Opportunity Analysis and Strategy Development for smartphone mobile medical applications
Upcoming SlideShare
Loading in...5
×
 

Opportunity Analysis and Strategy Development for smartphone mobile medical applications

on

  • 1,085 views

Scenario analysis, opportunity analysis, scenario identification and strategy development for smartphone mobile medical applications. Analysis I conducted using various innovation and scenario ...

Scenario analysis, opportunity analysis, scenario identification and strategy development for smartphone mobile medical applications. Analysis I conducted using various innovation and scenario planning tools. Pre startup idea development

Statistics

Views

Total Views
1,085
Slideshare-icon Views on SlideShare
1,085
Embed Views
0

Actions

Likes
1
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Opportunity Analysis and Strategy Development for smartphone mobile medical applications Opportunity Analysis and Strategy Development for smartphone mobile medical applications Presentation Transcript

    • Opportunity Analysis & Strategy Development for Medical Mobile Device Applications
    • Value Chain ModelsMedicine based Medical App Network Healthcare OEMs Retailers Patients Technicians Developers Providers ProvidersSoftware based App Developers Network Providers OEMs Retailers Patients
    • Job Map with Outcomes • Increase amount of patient specific dataDefine • Increase number of data connected devices.Locate • Increase number of remotely controlled systems • Minimize time to connect devicesPrepare • Increase display measurementsConfirm • Increase computational powerExecute • Minimize frequency of failure • Increase amount of real time tracking dataMonitor • Increase amount of remote setting changesModify • Minimize time to communicate with patient resultsConclude
    • Why EMR Platform• Developed countries moving to common EMR platform• Productivity improvements could decrease healthcare spending by $300-800 billion annually• More efficient information sharing of records results in higher quality of care• Could prove life saving to individuals traveling without access to their records
    • Changing Needs• Mobile Health Monitoring #5 in Gartner, Inc. top 10 trends• Telemedical devices facilitating mobile health monitoring• Estimated 81% of physicians using smartphones within few years• “Were no longer using it as a reference device, were using it as a computer replacement” - Henry Feldman, MD, Chief of Information Architect at Beth Israel Deaconess Medical Center in Boston
    • Opportunity Landscape Trends (Drivers) Problems (Jobs) Solutions (Products/Services)Data Networks • Faster networks – 4G, • Medical record data size • Compression algorithm LTE is too large to transfer • Cache information in device quickly and costlySimple • Consolidation of tools into • Special training • Bluetooth toolsDiagnostics single device • Multi-tool type diagnostic toolToolsEMR • Accessible medical • Secure sharing of info • Single platform to broker records • Incompatible systems medical data cross platform • Integration with providers • Data mapping softwareSensors • Smaller, faster, more • Single function sensors • Multi-functional sensors accurate • Accuracy of data • Algorithms to filter out interferenceSoftware • New languages • Not all medical • Partner with university to • Lots of applications diagnostics available in develop medical algorithms • Cloud computing software • Open source on the rise • Lack of field expertise
    • Issue Analysis Drive partnerships with the top EMR ISVs Develop the system to integrate with the top 10 EMR systems and applications Seek investments from EMR vendors to gain their commitment What is the best way todrive broad adoption of a single EMR data Ensure the system is exchange system? engineered exceeding Adopt security and legal security and compliance requirements by providers requirements Strike key partnerships Offer reducing or free with the largest and most pricing with key providers influencial provider to gain adoption networks
    • Hypothesis Analysis Revenue model is viable Drives adoption across payer/provider ecosystem Exchange of EMR data leads to other usesPartnerships andadoption with topprovider networks Enures system satisfies security and Development legal compliance coordination drives requirements universal standards and protocols of system Flexible network integrating with majority of platforms
    • Launch Strategy• Partner with largest Integrated Health Network Catholic Health Initiatives Hospitals 78 healthcare networks Ascension Health 67 Trinity Health 44 Catholic Healthcare West 41• Joint standards Adventist Health System 37 Kaiser Foundation Hospitals 36 development Catholic Health East 34 Catholic Healthcare Partners 33• Hire expertise Iowa Health System Providence Health & Services 26 26 Sutter Health 25• Free integration Company Installations Installation % consulting resources Meditech 1,185 26.60% McKesson Provider Tech 630 14.10% Cerner 560 12.60%• Partner with largest Siemens Medical 425 9.50% Self-developed 357 8.00% EMR ISV’s CPSI 353 7.90% Epic Systems 265 6.00% Eclipsys 243 5.50%
    • Situation Analysis• Context : Health Care Stimulus• Customer Big Hospitals Small Physicians and End Customer Hospitals and nurses - Patients Practices Virginia Mason, Smaller number Fall into Don’t offer Swedish of medical big/small directly to end Medical (large records hospitals they customer (legal no of records) work for issues)• Competition: Epic Systems
    • Future Job Map • Increase likelihood of correctly sharing data. Define • Minimize time to locate and use cross-share feature Locate • Increase likelihood of capturing all dataPrepare • Minimize time to enter data • Minimize likelihood of entering inaccurate dataConfirm • Minimize time to process, store and cross-share dataExecute • Minimize likelihood of loss of data • Increase likelihood of data sharingMonitor • Minimize time to confirm data cross-shared • Minimize time to correct data Modify • Minimize number of times data has to be entered • Minimize time to confirm and closeConclude • Increase likelihood of successful save and share
    • Launch PlanOptimize on Prepare And Execute Jan 2012 Jun 2012 Nov 2012 June 2013 Oct 2013 Bootstrap, build teams Identify clients  Agreement Build software with Legal clients Project access  Requirements management  Sharing  Product  Specifications teams Delivered for 2  Pricing Captured Big Hospitals to share  Build extra jobs  Common  Get new clients platform built.
    • Q&A