Apps occupy the most valuable real-estate in the world. On a device that spends more time with you and has more of your attention than any other person, system or influence in your life. Your mobile if you are like me, lives in your pocket, goes to bed with you, to the loo, the gym, the train station, overseas and everywhere else. It connects you directly with the most important elements in your life, including family, friends, work and social connections. It is the most ubiquitous media in the world across almost every demographic and every country in the world. You need to ask yourself a question, “how many times a day do I look at my mobile?
How to build cost and plan App Development - Fuerte International App Developers
Application Development Experts Twitter : #dmldn
Developing iOS Mobile Apps How to plan, cost and develop mobile apps
Topics <ul><li>Creating Apps </li></ul><ul><li>Costing Apps </li></ul><ul><li>Timings </li></ul><ul><li>How do I test my Apps </li></ul><ul><li>Top Tips for Awesome Apps </li></ul><ul><li>Apps vs. Websites </li></ul><ul><li>Q+A </li></ul>
App Production Process Build Post Release Support Store Submission Testing & QA Interface Development Wireframes Requirements Gathering UAT
Fitness App Example 2 Reminders iPod integration Social sharing GPS tracking Progress website Active voice coach Training plans Meal plans * Please note this is a sample costing for illustration purposes only.
How do I test my Apps? <ul><li>Open a Developer Account (Recommended) </li></ul><ul><li>Onsite install of App fast and easy </li></ul><ul><li>Mobile Ad-hoc install (Sporadic Issues) </li></ul><ul><li>Enterprise account (Over the Air updates) </li></ul><ul><li>TestFlightApp.com (New) </li></ul>
• Screens are small and fingers are big • Use common interface features of the iPhone • Remember multi-touch and swipe gestures • Do one thing well Top Tips for Awesome Apps!
Apps vs. Websites <ul><li>Website frameworks started in 1980s </li></ul><ul><li>App frameworks were developed 2000s </li></ul><ul><li>Apps work offline </li></ul><ul><li>Apps are responsive and immediate </li></ul><ul><li>Apps are more complex to build + feature rich </li></ul><ul><li>Apps are more costly (Cross-platform) </li></ul>
Marketing Apps! <ul><li>Traditional marketing – Including all channels, TV, Digital, Print and DM </li></ul><ul><li>Location marketing – e.g. On-site, in-store, on-pack, etc. </li></ul><ul><li>Viral marketing using social sharing </li></ul><ul><li>Integral game mechanic </li></ul><ul><li>App review sites and PR / blogging </li></ul><ul><li>Featured in the app store </li></ul><ul><li>Luck – Build a great App and hope for the best! </li></ul>
Simple App Example 1 Low Cost - Bronze Medium Cost - Silver High Cost - Gold Specifications 0 1 3 Wireframes 1 2 3 Design 3 5 10 Build 5 10 15 UAT 1 2 2 QA 2 2 3 Project Management 3 4 5 Total Days 15 26 41 Total Cost 9,750 16,900 26,650 (Average rate 650/day) Features: Features: Features: Singular service Singular service Singular service Simple App - No API work Basic Feed Integration API Integration Local DB Connection Management
Fitness App Example 2 Low Cost - Bronze Medium Cost - Silver High Cost - Gold Specifications 2 3 5 Wireframes 1 2 5 Design 5 10 20 Build 15 30 45 UAT 2 4 5 QA 3 3 5 Project Management 5 10 15 Total Days 33 62 100 Total Cost 21,450 40,300 65,000 (Average rate 650/day) Features: Features: Features: Training Plans Training Plans Training Plans Food Plans Food Plans Food Plans Reminders Reminders iTunes integration iTunes integration Facebook Integration Facebook Integration GPS tracking Progress Website integration Live Coach
Enterprise App Example 3 Publishing System Low Cost Medium Cost High Cost Specifications 5 10 30 Wireframes 10 15 30 Design 30 80 250 Build 50 120 500 UAT 20 40 120 QA 10 20 120 Project Management 60 120 240 Total Days 185 405 1290 Total Cost 120,250 263,250 838,500 (Average rate 650/day) Features: Features: Features: 3-6 Months 6 Months 12 Months 3 Man Team 4 Man Team 6 Man Team
Fuerte! A Short History • We are a Shoreditch based agency founded in 2010 • Our founding partners all have extensive digital experience • We create Apps for companies like, Warner, Universal, GSK, J&J and others • “ Fuerte’! means strong in Spanish – We like to build Fuerte Apps! Greg Jarrett Managing Director Simon Lee Project Director Ondrej Rafaj Technical Director Jakub Rafaj Design Director
A list of our services 1. We build amazing Apps
Clients we work with Publishers like; Universal, Warner Music, Harper Collins. We also work with many of the top 10 agencies to allow them to service their clients across many verticals including major Pharmaceutical and FMCG companies and leading car brands. Names withheld under NDA.
Agile Methodology • Sprints • Focus group lead UX • Scrum meetings Agile Processes: Jira, integrated with SVN and version release management Native Objective C builds Key features of Jira: • Advanced time tracking system • Granular task prioirty assignment and weighting • At a glance dashboard • Versions control integration with Subversion • Integrated agile managment dashboard “ App Development is not the same as web development!“ Our Approach
Apple Guidelines to keep in mind • Push Notification - information not marketing messages • Watch-out for sinful elements - alcohol, smoking, sex • Apps can’t force personal data collection to function • Apps can’t target minors for data collection • Apps that are mostly advertising will be rejected