V49 gerardjoelabonadopricingchapter14questions

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V49 gerardjoelabonadopricingchapter14questions

  1. 1. TOP 10 Learning Questions for (Developing Pricing Strategies and Programs Chapter 14 ) GERARD JOEL ABONADO 20 MAY 2010
  2. 2. 1. Comparing an observed price to an internal or external price is <ul><li>Price quality inference </li></ul><ul><li>Reference pricing </li></ul><ul><li>Price endings </li></ul><ul><li>Price cues </li></ul><ul><li>Typical Price </li></ul>Create 2 Fill in the Blank questions
  3. 3. 2. Identifies the real costs associated with serving each customer <ul><li>Variable Cost </li></ul><ul><li>Total Cost </li></ul><ul><li>Activity Based-cost acounting </li></ul><ul><li>Target Costing </li></ul><ul><li>Accumulated Production </li></ul>
  4. 4. 3. Steps in Setting price except: <ul><li>Select price objective </li></ul><ul><li>Determine demand </li></ul><ul><li>Estimate cost </li></ul><ul><li>Analyze competitor price mix </li></ul><ul><li>Differentiated pricing </li></ul>Create 2 “Except” questions
  5. 5. 4. Pricing Objectives are the following except: <ul><li>survival </li></ul><ul><li>estimating demand curves </li></ul><ul><li>maximum current profit </li></ul><ul><li>product quality leadership </li></ul><ul><li>maximum market skimming </li></ul>
  6. 6. 5. Which of the following is true in Pricing ? <ul><li>Product quality leadership is one step in Setting Price </li></ul><ul><li>Price cues such as sales sign become more effective the more they are employed </li></ul><ul><li>Companies should ignore low cost rivals </li></ul><ul><li>Price must be variable the first time </li></ul><ul><li>Loss leader pricing is a form promotional Pricing Tactic </li></ul>Create 2 questions using “Which is true’ or “Which is false’ format
  7. 7. 6. Which of the following is false in Pricing? <ul><li>Analyse competitor price mix is a step in setting price </li></ul><ul><li>Price cues is a pricing objective </li></ul><ul><li>Price endings has an important role in consumer psychology </li></ul><ul><li>mark up pricing is one pricing method </li></ul><ul><li>Geographical pricing is a price adaptation strategy </li></ul>
  8. 8. 7. Consumers Buying Coke blak which is sold twice the regular is an example of: <ul><li>Changing pricing environment </li></ul><ul><li>Promotional pricing tactic </li></ul><ul><li>Differentiated pricing </li></ul><ul><li>Price adaptation strategy </li></ul><ul><li>Mark up pricing </li></ul>Create 4 questions that are application or example based (local, recent, common, interesting)
  9. 9. 8. Choosing and Armani shirt over gap is a decision based on : <ul><li>customer segment pricing </li></ul><ul><li>customer perception </li></ul><ul><li>value pricing </li></ul><ul><li>going rate pricing </li></ul><ul><li>auction type pricing </li></ul>
  10. 10. 9. Success of Ikea , Mang Inasal , and Fern C were due to <ul><li>big demands </li></ul><ul><li>location pricing </li></ul><ul><li>loss leader pricing </li></ul><ul><li>correct positioning of market offering </li></ul><ul><li>seasonal discount </li></ul>
  11. 11. 10. Airline co., banks, and Hospital Laboratory fees are consistent in <ul><li>maximizing market share </li></ul><ul><li>price endings </li></ul><ul><li>costing at different levels of production </li></ul><ul><li>Following company policies in setting price </li></ul><ul><li>markup pricing </li></ul>
  12. 12. TOP 10 Learning Answers for A Downloadable Template For use for the Assignment in Marketing Management (Developing Pricing Strategies and programs Chapter 14) GERARD JOEL ABONADO 20 MAY 2010
  13. 13. 1. Comparing an observed price to an internal or external price is <ul><li>Price quality inference </li></ul><ul><li>Reference pricing </li></ul><ul><li>Price endings </li></ul><ul><li>Price cues </li></ul><ul><li>Typical Price </li></ul>Create 2 Fill in the Blank questions
  14. 14. 2. Identifies the real costs associated with serving each customer <ul><li>Variable Cost </li></ul><ul><li>Total Cost </li></ul><ul><li>Activity Based-cost acounting </li></ul><ul><li>Target Costing </li></ul><ul><li>Accumulated Production </li></ul>
  15. 15. 3. Steps in Setting price except: <ul><li>Select price objective </li></ul><ul><li>Determine demand </li></ul><ul><li>Estimate cost </li></ul><ul><li>Analyze competitor price mix </li></ul><ul><li>Differentiated pricing </li></ul>Create 2 “Except” questions
  16. 16. 4. Pricing Objectives are the following except: <ul><li>survival </li></ul><ul><li>estimating demand curves </li></ul><ul><li>maximum current profit </li></ul><ul><li>product quality leadership </li></ul><ul><li>maximum market skimming </li></ul>
  17. 17. 5. Which of the following is true in Pricing ? <ul><li>Product quality leadership is one step in Setting Price </li></ul><ul><li>Price cues such as sales sign become more effective the more they are employed </li></ul><ul><li>Companies should ignore low cost rivals </li></ul><ul><li>Price must be variable the first time </li></ul><ul><li>Loss leader pricing is a form of promotional Pricing Tactic </li></ul>Create 2 questions using “Which is true’ or “Which is false’ format
  18. 18. 6. Which of the following is false in Pricing? <ul><li>Analyse competitor price mix is a step in setting price </li></ul><ul><li>Price cues is a pricing objective </li></ul><ul><li>Price endings has an important role in consumer psychology </li></ul><ul><li>mark up pricing is one pricing method </li></ul><ul><li>Geographical pricing is a price adaptation strategy </li></ul>
  19. 19. 7. Consumers Buying Coke blak which is sold twice the regular is an example of: <ul><li>Changing pricing environment </li></ul><ul><li>Promotional pricing tactic </li></ul><ul><li>Differentiated pricing </li></ul><ul><li>Price adaptation strategy </li></ul><ul><li>Mark up pricing </li></ul>Create 4 questions that are application or example based (local, recent, common, interesting)
  20. 20. 8. Choosing and Armani shirt over gap is a decision based on : <ul><li>customer segment pricing </li></ul><ul><li>customer perception </li></ul><ul><li>value pricing </li></ul><ul><li>going rate pricing </li></ul><ul><li>auction type pricing </li></ul>
  21. 21. 9. Success of Ikea , Mang Inasal , and Fern C were due to <ul><li>big demands </li></ul><ul><li>location pricing </li></ul><ul><li>loss leader pricing </li></ul><ul><li>correct positioning of market offering </li></ul><ul><li>seasonal discount </li></ul>
  22. 22. 10. Airline co., banks, and Hospital Laboratory fees are consistent in <ul><li>maximizing market share </li></ul><ul><li>price endings </li></ul><ul><li>costing at different levels of production </li></ul><ul><li>Following company policies in setting price </li></ul><ul><li>markup pricing </li></ul>
  23. 23. TOP 10 Learning Questions for (Developing Pricing Strategies and Programs Chapter 14) GERARD JOEL ABONADO 20 MAY 2010

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