Learn Exactly What Mobile Users Need

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My Tropical Think Tank Presentaiton

My Tropical Think Tank Presentaiton

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  • 1. Greg  Hickman  -­‐  MobileMixed.com MOBILE USERS NEED Learn Exactly What @gjhickman
  • 2. BY 2015, MORE U.S. INTERNET USERS WILL ACCESS THE INTERNET THROUGH MOBILE DEVICES THAN THROUGH PC’S OR OTHER WIRELINE DEVICES MOBILE PC 2015
  • 3. 40% OF GLOBAL YOUTUBE VIEWS COME FROM MOBILE
  • 4. 51% OF ALL EMAIL IS OPENED FROM MOBILE
  • 5. 61% OF ALL THAT FOLLOWED A GROUP/LIKED PAGE CREATED BY BRAND CAME FROM MOBILE
  • 6. 61% OF PODCAST DOWNLOADS HAPPEN ON A MOBILE DEVICE
  • 7. 65% OF ALL WATCHED VIDEO CLIPS ON FACEBOOK WERE ON MOBILE
  • 8. 68% OF ALL CLICKED FACEBOOK “LIKE” BUTTONS ARE FROM MOBILE
  • 9. 73% OF ALL UPLOADED & SHARED PHOTOS ON FACEBOOK ARE FROM MOBILE
  • 10. 88% OF ALL UPLOADED AND SHARED PHOTOS ON TWITTER CAME FROM MOBILE
  • 11. 90% OF SHARED LINKS TO BLOGS ON TWITTER CAME FROM MOBILE
  • 12. “Get your content ready to go anywhere because it’s going to go everywhere”. Brad Frost
  • 13. MOBILE USERS NEED? What do
  • 14. ENHANCE PERFORM INTERACT ACCESS Hierarchy Of Mobile User Needs
  • 15. ENHANCE PERFORM INTERACT ACCESS
  • 16. ENHANCE PERFORM INTERACT ACCESS
  • 17. Access. Get what you ask for.
  • 18. ENHANCE PERFORM INTERACT ACCESS
  • 19. Interact. Can they get around?
  • 20. ENHANCE PERFORM INTERACT ACCESS
  • 21. Performance. Don’t assume much about mobile users context.
  • 22. 74% OF CONSUMERS WILL WAIT 5 SECONDS FOR A WEB PAGE TO LOAD ON THEIR MOBILE BEFORE ABANDONING THE SITE
  • 23. 46% OF CONSUMERS ARE UNLIKELY TO RETURN TO A MOBILE SITE IF IT DIDN’T WORK PROPERLY DURING LAST VISIT.
  • 24. 71% OF MOBILE BROWSERS EXPECT WEB PAGES TO LOAD ALMOST AS QUICKLY OR FASTER AS WEB PAGES ON THEIR PC.
  • 25. ENHANCE PERFORM INTERACT ACCESS
  • 26. Enhance. One size does not fit all.
  • 27. So what does mobile mean for you?
  • 28. Know your customer. Know their tools. images © Jason Travis
  • 29. Know your customer. Know their tools. • Background • Demographics • Identifiers • What Kind Of Phone? • How Do They Use Their Phone? • Goals • Challenges • How You Can Help • What Do They Say? • Common Objections • Elevator Pitch?
  • 30. Mass Marketing Tactics Niche Marketing Tactics SMS Voice Mobile Web Social Email Mobile Search Apps Games MMS Display Adv Video Persona 1 Persona 2 Persona 3 Heat Legend Low M Medium High Your Mobile Tactic Heat map
  • 31. Mass Marketing Tactics Niche Marketing Tactics SMS Voice Mobile Web Social Email Mobile Search Apps Games MMS Display Adv Video Persona 1 Persona 2 Persona 3 Heat Legend Low M Medium High Your Mobile Tactic Heat map
  • 32. How do I build my heat map?
  • 33. IDEAS SURVEY ANALYTICS HEAT MAPS EXISTING CONVERSIONS !
  • 34. It’s time to prepare for the next generation of your audience.
  • 35. Greg  Hickman  -­‐  MobileMixed.com Questions? mobilemixed.com/newsletter