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V49 gerardjoelabonadopricingchapter14questions V49 gerardjoelabonadopricingchapter14questions Presentation Transcript

  • TOP 10 Learning Questions for (Developing Pricing Strategies and Programs Chapter 14 ) GERARD JOEL ABONADO 20 MAY 2010
  • 1. Comparing an observed price to an internal or external price is
    • Price quality inference
    • Reference pricing
    • Price endings
    • Price cues
    • Typical Price
    Create 2 Fill in the Blank questions
  • 2. Identifies the real costs associated with serving each customer
    • Variable Cost
    • Total Cost
    • Activity Based-cost acounting
    • Target Costing
    • Accumulated Production
  • 3. Steps in Setting price except:
    • Select price objective
    • Determine demand
    • Estimate cost
    • Analyze competitor price mix
    • Differentiated pricing
    Create 2 “Except” questions
  • 4. Pricing Objectives are the following except:
    • survival
    • estimating demand curves
    • maximum current profit
    • product quality leadership
    • maximum market skimming
  • 5. Which of the following is true in Pricing ?
    • Product quality leadership is one step in Setting Price
    • Price cues such as sales sign become more effective the more they are employed
    • Companies should ignore low cost rivals
    • Price must be variable the first time
    • Loss leader pricing is a form promotional Pricing Tactic
    Create 2 questions using “Which is true’ or “Which is false’ format
  • 6. Which of the following is false in Pricing?
    • Analyse competitor price mix is a step in setting price
    • Price cues is a pricing objective
    • Price endings has an important role in consumer psychology
    • mark up pricing is one pricing method
    • Geographical pricing is a price adaptation strategy
  • 7. Consumers Buying Coke blak which is sold twice the regular is an example of:
    • Changing pricing environment
    • Promotional pricing tactic
    • Differentiated pricing
    • Price adaptation strategy
    • Mark up pricing
    Create 4 questions that are application or example based (local, recent, common, interesting)
  • 8. Choosing and Armani shirt over gap is a decision based on :
    • customer segment pricing
    • customer perception
    • value pricing
    • going rate pricing
    • auction type pricing
  • 9. Success of Ikea , Mang Inasal , and Fern C were due to
    • big demands
    • location pricing
    • loss leader pricing
    • correct positioning of market offering
    • seasonal discount
  • 10. Airline co., banks, and Hospital Laboratory fees are consistent in
    • maximizing market share
    • price endings
    • costing at different levels of production
    • Following company policies in setting price
    • markup pricing
  • TOP 10 Learning Answers for A Downloadable Template For use for the Assignment in Marketing Management (Developing Pricing Strategies and programs Chapter 14) GERARD JOEL ABONADO 20 MAY 2010
  • 1. Comparing an observed price to an internal or external price is
    • Price quality inference
    • Reference pricing
    • Price endings
    • Price cues
    • Typical Price
    Create 2 Fill in the Blank questions
  • 2. Identifies the real costs associated with serving each customer
    • Variable Cost
    • Total Cost
    • Activity Based-cost acounting
    • Target Costing
    • Accumulated Production
  • 3. Steps in Setting price except:
    • Select price objective
    • Determine demand
    • Estimate cost
    • Analyze competitor price mix
    • Differentiated pricing
    Create 2 “Except” questions
  • 4. Pricing Objectives are the following except:
    • survival
    • estimating demand curves
    • maximum current profit
    • product quality leadership
    • maximum market skimming
  • 5. Which of the following is true in Pricing ?
    • Product quality leadership is one step in Setting Price
    • Price cues such as sales sign become more effective the more they are employed
    • Companies should ignore low cost rivals
    • Price must be variable the first time
    • Loss leader pricing is a form of promotional Pricing Tactic
    Create 2 questions using “Which is true’ or “Which is false’ format
  • 6. Which of the following is false in Pricing?
    • Analyse competitor price mix is a step in setting price
    • Price cues is a pricing objective
    • Price endings has an important role in consumer psychology
    • mark up pricing is one pricing method
    • Geographical pricing is a price adaptation strategy
  • 7. Consumers Buying Coke blak which is sold twice the regular is an example of:
    • Changing pricing environment
    • Promotional pricing tactic
    • Differentiated pricing
    • Price adaptation strategy
    • Mark up pricing
    Create 4 questions that are application or example based (local, recent, common, interesting)
  • 8. Choosing and Armani shirt over gap is a decision based on :
    • customer segment pricing
    • customer perception
    • value pricing
    • going rate pricing
    • auction type pricing
  • 9. Success of Ikea , Mang Inasal , and Fern C were due to
    • big demands
    • location pricing
    • loss leader pricing
    • correct positioning of market offering
    • seasonal discount
  • 10. Airline co., banks, and Hospital Laboratory fees are consistent in
    • maximizing market share
    • price endings
    • costing at different levels of production
    • Following company policies in setting price
    • markup pricing
  • TOP 10 Learning Questions for (Developing Pricing Strategies and Programs Chapter 14) GERARD JOEL ABONADO 20 MAY 2010