Learn Exactly What Mobile Users Need

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Learn Exactly What Mobile Users Need

  1. 1. Greg  Hickman  -­‐  MobileMixed.com MOBILE USERS NEED Learn Exactly What @gjhickman
  2. 2. BY 2015, MORE U.S. INTERNET USERS WILL ACCESS THE INTERNET THROUGH MOBILE DEVICES THAN THROUGH PC’S OR OTHER WIRELINE DEVICES MOBILE PC 2015
  3. 3. 40% OF GLOBAL YOUTUBE VIEWS COME FROM MOBILE
  4. 4. 51% OF ALL EMAIL IS OPENED FROM MOBILE
  5. 5. 61% OF ALL THAT FOLLOWED A GROUP/LIKED PAGE CREATED BY BRAND CAME FROM MOBILE
  6. 6. 61% OF PODCAST DOWNLOADS HAPPEN ON A MOBILE DEVICE
  7. 7. 65% OF ALL WATCHED VIDEO CLIPS ON FACEBOOK WERE ON MOBILE
  8. 8. 68% OF ALL CLICKED FACEBOOK “LIKE” BUTTONS ARE FROM MOBILE
  9. 9. 73% OF ALL UPLOADED & SHARED PHOTOS ON FACEBOOK ARE FROM MOBILE
  10. 10. 88% OF ALL UPLOADED AND SHARED PHOTOS ON TWITTER CAME FROM MOBILE
  11. 11. 90% OF SHARED LINKS TO BLOGS ON TWITTER CAME FROM MOBILE
  12. 12. “Get your content ready to go anywhere because it’s going to go everywhere”. Brad Frost
  13. 13. MOBILE USERS NEED? What do
  14. 14. ENHANCE PERFORM INTERACT ACCESS Hierarchy Of Mobile User Needs
  15. 15. ENHANCE PERFORM INTERACT ACCESS
  16. 16. ENHANCE PERFORM INTERACT ACCESS
  17. 17. Access. Get what you ask for.
  18. 18. ENHANCE PERFORM INTERACT ACCESS
  19. 19. Interact. Can they get around?
  20. 20. ENHANCE PERFORM INTERACT ACCESS
  21. 21. Performance. Don’t assume much about mobile users context.
  22. 22. 74% OF CONSUMERS WILL WAIT 5 SECONDS FOR A WEB PAGE TO LOAD ON THEIR MOBILE BEFORE ABANDONING THE SITE
  23. 23. 46% OF CONSUMERS ARE UNLIKELY TO RETURN TO A MOBILE SITE IF IT DIDN’T WORK PROPERLY DURING LAST VISIT.
  24. 24. 71% OF MOBILE BROWSERS EXPECT WEB PAGES TO LOAD ALMOST AS QUICKLY OR FASTER AS WEB PAGES ON THEIR PC.
  25. 25. ENHANCE PERFORM INTERACT ACCESS
  26. 26. Enhance. One size does not fit all.
  27. 27. So what does mobile mean for you?
  28. 28. Know your customer. Know their tools. images © Jason Travis
  29. 29. Know your customer. Know their tools. • Background • Demographics • Identifiers • What Kind Of Phone? • How Do They Use Their Phone? • Goals • Challenges • How You Can Help • What Do They Say? • Common Objections • Elevator Pitch?
  30. 30. Mass Marketing Tactics Niche Marketing Tactics SMS Voice Mobile Web Social Email Mobile Search Apps Games MMS Display Adv Video Persona 1 Persona 2 Persona 3 Heat Legend Low M Medium High Your Mobile Tactic Heat map
  31. 31. Mass Marketing Tactics Niche Marketing Tactics SMS Voice Mobile Web Social Email Mobile Search Apps Games MMS Display Adv Video Persona 1 Persona 2 Persona 3 Heat Legend Low M Medium High Your Mobile Tactic Heat map
  32. 32. How do I build my heat map?
  33. 33. IDEAS SURVEY ANALYTICS HEAT MAPS EXISTING CONVERSIONS !
  34. 34. It’s time to prepare for the next generation of your audience.
  35. 35. Greg  Hickman  -­‐  MobileMixed.com Questions? mobilemixed.com/newsletter

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