GenreThe genre of this film is horror/psychological thriller. The audience is ableto identify this due to the props used (e.g.knives) and the various emphasisedsound effects. We cannot evidently seewho the killer is in this trailer. This doesmake the audience wonder if it is apsychological thriller. Although notrevealing the killer does create a code ofenigma.
Target AudienceThe target audience for this film is for 50 % males and50% females between the age of 15-30 years old. Thetrailer targets an audience by having a female as themain character, this attracts more females to watch thefilm as females are not stereotyped to watching horrorfilms. As the genre is horror, they are trying to encouragecouples to go to the cinema to watch the film.I think that it is successful in targeting an audiencebecause the main characters are that father and Sophie,so the mixed gendered main characters will widen thetarget audience. The audience can also relate to thecharacters and feel like they have been in a housewhere everything is haunted and they start to feelparranoyed.
Silent HouseThis film trailer lasts 2 minutes 36seconds. There are 92 shots in the trailer.There are many transitions usedthroughout the trailer, the main transitionsused are fade to black and a flash ofwhite, almost like a camera had just takena picture.
Diegetic Sound• Diegetic sound is not used that much in this trailer, it is used mainly at the start of the trailer to represent the characters and their relationships. E.g. at the start of the trailer we find out that Sarah and her dad have a close relationship in the film as they the dad calls Sarah ‘sweetie’. Halfway through the trailer she says ‘daddy, what have they done to you?’ when he is lay flat on the floor, this shows her concern for her father emphasising that their relationship is strong.
Non diegetic soundThe trailer mainly consists of non-diegetic sounds. At the startof the trailer we get a voiceover for all of the titles used, thesetitles communicate with the audience by guiding the audienceinto the storyline and to emphasise the severity of the eventby using key titles such as ‘The silence.. WILL KILL YOU’.The voiceover does this by saying ‘one of the most shockingand twisted event ever recorded’. This gets the audience’sattention instantly.There is non-diegetic music used in this trailer, it is used toincrease the intensity of the trailer. For example in the trailerfrom 1:29-1:37 there is an increase in intensity of the music tgrab the audience’s attention and create a code of enigma sowe wonder what is going to happen to Sophie.Throughout the trailer we get many different sound effectswhich get the audience on the edge of their seats byincreasing the tension of the trailer. It does this by usingeffects such as camera flashes, emphasised door slams andfootsteps to increase the tension of the audience.
Silent HouseFrom the trailer we get an understanding of the film where it revealsparts of the plot, and an idea of the main characters which all addup to the narrative of the film. Sophie and her dad move back into ahouse which they lived in when they were younger. They have anordeal with an unknown killer which is haunting them for 88 minutes.It seems like throughout the trailer she is being followed bysomeone who is taking photos of her, following her every footstep, itseems like they are trying to get inside Sophie’s head by makingnoises around the house. There is a slam of a door then all escaperoutes to the house become locked, there is no way out for Sophie.She then bumps into her father to find him dead on the floor. Afterthis Sophie then goes looking around the house for ways to escapeand get help. We then see the killer/ person who is haunting her,they have no features which we can identify, leaving us a mystery atwho it is and why they are there. A chase then encountersthroughout the house with this figure and Sophie. Sophie finds anescape route by opening a door, we see a reflection of a differentkiller/ spirit, she then looks at the photos on the desk and seems tobe mortified by them and doesn’t look completely sane notunderstanding why it is happening.
Camera shots and AnglesIn this trailer each shot is filmed handheld, even theopening establishing shot at night which is mostcommonly used in horror trailers where it gives theaudience a dark feeling and a sense of location sothey know where this ‘ordeal’ is going to take place.Another shot which is commonly used in horrortrailers is the point of view shot of the killer, it is doneon a handheld camera chase scene, where thecamera will follow the main character running,almost as if we the audience are seeing everythingas the killers point of view.Another shot which is also commonly used in horrortrailers is the over the shoulder shot of the maincharacters attempting to open a door to escape, thismakes the audience more tense as they don’t knowwhat is going to happen after this moment.
Silent HouseThis trailer sets up the mood and expectations and the idea of apsychological thriller / horror where a woman has moved into her oldhome and is being haunted by someone or something paranormal, wepresume it is paranormal as we don’t ever see the killer in detail. As anaudience we don’t know why or what is haunting Sophie but we areexpecting something to happen to Sophie, but we don’t know weathershe wills survive or not.Film trailers are very effective as a promotional device for filmsbecause it is easily accessible as it can be found online or ontelevisions through commercial breaks. The film studio has used thetrailer to market its product as it is very easy to advertise by beingfound online and TV commercials. Social networking will also helppromote this trailer as YouTube videos can be shared onto socialnetworking sites and promoted on there by a word of mouth process.
Codes and ConventionsThe film trailer ‘Silent House’ shows some key codes and conventionswhich are very similar to other horror/ psychological thriller films out inthe market. It goes against some stereotypes of normal horror films, butalso goes along with others. Silent House does go along with apsychological thriller stereotype by having the female as a maincharacter with emphasised screams being used to make the audiencefeel scared for her if they were in her situation. Having an age range ofcharacters around 18-35 years old which is roughly the age of the targetaudience. The film is set in a massive haunted house which is verystereotypical of psychological thriller films.Although this film does go against the stereotype of having a hand heldcamera being used throughout the film, this makes the audience feel asense of realism, almost like a documentary for the audience to watch.