75%) 4. (61%) 5. (104%) 6. (242%)Based on United States – May 2011 – July 2011
  • 16. STORES BY NUMBER OF APPLICATIONS AND THEIR 6 MONTHS GROWTH RATES 1. (25%) 1. 2. (78%) 2. 3. (75%) 3. 4. (61%) 4. 5. (104%) 5. 6. (242%) 6. VERY DIFFERENT GROWTH RATES: CHANGING WITHIN THIS YEARBased on United States – May 2011 – July 2011
  • 17. BUT THE SHEER SIZE DOESN’T TELL THE WHOLE STORY <100 71.9% 0.1% > 50,000 OF PAID 0.1% APPS 1,000-50,000 SOLD OVER 7.3% 100-1000 50K TIMES 20.7% PROPORTION OF PAID APPLICATIONS PER DOWNLOAD TIERBased on worldwide Android Market downloads since launch of apps present in Android Market United States July 2011
  • 18. BUT THE SHEER SIZE DOESN’T TELL THE WHOLE STORY 2 PAID APPS HAD OVER 500K DOWNLOADS TO DATE WORLDWIDE. 6 PAID APPS HAD OVER 500K DOWNLOADS IN 2 MONTHS IN US. (IPHONE)
  • 19. BUT THE SHEER SIZE DOESN’T TELL THE WHOLE STORY 43:1Based on United States – Top 300 Free - July 2011
  • 20. QUESTION:WHAT IS YOUR MOST IMPORTANTCOUNTRY?
  • 21. 3. IMPACT OF COUNTRIES CHANGING RAPIDLY
  • 22. COUNTRIES BY DOWNLOAD VOLUMES AND THEIR GROWTH IN 2011 1. (-13%) 2. ? 3. ?Based on transactional data from Distimo Monitor and analysis of top 300 free applications – November 2010 & April 2011
  • 23. COUNTRIES BY DOWNLOAD VOLUMES AND THEIR GROWTH IN 2011 1. (-13%) SPECTACULAR GROWTH IN CHINA. 2. (46%) TOP 300 GENERATES OVER 1.5M DAILY DOWNLOADS IN CHINA 3. (18%)Based on transactional data from Distimo Monitor and analysis of top 300 free / paid applications – January 2011 & July 2011
  • 24. A PINK WORLD - AGGREGATED BY REGION THE VOLUMES IN NORTH AMERICA, EUROPE AND ASIA ARE ABOUT EQUAL Africa North AmericaBased on transactional data from Distimo Monitor – Volume Top 300 Free - July 2011
  • 25. QUESTION:DO YOU CONSIDER PUBLISHING ONOTHER PLATFORMS?
  • 26. …4. CHANNEL FRAGMENTATION: GOING BEYOND MOBILE
  • 27. DOWNLOAD VOLUME TOP 300 FREE – UNITED STATES 7.7:1 JANUARY 2011Based on transactional data from Distimo Monitor top 300 free applications US – January 2011 & July 2011
  • 28. DOWNLOAD VOLUME TOP 300 FREE – UNITED STATES 7.7:1 5.4:1 JANUARY 2011 JULY 2011Based on transactional data from Distimo Monitor top 300 free applications US – January 2011 & July 2011
  • 29. DOWNLOAD VOLUME TOP 300 PAID – UNITED STATES 3.9:1 JANUARY 2011Based on transactional data from Distimo Monitor top 300 paid applications US – January 2011 & July 2011
  • 30. DOWNLOAD VOLUME TOP 300 PAID – UNITED STATES 3.9:1 2.3:1 JANUARY 2011 JULY 2011Based on transactional data from Distimo Monitor top 300 paid applications US – January 2011 & July 2011
  • 31. REVENUE TOP 300 PAID – UNITED STATES 1.5:1 JANUARY 2011Based on transactional data from Distimo Monitor top 300 paid applications US – January 2011 & July 2011
  • 32. REVENUE TOP 300 PAID – UNITED STATES 1.5:1 1.3:1 JANUARY 2011 JULY 2011Based on transactional data from Distimo Monitor top 300 paid applications US – January 2011 & July 2011
  • 33. RECAP
  • 34. Look beyond one-off fees to monetize yourappApp store content leaders of today are notthose of tomorrowImpact of Asian countries on the riseMobile content also fit on other platform
  • 35. ANALYZE YOUR PERFORMANCE. LOOK AT THE NEIGHBORS. DONT SIT BACK.
  • 36. ANALYZE YOUR PERFORMANCE. LOOK AT THE NEIGHBORS. DONT SIT BACK.GO TO MONITOR.DISTIMO.COM
  • 37. THANK YOUFOR ANY ENQUIRIES, PLEASE CONTACT:Gert Jan Spriensmagertjan@distimo.com@gert_jan Custom in-depth The free cross- app store market platform app store reports for carriers monitoring tool for & manufacturers developers For more info, visit report.distimo.com For more info, visit monitor.distimo.com